GPS World

Tag: Google self-driving car

  • Opinions Vary on Autonomous Vehicle Rollout

    Opinions Vary on Autonomous Vehicle Rollout

    Wireless LBS Contributing Editor Kevin Dennehy sits in Delorean connected vehicle on "Back to the Future Day" sponsored by ITS America.
    Wireless LBS Contributing Editor Kevin Dennehy sits in Delorean connected vehicle on “Back to the Future Day” Oct. 21 sponsored by ITS America.

    The battle over when autonomous vehicles will be on the road for consumers seems to be divided along government/big auto companies/academic institutions vs. such technology companies as Google, Uber, Tesla and others. Two recent Washington events highlighted the gulf in expectations for full autonomous vehicle rollout. The question is, why are the two groups so far apart? Funding? Safety? Cyber Security?

    WASHINGTON — A panel of business and auto experts discussed the quick rollout of autonomous vehicles and the implications on business and consumer mobility at an Oct. 14 National Press Club meeting here. In terms of the time for consumer rollout, Google founders Larry Page and Sergey Brin attended a DARPA autonomous vehicle challenge in 2007 and determined they didn’t want to wait 15-20 years to roll out a business, said Larry Burns, Univ. of Michigan professor and Google consultant.

    Burns said that when he was the vice president of research and development at GM, it would have been hard to convince company execs and lawyers to go ahead with full-blown autonomous technology, while such technology companies as Google are forging ahead.

    Burns acknowledged the technology has to work as the automobile is a complicated and sophisticated machine. “Google has driven over a million miles. They have engineers and technicians capture any real-time incidents and take them back to a lab to create computer programs. I can tell you the technology is very close,” he said. “I think we need to get a small fleet on the road in one place, because the technology has to be proven on real roads, to see what human drivers have to deal with. We have the tendency to rush to large volumes because we think it is the answer, but we need to learn on a small scale — and share the data between regulators and legislators.”

    While Burns concentrated on the usual story — autonomous vehicles will dramatically decrease worldwide highway fatalities — he said that a new automotive DNA will shape a new market that will focus on the rise of electric vehicles and a sharing economy. “There will be more shared vehicles and the opportunity to created tailored vehicles. Average speeds are 25 miles per hour and most trips are less than eight miles,” he said. “It will change our dependency on oil, land use, parking and access.”

    With automated technologies, a car will be able to decrease in size to 1,000 pounds, which allows an electric car’s battery to work more efficiently, Burns said.

    Although they do not have an autonomous vehicle strategy, one Domino’s Pizza executive said that the technology would be important for their own fleets, but the franchisees would have to see a return on investment to purchase their own fleet.

    “We own supply chain centers and drive 22 million miles delivering food to thousands of stores,” said Lynn Liddle, Domino’s executive vice president of communications, investor relations and legislative affairs. “The pizza industry has not been on the forefront of transportation. When we were founded, the goal was to get pizza to a dorm in 30 minutes. We are now into tech — quick ordering and texting through Ford Sync. Our Australian franchisees are using GPS-enabled systems that allow [customers] to know when their pizza is coming.”

    Burns said he could see a two-person pod swinging by a Domino’s, hitting the post office and Fedex as part of the same trip. “The challenge of bringing goods to my door that weigh less than a pound in the last mile is formidable,” he said. “This is an exciting opportunity for the trucking industry. We may see this Class A trucks shortage of truck drivers [go away]. There is a great early opportunity for goods movement with a very good payback.”

    One panel member from Securing America’s Future Energy, or SAFE, said the organization is establishing an Autonomous Vehicle Task Force, a group of industry experts that will assess the social, political, market and regulatory challenges of the new technology.

    “It’s important to not be dependent on one fuel source, which is run by very high-priced cartels and national oil companies,” said Robbie Diamond, SAFE president and CEO. “This is the first time we have seen the convergence of technology and business models, not just the safety concerns. This is a once-in-a-century opportunity to have a better mobility system.”

    Not Everyone Believes Autonomous Vehicles Will Be Ubiquitous By 2020…

    Delorean connected vehicle at "Back to the Future Day" sponsored by ITS America.
    Delorean connected vehicle at “Back to the Future Day” sponsored by ITS America.

    Some transportation industry veterans don’t buy that the autonomous vehicle will have a quick rollout. While autonomous vehicles are great for short trips, they may not be the solution for families who live in rural areas, said Thomas Dingus, Virginia Tech Transportation Research Institute, at a Capitol Hill panel sponsored by ITS America Oct. 21.

    “The bestselling car today is a pickup. Why would you want an automated vehicle if you live in the country?” Dingus said. “Some [autonomous vehicle] adoption will be at a lower rate, some not at all. We will still have drivers on the road. There is no doubt that automated vehicles are coming, but it will be slower than people think.”

    Dingus’ Virginia Tech entity is part of the Virginia Connected Corridor Project, which tested autonomous vehicles on two interstate highways in the Washington, D.C., area recently.

    One panel topic is the need for better highway infrastructure in order for automated systems to work. Case in point was the problems Tesla has been having with its new lane-control feature because it cannot read the on-the-road markings. “Automated vehicle technology doesn’t work when you don’t have good lane markings. People who said the technology is ready today are wrong,” said Hillary Cain, Toyota director of technology and innovation policy. “We really need to make better investment in our infrastructure.”

    Cain also said that the industry is far away from achieving National Highway Safety Testing Administration Level 4, or full self-driving automation. “We are much farther away than we think we are,” she said.

    Despite a nationwide shortage of drivers, one trucking industry executive on the panel didn’t seem sold on autonomous vehicles. “The [automated] solution has to be 99.9 percent safe. You have to prove you could have done better than with a human being driving,” said Alan Korn, Meritor WABCO director of advanced brake systems integration.

    Also at the panel, Sen. Gary Peters, D-Mich., gave his opinions of the Google car and the new Michigan Mobility Transformation Center, and said the new autonomous technologies will be disruptive to whole industries. “The number-one job at risk is drivers. But the most dangerous vehicle on the highway will be driven by humans,” he said. “I had the opportunity to ride in the Google car, it’s a bit freaky.”

    In other news:

    • Driverless, the Business of Autonomous Vehicles, will be held March 22-23, 2016, at the Crowne Plaza Hotel-San Francisco Airport. More than 30 speakers will discuss worldwide autonomous vehicle markets, safety and security, new technologies and other topics. Go to www.driverlessmarket.com for more information.
  • Google Reorganizes with New Parent Company — Alphabet

    Google Reorganizes with New Parent Company — Alphabet

    google-logo-TGoogle is reorganizing under a new name, Alphabet, separating its moneymaking businesses from its cutting-edge ventures such as the self-driving car and drone delivery service. The move is being made because Google’s penchant for experimentation made traditional investors nervous, according to the New  York Times.

    Alphabet would be the parent entity, housing several companies, with Google the biggest among them. Alphabet Inc. will replace Google Inc. as the publicly traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet.

    “For Sergey and me this is a very exciting new chapter in the life of Google — the birth of Alphabet,” Larry Page, the chief executive of Google, wrote in a blog post on Monday. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search. We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!””

    “Sergey and I are seriously in the business of starting new things.” Page writes in the blog. “Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.”

     

  • Google Car Drives Itself for One Million Miles

    Google Car Drives Itself for One Million Miles

    google_car_prototype_december_2014-780x5191
    The 1-million-mile milestone was for modified Lexus RX 450h SUVs equipped with the self-driving technology, but the car pictured here — built entirely by google — is more fun to look at. (Image: Google)

    Google’s self-driving car has driven itself one million miles. Google announced the milestone June 4 on Google Plus. “Our software has now self-driven the equivalent of 75 years of typical U.S. adult driving! Along the way, we’ve navigated more than 200,000 stop signs, 600,000 traffic lights, and seen 180 million vehicles — with several thousand traffic cones, some fluttering plastic shopping bags, and a rogue duck thrown in for good measure.”

    In May, Google announced that the car had driven 1.7 million miles, but that number was for both autonomous and manual driving, The one-million-mile milestone the car just reached is for autonomous driving only.

    “We’ve come a long way since +Larry Page [Google president and CEO] first challenged us to demonstrate that self-driving technology had long-term potential. Back in 2009, he gave us two audacious goals. The first was to drive 100,000 miles on public roads; in 2009, this was about 10x more miles than had ever been completed by any autonomous driving team. The second was to drive 10 sets of 100 interesting miles — well-known California routes that included crossing the Golden Gate Bridge, navigating the curves of Lombard Street in San Francisco, and traversing the 200+ traffic lights of major boulevard El Camino Real.

    “We met those early goals, but it was hard to imagine we’d ever cruise the boulevards of Mountain View, Calif., as smoothly as we do today. We’re taking this million mile milestone as further proof that fully self-driving vehicles will become a reality, and we’re looking forward to finding out where the next million miles will take us.”


  • Self-Driving Cars Find Their Way at CES

    This year’s CES featured the usual big TV screens, loudspeakers, wearables, 3D printers, drones and connected vehicles surrounded by 150,000 attendees over several Las Vegas meeting venues. What was interesting was the continued rise of autonomous, or self-driving, vehicles and platforms. Lost in all of the noise was a small, but important, location-based services enclave that consisted of GPS-enabled wearables and indoor positioning.

    LAS VEGAS—A big chunk of the estimated 30 billion worldwide connected devices will be those linked to vehicles, say industry experts at the International Consumer Electronics Show here. Nearly all automakers had a presence at CES — all with a long-term connected vehicle strategy.

    No matter how big and exhausting CES is, with long taxi lines and 150,000 attendees, there is good reason to come a day before the giant conference, as the Consumer Telematics Show and AT&T Developer’s Conference feature many industry executives and new developments. At the Consumer Telematics Show, speakers explained how and why connected vehicles are transitioning to autonomous capability.

    The connected car industry has matured to the point where technology and market points are coming together, said Thilo Koslowski, Gartner vice president and practice leader, automotive vehicle ICT mobility, at CTS. “The opportunity of connected vehicles are becoming the center of mobile and [Internet of Things] innovations. It has come from, in 1997, a pure telematics safety and security device to vehicle integration, digital lifestyle convergence and Internet of cars,” he said. “At the end of the year, there will be 25 million connected vehicles in the world, but most in mature markets. That might not look like a lot, but only in five more years, I think that number is going to 150 million vehicles.”

    In some cases, the newer outfitted vehicles will have only safety and security features, Koslowski said, but most will have two-way data communication, part of the 30 billion devices connected by 2020. He predicted last year that most automakers would have shifted general mobile applications to vehicle and customer-specific services.

    Koslowski says the top connected car features that consumers have asked for include automated map updates, real-time weather and news, parking spot finder and driving assessment and coaching. “Consumers don’t want application downloads directly into the car. In addition, in-vehicle media purchases are not there yet, as are in-vehicle social networking updates,” he said. “I predicted in 2013 that 25 percent of the automakers would monetize mobile commerce transactions in their connected vehicle offerings such as parking, buying gas, etc.,” he said.

    Self-Aware Vehicle Emergence

    Imagine sleeping, or reading, in your car during the morning commute. It may be a reality, but major technical, cultural and legal issues need to be resolved before fully autonomous vehicles hit the road. “There is going to be trouble if [automakers] don’t get consumers involved early on. Or allow governments and insurance companies telling people when to hit the button (to drive),” Koslowski said. “You press the [drive yourself] button and you pay 30 percent more in insurance. About 39 percent of those we surveyed are interested in some sort of self-driving car — that doesn’t mean fully autonomous vehicles. But 61 percent say they are not ready.”

    Koslowski says there is a lot of education that includes basic acceptance of the technology and trust that it really works. “There usually is a 30-second rule. The first 30 seconds is ‘holy moly, this thing drives itself’,” he said. “The second 30 seconds is ‘is this beneficial?’ There are real benefits such as reducing the cost of accidents, which amount to $900 per U.S. citizen.”

    In terms of cyber security and privacy, Koslowski said it’s a big deal for autonomous vehicles. “A couple of breaches will be a big deal. Still, consumers are not that paranoid. They are willing to share information, especially if there is a monetary or societal function,” he said.

    Cost is still big factor that will drive the adoption of autonomous vehicles. Koslowski says that consumers polled will only pay an additional $1,404 for autonomous capability. The cost of a test vehicle, right now, is about $85,000. “The good news is that number is coming down. It is shrinking to less than $6,595,” he said.

    At the Transportation Research Board meeting a week after CES in Washington, Chris Urmson, who heads Google’s self-driving vehicle program, said the Kentucky Fried Chicken bucket-looking gizmo on top of their car cost $70,000 alone.

    Cost aside, by 2016, three automakers will have concrete plans for upcoming autonomous vehicle launches, Koslowski said. “This is happening a lot faster from a technology standpoint than experts thought it would,” he said.

    Overall, Koslowski said that big IT companies need to step up to make autonomous vehicles work. “Governments are a little behind. The slowness of automotive companies also make them vulnerable to technology companies to step in and take over the industry,” he said.

    Indoor Positioning and Other Location Markets at CES

    Such companies as CSR were at CES and said the show was good for indoor location providers. “CES was good for us. We had good interest in our live demo of indoor location where customers were free to walk around testing the performance of our (solution). We also saw a lot of interest from the automotive market for an indoor/outdoor navigation (product), such as being able to find your way back to the car in a complex shopping mall and the best place to park for access to your indoor destination,” said Dave Huntingford, CSR’s director of product line for location.

    In 2015, the company believes that one of the key drivers for indoor location will be the ubiquity of maps for public locations, Huntingford said. “The availability of indoor maps for malls, airports and retail chains will help drive indoor location awareness with consumers for both utility value (not getting lost) and retail marketing applications,” he said. “We also expect to see a variety of social networking applications supporting indoor location, reflecting the fact that we spend the vast majority of time indoors.”

    Huntingford believes a key limitation of many indoor technologies is the requirement to have dedicated, or upgraded, infrastructure such as BT Smart beacons or updated Wi-Fi access points with new location capabilities, and a dedicated manual survey of the building to measure indoor Wi-Fi signatures.

    At CES, Magellan rolled out its line of 5-inch RoadMate Auto GPS Devices with 3D buildings and landmarks. “The units retail from $169 to $229. “We are surprised at the interest our PNDs are having in the market, particularly with back-up video,” said William Strand, Magellan associate director, product marketing. “The dash camera is a small market, but catching on to block insurance fraud.”

    In other CES news:

    • Audi pulled off a coup when it invited journalists to drive with its autonomous vehicle from San Francisco to Las Vegas.
    • Most location companies have wearables product lines that are making retail chains take notice.

    Transportation Research Board Meeting Becoming Big Autonomous Show

    WASHINGTON—The Transportation Research Board Annual Meeting here has grown to be one of the bigger autonomous vehicle meetings, with 12,000 mainly government execs and academics meeting.

    About 300 people showed up for a panel headlined by Chris Urmson, who heads up Google’s autonomous vehicle program. All was well and good hearing about Google’s self-driving vehicle technology except TRB had 100 chairs for 300 attendees…a lot of people left. But that is the level of interest autonomous vehicle is having in the government and academic community.

    “We are planning to find out how our car does with red lights flashing in front of it. The software will figure out, along with GPS and insertional and high-resolution maps,” Urmson said. “The world isn’t empty. Our vehicle has to know about the pick-up making a lane change, the bicyclist pedaling next to it.”

    Urmson said there are no sensors on the market that power the car — Google makes them in-house.

    In other TRB news, TomTom announced it is partnering with the I-95 Corridor Coalition. The company is using one of three main real-time traffic products in its portfolio, said Nick Cohn, TomTom senior business developer. “It is all about our TomTom Traffic Flow product, which provides speed information for individual road segments every minute, based on our mix of probe data sources,” he said. “This is one of three main real-time traffic products we have. TomTom Traffic provides one-minute updates of locations and delays of traffic jams and other traffic incidents. The third product is a set of APIs for providing, for example, travel times that can be displayed on variable message signs along roadways to inform drivers about delays.”

    The government market is a steady business for TomTom, which has seen traffic management success mainly in European cities such as Berlin, Rome and London, Cohn said.