Tag: Janice Partyka

New testbed for verifying location technologies

Horizontal indoor accuracy now, elusive z-axis by end of year

At their advent, mobile phones were conceived to be useful for when people were, well, mobile. And in 1996 when the U.S. Federal Communications Commission (FCC) first required that a handset’s location be sent to 911 dispatchers and meet accuracy performance standards, the FCC was understandably solely interested in calls made outdoors.

Indoor FCC rules

(rmnoa357 / Shutterstock.com)

In recognizing the pervasive use of mobile phones indoors and gains in location-determining technology, last year the FCC adopted new rules that establish accuracy requirements for indoor 911 calls.

The FCC didn’t stop there and tackled vertical positioning, ordering that within six years, the elusive z-axis, or altitude, be added to requirements and meet accuracy standards in cases when there is no dispatchable location. The z-axis is critical in finding a person in a building of more than one story, whether a high-rise apartment building in Brooklyn or a three-story dormitory at a university.

This spring, a testbed for verifying location technologies began operations. The FCC required that nationwide wireless providers create an independently administered and openly transparent test bed to verify location technologies used in meeting the accuracy requirements. CTIA, the trade association for the U.S. wireless communications industry, established the 9-1-1 Location Technologies Test Bed as an independent company.

Testing is designed and administered by ATIS, an industry standards association. The testbed regions are located in metropolitan Atlanta and San Francisco and cover a wide range of building types and terrain.

Indoor testing will be performed in 20 buildings within each test region, spanning four morphology types (dense-urban, urban, suburban and rural). Test bed administrators will not divulge the technologies being tested.

No Silver Bullet. The FCC acknowledges that there won’t be one silver bullet location technology, one size fits all that will be the best location solution in all situations.

In the order released on Feb. 3, 2015, the FCC writes, “To be sure, no single technological approach will solve the challenge of indoor location, and no solution can be implemented overnight. The requirements we adopt are technically feasible and technologically neutral, so that providers can choose the most effective solutions from a range of options.

“In addition, our requirements allow sufficient time for development of applicable standards, establishment of testing mechanisms, and deployment of new location technology in both handsets and networks… Clear and measurable timelines and benchmarks for all stakeholders are essential to drive the improvements that the public reasonably expects to see in 911 location performance.”

The 9-1-1 Location Technologies Test Bed has begun indoor testing of currently deployed horizontal location technologies, and its results will be used as part of location accuracy compliance reporting to meet FCC benchmarks.

Toward the end of this year, location technology vendors will use the Test Bed to test near-term emerging horizontal and vertical location technologies, such as z-axis, that are not currently deployed by the nationwide wireless carriers.

JANICE PARTYKA is GPS World’s contributing editor for wireless. She is principal at JGP Services and provides strategy and marketing consulting to the mobile industry. She reported on a previous round of tests, the 2013 FCC-chartered Communications Security, Reliability and Interoperability Council (CSRIC) trials of NextNav, Qualcomm and Polaris technologies. See gpsworld.com/indoor-trial-results-next-fcc-chief/.

July 11, 2016
How worried are you hackers will discover our locations?

For consumer navigation and location-based services, how worried should we be about hackers discovering or corrupting our locations?

Three industry experts gave their opinions on this issue — now it’s your turn!

Go to env-gpsworld-integration.kinsta.cloud/july poll and register your vote. Do so by July 20 and you’ll be entered into a drawing for a $50 Visa gift card.

For the record, here’s how the experts weighed in.

Headshot: Janice Partyka

Janice Partyka, Contributing editor, GPS World; Principal, JGP Services

A: Very worried. Just about any connected device can be hacked, including iPhones or Android phones, regardless of fingerprint recognition technology or complex passwords. Hackers can listen to conversations or access the location positioning via flaws in a portion of mobile networks called Signaling System 7. Hackers using common software-defined radio tools have discovered a cheap way to make a GPS emulator to falsify the GPS location of smartphones and in-car navigation systems.

Headshot: Paul McBurney

Paul McBurney, Founder, CEO, Gopherhush Corp.

A: Mobile phone users will share location-based information of business travel mileage, driving
behavior for usage-based car insurance, toll-road usage, or even time cards. The best way for the receiving party to protect against location hacking or even errant fix data is to require cross-checking of the location data with multiple location sources based on GNSS, OS network location, Wi-Fi and Bluetooth reference points, and even the phones sensors. It’s RAIM against hacking.

Headshot: Todd Humphreys

Todd Humphreys, Professor, Director, Radionavigation Lab, University of Texas

A: We usually don’t mind some people knowing our position some of the time, but it’s uncomfortable to think that a hacker or a government could accurately track our position whenever they want. Your credit card number is a lot more valuable to the average hacker than your location, so the danger of location theft is low, unless you’re the special target of someone’s profiling or blackmail scheme. As for a hacker corrupting a location, this is a serious problem that needs addressing if connected cars are ever to trust one another’s data.

June 28, 2016
What to expect from the Consumer Electronics Show

A scene from the hectic and high-tech show floor of CES 2015. (Photo: CES)

It won’t be long until the January Consumer Electronics Show (CES) overwhelms us, so I want to ensure that we don’t overlook innovation occurring now, both in mapping and in automated vehicle technology. And if you are attending the show or following its news, I will provide you with a heads-up that will help orient you.

what3words. GPS has revolutionized mapping and burst open a host of technologies. We have lived through a transformative age, but today, new features are mostly iterative, just a bit better than last year. A UK startup, what3words, is providing an intriguing perspective on geolocation, mapping the world by words instead of long number strings of location coordinates.

what3words has divided the world into 57 trillion nine-meter square tiles, each randomly assigned a unique string of three words and, yes, that’s a big vocabulary. For instance, Strawberry-Cart-Walk might be the name for a patch of soil in Africa, and Flower-Hay-Pen might designate a square on the sidewalk in Manhattan. The words have no context, but provide the advantage of being easier to remember, communicate (particularly vocally) and may be less prone to error.

The advantage of worded geolocations is more apparent in places that are mapped poorly, and have inadequate addressing or limited technology. This describes most of the world, where water wells in remote places can’t be found and aid has trouble reaching people that lack a way to communicate their location. Even in well-mapped areas, worded geo-location can be helpful by identifying specific locations at a traditional address, such as goods and vehicle entrances as well as front doors. How many times are we told by a nav system that we have arrived at our destination when the entrance or driveway isn’t in sight? what3words has recently signed a deal with Esri and has received a Series A investment round.

Google’s Latest Patents. The race to owning the connected car has been a marathon, and the smartest companies have focused on developing intellectual property that can be patented. Google is in the lead, and most recently the company was granted a patent regarding the interaction between a vehicle and a pedestrian. Self-driving vehicles by necessity are overly cautious or may overreact to road “obstacles.” They are disadvantaged by not being able to interact like a human driver, who might nod or frown or gesture to a pedestrian to indicate intent. Google was recently granted a patent for automated vehicles to communicate intent with a pedestrian, via a physical signaling device, an electronic sign or lights, or a speaker for providing audible notifications. Signage on the vehicle might illuminate to indicate that the vehicle will stop at a crosswalk and that it is safe for the walker to proceed.

Innovations Unveiled. The CES Innovation Awards are given prior to the show. Bosch is a 2016 winner for a new in-vehicle touch screen that provides haptic control. The screen recognizes the pressure applied by fingers and activates functions accordingly. Having recently announced that it is entering the auto component market, expect different offerings from Samsung. Anticipation is growing that Faraday Future, a new automaker planning to go head-to-head with Tesla, will unveil a concept car.

Innovation will abound at the Consumer Electronic Show in Las Vegas. Look for the most exciting technology announcements in automotive and virtual reality technology. CES in expanding automotive exhibit space by 25 percent to fit 100 automotive technology companies and nine automakers. Virtual reality and robotics will both have a much stronger presence this year. In addition, the evolution of smart homes, wearables, drones and mobile health technology will be interesting to watch. And if you want see the next trendsetters, check out the curated area of 500 startups. That is the real barometer of the future.

If you are interested in the connected vehicle, attend the conference Driverless, the Business of Autonomous Vehicles, which will be held March 22-23, 2016, near the San Francisco Airport.

This is the last issue of Wireless LBS Insider. For six years I have been the editor of GPS World’s newsletters Wireless Pulse and then Wireless LBS Insider, to provide perspective on location-based trends. My coverage started with the beginnings of E-911, telematics and location-based services (LBS) and expanded into connected vehicles, location-based advertising, and M2M.

As an industry insider, I have a consulting practice devoted to helping companies shape new offerings, research new markets, take the temperature of customers, develop new business and communicate the value of their offerings. Let’s keep in touch. Email me at [email protected]. And if you happen to be at CES, we can meet and talk technology.

December 29, 2015
Phones Allow Surreptitious Geo-Tracking

Janice Partyka

Not everyone wants to be located. Consumers think they have the ability to turn off the tracking ability of their phones. But can they? More about that later. In other news, there are good reasons why Nokia’s HERE mapping is still on the selling block. And blind people are using a no-tech version of a widely used location positioning method that doesn’t need canes.

The controls that phone makers have devised to enable consumers to opt out of being located have a big hole. Android-based phones are giving app makers free access to phone data that can be used to surreptitiously geolocate devices. The data comes from an unlikely source: power consumption, and no consent is needed.

The technique, called PowerSpy, was developed by researchers at Stanford and Rafael, Israel’s defense research group, and gathers a phone’s power usage history. Simplistically, the location of the phone is tracked by using the phone’s battery consumption to determine the distance of a phone to a cell tower. The further the distance, or the greater the obstacles blocking the tower, the more power is consumed by the battery. The researchers say they can take into account phone usage battery drain and filter out the noise created by focusing on long-term trends.

At its current level of development, the PowerSpy method requires the snoop to have driven a route (war driving) to identify its power consumption pattern. With tests conducted in San Francisco, the method worked with 90 percent accuracy to identify a correct route from seven choices. The team is working on using the data to detect unknown routes that have not been previewed.

How would the hypothetical stalker, crook or unethical mobile advertiser get access to this data? They would entice a person to download an app. The smoke screen app might be a game or a productivity app that is quietly slurping up the power consumption data.

Here Today, Not Gone Tomorrow? Wouldn’t you think that Nokia would by now have clinched a deal to sell the mapping division? Given its mapping debacle, Apple was on the top of everyone’s list as a buyer, but apparently the company didn’t even participate in the bidding, and instead is committed to further development of its self-built mapping database. Contenders — Facebook, Baidu, Tencent and Uber — seem to have dropped out of the competition. Left is a consortium of German automakers — BMW, Daimler and Volkswagen — who feel that they should get a better deal with no other buyers in sight. It is a double-edged sword, as they also worry that if the highly accurate maps are acquired by tech firms, the car makers will lose a competitive advantage in the fight for supremacy of the automated vehicle. High-precision mapping is critical to the success of the auto OEMs.

Who Will Win Connected Vehicles? Follow the Money. Investors who want a piece of the connected vehicle action are placing bets on the tech companies, not the auto OEMs. Many blue chip and small companies are seeing healthy gains in price. Sensor chip makers, car infotainment and telecom companies are some of the winners. With the surge of connectivity required in the Internet of Things, networking technology will also do well.

E911 Innovations. While regulations are in place for eventually requiring technology to automatically identify the location of indoor E911 calls, dispatchers don’t yet have that capability. Callers can be inside a large complex, like a dormitory or hotel, and if they are unable to speak or identify their location, response is hampered. Smart911 from Rave Mobile Safety is sending dispatchers floor plans of buildings to help in rescue efforts. The maps are automatically sent with the 911 call and have already been credited with quicker responses.

Quick Business News. Uber acquired Microsoft’s geo-imagery team and assets, known at BIT (Bing Imagery Technologies), which is based in Boulder. Microsoft didn’t need this technology as it had already outsourced Bing Maps technology to Nokia HERE. Telecommunication Systems (TCS) purchased location-based technology and intellectual property from Loctronix. The purchase will further TCS in developing indoor-location technologies. Denmark has become the first country to use real-time traffic data across a national network. Denmark will use GPS probe data managed by INRIX for congestion management. The Internet of Things relies on multitudes of sensors and a new start-up, Sense360, has built a platform to manage that data.

No-Tech Location Technology. Daniel Kish was a particularly helpful kid who made deliveries for his mom to homes outside of his neighborhood. What is unusual is that Kish is blind and uses echolocation to “see” the space around him. He clicks his tongue to ascertain the unique echoes of his surroundings, starting by identifying areas of high or low density, such as tall buildings, squat houses or open space. And in a version of drive testing, blind users like Kish first walk a neighborhood with a sighted guide and remember the signature echoes. Whether it is solely by ear or with a big computer algorithm like PowerSpy, pattern mapping can be effective.

July 23, 2015
Will China Win the Automated Vehicle Race?

Janice Partyka

By Janice Partyka

The race for the automated vehicle is on. This time, it’s not about whether automotive OEMs or tech will own the vehicle. It’s a battle between Baidu, China’s web giant, and Google, and it isn’t clear who will win. Baidu has announced it will launch an unmanned car in the second half of this year. Despite speculation that Baidu will be working with BMW, Baidu hasn’t announced its automotive partner. The Baidu vehicle will provide the flexibility of some conventional controls, such as pedals, coupled with automation, unlike Google’s approach of being completely autonomous, without pedals and steering wheel.

One of the most practical uses of artificial intelligence is in the automated vehicle, as cars need to recognize and sort images they “see,” and make quick safety decisions. In a recent TED talk, Chris Urmson of Google revealed a few of the unusual things that Google cars have had to process while driving. The cars have successfully encountered a woman in an electric wheelchair chasing a duck on the road and a child driving a toy car in the road. I wouldn’t be surprised if there are some even weirder encounters that Google is shielding us from.

Artificial intelligence is critical to the automated vehicle. This year Baidu won a prestigious international artificial intelligence competition at Stanford, but was just stripped of its title and barred from competing in 2016. Apparently, the Baidu team broke the rules on how many tests they could run. In the competition, computers had to recognize and sort images and classify objects into 1,000 different categories. The teams were allowed to run a limited number of tests to train their programs on identifying objects. The Baidu team exceeded the limits by submitting their program using different accounts. In an article in the New York Times, Jitendra Malik, an expert in computer vision, compared the actions of the Baidu team to drug use during a sports competition. “If you run a 9.5-second 100-meter sprint, but you are on steroids, then how can your result be trusted?” Malik said.

Automated vehicles aren’t the only location market Baidu is aggressively pursuing. With technology from IndoorAtlas, Baidu has rolled out indoor location to 270 million active users of its map application. The solution uses mobile device technology to create geomagnetic maps of indoor places to enable indoor search and to power store and product search, as well as way-finding. A physical map of a building is uploaded into an app on a mobile device, like a smartphone. Using the app, a person walks all corridors in a building, thereby adding location positioning and creating a map.

Let’s return to the topic of automated vehicles. Earlier this month, Uber suffered a blow when the California Labor Commissioner’s Office ruled that drivers are employees and not contractors, and therefore need to be so compensated. Taxi and limo services had been hurt by services like Uber, and they pressed for redress from what they felt was unfair competition.

Like Uber, the automated vehicle market will likely hit intense push-back from a number of industries that will be disrupted. These include insurers, taxi and truck drivers, and personal injury and traffic litigation attorneys. These groups may try to build regulatory roadblocks for automated vehicles. And as their businesses may suffer, the automated vehicle industry needs to think now about how to mitigate the damage and create allies. With a completely different political process, Baidu may encounter no such resistance in China — quite an advantage. Perhaps Baidu will be first out of the gate, but may not be the long-term winner. Think Ford Sync.

June 24, 2015
Crowdsourcing Indoor Positioning, Connected Vehicle News

Janice Partyka

One of the marvels of the decade is crowdsourcing. This month I look at crowdsourcing for indoor-location positioning and report findings on GPS in smartphones that provide reliable earthquake warnings. Google has had some issues with mapping crowdsourcing, leading to the temporary suspension of Map Maker. If Google can’t block inappropriate content, it does give pause.

Next, I look at connected cars. Since this fall, four out of nearly 50 self-driving cars driving throughout California have gotten into accidents. With connected vehicles about to start popping out of dealerships, the legality of hands-free driving is belatedly being examined. And, last, INRIX has released an analytics platform that will use the massive data coming from connected vehicles.

Crowdsourcing Indoors. Crowdsourcing has worked for mapping, but what about for indoor location? Sensewhere thinks it can work. The company’s indoor positioning technology learns Wi-Fi mapping through crowdsourcing. The premise is that it gets better over time, with each user’s device adding to the Sensewhere database. For instance, Sensewhere’s ability to determine the location of an office door from the building’s lobby will improve with each trip down the corridor. Although other systems may be more accurate, Sensewhere requires no infrastructure. The company claims accuracy of 10 meters or better.

Sensewhere’s solution doesn’t require the Wi-Fi mapping labor that companies like Skyhook initially undertook. Skyhook engaged in “wardriving,” a peculiar term defined by Wikipedia as “the act of searching for Wi-Fi wireless networks by a person in a moving vehicle, using a portable computer, smartphone or personal digital assistant (PDA).” The term “wardriving” originated from “wardialing,” popularized by the 1983 film War Games in which the lead character, played by Matthew Broderick, has his computer automatically dial phone numbers in search of modems, perhaps the precursor to robocalling.

Crowdsourcing for Earthquakes? The GPS in smartphones can detect the earliest signs of a quake with at least a magnitude of 7. The challenge is to distinguish an earthquake from the usual bouncing and jarring every cell phone encounters. Scientists at the U.S. Geological Survey found that if 103 phones in a defined vicinity record the same displacement, there is an overwhelming likelihood that a quake is occurring. The amount of forewarning is very small and maybe only a few seconds, but it could be enough time for a surgeon to retract a scalpel or a person to take cover.

Is Automated Hands-Free Driving Legal? Given the batch of vehicles with automated driving about to land this year and next, you’d think that the answer would be a resounding yes. But it isn’t clear. Only one state, New York, requires drivers to have one hand on the wheel at all times. The law was enacted in 1967 without the impetus of connected vehicles. A handful of states have legalized automated driving in certain instances. It would be more practical for the federal government to step in to avoid a patchwork of regulation. The automotive industry and other boosters would argue that if automated driving isn’t specifically prohibited, it is legal. However, “drivers” of automated vehicles could find themselves ticketed by police, who could deem hands-free driving as “reckless driving.”

Tapping Big Data from Connected Vehicles. Where you go in your car and what you do in it will be used by INRIX in its new Insights analytics platform. Over the years, INRIX has transformed itself from a purveyor of traffic data to a sophisticated driving and traffic analytics player. The platform will use data from connected vehicles for urban planning, retail site selection and advertising usage, leveraging real-time GPS from a network of 250 million vehicles and devices. INRIX introduced InsightsTrips, a data-as-a-service application for understanding population movement across a metropolitan area. InsightsVolume provides information on how many vehicles typically pass a location.

Android Mascot Defacing Apple’s Logo. Not even Google is impervious to spam attacks and obscene edits. Google has temporarily disabled its crowdsourcing map editing tool, Map Maker. The tool, especially important in countries that lack detailed maps, allows maps to be updated with new geographical features and roads. In April, Google improved its spam detection system in response to escalating hacking, but the company’s efforts were not enough. One recent misdeed was the renaming of a business located near the White House to “Edwards Snow Den,” a play on Edward Snowden. However, the prank that seemed to precipitate Google taking Map Maker offline was an image of the Android mascot urinating on an Apple logo that appeared on a map.

The Android mascot could have used the crowdsourced app Sit or Squat to find a more appropriate venue. Crowdsourcing knows few boundaries.

May 27, 2015
Automakers No Longer the Neanderthals of Tech

Start of the 550 mile piloted drive from Silicon Valley to Las Vegas: Ricky Hudi, Executive Vice President Electric/Electronic Development, (left) and Ewald Gössmann, Excecutive Director Electronic Research Lab California (ERL), (third from right) drop the flag for the Audi A7 piloted driving concept car. Photo: Audi

In the wake of CES and the North American International Auto Show in Detroit, it’s clear that times are a-changing. Self-driving concept cars filled three football-field-sized areas to show off what lies ahead. Verizon and Ford did a cosmic switcheroo, with Verizon morphing into the auto space and Ford starting a transformation into a mobility company. Automated reality/augmented reality isn’t as big as would be expected, and is suffering from a lack of content. Wearables continue to do remarkable things, notably in the health and fitness sector, and smart watches will become more exciting with interaction to vehicles and home.

Janice Partyka

When Mark Field, current CEO of Ford, announced the Ford Sync from the CES stage in 2007, attendees found the presence of an auto company at CES to be out of place. The auto industry was considered Neanderthals of tech. Today, the most exciting mobile technology is vehicle related, and more exciting developments from the auto industry were seen in Las Vegas, rather than Detroit.

Field was back at CES with a visionary perspective that Ford isn’t going to be just about cars and trucks. He is broadening Ford’s focus to mobility in preparation of the changes in transportation that will occur in response to global megatrends of urbanization, growth of the middle class, air-quality issues and evolving consumer attitudes. To test out new ideas of flexible user-ship and collaborative transportation, Ford is operating 25 experiments around the world to test out solutions for specific mobility challenges. Ford is looking to be a leader and enabler of a market where people may be sharing or swapping vehicles or relying on crowd-based transportation. It is refreshing to see out-of-the-box thinking from Detroit.

Ford Mobility Experiment in London — driving-on-demand with Ford fleet. Photo: Ford

Far from its beginnings in 2007, Ford announced SYNC 3, an updated version of its in-vehicle communication and information system. SYNC technology is already in 10 million vehicles on the road. SYNC 3 will be released in new car models this year and will include more conversational speech recognition, a more smartphone-like experience with a touch screen and easier-to-read graphics. In addition, AppLink 3.0 will roll out and give drivers the ability to access their navigation app — much as they do on a smartphone — on in-vehicle touch screens.

SYNC 3 has been designed to keep the drivers eyes on the road and hands on the wheel, even when controlling their favorite phone apps. Photo: Ford

You may recall that GM had announced OnStar would be dropping Verizon for AT&T communications staring in 2015. The announcement of Verizon Vehicle, a new connected vehicle service that duplicates some of the features of OnStar, must be the impetus. The subscription-based service will be compatible with all vehicle models sold in the U.S. since 1996. The service will include GPS-directed roadside assistance, crash notification, emergency assistance with a live agent, a hotline to connect with mechanics on vehicle issues, maintenance alerts, and stolen vehicle location assistance. Notably, the offering doesn’t include navigation, a mainstay of OnStar, but readily available on smartphones. The service uses an OBD II dongle and a head unit that can attach to a visor and contains a Bluetooth speaker and call buttons.

Mercedes-Benz, Audi and BMW all showed advances in self-driving vehicles. Mercedes-Benz demoed the F015 Luxury in Motion concept car, which is fully autonomous and completely powered by a battery and fuel cell. Audi impressed by having its own concept vehicle drive itself from Palo Alto, California, to Las Vegas. BMW offered demonstrations of its i3 electric car, with ActiveAssist technology, able to prevent collisions at speeds up to 15 mph.

Delphi and Valeo technology suggest that current adaptive cruise-control systems may soon add self-steering. Drivers could allow the car to take over in stop-and-go traffic and on long highway segments. Although unlikely to see production in the short term, Delphi showed the full capabilities of its self-driving technology in an urban environment.

The next big feature to be commercialized during our wait for automated driving is self-parking. As demonstrated by BMW, the driver arrives at a parking garage entrance, gets out of the car, and sends it to find a parking place. When ready to depart, the driver summons the car, which drives itself to a special pickup zone in front of a parking garage. BMW says it will be offering self-parking cars in one to two years.

The Sony Walkman, now $1,100. Photo: Sony

Unfortunately, augmented reality hasn’t quite lived up to the hype, but Hyundai is showcasing a production-ready augmented reality heads-up display concept. It’s an easy-to-understand system with animated information and warnings to describe road conditions ahead. For instance, it provides warnings when another car is about to unexpectedly enter the car’s lane, and shows arrows leading to exit ramps, highlighted street signs and one-way street markings. Hyundai has linked the augmented heads-up display to a wearable band that will vibrate with warnings. The band includes a heart-rate monitor that can notify 911 if a driver’s heart rate changes rapidly.

I don’t want to neglect the things in life that don’t change. It is comforting to know that Palm Pilots, record players and Walkmans are back at CES. The new Sony Walkman will set you back $1,100. So things do change.

January 21, 2015
Connected Car Show: Issues Arise as Automakers Look to Autonomous Vehicles

Hacking, Privacy, and Consumer Acceptance Top the List

Vehicle styling, speed and looks took the back seat while capabilities driven by GPS, sensors and data were up front at this week’s Los Angeles Auto Show’s Connected Car Expo. Privacy and security, distractibility and safety, and human interfaces were all hot issues. The terms connected car and autonomous cars were being used interchangeably, as a continuum of an evolving set of capabilities. The least-asked question: If we build an autonomous vehicle, will it sell or become an expensive niche product? And how will the market respond to mechanical failures or accidents, even if the vehicles are proved to be overall safer and more reliable?

Not Happy with Navigation. With little to individually distinguish car models, auto makers are looking to infotainment to uniquely brand their vehicles. Yet drivers identify navigation and multimedia among the “lower quality” features of their vehicles. While consumers report that the quality of almost all other features of their vehicles are improving, they indicate that the quality of their navigation and multimedia are declining. “The problem is overly complex systems,” reports Renne Stephens of J.D. Power. “Usability is now considered by consumers as a factor of quality.”

Car makers are under enormous pressure to add functionality demanded by consumers, and make the whole experience simpler. Many of the features embraced by automakers have not attracted the interest of drivers. Stephens reports that valued features include surround view camera with rear vision, wireless charging station, near field communication and smartphone field integration. What they don’t value are eye tracking, tactile touch screens, hand gesture control and laser headlights.

Hacking. Discussions on security were enlivened with the inclusion of hacker Chris Valasek. You may remember that last year Valasek and his partner, Charlie Miller, hacked into the steering and brakes of a Prius and Ford Escape, solely by attaching a laptop to the vehicles. Members of an Israeli intelligence unit reported that they had remotely hacked into a vehicle wirelessly via an aftermarket insurance dongle (in this case, Zubie) that was plugged into the vehicle’s OBDII port. Dongles might make people safer drivers, but could they lead to an unwanted adventure?

Valasek and Miller created a list of the most hackable vehicles with the Jeep Cherokee, Cadillac Escalade and Toyota Prius as the most vulnerable. The Dodge Viper, Audi A8 and Honda Accord top the most secure list. Malicious attacks could range from enabling a microphone to eavesdrop to the catastrophic, such as controlling steering or brakes.

Valasek assured conference goers that hacking vehicles isn’t easy. No matter how many layers of protection are created, no vehicle that communicates with the outside world will be hack-proof. Last month, automakers announced that they are forming a consortium that will be dedicated to deterring “black hat hackers” and will create a venue for the auto industry to share information about hacking attempts.

Dreams and Nightmares. The best-case scenario for the automotive OEMs is a connected vehicle industry in which they control the ecosystem and derive high revenues, as well as driverless cars starting to become common around 2024. In reality, the OEMS may encounter lagging consumer acceptance, perhaps shattered by catastrophic accidents, reliability issues or privacy troubles. Regulation might cause insurmountable constraints. The driverless car could become a niche product and a costly failure.

In another possible scenario, the connected autonomous vehicle becomes a success, but the tech and digital companies win the market with parallels similar to how the PCs took the industry from IBM. The OEMs become a pipeline with little value and the tech companies take home the bacon. If the market fails, the VCs will stop investing and some of these tech companies may fold. The Tesla offers an example of how this scenario might unfold.

Privacy. Automakers are making a commitment to privacy in the vehicle far beyond that made by companies like Apple or Google, which are vying for a piece of connected vehicles. Nineteen automakers just signed a set of principles delivered to the Federal Trade Commission. “Google may want to become an automaker, but we don’t want to become Google,” said Mitch Bainwol of the Alliance of Automobile Manufacturers. The OEMs provide assurance that they will not share information from vehicles that is streamed back to automakers or that is downloaded from the vehicle’s computers. They pledge information won’t be handed over to authorities without a court order, sold to insurance or other companies or used to bombard them with ads for Starbucks, gas stations or other businesses they drive past, without their permission.

“You just don’t want your car spying on you,” said Marc Rotenberg of the Electronic Privacy Information Center. “That’s the practical consequence of a lot of the new technologies that are being built into cars.” The automakers signing on to the principles are: Aston Martin, BMW, Chrysler, Ferrari, Ford, General Motors, Honda, Hyundai, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen and Volvo.

Uptake. About half of us like to drive and the other half just want to get there, reports futurist Peter Schwartz. Younger populations are increasingly in the transport camp, as illustrated by the popularity of Uber, Lyft and Zip Cars. How to win the whole market is to “automate the boring parts of driving,” says Håkan Samuelsson of Volvo.”

J.D. Powers reports that consumers perceive the autonomous vehicle as a driver completely detached from the driving experience. This isn’t too close to the reality that is within reach; the driver will need to be engaged and ready to assume control when called upon. But the dream of catching a few winks on the way to work is a good one. Will this vision be led by Detroit or Silicon Valley? We should find out soon.

November 21, 2014
CTIA: Automakers Developing Their Own Infotainment Apps

By Janice Partyka

It’s a trifecta. The most interesting news at CES, Mobile World Congress, and now CTIA was the connected vehicle. Last week at CTIA, the biggest mobile conference in the U.S., GM and OnStar demonstrated ideas of what we can expect in vehicles once AT&T’s LTE network makes its way into vehicles. We heard about many of their concepts in February at Mobile World, but with the infotainment possibilities being shown at CTIA, it is clear the endeavor is evolving quickly. Providers of navigation, mapping, traffic, middleware, search, points of interest and mobile advertising have key roles. We’ll check in ahead with some of these companies.

GM and OnStar envision an in-vehicle curated app ecosystem with downloadable apps and remote vehicle management. Developers will have access to APIs that can access the vehicle’s speed, performance, GPS, fuel economy and other information, but are kept out of areas that could cause safety issues. GM, as well as other OEMs, is not ready to let the app marketplace take money out of its pocket. The automaker is pushing to get apps built specially for its vehicles. Mary Chan of GM said that the business model hasn’t been decided, but the apps may be free, bundled into a service that GM charges for, or paid out to the developers. Another possibility is an app subscription paid for on a smartphone could be applied to a separate app in the car. We have to wait until model year 2015 to see it come off the assembly line.

Snippets heard at CTIA:

“The biggest challenge of indoor location is having a good enough return on investment by the venue.” Derek Peterson, Boingo

“We hear many pitches from companies that want to supply us with indoor location technology, but so many of them are just unscalable.” David Hildebrandt, ATT

“Relevant, connected car data trumps free.” Mary Chan, General Motors

“The future killer mobile apps are banking, retail, medical (records, diagnosis) and government (voting, administrative).” Michael Saylor, MircoStrategy

“The ownership of data in connected cars will be a huge issue. And what happens to data in a vehicle when you transfer ownership?” Mary Chan, General Motors

Traffic Information Is Getting Better. Traffic information is getting more granular, hence more useful. INRIX and others are collecting traffic data in road segments about 250 meters long, a significant improvement from the past. Not too long ago, traffic data was provided solely by sensors, cameras and helicopters, which covered only highways and some arterial roads. The use of crowd-sourced traffic data now provides a leap in the amount of traffic data collected, enabling more current traffic conditions, as well more roads, to be monitored. “We can collect traffic data for these small road segments from all sources, crunch it and turn it around in under a minute,” says Bill Schwebel of INRIX.

How Fast? In a few years, Schwebel says we will see an expansion of navigation that goes beyond driving from point A to point B. This would include accurate estimates of the entire length of your trip, for instance, driving from your home to arriving at your airport gate. “We will be getting more feeds from parking lots with electronic counters, but we can also see the dwell time in a parking lot, or cars that exit without parking, all from crowdsourcing,” adds Schwebel. Waits at TSA lines or rental car counters can be devised using historical and near real-time data. When schedules of events in the area and school calendars are added, the predictions get better.

Navigation Changes Ahead. Turn-by-turn navigation will take a step forward to becoming more interactive when it becomes a two-way broadcast. Niall Berkery of Telenav, predicts that two-way connected navigation will appear in 2014-2016. “We are now focused on reducing the complexity of navigation and making it more personalized,” says Berkery. The entire industry, hindered by the perspective that navigation is free, is focusing on adding value. Telenav acquired ThinkNear to add hyperlocal marketing to its offering.

Embedded Navigation and the Delivery Man. Berkery estimates that 30% of navigation systems are embedded in the vehicle, which can makes updating or servicing the devices challenging. Some years ago an interesting solution was developed in China. When an embedded navigation system needed servicing, it was handled by a package delivery service, similar to FedEx. The delivery person manually removed the navigation hard drive from a consumer’s vehicle and sent it off to be fixed or replaced. When the drive came back from the factory, the package delivery person reinstalled it. That’s pretty special service.

If you missed last week’s CTIA show, held May 21-23 in Las Vegas, you will have to wait a year and a half for its next appearance. With CES and the Mobile World Congress positioned on the calendar prior to CTIA, the other shows drew the lion’s share of product announcements and crowds. CTIA will reposition itself in front of these competing shows. CTIA’s new “Super Mobility Week” will be more international and take the place of the current fall and spring CTIA shows. Super Mobility Week will be held Sept 9-11, 2014 in Las Vegas and will include MobileCON and other major partnerships to create a bigger show experience.

May 28, 2013