Tag: Nike

  • Shipments of Wearable Technology Devices Will Reach 64 Million in 2017

    Google Glass
    Google Glass

    Sales of smart glasses, smart watches and wearable fitness trackers reached 8.3 million units worldwide in 2012, up from 3.1 million devices in the previous year, according to researchers at Berg Insight. Growing at a compound annual growth rate of 50.6 percent, total shipments of wearable technology devices are expected to reach 64.0 million units in 2017.

    According to the announcement, today wearable fitness and activity trackers constitute the vast majority of the shipments. By the end of the forecast period, smart watches are predicted to incorporate much of the functionality of these and will then be the largest wearable device segment. “A perfect storm of innovation within low power wireless connectivity, sensor technology, big data, cloud services, voice user interfaces and mobile computing power is coming together and paves the way for connected wearable technology,” said Johan Svanberg, senior analyst, Berg Insight.

    The first generation of products appeal to specific markets and certain use cases, but refinement in design, technology and connectivity will broaden application areas and speed up market adoption. Initially, the wrist is the most attractive location for wearable devices, which is shown by the success of the Pebble smart watch and the popularity of wristband activity trackers such as the Nike Fuelband and the Fitbit Flex.

    “However, today’s devices need to evolve into something more than single purpose fitness trackers or external smartphone notification centers in order to be truly successful,” continues Svanberg.

    Berg Insight predicts that wearable technology will shift from being smartphone accessories into becoming proper stand-alone computing devices. Furthermore, closeness to the body and always aware capabilities will enable them to be more than merely miniaturized smartphones. Google, Sony and Samsung have already launched products and other major players such as Apple and LG are expected to soon enter the market. Wide market availability of wearable devices also raises privacy concerns. “It is still uncertain where lines should be drawn, but as in the case with most new technology, individual users and solution providers have the responsibility not to misuse the capabilities enabled by wearable tech,” concludes Svanberg.

  • GPS-Enabled Sports Watch

    TomTom and Nike have unveiled a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website. The range includes several editions and color combinations, and introduces a starter product for those new to running.

Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, Nikefuel. This converts a runner’s mileage into universal units that measure movements in a wide variety of different sports. As a result, it’s easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends, the companies said.

”Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, managing director, TomTom.

The new Nike+ Sportwatch colors have been chosen to match Nike’s apparel and shoe ranges. They include black/anthracite, anthracite/blue glow, and high-impact volt green. The anthracite/blue glow edition is available as a starter product, priced at €149.

    CONTACT INFO

    Company: TomTom
    Country: United States (USA)
    URL: http://www.tomtom.com

  • GPS-Enabled Sports Watch

    TomTom and Nike have unveiled a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website. The range includes several editions and color combinations, and introduces a starter product for those new to running.

    Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, Nikefuel. This converts a runner’s mileage into universal units that measure movements in a wide variety of different sports. As a result, it’s easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends, the companies said.

    “Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, managing director, TomTom.

    The new Nike+ Sportwatch colors have been chosen to match Nike’s apparel and shoe ranges. They include black/anthracite, anthracite/blue glow, and high-impact volt green. The anthracite/blue glow edition is available as a starter product, priced at €149.

  • TomTom and Nike Launch New Range of the Nike+ Sportwatch

    TomTom and Nike Launch New Range of the Nike+ Sportwatch

    Photo: Nike

    TomTom and Nike today unveil a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website www.nikeplus.com. The range includes several editions and color combinations, and introduces a starter product for those new to running.

    Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, Nikefuel. This converts a runner’s mileage into universal units that measure movements in a wide variety of different sports. As a result, it’s easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends, the companies said.

    “Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, managing director, TomTom.

    The new Nike+ Sportwatch colors have been chosen to match Nike’s apparel and shoe ranges. They include black/anthracite, anthracite/blue glow, and high-impact volt green. The anthracite/blue glow edition is available as a starter product, priced at €149.