TomTom has entered a technology collaboration with sensewhere, a provider of indoor positioning technology. According to the companies, the collaboration will enable the two companies to conquer GPS black spots and bring location-based services indoors.
TomTom Indoor delivers accurate customized indoor maps of public and private venues for site operators and other partners that enable increased efficiency, cost savings and an improved customer experience.
sensewhere has developed a proprietary and patented positioning solution for mobile devices. The combination of TomTom’s maps — both indoor and traditional navigation maps — and sensewhere’s accurate indoor positioning will enable a seamless navigation experience indoors and outdoors.
sensewhere algorithms enable location for indoor locations such as shopping malls, using sensors such as Wi-Fi and Bluetooth.
“Access to indoor positioning technology, coupled with highly accurate indoor maps, means that guidance can be integrated into the day-to-day operations of a wide variety of venues, including enterprise facilities, shopping malls, airports, hospitals and more,” said Pieter Gillegot-Vergauwen, vice president, Maps Product Management, TomTom. “With the explosion of the Internet of Things, we believe that by partnering with sensewhere our customers will not only be able to gain efficiencies, but will also deliver a better experience to their own customers.”
“We are excited to help TomTom extend its navigation prowess indoors with this technology collaboration,” said Rob Palfreyman, CEO of sensewhere. “We believe this integration is a perfect fit for enterprises that need to combine location intelligence, resource planning and efficient execution.”
Where’s Waldo? sensewhere uses pinpoint people to illustrate how its system works in a home page video.
sensewhere’s crowdsourcing technology enables precise location information, with no additional infrastructure, in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas.
Tencent Holdings Ltd., a provider of Internet services in China, has completed a strategic investment in sensewhere Ltd., a provider of indoor location solutions based in Scotland. Tencent has also secured a license to use sensewhere indoor positioning software as part of its Tencent Map Location software development kit (SDK) that is available to numerous users across Tencent mobile platforms and mobile services of Tencent affiliate companies.
The investment will help sensewhere develop potential partnerships in China’s mobile Internet space, deliver its mobile advertising service, fuel expansion of the company and its indoor location solutions. As part of the arrangements, sensewhere will be Tencent’s preferred vendor for location-based advertising services in China.
“This investment by Tencent will be significant for the company and is an endorsement of our technology, strategy and ability to deliver low cost, highly scalable and highly accurate Universal indoor positioning,” said sensewhere CEO Rob Palfreyman. “I am thrilled with the collaboration, and having Tencent as a strategic investor will help take sensewhere to the next level and assist us growing our customer base, building new Location Based Services and investing further in R&D.”
“The investment by Tencent highlights the advantage of sensewhere’s indoor positioning technology over other solutions and further cements our position as a leading Indoor Positioning System (IPS) provider,” said sensewhere Chairman Jim Devine. “The planned roll out of multiple services to millions of users across China and contiguous territories which incorporate sensewhere’s enabling technology represents a major step forward towards our goal of providing a truly global solution for indoor positioning.”
sensewhere believes that its seamless, automatic solution for IPS and easy integration with mobile applications and devices will be the driving force behind emerging technologies, such as automatic beacon mapping, wearable technology, artificial intelligence, mobile advertising and using its live database to power next-generation location-based services.
“We believe that a superior, universal indoor positioning technology will deeply influence how people interact with each other, and significantly change how companies communicate with consumers and conduct commerce indoor across online and offline platforms,” said Julian Ma, corporate vice president of Tencent in Mobile Internet Group. “sensewhere’s unique, highly scalable approach will greatly enhance Tencent Map’s indoor positioning capabilities and enable our users to navigate indoor in a much more accurate and convenient manner.”
The video below explains sensewhere’s indoor location technology.
One of the marvels of the decade is crowdsourcing. This month I look at crowdsourcing for indoor-location positioning and report findings on GPS in smartphones that provide reliable earthquake warnings. Google has had some issues with mapping crowdsourcing, leading to the temporary suspension of Map Maker. If Google can’t block inappropriate content, it does give pause.
Next, I look at connected cars. Since this fall, four out of nearly 50 self-driving cars driving throughout California have gotten into accidents. With connected vehicles about to start popping out of dealerships, the legality of hands-free driving is belatedly being examined. And, last, INRIX has released an analytics platform that will use the massive data coming from connected vehicles.
Crowdsourcing Indoors. Crowdsourcing has worked for mapping, but what about for indoor location? Sensewhere thinks it can work. The company’s indoor positioning technology learns Wi-Fi mapping through crowdsourcing. The premise is that it gets better over time, with each user’s device adding to the Sensewhere database. For instance, Sensewhere’s ability to determine the location of an office door from the building’s lobby will improve with each trip down the corridor. Although other systems may be more accurate, Sensewhere requires no infrastructure. The company claims accuracy of 10 meters or better.
Sensewhere’s solution doesn’t require the Wi-Fi mapping labor that companies like Skyhook initially undertook. Skyhook engaged in “wardriving,” a peculiar term defined by Wikipedia as “the act of searching for Wi-Fi wireless networks by a person in a moving vehicle, using a portable computer, smartphone or personal digital assistant (PDA).” The term “wardriving” originated from “wardialing,” popularized by the 1983 film War Games in which the lead character, played by Matthew Broderick, has his computer automatically dial phone numbers in search of modems, perhaps the precursor to robocalling.
Crowdsourcing for Earthquakes? The GPS in smartphones can detect the earliest signs of a quake with at least a magnitude of 7. The challenge is to distinguish an earthquake from the usual bouncing and jarring every cell phone encounters. Scientists at the U.S. Geological Survey found that if 103 phones in a defined vicinity record the same displacement, there is an overwhelming likelihood that a quake is occurring. The amount of forewarning is very small and maybe only a few seconds, but it could be enough time for a surgeon to retract a scalpel or a person to take cover.
Is Automated Hands-Free Driving Legal? Given the batch of vehicles with automated driving about to land this year and next, you’d think that the answer would be a resounding yes. But it isn’t clear. Only one state, New York, requires drivers to have one hand on the wheel at all times. The law was enacted in 1967 without the impetus of connected vehicles. A handful of states have legalized automated driving in certain instances. It would be more practical for the federal government to step in to avoid a patchwork of regulation. The automotive industry and other boosters would argue that if automated driving isn’t specifically prohibited, it is legal. However, “drivers” of automated vehicles could find themselves ticketed by police, who could deem hands-free driving as “reckless driving.”
Tapping Big Data from Connected Vehicles. Where you go in your car and what you do in it will be used by INRIX in its new Insights analytics platform. Over the years, INRIX has transformed itself from a purveyor of traffic data to a sophisticated driving and traffic analytics player. The platform will use data from connected vehicles for urban planning, retail site selection and advertising usage, leveraging real-time GPS from a network of 250 million vehicles and devices. INRIX introduced InsightsTrips, a data-as-a-service application for understanding population movement across a metropolitan area. InsightsVolume provides information on how many vehicles typically pass a location.
Android Mascot Defacing Apple’s Logo. Not even Google is impervious to spam attacks and obscene edits. Google has temporarily disabled its crowdsourcing map editing tool, Map Maker. The tool, especially important in countries that lack detailed maps, allows maps to be updated with new geographical features and roads. In April, Google improved its spam detection system in response to escalating hacking, but the company’s efforts were not enough. One recent misdeed was the renaming of a business located near the White House to “Edwards Snow Den,” a play on Edward Snowden. However, the prank that seemed to precipitate Google taking Map Maker offline was an image of the Android mascot urinating on an Apple logo that appeared on a map.
The Android mascot could have used the crowdsourced app Sit or Squat to find a more appropriate venue. Crowdsourcing knows few boundaries.
