Apple has acquired Coherent Navigation, according to various media reports.
Coherent Navigation is a Bay Area GPS firm founded in 2008 by engineers from Stanford and Cornell. One of its areas of focus was high-integrity GPS (iGPS), an enhanced version of GPS that uses both normal, high-altitude GPS satellites and lower-altitude voice and data satellites from Iridium to increase the accuracy of a consumer’s GPS reading from the ground.
The acquisition seems to be Apple’s latest efforts to bolster its mapping capabilities.
Dude Solutions Inc., a software-as-a-service (SaaS) provider of operations management solutions, has acquired Mobile311, a GIS and mobile mapping solution provider. Terms of the transaction were not disclosed.
The Mobile311 acquisition allows Dude Solutions to address the growing requirements of state and local governments, particularly those with public works needs, as well as universities and other entities that manage spatial and distributed assets, Dude Solutions said. Dude Solutions will now offer a comprehensive web-based and mobile operations solution that enables these organizations to more effectively manage both their facilities as well as assets at-large.
“Mobile311 has built a powerful, patent-pending GIS and mobile application that aids in spatial and linear asset management — along with a growing client base,” said Kent Hudson, CEO of Dude Solutions, Inc. “Previously, spatial asset management software has been reserved for the largest cities and counties and, with this acquisition, Dude Solutions is democratizing GIS technology for any size local government client as it has with cloud-based facility management solutions.”
Dude Solutions will offer Mobile311 GIS tools that extend the power of Dude Solutions’ offerings into clients’ spatial asset management programs. Mobile311 clients will have access to Dude Solutions’ innovations and product delivery and support. The platform allows mobile workers to access work orders and other critical geographic data in the field while giving supervisors additional reporting and analytical insights for increased efficiency.
“There is a growing movement to utilize the power of mobile to better manage the complexities of operational asset management. With this acquisition, together we can provide the very best mobile GIS and mapping product in the market combined with Dude Solutions world-class delivery and support,” said Chuck Wright, president of Mobile311. “Building on our collective knowledge base of the operational must-haves for success, the combined organization will be a powerhouse in the marketplace.”
Mobile311 is Dude Solutions’ second acquisition since it announced a growth investment of up to $100 million from Warburg Pincus, a global private equity firm focused on growth investing, in February 2014. The Mobile311 team has joined Dude Solutions and will now operate from Dude Solutions’ headquarters in Cary, N.C. In March, Dude Solutions acquired Windmill Software.
Topcon Positioning Group has acquired Digi-Star, an international provider of agricultural solutions involving weight sensors and control systems for feeding, planting, fertilizer and harvest equipment manufacturers.
“After several years of working on development projects together, we are delighted with this acquisition,” said Ray O’Connor, president and CEO of Topcon Positioning Group. “Digi-Star and Topcon Precision Agriculture are a perfect fit, bringing complementary technologies and distribution channels to our rapidly growing precision agricultural division. At a time when many companies are decreasing their investment in agricultural markets, we are increasingly optimistic about their growth based upon our strong commitment to developing management systems and solutions that bring the power of the Internet of Things (IoT) to every farm.”
Based in Fort Atkinson, Wis., Digi-Star supplies electronic equipment, precision sensors, optical yield and feed management sensors, displays, position verification and software used by farmers and other equipment operators to precisely measure and analyze valuable data from critical farming processes. Digi-Star has expertise in the livestock and grain equipment markets, according to a news release from Topcon.
Mac Moore, president and CEO of Digi-Star, said, “Topcon and Digi-Star have numerous synergies with electronics, sensors, and integration of specific user interfaces for the agriculture and industrial markets that will complement each other’s customers. Both companies will benefit from the expanded product lines and solutions that progressive customers depend upon for maximum profitability.”
In 2012 Digi-Star purchased RDS Technology, a United Kingdom-based company, which possesses similar technology for agricultural and construction applications, adding engineering, development and manufacturing facilities in Europe.
“We are very enthusiastic about the opportunity of combining these companies. In addition to expanding our reach into the farm market segment, this will further extend our scope of field solutions to help us continue strong growth while serving an expanded customer base for Topcon Precision Agriculture, for the aftermarket and original equipment manufacturer (OEM) clients,” said Albert Zahalka, president of Topcon Precision Agriculture. “We are also excited to add the skilled employees and world-class facilities located in the Midwestern United States, the United Kingdom and the Netherlands to our global agricultural family.
Digi-Star currently employs more than 220 employees in its three locations, with approximately half located in the United States or Europe.
Ride service Uber is buying mapping and search startup deCarta, reports Mashable, which said it learned of the deal from an Uber representative.
The deal was expected to close earlier this month. Uber plans to use deCarta’s technology and talent to fine-tune its products and services that rely on maps, including UberPOOL, the smartphone-based ride-sharing app.
Thirty out of 40 deCarta employees will remain with the company, including Kim Fennell, chief executive officer and president, Mashable said. deCarta will continue to operate as a wholly-owned subsidiary of Uber, but will use its own name.
Founded in 1996, deCarta is privately held, and headquartered in San Jose, Calif., with international offices and distributors in Germany, China, Brazil and South Africa. deCarta is a global location-based services (LBS) technology company that provides specialized geospatial technologies for online mapping, routing, navigation, geocoding, local search and geo-data integration and processing. The company’s platform is used by high-volume LBS applications and services in the mobile, Internet, enterprise-fleet and automotive markets. Customers and technology partners include Samsung, Inrix, T-Mobile, FullPower MotionX GPS Drive, Appello, Denso, Ford, GM OnStar, Masternaut, Wireless Matrix, eMapgo, Nokia/HERE, Spot-On-Time, Telstra/Sensis, TomTom, WHERE/eBay.
In February, Uber announced a partnership with Starwood Hotel and Resorts where Starwood Preferred Guest members earn points towards free hotel stays for every dollar spent riding Uber.
Qualcomm, Inc., has agreed to buy British CSR for $2.5 billion, to enhance its automotive infotainment and Internet of Things (IoT) offerings. CSR is known to the GPS/GNSS industry as the maker of the SiRFstar series of chips, which are used in many consumer devices. Qualcomm is a leading maker of chips used in smartphones.
According to Qualcomm, the acquisition complements the company’s offerings by adding products, channels, and customers in the important growth categories of Internet of Everything (IoE) and automotive infotainment. “This opportunity is aligned with Qualcomm’s established strategic priorities in these rapidly growing business areas,” according to a Qualcomm statement. The transaction is expected to close by the end of the summer of 2015.
Once the transaction is complete, the two major U.S. wireless/mobile-chip design/manufacturers will have GPS/GNSS technology firmly embedded within their organizations. In July 2007, Broadcom acquired Global Locate. More recently, CSR acquired SiRF Technology in June 2009, and now CSR has in turn been acquired by Qualcomm. Throughout 2008, Broadcom and SiRF were locked in a patent battle that Broadcom eventually won, precipitating a decline in SiRF’s one-time dominance and sending it into eventual disappearance/acquisition by CSR. The two companies are again aligned as opponents as part of the rival camps, Qualcomm and Broadcom, whose competition is fully as intense as the former Global Locate (then Broadcom) versus SiRF tussle.
“The addition of CSR’s technology leadership in Bluetooth, Bluetooth Smart, and audio processing will strengthen Qualcomm’s position in providing critical solutions that drive the rapid growth of the Internet of Everything, including business areas such as portable audio, automotive and wearable devices,” said Steve Mollenkopf, chief executive officer of Qualcomm Incorporated. “Combining CSR’s highly advanced offering of connectivity technologies with a strong track record of success in these areas will unlock new opportunities for growth. We look forward to working with the innovative CSR team globally and further strengthening our technology presence in Cambridge and the UK.”
The full announcement, issued in accordance with Rule 2.7 of the UK Takeover Code, can be found on Qualcomm’s website at www.qualcomm.com/2.7.pdf.
InvenSense, Inc., a provider of intelligent sensor solutions, has signed a definitive agreement to acquire Trusted Positioning, Inc. (TPI), a privately held indoor/outdoor tracking company with the vision to provide “Positioning Everywhere.” InvenSense is also acquiring context analysis software company Movea.
TPI’s location tracking technology improves accuracy both indoors and outside by augmenting GNSS and Wi-Fi based location infrastructure. Using inertial sensors such as accelerometers, gyroscopes, magnetometers, and pressure sensors in mobile and wearable devices, TPI’s software platform provides continuous and accurate positioning and also solves the difficult problem of alignment between the user and the mobile device. The TPI platform provides complete inertial navigation software solutions for a variety of industries including smartphones, tablets, wearables, in-vehicle navigation, personnel tracking, and machine guidance and control.
“InvenSense shares our passion for ‘positioning everywhere,’ and they have been a strong supporter of the Trusted Positioning team, technology and vision,” said Chris Goodall, Trusted Positioning’s chief executive officer. “We are pleased to be joining the InvenSense family with the goal of making indoor/outdoor positioning ubiquitous. Together with InvenSense we will now have the required resources and investment to mainstream this technology.”
InvenSense has also signed a definitive agreement to acquire Movea, a privately held company that provides software for ultra-low power location, activity tracking, and context sensing. Movea’s products, technology, and IP cover a broad range of signal-processing and data-fusion technology applied to consumer mobile (smartphones and tablets), TV interaction, and wearable sports and fitness applications.
Movea is dedicated to context analysis using both motion and audio sensors to determine, for example, a person’s state/activity, their energy expenditure, their location, and an athlete’s speed and cadence. Movea’s algorithm and software framework expertise is expected to further scale InvenSense’s leadership in motion software and accelerate InvenSense’s “AlwaysOn” low-power solutions for mobile and the Internet of Things.
“With the addition of Movea and TPI, InvenSense achieves a significant milestone as it transitions to a leading provider of intelligent sensor System on Chips (SoC) for the fast growing mobile market. ‘AlwaysOn’ location and activity tracking are essential to enabling contextually aware products and services,” said Behrooz Abdi, president and chief executive officer, InvenSense. “The tight integration of our low-power, high performance, motion and sound sensors, along with TPI’s advanced location tracking software and Movea’s data fusion algorithms, will position us to deliver on this ‘AlwaysOn’ promise.”
In connection with the acquisition of both companies, InvenSense expects to pay approximately $81 million, net of cash assumed, to acquire all of the outstanding shares of capital stock and other equity rights of Movea and Trusted Positioning, Inc. The purchase price will be paid with $6M of InvenSense common stock and the remainder in cash, except that portion attributable to unvested employee stock options will be paid in stock options exercisable for shares of InvenSense’s common stock.
A portion of the cash consideration payable to the stockholders will be placed into escrow pursuant to the terms of the acquisition agreement. The estimated financial impact of the acquisitions upon the future operating results of InvenSense, which is not expected to be significant, will be discussed during the next regularly scheduled quarterly investors analyst conference call planned for July 29.
The boards of directors of InvenSense and the two companies have approved the mergers. The transactions are expected to close by the end of InvenSense’s second quarter, September 30, and remains subject to the satisfaction of regulatory requirements and other customary closing conditions.
Google enhanced its online mapping service by acquiring Mountain View, California-based Skybox Imaging for $500 million in cash. Sources say both Google and Facebook are purchasing satellite and drone companies in an attempt to expand into other market areas.
One of the ways Google will be leveraging Skybox is in disaster relief and to improve Internet access in remote areas, something the company has been strongly pursuing, according to GPS World’s LBS Editor Kevin Dennehy.
On its website, the five-year-old Skybox said that it plans also to share in the development of the burgeoning autonomous vehicle market and continue to design its own satellites.
Skybox posted a message about the acquisition on its website: “We’ve built and launched the world’s smallest high-resolution imaging satellite, which collects beautiful and useful images and video every day. We have built an incredible team and empowered them to push the state-of-the-art in imaging to new heights. The time is right to join a company who can challenge us to think even bigger and bolder, and who can support us in accelerating our ambitious vision.
“Skybox and Google share more than just a zip code. We both believe in making information (especially accurate geospatial information) accessible and useful. And to do this, we’re both willing to tackle problems head on — whether it’s building cars that drive themselves or designing our own satellites from scratch.”
Hexagon AB, a global provider of design, measurement and visualization technologies, has acquired iLab Sistemas, a provider of planning and optimization solutions for the agro business sector, with special focus in the sugar and ethanol industries. iLab will, together with Arvus and Leica Agriculture, form the backbone of Hexagon’s Smart Agriculture Solution.
Headquartered in Ribeirão Preto, Brazil, iLab takes advantage of extensive know-how and various techniques to deploy highly parameterized solutions that address complex problems related to agricultural processes and production. They include linear programming, operations research, genetic algorithms, constraint-based programming, neural networks, statistics and advanced mathematics. ILab’s offerings include software optimization tools for every stage of crop growth — from planting, harvesting and logistics planning to area and asset management, scenario comparisons, and cost and budget forecasting — permitting value-added decision analysis and process automation.
“Together with its established software suite of end-to-end planning optimization solutions for sugarcane mills, iLab’s strong market footprint in the sugarcane industry will support the further development of the Smart Agriculture solution from Hexagon Solutions,” said Hexagon President and CEO Ola Rollén. “Additionally, iLab’s offerings complement the product portfolios of Hexagon brands Leica Geosystems, Sisgraph and Devex in areas such as fleet management, precision agriculture, automation platforms and control room technologies.”
ILab will be fully consolidated as of today. The acquisition has no significant impact on Hexagon’s earnings, Hexagon AB said.
McMurdo Group, an end-to-end search and rescue (SAR) and maritime domain awareness (MDA) company, has acquired Techno-Sciences, Inc. (TSi), a provider of SAR satellite ground stations, integrated emergency response center systems and coastal surveillance solutions. Terms of the acquisition were not disclosed. TSi’s Beltsville, Maryland, location becomes the U.S. headquarters for McMurdo Group, a division of Orolia, global specialist in critical GNSS solutions.
TSi has been instrumental in the development of the COSPAS-SARSAT international satellite-based SAR program, which has helped to save more than 35,000 lives worldwide since 1982. TSi is also actively involved in the next-generation COSPAS-SARSAT system, MEOSAR (Medium Earth Orbit Search and Rescue), which will greatly improve the existing SAR process with near-instantaneous detection, identification and location of emergency distress beacons.
MEOSAR, currently in its demonstration and evaluation phase, is expected to have initial operational capability in 2016 and full operational capability by 2018. MEOSAR will use SAR-enhanced Galileo (Europe), GPS (U.S.) and GLONASS (Russia) satellite constellations for greater global coverage and includes innovative end-user beacon functionality such as a return-link service on Galileo satellites to acknowledge distress signal receipt and provide ongoing rescue effort status.
“The acquisition of TSi firmly establishes McMurdo Group as the global leader in satellite-based search and rescue solutions. We are the only provider capable of supplying a single-vendor, end-to-end COSPAS-SARSAT emergency solution with a seamless ecosystem of products, technologies and processes that will streamline and expedite search and rescue efforts,” said Jean-Yves Courtois, CEO, McMurdo Group and its holding company Orolia Group. “TSi expands our global sales, support and customer footprint and adds to our already extensive expertise in SAR and MDA. We look forward to developing a U.S. SAR Center of Excellence to include manufacturing, distribution and support of McMurdo Group’s broad solution offering of distress beacons, AIS equipment, satellite communications units and emergency control centers equipped with search and rescue management software.”
TSi solutions are installed in more than 20 countries worldwide and include satellite ground stations or local user terminals (LUTs), rescue and mission control centers, and coastal surveillance/instruction detection systems. TSi installed the world’s first operationally ready six-channel MEOSAR LUT (MEOLUT) in 2011 for the U.S. National Oceanic and Atmospheric Administration (NOAA) and has recently completed a second NOAA installation (March 2014). With a team of 40 employees, TSi has a prominent list of government, military and commercial customers in Asia, Europe, Africa and the U.S. (including NOAA, NASA and the U.S. Navy).
Microsemi Corporation has entered into a definitive agreement with Symmetricom to acquire the precision time and frequency company for $230 million. Microsemi is a provider of semiconductor solutions differentiated by power, security, reliability and performance.
Microsemi, headquartered in Aliso Viejo, California, will pay $7.18 per share through a cash tender offer, representing a premium of 49 percent based on the average closing price of Symmetricom’s shares of common stock during the 90 trading days ended October 18. The board of directors of Symmetricom unanimously recommends that Symmetricom’s stockholders tender their shares in the tender offer. The total transaction value is approximately $230 million, net of Symmetricom’s projected cash balance at closing.
Headquartered in San Jose, California, Symmetricom provides highly precise timekeeping technologies and solutions that enable next-generation data, voice, mobile and video networks and services. It provides timekeeping in GPS satellites, national time references, and national power grids as well as in critical military and civilian networks.
“The acquisition of Symmetricom will create the largest and most complete timing portfolio in the industry today,” stated James J. Peterson, Microsemi president and chief executive officer. “From source to synchronization to distribution, Microsemi will offer an end to end timing solution for an expanded range of markets, driving increased dollar content opportunity and revenue growth.”
“The acquisition of Symmetricom by Microsemi will create a powerful combination,” said Elizabeth Fetter, Symmetricom’s chief executive officer. “I believe Microsemi is the ideal company to leverage Symmetricom’s technology and capabilities further into the communications market along with the scale to accelerate the adoption of the company’s innovative new chip scale atomic clock (CSAC) technology into broader markets.”
Microsemi expects significant synergies from this immediately accretive transaction. Based on current assumptions, Microsemi expects the acquisition to be $0.22 to $0.25 accretive in its first full calendar year ending December 2014.
Microsemi reaffirms its fiscal fourth quarter guidance included in its fiscal third quarter earnings release issued on July 25. Microsemi currently intends to announce its fiscal fourth quarter results on November 7. Further details will be forthcoming.
Tender Offer and Closing. Under the terms of the definitive acquisition agreement, Microsemi will commence a cash tender offer to acquire Symmetricom’s outstanding shares of common stock at $7.18 per share, net to each holder in cash. Upon satisfaction of the conditions to the tender offer and after such time as all shares tendered in the tender offer are accepted for payment, the agreement provides for the parties to effect, as promptly as practicable, a merger which would result in all shares not tendered in the tender offer being converted into the right to receive $7.18 per share in cash. The tender offer is subject to customary conditions, including the tender of at least a majority of the fully diluted shares of Symmetricom’s common stock and certain regulatory approvals, including the expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act, and is expected to close in Microsemi’s fiscal first quarter, ending Dec. 29, 2013. No approval of the stockholders of Microsemi is required in connection with the proposed transaction. Terms of the agreement were unanimously approved by the boards of directors of both Microsemi and Symmetricom.
Under the terms of the merger agreement, Symmetricom may solicit superior proposals from third parties for a “go shop” period that extends through November 8. It is not anticipated that any developments will be disclosed with regard to this process unless and until Symmetricom’s board of directors makes a decision to pursue a potential superior proposal. Jefferies LLC, which is acting as Symmetricom’s financial adviser, will assist Symmetricom with Symmetricom’s go-shop process. There are no guarantees that this process will result in a superior proposal. The merger agreement provides Microsemi with a customary right to match a superior proposal. The agreement also provides for certain termination fees payable to Microsemi in connection with the termination of the agreement in certain circumstances.
Conference Call. Microsemi will host a conference call, solely to discuss details of the transaction. A live webcast relating to the transaction will be available in the “Investors” section of Microsemi’s website at www.microsemi.com in advance of the conference call.
Sirius XM Radio has entered into a definitive agreement to acquire the connected vehicle services business of Agero, Inc. for $530 million in cash.
The connected vehicle unit of Agero is a leading provider of innovative telematics services, according to Sirius, offering safety, security and convenience services for drivers and end-to-end, turnkey solutions for automakers. Following the acquisition, SiriusXM will provide connected vehicle services to numerous automotive manufacturers, including Acura, BMW, Honda, Hyundai, Infiniti, Lexus, Nissan, and Toyota.
All major international car-makers are installing telematics units, sending a signal that wireless information and connectivity is here to stay in the vehicle, and location will be a big part of the growth. To learn more about the rapid changes in the connected vehicle field, tune in to our September 19 webinar, hosted by Wireless LBS editor Janice Partyka. Registration is free.
SiriusXM offers “unparalleled audio entertainment and data services available in more than 50 million vehicles,” the company said in a statement. “Telematics and connected vehicle solutions are key elements in the future of the auto industry. The acquisition of the connected vehicle business of Agero establishes SiriusXM as the leading provider for services in this growing industry.”
“The acquisition of Agero’s connected vehicle business is a natural fit for Sirius XM,” said Jim Meyer, Chief Executive Officer, SiriusXM. “As the world’s leading provider of in-vehicle subscription services, SiriusXM is uniquely positioned to offer world-class end-to-end telematics services.”
Meyer said the transaction accelerates SiriusXM’s development in architecture supporting connected vehicle services, as well as the ability to provide services over both satellite and cellular networks. “Agero’s connected vehicle team is known for their experience, innovation and technology, and we look forward to welcoming them to SiriusXM as we work to capture the significant growth opportunities in connected vehicle services.”
The transaction is subject to the expiration or early termination of the Hart-Scott-Rodino antitrust waiting period and other customary closing conditions. The transaction is expected to close in the fourth quarter of 2013. Morgan Stanley acted as financial advisor to SiriusXM in connection with this transaction.
In a year of ho-hum location deals, or the lack of any, the recent Google purchase of Waze for more than $1 billion is a big one. In fact, readers of GPS World magazine’s LBS Insider would have to go back to the summer of 2007, when TomTom purchased Tele Atlas and Nokia bought Navteq, to find an industry acquisition as big as this one.
The Federal Trade Commission is reviewing Google’s $1.1 billion acquisition of Israel-based mapping startup Waze, according to published reports. The big issue is that while Waze’s revenue was too low to trigger automatic review by the FTC, it may have hundreds of millions of users worldwide.
The fact that Google’s acquisition of Waze has caught the FTC’s attention is not unusual, said Mike Dobson, TeleMapics president, who authors a location industry blog at www.telemapics.com. “Google, in an attempt to speed the acquisition, declared that the assets of Waze based in the United States are worth less than the $70.9 million that requires an antitrust review. Google maintains, and I agree, that the majority of the [intellectual property] for which they were willing to pay $1 billion was created in Israel, where it is currently located, and in that location it continues to be revised and enhanced,” he said.
One of the supposed reasons, which were publicized in media reports, is that the deal with Facebook fell through because the social media giant wanted to relocate the Waze development activities to the U.S. and the Israel-based company declined.
Google’s purchase of Waze ends months of rumors and stops other suitors, including Facebook, Apple and Microsoft, from moving in on the mapping startup. Google has said that its mapping technology will be incorporated into Waze.
The Waze deal may strengthen Google, but won’t be the deciding factor on whether it has an unfair advantage in the [location] market, said Marc Prioleau, president of Prioleau Advisors. “They will have that regardless of Waze. I am not sure the criteria for the FTC, but I think Waze is just a spark to trigger a look at Google’s mapping position overall,” he said. “The FTC will have a hard time making the case that Google dominates the industry when Google can point to market share for Apple Maps, Nokia/Here [through its own sites as well as Bing, Amazon, Facebook and others] and even MapQuest, which stubbornly hangs on to a high market share with the over-50 demographic.”
When it comes down to it, it is all about money. “It appears that the FTC’s preliminary interest in the Google acquisition of Waze is in determining if the U.S.-based assets are worth more than $70.9 million, and whether or not Google’s position regarding the Waze IP being located in Israel is justified,” Dobson said. “Many would argue that a considerable portion of the value of the Waze IP affects consumers in the United States, resides on cell phones of users in the United States, and has a functional impact in the United States beyond the $70.9 million that Google is claiming. Functional impact is a difficult issue, but since Waze generates little income, Google is probably in a good position here.”
Dobson said that other pundits are commenting that the problem here is that Noam Bardin, Waze CEO, described Google as its only competition during a recent press conference. “Oh, how unusual, someone selling their company trying to increase the value of the company,” he said. “Has everyone forgotten about Nokia and TomTom? Does anyone really think they are incapable of competing with Google, Waze or the combination of both companies?”
Google Made Strategic Decision Not to Buy Tele Atlas and Navteq
Dobson said that, more troubling for the FTC and other antitrust interests, is this: If Google wanted to monopolize the mapping world, why did it not choose to bid (or counterbid) when Navteq and Tele Atlas were sold in 2007?
“I think the answer to this question is quite plain. Google did not participate in either acquisition because it had tried both companies’ data and found that the content quality and spatial coverage was not quite what Google had set as goals when developing its strategy for mapping. Instead, Google built its own ‘map machine’ and has managed to out-innovate either of these companies over the last several years,” Dobson said. “In addition, both Nokia and TomTom have fallen on hard times, not because of Google’s success, but because both companies overpaid for the assets they acquired, just before a worldwide economic downturn. Reduced budgets (for research and compilation) at TomTom and Nokia have had a lot to do with Google’s success in the mapping world.”
The big deal in Google’s interest in Waze lies in the success that the mapping startup has had in capturing traffic information, as well as how it has attracted a large user community willing to contribute traffic data, Dobson said.
“I doubt that Google will find that the map coverage provided by Waze has data they have not already mapped and mapped more exhaustively than Waze. However, it is somewhat camp to be an ‘anybody but Google’ fan boy and I suspect conspiracy theories about the acquisition will abound,” Dobson said. “I doubt that the FTC will find anything actionable. If Google were to announce next week that it was acquiring Inrix, I suspect that the FTC might have a real case with real antitrust issues.”
While Waze hasn’t generated much revenue, its real-time maps and traffic information are valuable. This value was magnified last year when Apple tried to replace Google Maps on the iPhone with a not-so-good alternative.
Analysts are looking around at what other companies are out there as potential acquisition targets — particularly as the smartphone industry becomes even more competitive. The apps on the smartphones will need to be distinguishable, particularly the mapping systems and capability, say several analysts.
One company that stands out as a potential acquisition target is TomTom, which is the last independent provider of digital maps, now that Navteq was gobbled up by Nokia.
