Steven Spriggs was pulled over by a motorcycle cop for using his iPhone while driving. He immediately held it up to show the officer that he was using Apple Maps, and not talking or texting. More about Mr. Spriggs later. With approval of the pending transportation bill in Congress, smartphone maps and navigation will be regulated. The National Highway Traffic Safety Administration (NHTSA) would receive the power to regulate apps like Google Maps or Apple Maps. NHTSA’s job would be to review navigation apps and order changes to decrease driver distractibility.
Guess who is in favor of this new regulation for smartphone apps? Automakers. Embedded navigation systems, those found in the dashboard of vehicles, are already regulated by NHTSA. Smartphone navigation apps are a much cheaper option than the systems offered by automakers, who are looking for a more level playing field and a way to slow down the smartphone navigation juggernaut.
The downside to this regulation is big. If it was just Apple and Google mapping, oversight would be simpler, but Apple App Store and Google Play Store are filled with hundreds of mapping and navigation apps. Logistically it doesn’t seem possible for the NHTSA to review all of the apps efficiently without causing interference in the market. NHTSA doesn’t currently have the budget, infrastructure or staffing to be successful.
The forum of the radio show “Car Talk” is alive with discussion on NHTSA’s desire to control navigation. The vast majority of posters point out the distraction from using a paper map or being lost. “Personally, I prefer a full-sized road atlas on the seat beside me for all my navigation needs. Taking occasional readings with a sextant helps, but is difficult while eating my Big Mac and holding the wheel with my knee,” Paul Carney writes with sarcasm. On the other side, Victor Cooper responds, “YES! It is long overdue. And I think it is about time we treat texting while driving the same as we do drunk driving…criminal penalties and all.”
I think regulation on mapping and navigation may help make the apps simpler to use and less distracting. Before passing a regulatory law, I’d like NHTSA to successfully demonstrate a review system that doesn’t impede innovation, significantly delay new products, or make it overwhelming difficult for small start-ups.
So what happened to Steven Spriggs? The police officer went ahead and wrote a $165 ticket for using a cell phone while driving, despite Spriggs argument that the law didn’t apply to navigation apps. Spriggs challenged his ticket in California’s state appeal court and won. The $165 went back into Spriggs’ pocket and map users everywhere sighed with relief,
Google Maps now has Terrain View, which enables users to see terrain maps for an area.
Terrain view shows the 3D elevation of natural geographic features, such as mountains and canyons. Topographic contour lines are overlaid on the map to show elevation levels with altitude information displayed in gray numbers.
Google Maps also offers traffic, transit, and biking views.
Google Maps tweeted about the new terrain feature, showing an example:
Ubisense, a location intelligence solutions company, has become an Authorized Partner of solutions based on Google’s Enterprise Maps for Business technologies. This new designation from Google enables customers to more easily assess Ubisense’s expertise advising on and deploying Google products.
In conjunction with the partnership, Ubisense formally announced Ubisense myWorld 2.0, an intuitive location intelligence platform that integrates Google Maps for Business technologies and provides visibility into an enterprise’s operations, enhancing operational awareness and enabling businesses to operate more effectively.
Ubisense provides location intelligence solutions that address enterprise visibility challenges, and as an Authorized Partner, Ubisense can now provide Google Maps for Business integration and OEM licenses to its customers in a simple and cost-efficient manner. Ubisense myWorld brings critical enterprise information together into a single application that can be accessed via any standard web browser on any smart device. Ubisense myWorld incorporates network asset data, work orders, customer information, and other critical operational data from a variety of spatial and enterprise systems vendors. Additionally, Ubisense myWorld can be integrated with Google Maps for Business solutions, including Google Maps, Google Search, Google Earth, Google Elevation and Google Street View with Ubisense myWorld.
“Google Maps give our customers a smart, simple, and fast way to view complex business operations so they can quickly understand the state of operations and make better and more informed business decisions,” said Jay Cadman, vice president of business development, Ubisense. “In, say, an outage caused by a natural disaster, having this detailed view of an organization’s operations in real time enables our customers to respond to safety issues, such as downed power lines, with the right equipment and safety precautions the first time. They can keep their employees and customers safer and restore services faster. Every telecommunications and utility company in the world strives for that and now we’re able to deliver a solution that enables them to achieve both goals.”
Using Ubisense myWorld with Google Maps technologies, Ubisense customers can realize a number of benefits that can significantly impact an organization’s bottom line and improve customer service. Ubisense myWorld customers gain the ability to react to issues and potentially harmful situations sooner and are better prepared to solve issues faster, work more efficiently, and enhance their customer service and support. Rapidly gaining traction among telecommunications and utility companies, Ubisense myWorld is already used by 26 customers spanning five continents. Ubisense customers are using Ubisense myWorld for many critical business processes, including storm damage assessment, network operations, gas leak surveying, field mobility and customer service.
Google Maps for Business brings the power of Google Maps to an organization, providing simple, familiar mapping technology to the workplace. Users can layer their data on top of Google’s base map and create their own maps and geospatial applications that can be used by anyone — anytime, anywhere. By using any of Google Maps business solutions, including Google Maps Engine, Google Maps Engine Pro, Google Maps Coordinate or the Google Maps APIs, organizations and their employees can rely on maps that are comprehensive, easy-to-use and always up to date.
The Google Maps Partner Program includes companies globally that sell, service and customize Google Maps for business solutions for their customers. As a part of the Google Maps Partner Program, Ubisense receives training, support and deployment tools from Google.
Ubisense, a location intelligence solutions company, has become an Authorized Partner of solutions based on Google’s Enterprise Maps for Business technologies. This new designation from Google enables customers to more easily assess Ubisense’s expertise advising on and deploying Google products.
In conjunction with the partnership, Ubisense formally announced Ubisense myWorld 2.0, an intuitive location intelligence platform that integrates Google Maps for Business technologies and provides visibility into an enterprise’s operations, enhancing operational awareness and enabling businesses to operate more effectively.
Ubisense provides location intelligence solutions that address enterprise visibility challenges, and as an Authorized Partner, Ubisense can now provide Google Maps for Business integration and OEM licenses to its customers in a simple and cost-efficient manner. Ubisense myWorld brings critical enterprise information together into a single application that can be accessed via any standard web browser on any smart device. Ubisense myWorld incorporates network asset data, work orders, customer information, and other critical operational data from a variety of spatial and enterprise systems vendors. Additionally, Ubisense myWorld can be integrated with Google Maps for Business solutions, including Google Maps, Google Search, Google Earth, Google Elevation and Google Street View with Ubisense myWorld.
“Google Maps give our customers a smart, simple, and fast way to view complex business operations so they can quickly understand the state of operations and make better and more informed business decisions,” said Jay Cadman, vice president of business development, Ubisense. “In, say, an outage caused by a natural disaster, having this detailed view of an organization’s operations in real time enables our customers to respond to safety issues, such as downed power lines, with the right equipment and safety precautions the first time. They can keep their employees and customers safer and restore services faster. Every telecommunications and utility company in the world strives for that and now we’re able to deliver a solution that enables them to achieve both goals.”
Using Ubisense myWorld with Google Maps technologies, Ubisense customers can realize a number of benefits that can significantly impact an organization’s bottom line and improve customer service. Ubisense myWorld customers gain the ability to react to issues and potentially harmful situations sooner and are better prepared to solve issues faster, work more efficiently, and enhance their customer service and support. Rapidly gaining traction among telecommunications and utility companies, Ubisense myWorld is already used by 26 customers spanning five continents. Ubisense customers are using Ubisense myWorld for many critical business processes, including storm damage assessment, network operations, gas leak surveying, field mobility and customer service.
Google Maps for Business brings the power of Google Maps to an organization, providing simple, familiar mapping technology to the workplace. Users can layer their data on top of Google’s base map and create their own maps and geospatial applications that can be used by anyone — anytime, anywhere. By using any of Google Maps business solutions, including Google Maps Engine, Google Maps Engine Pro, Google Maps Coordinate or the Google Maps APIs, organizations and their employees can rely on maps that are comprehensive, easy-to-use and always up to date.
The Google Maps Partner Program includes companies globally that sell, service and customize Google Maps for business solutions for their customers. As a part of the Google Maps Partner Program, Ubisense receives training, support and deployment tools from Google.
deCarta, Inc., an independent LBS platform company, has expanded coverage of its advanced local search technology, the L2 Geospatial Search Engine, to 120 countries including Europe, North America, and most major countries around the world.
L2 is a high-performance, scalable local search engine with single line input to enable a more intuitive user interface, the company said. deCarta sources and indexes premium map and POI (Points of Interest) content but also enables customers to index and control their own content using the L2 Index tools.
deCarta’s L2 has advantages over most other search engines in that it can be used as a pure geocoder for address search, or for POI search….or simultaneously as a combination of the two mixed in a single line search query – with the additional ability to tune this behavior at runtime. This gives developers maximum flexibility and creativity in producing their mobile and desktop applications. The new expanded country coverage now enables deCarta customers to offer truly global services.
The L2 Search engine is an integral component of deCarta’s LBS platform which provides specialized geospatial technologies for maps, routing, navigation, geocoding, local search and geo-data integration and processing. deCarta offers two deployment models for its LBS platform: a Hosted LBS Platform Service (PaaS) or, alternatively, customers can self-host the platform either on-premise or in a cloud service such as Amazon’s AWS. Both approaches utilize deCarta’s advanced REST API architecture and can scale to support billions of maps and searches and millions of users per month.
L2 enables deCarta’s customers to offer flexible, advanced local search capabilities that are on par with Google Maps but beyond other search engines, deCarta said. Examples include:
Single line entry of POI or address or both
Fast typeahead, predictive entry – ideal for mobile devices and web interfaces
High tolerance for misspellings and partial entries
Random ordering of address parameters
Search for a POI near a POI, such as:
“Coffee near XYZ company”
“Restaurants on Main Street”
“ATMs near AMC Theater”
Search for POI near a specific address, such as “Parking near 1234 Main Street”
Furthermore, the ability to integrate L2 with deCarta’s patented “Search Along A Route” technology gives automotive OEMs and Telematics Service Providers the ability to offer more advanced and helpful “driver-centric” connected car services.
“We are excited by the market reaction to L2 since its introduction last year,” said J. Kim Fennell, CEO of deCarta. “We’re winning business competing with, and in some cases replacing, major local search engines such as Google Maps based on the merits of L2’s technology advantages, customization capabilities, flexible content offerings, less restrictive license terms and our superior customer service – all of which creates a more satisfied customer experience.”
deCarta offers a “house blend” of premium map and POI content with L2. It works closely with worldwide and regional map data providers including TomTom, Nokia/HERE, OpenStreetMap (OSM), AND, Sensis, IPC, Nav2 and eMapgo; as well as leading POI providers and other content sources (traffic, parking, weather, speed cameras, etc). deCarta integrates and de-duplicates multiple content sources for optimum search results.
deCarta provides the tools to let companies index and search on their own content for maximum control and commercial advantage. This content can stand alone or be merged with industry map and POI content. Customers can “boost” content and control rankings to suit their needs. These capabilities provide huge benefits for local search companies, Automotive OEMs and telematics service providers seeking to offer their users the best customer care and connected car services.
For more information on L2, please visit deCarta’s web site at www.decarta.com or go straight to the demo. Developers can find more technical details at deCarta’s DevZone.
Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets.
Google’s recent decision to roll out Maps Engine Pro, its software that allows small business to use the company’s location tools to create maps from location databases, is a solid step in the business-to-business market. However, the company also said there will be a mobile application for Maps Engine Pro, called Google Maps Engine, which will allow small businesses and users to edit and create maps while mobile.
Companies can use the app to optimize personnel and assets, build mapping apps, and create internal and external maps that use data layers to make business decisions. Depending on licensing, Maps Engine Pro costs $5 per user, per month — or $50 per user, per year.
One reason to roll out the enterprise product: Brian McClendon, vice president of Google Maps, said that there are 1 billion monthly active Google Maps users, making the business product familiar to companies who want to plot location data.
Magnetic Indoor Positioning?
Although much-hyped in the last two years, most indoor positioning has been powered by both GPS and Wi-Fi positioning in most tests and rollouts worldwide. However, a startup called IndoorAtlas, which recently opened an office in Sunnyvale, California, and partnered with Finnish grocery chain Fonella, according to published reports, is using magnetic technology via compass chips in smartphones.
Rather than using Wi-Fi signals to triangulate a device’s location, IndoorAtlas tracks differences in the Earth’s magnetic field to pinpoint location within a building. The magnetic field is all around most objects and animals. On the company website, this tidbit is found: “Many animals utilize local variations in the Earth’s magnetic field to find their way around. These magnetic variations commonly exist inside buildings as well. Many sources can contribute to these variations including Earth’s magnetic field, and the structures of the building. Modern smartphones can sense and record these magnetic variations to map indoor locations.”
IndoorAtlas’ technology doesn’t require additional infrastructure like wireless access points, so the technology can be used by retailers. Other markets include search and rescue, museum tours, and a navigation aid for disabled people.
Location Companies Going After Higher End Markets As Commoditization Settles In
As location technology, specifically GPS, becomes more of a commodity as many industry observers say, companies are looking at higher-margin market segments. For instance, Garmin, which has seen the portable navigation device market decrease, has been focusing on more expensive and specialized products.
While still a big business for Garmin, PNDs’ market share has been eroded by tablets, smartphones — and even expensive installed telematics systems, which have grown with the connected vehicle’s rise.
Garmin has offered several different types of high-end watches for swimmers, pilots, runners, golfers and others in the outdoor market. The newest entry is a $450 watch called Tactix, which any Navy SEAL could love. It features an altimeter, barometer, and jumpmaster software for airborne operations, and it’s even waterproof to a 50-meter depth.
LBS Insider to Cover CES in January
LBS Insider will be on site in Las Vegas to cover the huge Consumer Electronics Show. At CES, the connected vehicle market continues to be showcased. In published reports, Scott Keogh, Audi USA president, said that the company will make announcements about Audi Connect at the show.
T-Mobile US provides 3G connectivity to Audi’s Connect service in the United States through an embedded SIM in the car’s dash. T-Mobile’s plan, which includes Wi-Fi for as many as eight devices, is offered to new and existing owners of cars equipped with Audi Connect. It costs $450 for data services for 30 months — or users pay $30 per month if they select the month-to-month option. Some of the features includes access weather, real-time news and fuel prices. Both Google Earth and Google Voice are offered.
At CES, the LBS market has been de-emphasized by wireless carriers in the past three years. Instead, most location-related panels have been dedicated to connected vehicles.
Trying to shake off last year’s mapping debacle, Apple recently bought two companies, HopStop and Locationary. The purchases, whose financial details were not disclosed, get Apple rooted once more in the location business; how firmly those roots prove to be, and how well they serve the company against arch-rival Google, time will tell.
Apple has been stockpiling companies and mapping software since last year’s introduction of Apple Maps on iOS devices, which turned out to be a big fiasco. GPS World’s LBS Insider reported extensively on the problems Apple encountered with its mapping software. Some of these problems included sending drivers to a wrong location and direction.
After the mapping software problems were made public, Apple CEO Tim Cook apologized for the mapping software’s problems and even suggested that users go to such competitors as Waze, MapQuest and Microsoft’s Bing. The fallout from the Maps debacle was swift. Apple fired Richard Williamson, who oversaw the company’s Maps team, according to Bloomberg. The company put pressure on Apple partner TomTom to update mapping data and consulting with third-party mapping experts.
The fiasco proved how important maps and navigation are to users of mobile phones. Industry experts noted two further points:
Maps are extremely hard to do, and
Maps are really important for a major platform to own, rather than rent from Google.
Hopping Forward. The HopStop app provides directions to users in 600 urban areas, with an emphasis on mass transit — real-time transit maps and schedules — as well as pedestrian- and bicycle-oriented guidance.
HopStop’s purchase may be Apple’s answer to Google’s recent purchase of Waze. HopStop traffic data, like Waze, is based on updates from people using the application; that is, crowd-sourced data.
Staying With It. The Locationary acquisition constitutes a further measure to keep current, going beyond the pressure Apple put on partner TomTom. Locationary checks on and seeks to eliminate out-of-date points of interest and business data with a platform that collects and verifies crowd-sourced and other data. It also checks the actual physical location of businesses and other places.
Coming Inside. To top off the company’s location awareness, Apple is even getting into the hotly-contested indoor positioning and navigation space, spending $20 million for Silicon Valley start-up WiFiSLAM in late March. According to published reports, WiFiSLAM can pinpoint a user’s indoor location to within 8 feet, using Wi-Fi. Apple rival Google already has been in the indoor positioning and navigation market, mapping shopping malls, airports and sports venues in several countries.
Google Maps Now Major Apple Feature
Speaking of the strange bedfellows, Google recently rolled out an iOS version of Google Maps for use on the iPad. For the last nine months, iPad users who wanted to use Google Maps have been required to use one designed for the iPhone, according to published reports. Google also updated the iPhone version of Google Maps.
Both the iPhone and iPad mapping software feature live traffic updates during turn-by-turn navigation. The app includes live incident reports, road closure information, construction sites, accident reports and other features. Apparently, Apple users won’t get the rerouting capability that Android folks will get, according to published reports.
Real Power. The cool factor, and one that industry experts believe is the real power of location-based services, is an “explore” function that both Apple and Android have with Google Maps. This proximity feature allows users to find nearby restaurants, shopping areas, gasoline and other sites. Google also introduced a rating system for the iOS application that allows users to rate restaurants and other businesses.
The Google Maps for iOS also has turn-by-turn directions for bicyclists, featuring more than 330,000 miles of bike paths and trails worldwide.
Previous versions of Google Maps, which were designed for the iPad, were removed by Apple last September. Apple, to replace the version, brought out the infamous mapping software that featured many errors.
The uproar caused by glitches in turn-by-turn and other features from Apple’s new Maps feature has forced CEO Tim Cook to make a public apology. It also has made some in the industry wonder why Apple decided to drop Google Maps in the first place — though many say it was the smart thing to do in the long run. In the meantime, indoor positioning technology and markets seem to be shaping, if not slowly, for serious commercial success in the near future. Some still have concerns about indoor positioning’s technical limitations, privacy concerns and consumer acceptance.
Apple recently told its customers to try competing map services while it improves its new mapping program. A recent uproar by iPhone users, who found that Apple’s new mobile maps gave them wrong directions right after the release of iPhone 5, has been dubbed “mapplegate” by some bloggers.
In a letter to customers, Tim Cook, Apple’s chief executive officer, said that iPhone customers try mapping services from Bing, MapQuest, Google and Waze through its apps store.
Cook, in his letter, apologized for the frustration caused by its mapping platform. He said that more than 100 million iOS devices use the new Apple Maps.
“We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps, including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up,” Cook said. “Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”
TomTom, which provides the map data for the new application, has been tight-lipped about the fiasco. In addition, the move to TomTom has some questioning Apple’s move away from Google Maps.
One thing is for sure in this whole mess: the importance of location and mapping to consumers, something pundits have downplayed in recent years. A recent New York Times article said the Maps outcry “shows how map services, which Apple treated as an afterthought when it built the first iPhone, have become critical tools for millions of people.”
The Times article goes as far as saying that Apple executives were surprised by the popularity of the map function, but began to concern the brass there about how much iPhone behavior data was flowing back to Google.
Between this recent glitch and its decision not to join standards consortiums for indoor positioning, one wonders if Apple, or Google for that matter, really believes in the power and promise of location technology.
Aisle411 Says It Has 10,000 Indoor Maps
The mainstream media is touting indoor location as the next big thing for consumers. One company, aisle411, now with 10,000 indoor maps, says the future is now. The “so what” for consumers is the ability to easily search for products, says Kris Kolodziej, new aisle411 vice president of location services.
“Consumers want less stress when shopping; they want to be informed, and also have fun [and] be engaged,” said Kolodziej, who most recently was associate director at Verizon Wireless.
Aisle411’s product enables product search, indoor/store map, indoor location (around 5 meter/aisle level) and product recommendation through an ad engine. “Users can search for products. We then display the products on a store map, down to the aisle level,” Kolodziej said. “We also recommend products based on search and indoor location by displaying coupons and offers.”
Kolodziej says, as part of its 10,000 indoor maps, all 8,000 Walgreens stores are mapped. “You can find these maps inside the Walgreens app and inside the aisle411 app. Even Google does not have this,” he said.
Like all new technology, including GPS, standardization of maps and technology help to grow new markets. Some believe it is the Wild West for indoor positioning, which Kolodziej contends may be overblown. “Aisle411 figured out the technical issues related to scaling indoor maps and indoor location. Aisle411 generates the indoor maps and offers them in an XML format via our SDK and APIs,” he said. “Developers can access the product data and store maps via our SDK and APIs.
Big box retailers and other chains are showing big interest in indoor positioning, but the concern is will privacy and other issues slow it? “This Walgreens deployment is helping to educate the market, and other retailers, that this technology is what consumers want. Specific to indoor location, consumers are more open to sharing their location with their store/retailer vs. Google or anyone else,” Kolodziej said. “Since the store already knows you are there to shop, users are not afraid to share their location inside the store.”
Aisle411 recently purchased WiLocate’s technology assets — and a few patents pending as part of the deal. WiLocate’s positioning product, which allows access to mobile devices, leverages existing Wi-Fi infrastructure and sensor information, along with gyroscope and compass.
Google continues to be a dominant player in indoor mapping. It recently said that Galeries Lafeyette and supermarket chain Carrefour in Paris are now mapped. This includes information about ATMs, escalators, restrooms, what products are in different aisles, and walking directions.
Google has been mapping airports, museums and malls for some time. In addition to France, the company brought indoor maps to the United Kingdom and Switzerland last summer. In the United States, Google has mapped such places as Atlanta Hartsfield — Jackson International Airport; San Francisco International Airport; Mall of America, Bloomington, Minnesota; Caesars Entertainment, Bally’s Las Vegas; MGM Resorts, Monte Carlo Resort & Casino, Las Vegas; and Vallco Shopping Mall in Cupertino, California.
Google has also mapped such big-box stores as Home Depot, IKEA, Macy’s and Bloomingdale’s — though it remains to be seen when a Wal-Mart or Target will be included.
Analysts contend that the big indoor positioning players are Google, Microsoft, Research in Motion, Nokia and Qualcomm.
Since 2005, Google has collaborated with hundreds of transit authorities around the world to make a comprehensive resource for millions of riders to find out which bus, train, subway, or tram can take them to their next destination. Today, Google Maps reports it has public transportation schedules for more than one million transit stops worldwide, in nearly 500 cities, including New York, London, Tokyo, and Sydney.
In support of the database, Google is releasing an update to the Google Maps for Android app (version 6.10). Google said it has made some changes to the Transit Lines layer, so that the user can select a specific mode of public transportation (train, bus, tram, or subway) to display on the mobile map, hiding the other modes. This is helpful in areas where there is a tight concentration of several types of public transit, Google said.
Left: Mobile map with all modes of public transit shown; Right: Transit Lines layer in Subway mode (Source: Google)
Google also reported an update to the layout of station pages to be more useful. Users open it by tapping on the name of the station on your mobile map.
Updated station pages show departure times, lines serving the station and the distance to nearby stations
In addition to these new transit features, Google has updated region highlighting, My Places, and Location History displays in Google Maps for Android:
When a user searches for a city or postal code, the borders of that region are highlighted.
Under My Places are new tabs that help users access information from a single place.
If Location History is enabled, users can browse the places they’ve been on a daily basis with an updated Location History dashboard.
Update to the latest version of Google Maps for Android in the Google Play store.
Google announced on their Lat Lon Blog that Google Maps for Android now works when it's disconnected from the internet. Users can select and save a region of a map from more than 150 countries for use offline.
"Having an Internet connection has always been a key requirement for using Google Maps for Android… until now," said the blog post dated June 27, 2012.
Whether travelling internationally, carrying a WiFi-only device, heading underground on the subway or restricting your mobile data usage, you can now save up to six large metro areas (e.g., Greater London, Paris, or New York City and surrounding area) and use Google Maps for Android to find your way.
For example, Let’s say you find yourself traveling to London this summer. Before you head off on your trip, simply find the area that you’ll be visiting. Then select “Make available offline” from the menu and verify the area that you would like to save. Below the map, you’ll see we estimate the file size for you, so you know how much space it will take on your device. Once you confirm your selection the map will immediately start downloading.
Save an area and go to My Places to see all your offline maps
If you have GPS enabled on the device, the blue dot will still work without a data connection so you know where you are, and if your device has a compass you can orient yourself without 3G or WiFi connectivity.
So whether you’re traveling internationally or underground, we hope offline maps will help you get around.
Google announced it is also releasing a smoother and faster Compass Mode for Street View within Google Maps for Android. The device becomes a window into a 360-degree, panoramic view of the outdoor or interior location through Business Photos. To experience the improved qualities of this feature you need a device with Google Maps for Android, Android 3.0 or higher and a gyroscope sensor plus version 1.8.1 of Street View on Google Maps.
In it's developers blog, Google announced that it will lower API usage fees and simplifying limits for both Styled and regular maps. According to the announcement:
Changes to pricing. While the Maps API remains free for the vast majority of sites, some developers were worried about the potential costs. In response, we have lowered the online price from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.
Simplified limits. We’re eliminating the previous distinction between Styled Maps and regular unstyled maps. The same usage limits and pricing now apply to applications using Styled Maps and the default Google Maps style.
Google reports they're beginning to monitor Maps API usage starting today, June 22, 2012, and based on current usage, fees will only apply to the top 0.35% of sites regularly exceeding the published limits of 25,000 map loads every day for 90 consecutive days. The application of these limits is not automated, so if your site consistently uses more than the free maps allowance we’ll contact you to discuss your options. Your map will not stop working due to a sudden surge in popularity.
We hope the changes we’re announcing today will help you continue to deliver the most innovative maps experience to your users. If you have any questions or concerns please post to the Google Maps API forums or contact the Google Maps API for Business Sales team using this form. We look forward to helping you build great Maps applications for many years to come.
Posted by Thor Mitchell, Product Manager, Google Maps API
Apple signed TomTom for mapping services, and is apparently jettisoning Google Maps, to set up a potential collision between the two industry giants. The deal between the media giant and TomTom came after Apple rolled out mapping options for its new operating system at a conference in San Francisco.
The deal can’t come soon enough for TomTom, which provides maps for Google. However, that deal is ending soon, according to published reports.
“Apple’s choice of TomTom is a marriage of necessity on both sides. From Apple’s perspective, they needed a worldwide, navigation-quality digital map that was not built by a competitor,” said Marc Prioleau, principal Prioleau Advisors and author of industry blog, prioleauadv.com. “That leaves only TomTom. From Tom Tom’s perspective, they needed a toehold in the mobile mapping business which was otherwise going to Google and Nokia. The partnership was needed by both parties.”
Prioleau said it be interesting to see if the relationship involves deeper cooperation between the two companies than is typical. “That will likely determine if this is a long term arrangement,” he said. “Google obviously has a new, well-resourced competitor in Apple. I doubt they cared whether Apple chose TomTom or someone else. They are reducing Tom Tom’s role on Google Maps anyway.”
What will be more interesting to Google will be whether Apple will share traffic and user data with TomTom to improve and maintain the maps, Prioleau said.
Until perhaps now, Google has dominated all phases of the location and navigation industry. Google Maps software not only runs on the Android operating system, but also on Apple’s iOS platform.
Both Apple and TomTom have been tight-lipped about the new licensing agreement. Industry observers believe that the deal will be a windfall for TomTom, though how much of one remains to be seen. TomTom, along with other navigation companies, has seen a huge drop in the sale of portable navigation devices
