GPS World

Tag: privacy

  • Mid-Year Report on Location Market: Privacy, Google, and AT&T

    Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer awareness. In other news in a busy month, Google bought Skybox Imaging for $500 million in cash.

    As the mid-point of 2014 arrives, with a few big location industry deals already consummated, there is a chance for industry executives to study what is going to be a strong niche market in the months ahead.

    One analyst believes a big location niche is indoor analytics and proximity marketing, which is defined as nearby a store or within a business. “The latter would include ads and coupons. We’ve estimated that roughly $3.5 billion of potentially $14 billion, or so, in 2014 U.S. mobile ad revenue, will be location-based [broadly defined],” said Greg Sterling, founder of Sterling Market Research. “Of that, about $1.4 billion will be ‘geofenced’ or nearby.”

    Sterling believes that the in-store component is still in an embryonic stage. “There are billions of dollars of coupons distributed every year, but most of that is still print. Some of that is in-store distribution and redemption,” he said. “A portion of that over time will migrate to mobile in or near stores.”

    Sterling said there are billions of dollars available from proximity marketing, but it will take time. He cites “Mapping the Indoor Marketing Opportunity,” a report he authored for Opus Research, that says the market for indoor location and place-based marketing/advertising will surpass $10 billion by 2018. (See a preview of the report here.)

    In a published report, Sterling admitted that he was nervous about the $10 billion number, but it may turn out that the figure could be conservative because of the software licensing from indoor markets.

    Sterling says that while indoor positioning has been important to the older location business, it is still in its early stages. The big deal is mobile, which has brought new attention and interest to location, he said. “Indoor location will feed mobile and online marketing with data and analytics as well as targeting opportunities,” he said.

    Many executives and analysts in the location industry have marginalized privacy issues; some even say it is dead with opt-in approval by consumers. However, privacy issues will continue to hamper the location industry, Sterling said.

    “Privacy is far from dead. Indeed, it’s on the rise, and a major issue that everyone in the location and mobile segments needs to tackle head on,” Sterling said. “Denial, delay and obfuscation will result in regulatory intervention and/or consumer fear/rejection.”

    In a blog, Sterling said that the San Francisco-based Philz Coffee chain no longer will be tracking customers after a local ABC affiliate revealed they were using Euclid retail analytics. Sterling said the ABC report acted as if it had uncovered a big government or corporate conspiracy.

    Sterling will be giving the keynote address at the Place Conference in New York on July 22 at the W Hotel. Topics include proximity marketing, indoor positioning markets, privacy and other location topics.

    Google Continues Location Industry Dominance with Acquisition

    Skybox-Google-logoGoogle enhanced its online mapping service by acquiring Mountain View, California-based Skybox Imaging for $500 million in cash. Sources say both Google and Facebook are purchasing satellite and drone companies in an attempt to expand into other market areas.

    One of the ways Google will be leveraging Skybox is in disaster relief and to improve Internet access in remote areas, something the company has been strongly pursuing.

    On its website, the five-year-old Skybox said that it plans also to share in the development of the burgeoning autonomous vehicle market and continue to design its own satellites.

    A Skybox satellite image of Tampa, Florida.
    A Skybox satellite image of Tampa, Florida.

    AT&T Expands Location Information Services

    AT&T’s new Location Information Services, which includes a security function and LBS, is expanding into more than 150 countries this summer in a pilot project. The Location Information Services are enabled through an API that can notify companies when their customers, who opt-in for the service, arrive in a new country.

    Some application examples, provided by AT&T, include credit card companies confirming customers have traveled to a new country as soon as a device is turned on; allowing the credit card company to either decline or approve purchases overseas; companies using the service to track the movement of equipment to prevent stolen property; and the ability for hospitality entities to offer restaurant and other suggestions to consumers based on their location.

    In other LBS news:

    • The new Amazon Fire Phone has GPS and location functions plus a new feature, Dynamic Perspective, which can be used for such built-in apps as maps and games. The phone is available on July 25, but Amazon is taking pre-orders. In the meantime, competitor Apple has a new iOS 8 feature that allows shoppers to enter their payment details on an m-commerce site by scanning their credit card with the camera on their mobile device, according to published reports. The operating system will use sensors to provide apps with indoor positioning data.
    • HERE acquired the mobile predictive analytics firm, Seattle-based Medio, earlier this month. The company plans to integrate Medio’s predictive analytics, in conjunction with its map platform, to customize LBS “prediction experiences” for consumers, according to published reports. These experiences (full disclosure, I hate it when companies use the word, “experience”) may include delivering restaurant or other information at a relevant time, such as around lunch. While no financial details were released, the deal is expected to close at the end of July.
    • Hundreds of businesses in Brixton, near London, will be integrating Apple’s iBeacon as part of the first networks for mobile payments, according to published reports. Businesses in Brixton are switching from currency payments to mobile payments by text. Previously, iBeacons have been used for proximity offers, advertisements and product information when a user is in a retail area. The mobile payment application allows users to quickly check out, reports say.
  • European Court Rules on Privacy — Is Location Next?

    European Court Rules on Privacy — Is Location Next?

    google-afterThe highest court in the European Union has granted the right to be forgotten by a search engine. Will location privacy be next on the docket? We are seeing the beginnings of the in-car smartphone-type apps market and are watching for approaching hockey-stick style growth that is a year or two away. Google has added rich, engaging features to maps. And we take a look at results from indoor location advertising. Read more.

    The European Court (EU) of Justice, made a curious and powerful ruling on privacy. The court stated that upon request, Google is obliged to remove reputation-hurting information that is generated by searching a person’s name. Like Mr. González, who brought this case to court, many of us have things in our distant past that we don’t want to be aired each time we are Googled. Perhaps it is an old bankruptcy or a youthful prank gone bad. The continuous re-airing of this information can make it hard for people to move forward in their lives. But while the court rule serves a purpose, it is poorly conceived and vague. The administrative complexity for search engines to comply is staggeringly onerous. And the information that it seeks to shield will still reside in websites.

    How does this relate to location privacy? The EU Court of Justice is in the mood for privacy restrictions, and the use and handling of location data may be in their scopes. Also, sensitive location information can turn up in Google searches. A person in the EU will be able to request to have it shielded. Location information can be revealing. There may be records of check-ins from the café outside a rehab center or other treatment center, for instance.

    Market, Fast Approaching. Companies are falling over each other for a piece of a new market about to burst open — software apps within vehicles. Analysts at IHS Automotive expect there will be 370 million smartphone apps for cars in use by 2020, a hefty growth from the 6.9 million units projected by the end of this year. Aha Radio is in Honda cars. General Motors is embedding Pandora, the music streaming app. 4G Internet connectivity will be in some GM and Audi models next year. BMW is opening app stores, this year in Europe and next year in the U.S.

    The Players. Google and Apple (Google Projected Mode and Apple CarPlay) are poised to together dominate the market for auto apps integration, but other companies are in pursuit as well, including MirrorLink, Aha by Harman, and Ford Sync AppLink. North America is ahead of the global rush. Let’s hope some money flows into Detroit.

    Google v. Apple. Information about Googles’ Projected Mode is scarce. Daimler posted an ad for a software engineer to help implement Google’s new in-car system, referred to as “Google Projected Mode.” The employment ad described Project Mode as a way to “seamlessly integrate” Android smartphones into a dashboard’s head unit. There is no mystery about Apple’s CarPlay, an extension of IOS. CarPlay simplifies the in-car experience by offering the same look and feel as an iPhone.

    GM Pulls Ahead. Ford was the early automotive leader to offer smartphone-type apps with its Sync system, but more recent versions of the offering have had issues. They weren’t alone. Other car makers have had confusing interfaces that often contained annoying bugs. IHS now predicts that vehicle OEM adoption and integration will be led by General Motors. “Apps for autos are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said Egil Juliussen of IHS Automotive. “Auto apps will influence the competitive landscape among auto manufacturers and will even change the brand market share between them. OEMs will have to keep up to remain competitive.”

    Better Google Maps. Google’s navigation system will now offer less congested or otherwise quicker routes during navigation, a byproduct of Google’s purchase of Waze. In addition, the navigation system will now advise on the best traffic lane, replacing less precise directions such as “keep left at the fork.” Google has partnered with cab provider Uber to show how long it would take to get home via cab when searching for public transit or walking directions. Google maps also now enable users to save entire cities for offline use.

    Indoor Location Pays? In order for retailers to adopt indoor location technology, there needs to be clear returns. “A body of information is now gathering that verifies the effectiveness of these technologies,” reports Dominque Bonte of ABI Research. “We can see how limited trials are showing increases of advertising local search click-through rates from 0.1 to 3.5 percent, indoor location applications increasing basket sizes 10 percent, and how smartphones are significantly changing the cross channel shopping habits of users.”

  • Facebook Rolls out LBS Friend Finder

    Facebook Rolls out LBS Friend Finder

    Facebook Nearby Friends feature helps people get together.
    Facebook Nearby Friends feature helps people get together.

    While Facebook has made big news buying companies for billions of dollars, it hasn’t been making many location-based services headlines. The recent announcement that it is rolling out a friend finder is interesting news, not only for social applications, but the potential indoor positioning markets. The news is also interesting because as many as half of Facebook users access the social media network through mobile devices.

    Signaling that it does have a location strategy, as GPS World reported earlier this week, Facebook announced that it was launching an LBS offering called Nearby Friends. The opt-in service allows users to find out what friends are nearby or mobile.

    Nearby Friends will be available on Android and iPhones in the U.S. market this month. In Facebook’s press announcement, apparently privacy is a big issue as the company insists it is an opt-in function.

    Once users agree to use the service, they will be notified when friends are in close proximity. Users can select the friends who can see their location — and can turn the service on or off at any time.

    At first glance, Nearby Friends could be a valuable tool for users looking to find friends and make plans, but the real potential could be for retailers who wish to drive in-store traffic. Users can not only invite friends to a specific business on a map, but tag other traffic.

    The area or business to where the friends are traveling will be displayed on their profile. This allows the friends who opt in to recommend shops, restaurants and other things to do in the specified area.

    How retailers get their message out to Nearby Friends users remains to be seen. Research company Berg Insight still says advertising will constitute the main revenues for social networking and local search market segments. However, in several published reports, users have tired of the increased Facebook advertisements.

    Berg says that social networking and entertainment has now overtaken mapping and navigation as the largest location market. The company says that those services include general social networking, messaging apps, friend finders such as Nearby Friends, and games.

    While Facebook could use the Location History in Nearby Friends to make money selling ads, the company says it isn’t right now. But it has to be the future — and one that, privacy issues aside, could be very lucrative for the company. It could target opt-in users with ads that are only a few feet away or in the area they will meet friends.

    The Wall Street Journal reported that Facebook will leverage its user base, estimated at one billion users, to improve ad targeting, expand marketing reach, and to make more money. The company earned $1.24 billion in revenue through mobile ads for the last three months of 2013, according to published reports.

    After the announcement that Facebook was launching Nearby Friends, a number of tech business articles sprung up about potential, real and imagined, privacy issues. With the predictable privacy issues comes opportunities for location startups. A new location app is touting itself as the “anti-social networking” tool. Called Cloak, and available in Apple’s App Store, it allows a user to avoid friends they want to avoid by revealing the location of contacts — while keeping the user’s position hidden.

    The app, which already has been downloaded more than 100,000 times, uses Instagram and Foursquare data, and published reports say Facebook compatibility is coming soon.

    Rumors about Acquisition Prove False?

    Earlier this month, several tech business industry publications wrote that Israel-based indoor navigation startup ShopCloud was in talks with Samsung to sell the company for as much as $90 million. Samsung has denied the rumors.

    In articles like these, red flags always include terms like “several sources familiar with the details”. The price seemed high for a young company that hasn’t launched a product, though according to published reports, it has an app called Inside.

    One analyst says that the Israel tech business media frequently pumps up local companies and even creates buzz for startups — and often these reports are picked up by local journalists.

    Autonomous Vehicles Will Happen, but When?

    In January’s Transportation Research Board (TRB) meeting in Washington, D.C., attendees agreed that self-driving vehicles are the future. The bottom line is when is the future? “We have seen the business case for autonomous vehicles — it will be a reality. When you look at the number of lives it will save, efficiency of the network, it is very compelling,” said Kevin Link, Verizon senior vice president and general manager, China. “We have to begin a slow migration of educating consumers — one of those ways is through the connected vehicle. I don’t think consumers are there yet.”

    Link talked about autonomous vehicles at the Consumer Telematics Conference, also in January, but those at TRB are mainly academics and government officials, not business executives. Most believe it will take decades, Google car aside, to have a fully autonomous vehicle on the road. Others believe that if Detroit does not take notice, they can read about Google dominating this vehicle market, not being a player in it.

    In other location news:

    • Place, the Business of Location conference will be July 22 in New York. Executives from SK Telecom, Thinknear, Sonic Notify, Aisle411, and Factual will join Google, retailer Alex and Ani, and agency MEC North America (WPP), among others. The conference will include case studies and explore how mobile, offline tracking and indoor location will change the future of digital marketing and brand advertising. Many location conferences have died in the last two years, so it is refreshing to see a conference with a strong agenda back on the scene.
    • Finland-based IndoorAtlas rolled out an indoor mapping application for iOS. While iOS supports Apple’s iBeacon micro-fencing solution for indoor positioning, IndoorAtlas uses the compass chip built into smartphones and does not require external hardware such as Bluetooth beacons or Wi-Fi to determine location, the company said.
    • The U.S. Patent and Trademark Office awarded Apple a patent that could drive technology on the next generation iPhones. The patent describes a system that combines GPS, Wi-Fi access points, and on-board location databases to provide mobile devices positioning data in all types of environments, particularly indoor location.

  • Why Data from Automated Vehicles Needs Serious Protection

    Concerns about data privacy aren’t going away and, in fact, are growing. Many retailers that have adopted in-store tracking technology to enhance shopping experiences and gather information on customer behavior have met with backlash. Increasingly, people are turning to a new crop of apps to safeguard how personal information is used in other apps. We have apps to guard other apps. The world is getting more confused and scary. The Heartbleed bug and other threats have heightened concern about an even more threatening vulnerability of our connected world. So how will drivers feel about increasingly automated vehicles that generate huge masses of data of an exceedingly personal nature? What happens when it is hacked?

    Automated vehicles require multiple types of sensors to obtain information about the vehicle, its movement, and the surrounding environment, which includes the roadway, other vehicles, obstacles and infrastructure. All sorts of ambient information may be captured. Perhaps activity outside of your house, or your kids on their way to school, or the licenses of cars in your driveway will be caught on camera.

    The massive amount of data collected needs to be crunched, and only some of it will be processed within the vehicle. Other captured data will be sent off-board to the cloud for handling, with results then returned to the vehicle. The amount of data that will be created by automated vehicles is uncertain, but I’ve seen estimates of 1 GB per second. Whatever it is, it will be immense.

    What’s collecting data in a driverless vehicle? Lidar, a laser technology that uses reflected light, is identifying everything around the vehicle with great precision. Cameras are taking pictures to detect phases of traffic lights, identify stop signs, and map road lane markings. GPS is tracking the location of the vehicles and helping with navigation. Sonar is detecting objects and measuring their distance, speed and direction. And each vehicle is exchanging positioning, braking, heading and speed data with other vehicles on the road to prevent collisions.

    The data generated is both of a critical and personal nature. And data that is moving in and out of the vehicle to be processed elsewhere or to communicate with other vehicles is particularly vulnerable. The consequences are far greater than a violation of privacy or a stolen identity. The operation of vehicles is at risk to be maliciously disrupted to disastrous outcome. This isn’t an issue we can put off until driverless vehicles are closer in reach. Vehicles today are increasingly equipped with safety and entertainment features that capture critical or sensitive data, any of which could present a threat in the wrong hands.

     

     

  • Out in Front: Who’s Been Mining My Location?

    Out in Front: Who’s Been Mining My Location?

    Conventional wisdom holds that smartphone users will tolerate diluted privacy — specifically, privacy of their own location — in return for the many advantages delivered by the location-based services on their devices. This conventional wisdom, I put it to you, has been disseminated over the years by conventional wise men, that is, those selling the services and the devices. Users themselves have not, in the full awareness of their situation, been sounded or heard from. Now murmurs bubble to the surface.

    Five researchers at Rutgers University recently published a paper, “A Field Study of Run-Time Location Access Disclosures on Android Smartphones,” based on work supported by the National Science Foundation. The paper describes how they created an application to inform users which other apps are mining their GPS location data, and then asked users how they felt about this.

    Participants took various actions to manage their privacy. These included uninstalling apps, stopping the use of some apps, reducing the time using some apps, and searching through apps’ setups to disable location accesses.

    “[They] appreciated the transparency brought by our run-time disclosure method,” the researchers state. “They wanted to continue receiving the notifications after completing the study. Most participants reported having trade-offs between location privacy and the convenience of using their apps. We observed that some participants would rather give up the convenience to protect their location privacy.”

    First, the researchers had to figure out how to provide the information to project participants; in other words, how to let them know who was watching them and tracking their movements?

    “[Although] there is no obvious way for a normal Android app to monitor whether other apps are accessing location, we discovered we could exploit the method getLastKnownLocation available in the Android Location API for this purpose.”

    Participants — those in the know, at least — described the study as “an eye opener.” In one of the most telling details, delivered in the paper’s last sentence, we find out why. The study encompassed two groups: one was shown that other apps accessed their data, and the other group was only informed of this after the project was completed. “The No Disclosure group were generally not aware of what was happening on their own phones.”

    Caveat orator.

    Steve Copley, GPS World publisher.
    Steve Copley, GPS World publisher.

    In other news, I am happy and proud to announce that former associate publisher Steve Copley is now full-on publisher of this magazine. After a year in the traces (or should that be trenches?), Steve has ably reinvigorated business aspects of the operation, cleaned house, kicked buttstock, and taken names. It is due and fitting that he now tackle further challenges.

    As I shall also, in my new role of group publisher. While continuing to do what I do, my purlieu extends more fully over geographic information systems and Earth observation, as well as new initiatives in the European market. Specifically, the new EAGER newsletter, the EuropeAn GNSS and Earth Observation Report.

  • Blackphone Designed for Privacy Launches At Mobile World Congress 2014

    Blackphone Designed for Privacy Launches At Mobile World Congress 2014

    Blackphone-O
    photo: SGP Technologies

    SGP Technologies, a joint venture of Silent Circle and Geeksphone, has unveiled the Blackphone, a smartphone that places privacy and control directly in the hands of its users. The smartphone was launched at Mobile World Congress being held this week in Barcelona.

    Blackphone includes a unique combination of operating system and application tools that offer unparalleled security and privacy to information workers, executives, public figures, and anyone else seeking privacy, the company said. Blackphone’s PrivatOS, built on Android and combined with a full suite of privacy-enabled applications, “allows users to regain control over their communications activities. No longer will the use of a smartphone demand acceptance of unauthorized surveillance, commercial exploitation of activity data, and the loss of privacy, security and fundamental human rights,” the company said in a press release.

    Blackphone is powered by a >2 GHz quad-core SoC and features a full set of premium features, including GPS, a 4.7-inch HD IPS screen, LTE, HSPA+, 2GB DDR3 RAM, 16GB of storage, >8MP primary camera with flash and 1.3MP front camera, Bluetooth 4.0, and 802.11n WiFi.

    Blackphone comes unlocked and features several pre-installed privacy tools, including the Silent Circle suite of apps (Silent Phone, Silent Text, and Silent Contacts); anonymous search, private browsing, and VPN from Disconnect; and secure cloud file storage from SpiderOak. In addition, Blackphone ships with the Smart WiFi Manager from Mike Kershaw, Chief Architect for SGP Technologies, and a powerful remote-wipe and device recovery tool.

    Blackphone is available for pre-order to individuals and enterprises as an unlocked device with a starting price of US$629, and will also be available through selected partner carriers from launch, including KPN Mobile, the inaugural launch carrier for Blackphone serving European regions including Belgium, the Netherlands, and Germany. Customers will always have the option of buying direct rather than through a carrier if that is their preference.

    Blackphone is scheduled to ship to the first end users in June 2014, and testing units will be provided to partner carriers in the April timeframe.

  • Eight Inches or Less: On the Road to High Accuracy for Automated Driving

    Eight Inches or Less: On the Road to High Accuracy for Automated Driving

    Janice Partyka
    Janice Partyka

    From CES to the Detroit Auto Show, it has been a big month for in-car connectivity that enables vehicle diagnostics, streaming entertainment, telematics and navigation. Ford, GM, Google and Audi unveiled new connected vehicle platforms and features, and AT&T stole the carrier limelight with LTE Connected Services.

    Plus, two industry giants announced that they are working to enable vehicles to continuously record road position at accuracies of eight inches or less. Shoppers are becoming more open to sharing their personal location with retailers. And the U.S. GAO issued a report on location privacy related to vehicle technology and applications. It has been a busy month.

    The first mass-marketed connected vehicle system was Ford Sync, which now boasts one million users and seems poised to grow rapidly with the release of an updated version. The Mustang will be the first of the company’s models with the new Ford Sync, which lets drivers use voice to activate iPhone and Android apps. New voice activated apps include Parkmobile, a parking space finder, and the Domino app, which lets me command my car to order a pizza, just the way I like it. GM announced its first LTE-enabled vehicles for about 10 of its models. Fast connectivity in vehicles will transform in-car experiences and hopefully not kill us.

    Carrier Ringmaster. AT&T wrangled itself into the center ring of car connectivity announcements. The carrier has won a multi-year exclusive agreement to enable Telsa with high speed connectivity. Despite Audi’s collaborative relationship with T-Mobile, AT&T was able to steal some work away from T-Mobile by getting a deal to supply connectivity for some Audi models. AT&T has also teamed up with Ericsson, Amdocs, Jasper Wireless and others to create AT&T Drive, a mobile platform for developing LTE connected vehicle services.

    Pathway to a Jetson Car. Two industry biggies, Continental and Here, are working together to create an end-to-end connected high-precision mapping and vehicle system offering for OEMs. The system will serve as the basis of highly automated driving functionality with the first objective of continuously determining road position to within three to eight inches. That’s quite a task. The maps will include road information that will feed vehicles with information to allow them to react to changing road conditions or speed limit changes, automatically. Continental was the first automotive supplier to be granted a test license for automated driving on public roads in Nevada.

    See Me Now. The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent, according to a new IBM study of more than 300,000 global consumers. The study distinguished four distinct groups of consumers, differentiated by their interest in and use of social, location and mobile technologies while shopping. The largest group, 40 percent of shoppers, use social, location and mobile technologies, but don’t utilize them for buying products. The second largest group, almost 30 percent of shoppers, will use these technologies for making purchases. The rest of the shoppers sit on either pole of being tech laggards or hyper technology users.

    In-Car Privacy under the Microscope.  The U.S. Government Accountability Office (GAO) has looked into privacy issues for in-car location-based services. The GAO examined how 10 companies are using location data and if they share it, and how the policies and practices of these companies align with industry recommended privacy practices. Each of the companies stated that they do not share personally identifiable location data with marketing companies or data brokers. The GAO found that not all of the companies were following industry recommended privacy policies. The report was prepared for the Senate Subcommittee on Privacy, Technology and the Law of the Judiciary Committee. The companies that the GAO chose to examine included TeleNav (ScoutGPS Navigation), Google Maps (Navigation), TomTom (LIVE Services), Garmin Traffic, Ford Sync, Chrysler UConnect, Honda AcuraLink, GM OnStar, Toyota (Lexus Enform and Toyota Entune), and Nissan Infiniti Connection and CARWINGS.

    Retailers are Getting Closer. Qualcomm has made its Gimbal proximity beacons commercially available, which are reportedly accurate to one foot and work indoors and outdoors. Gimbal is a proximity platform for brands to engage customers’ mobile devices with contextual communication, using a combination of physical location, activity, time and personal interests. The intent is to increase the relevance of content delivered to end users’ devices to allow retailers, content providers and developers to send personalized high-value content to mobile devices.

  • Expert Advice: Location Privacy Rights Upheld

    Janice Partyka
    Janice Partyka

    But Google and Facebook Signal Their Intent to Capture Users’ Location

    The biggest international mobile-phone show ever, Mobile World Congress 2013, took place early this month in Barcelona, Spain. It came at an interesting time. Attendees learned it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens — TV, phone, desktop computer and tablet — to accomplish tasks.

    Google, wanting to more fully exploit ad opportunities across all devices, has revamped its AdWords program to be one platform that advertisers will use to control ads on all types of devices. In the past, advertisers could choose to advertise on desktops and no other devices.  The new rule requires mobile advertising. Although it is an integrated platform, advertisers can use parameters like the device’s location or type to send specially crafted messaging.

    The GPS-based fitness watch market looks like it is on a steep curve upwards, and feasible smartphone GPS watches are available.
    Rumor says Facebook is going to start tracking users’ locations at all times, to be able to cull more ad revenue from individuals’ preferences and geo life.

    Finally, and most importantly in the long run for all location-enabled users, the Federal Trade Commission took a stand on location privacy.

    Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.

    Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.

    Will Apple Grab Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular-connected GPS fitness watches like the I’m Watch may further speed this market.

    “There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS Watch category have joined the action including Leikr, Pebble, Basis and others.

    Facebook Is Watching. Is it possible for the relationship between Facebook and Google to get tenser? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background, even when the Facebook app or the phone isn’t open or in use.

    The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.

    Location privacy Is Covered. Privacy concerns with Facebook location tracking would undoubtedly be raised. Currently Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”

    Also-Rans. Will Windows and BlackBerry smartphones succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year end.

    Location Standards for Next Generation LBS. The Open Geospatial Consortium (OGC) held a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees learned the latest in open standards development.

    Path Social Network Charged on Privacy Infringement. The operator of the Path social networking app has agreed to settle Federal Trade Commission (FTC) charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.

    The settlement with Path is part of the FTC’s ongoing effort to make sure companies live up to the privacy promises they make to consumers, and that kids’ personal information isn’t collected or shared online without their parents’ consent.

    “Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”

    Path operates a social networking service that allows users to keep journals about “moments” in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written “thoughts,” the user’s location, and the names of songs to which the user is listening.

    In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.”

    However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.

    The FTC alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.

    The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written “thoughts,” their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.

    The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.

    The FTC charged that Path violated the COPPA Rule by:

    • not spelling out its collection, use and disclosure policy for children’s personal information;
    • not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
    • not obtaining verifiable parental consent before collecting children’s personal information.

    In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.

    The FTC also introduces “Mobile App Developers: Start with Security,” a new business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.

    The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.

    Janice Partyka is contributing editor for wireless at GPS World. Subscribe free to her monthly e-newsletter, Wireless Pulse, at www.gpsworldcom/subscribe.

  • Path Social Networking App Settles FTC Charges on Privacy Infringement

    The operator of the Path social networking app has agreed to settle Federal Trade Commission charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.

    The settlement with Path is part of the FTC’s ongoing effort to make sure companies live up to the privacy promises they make to consumers, and that kids’ personal information isn’t collected or shared online without their parents’ consent.

    “Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”

    Path operates a social networking service that allows users to keep journals about moments in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written thoughts, the user’s location, and the names of songs to which the user is listening.

    In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.” However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.

    The FTC also alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.

    The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written thoughts, their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.

    The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.

    The FTC charged that Path violated the COPPA Rule by:

    • not spelling out its collection, use and disclosure policy for children’s personal information;
    • not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
    • not obtaining verifiable parental consent before collecting children’s personal information.

    In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.

    The FTC has also introduced Mobile App Developers: Start with Security, a business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.

    The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013.  The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.

  • Social Loco Conference Highlights LBS Brand Marketing

    The Social Loco conference in San Francisco highlighted brands leveraging social location. However, it seems as if the conference focused more on the social than the location element. As one attendee said, “Location as a topic is almost like electricity as a topic, it’s just there.” In other industry news, veteran location executive Kanwar Chadha is moving on…

     

    SAN FRANCISCO — Most companies and attendees at the recent Social Loco conference here realize that while social is big, and such companies as Home Depot and Kraft are looking hard at it, the location part of it still has detractors who don’t know what to do with it.

    The problem with social location advertising is that ad execs and large companies don’t understand it — or know how to spend money against it, said Marc Prioleau, managing director of Prioleau Advisors.

    Prioleau said location industry executives would talk to each other on who is going to rule the world, with little effect. “[The problem is] that no one came from brand backgrounds and were hacking around an application, rather than focusing on a brand’s objective. Some of the ideas that were hot two years ago…aren’t so hot now,” he said.

    The big impact of location-based services, or social loco marketing, is getting consumers to take specific actions to get into a store, said speakers on a mobile panel. Location is relevant when a company can use it as a signal of intent to bring in a five- to 10-percent conversion [sale] rate. “There still has to be relevant and interesting ads, which will open the floodgates for innovation to come in,” said one panelist.

    Proximity marketing may be the key ingredient to making LBS a big part of a brand’s advertising strategy. Panelists believe that a large part of consumer purchasing comes in the proximity of someone’s home. Around 40 percent of mobile searches are local.

    The fact that a lot of searches are local is not enough, said Di-Ann Eisnor of Waze. “[Users] say that, ‘I am doing this thing already, what else could I be doing [around this area]?” she said. “Intent becomes very powerful — people sharing that intent.”

    A venture capital speaker said that brand managers at Pepsi, Gatorade, Mountain Dew, and others are holding back money to find new ways to have consumers “buy that one more can of Pepsi.” He said that brands are looking at social location as ways to try something they haven’t before. “They will get some air time with some senior leaders because of that,” he said.

    Still, hard to convice die-hard VCs that location is the way to go. “Social loco [constitutes] two important elements [of advertising]. But I don’t wake up and say, ‘Let’s do a social loco deal today’ — what is this business going to build over time?” asked John Malloy of BlueRun Ventures.

    One VC said that LBS is a technology, not necessarily a business mobile. “Investing in mobile, yes, but that’s like saying we invest in people who walk around on two legs. The challenge with location is that it tells me where I am, but not necessarily tells me what to do,” he said. “We need to see a connection to revenue. That’s a challenge with companies such as foursquare — to get a distribution to a network of merchants. Until you are getting paid, it’s just theoretical.”

    Travel May Be LBS Niche Market

    Using social location applications helps travel companies, airlines, hotels, and others in that industry find customers, said panel members. “Consumers are starting to look at social commerce and social proofing as a way to intelligently tap into friends. They are looking at five hotels my friends have been to,” said Kevin Fliess, Room 77 general manager and vice president of products. “Location and price is a huge consideration — and reading reviews from friends has more value than reading anonymous reviews.”

    “One of the challenges we face — location is sensitive — how they can share their trips [is important]. Clearly, the more options you deliver is confusing to consumers,” Nancy Ramamurthi, TripIt vice president, product management and marketing.

    One of the off-shoots of travel may be photography. David Staas, CEO of jiwire, said that the company surveyed 800 mobile consumers who used smartphones as the primary device to take a photo. “There is a location component to it; 31 percent want to remember where they took the picture,” he said. “Men and women we surveyed had different behaviors. Women want to use location to communicate with a broader network; 91 percent take pictures on the go; 20 percent of them are more likely to location tag.”

    Big Names and Big Companies Rarely Say Anything

    At such conferences as Social Loco, big-name entities such as Facebook and Google speak, which draw attendees. Sad thing is that none them say anything, most knowledgeable industry vets agree.

    Emily White, Facebook’s director of mobile partnerships, was a keynote speaker at Social Loco and fits in this big-company, no-substance conference speak genre. Yet the big media outlets, because it was Facebook speaking, quoted her with the earth-shaking news that mobile is important, and, hold on to your seat, “the web is being rebuilt around people.” Note to these big companies: Cut the PR stuff and ‘I’m so hip and my company owns the world’ talk, particularly when you are talking to a crowd of savvy marketing executives.

    Privacy Is Dead: That’s News to Me

    Actually, really isn’t news to me. Anytime a conference has a privacy panel, you know that fireworks will ensue and nothing ever gets resolved by the time the panel ends.

    Social Loco’s privacy panel was no different. One panel member said privacy is boring. “It’s boring to legislate, like seatbelts and helmets,” he said.

    A Qualcomm speaker said the company has a lawyer who does nothing but work privacy issues. Another speaker, in a rather politically incorrect manner, said more people are harmed from the Catholic Church than by Facebook’s location privacy policy.

    Chadha Leaving CSR/SiRF after 17 Years

    After more than 17 years with SiRF, including three as chief marketing officer following a merger with CSR, Kanwar Chadha is moving on. In a note to colleagues, he said he has “decided to move on and explore new destinations in my journey of adventure and discovery.”

    When Chadha co-founded SiRF in 1995, the company wanted to sell GPS for consumers, which was revolutionary as most in the industry were still trying to sell survey equipment.

    “Many thought we were pipe dreamers, some felt we were foolish to enter a market dominated by big companies with a technology controlled by the Department of Defense, and others looked at us as another flash-in-the-pan start-up,” he said. “We were technologists and evangelists at the same time. We developed innovative technologies and products to make GPS work in environments that system was never designed for, but are important for consumer usage such as urban canyons and dense foliage; all keeping in mind price points that mainstream consumers could afford.”

    Chadha was proud of an idea book he called “Navigations,” which outlined “futuristic, but artistic concept devices and scenarios highlighting potential use cases of GPS in our daily lives,” he said. “Things we may take for granted today but seemed quite far-fetched in 1995. It was expensive collateral, but probably the best I have done in my life, and it became quite popular,” he said.

    During his tenure at SiRF, the company acquired the GPS businesses of Motorola and Conexant as well some smaller companies such as Centrality, Enuvis, Impulsesoft, Kisel, and TrueSpan. He was at the company during the 2004 initial public offering and its merger with CSR in 2009.

    “Many of the original SiRFers have moved on, and I have focused my last three years on helping transform CSR into a ‘platform-focused company’ from being just a component supplier. There are many interesting challenges ahead, such as making indoor location reliable and meeting consumer expectations with location across a broad range of applications,” Chadha said.

     

  • Letters to the Editor: Antennas and the Human Body

    GPS0212_01_Cover_lowres Cover: GPS WorldAntennas and the Human Body

    We have been reading with much interest the Innovation column, “GNSS Antennas and Humans” (Innovation, February issue). As the interaction with the human body is something many companies designing GPS into their products do not consider, it is great to see this topic being given some recent attention. We do feel, however, that we should comment on some issues we see in the article, especially as one of our antennas has been used as part of the testing.

    As rightly mentioned in the article, many of the products using GPS where performance close to the body is potentially an issue are consumer products. These typically are of small size or at very least have major space constraints placed on those designing them. As such it is very unlikely that they would use either a large active patch antenna or in fact an active antenna from Sarantel. In the vast majority of consumer applications, either smaller patch antennas (12 × 12 millimeters, maximum) will be used with smaller ground planes or even small chip or planar inverted-F antenna (PIFA) style antennas.

    From a Sarantel perspective, we would recommend our smallest antenna, the passive SL1300, for these types of applications. In terms of how this would then affect the results of the test described in the article, our extensive testing of various antennas would suggest that with smaller patch antennas and linear antennas like chip and PIFA types, the impact of the body on antenna performance is greater than you would typically see with a large patch with a large ground plane. In addition, one of the reasons we would recommend our smaller antenna for this kind of application is because the ceramic material used has a much higher dielectric value than our larger products and as such is affected much less by the body or other interfering aspects of a product design.

    As I mentioned, we have done extensive testing of various antennas, much of which is available through the Application Centre section of our website. Further information can be shared if it would be of interest to your readers.

    — Chris Muir
    Director of Sales, Sarantel Limited

    Spectrum Swap

    I read with interest your article today (Latest News, February 1) concerning LightSquared looking at a possible spectrum swap in the current Aeronautical Mobile Telemetry band, used heavily by both the DOD and commercial side, primarily for aircraft and missile testing. I found it more interesting that the DOD MIDLANT Area Frequency Coordinator had been contacted concerning the same.

    First let me say that both the DOD and civil aviation and defense industries guard these bands quite strongly as individual users and via the Aerospace Flight Test Radio Coordinating Council (AFTRCC). AFTRCC is also the recognized non-government coordinator for these bands and resists any encroachment in these bands, while additionally allowing some temporary sharing when feasible.

    Secondly, I would add the the DOD has seven total Area Frequency Coordinators geographically spread across the United States, so contacting one would serve little purpose. Additionally, the coordinators are members of the DOD Frequency Management Group who one would say is the DOD equivalent of AFTRCC and believe me, both organizations are on the same sheet of music when it comes to defending AMT for flight-test purposes and even meet jointly twice a year to do just that. Combined with the DOD and if one looks at the member companies of AFTRCC any attempt to wrest any portion ATM spectrum away from the aerospace industry and DOD would be an expensive and lengthy process.

    This email does not constitute a response from either DOD or AFTRCC but that of a private citizen.

    — Wayne Morris
    Greenville, Texas

    Privacy Matters

    Good editorial (“When the Gavel Comes Down,” February issue). The three or four bases for the unanimous ruling in the instant case show a diversion of philosophy on this matter that is dangerous for resolution only through case and constitutional law.

    You are dead right, legislation is needed at the federal level before a hodgepodge of states and other jurisdictions make up their own policies for a global utility with manifold applications affecting privacy and personal and intellectual property, for good and for evil; morally neutral technology, as always….not just GNSS but as in most instances, GNSS enhanced.

    It would not be popular with the federal legislature, but I think some European Union deliberations on these subjects would be instructive for the U.S. Congress to heed in writing legislation. I wish that the White House and an interagency group like EXCOM could first take a non-political look at the trades and lead Congress, but that is unlikely to happen. Look at what nearly happened with the Software Owners Protection Act (SOPA) because of the lobbying power of media interests.

    Truly we live in interesting times, also from the stress on our constitutional concepts which often use tortured analogies to keep the law inside the four corners of the constitution.

    — James D. Litton
    President/CEO, Litton Consulting Group, Inc.

  • Privacy and the Devil Pact

    In the public dialogue about mobile privacy concerns, I’ve yet to hear a plea to turn back the clock to when mobile apps were supported by subscription fees. Surprisingly, many consumers don’t understand the devil pact that free services come with a loss of privacy. With the exception of enterprise offerings, subscription fees have shrunk or disappeared for most location-based services. At the Institute for Communication Technology Management at the University of Southern California, Allison Cera of Lucent-Alcatel talked about the intersection of technology and identity. More than half of the people in her study felt they shouldn’t have to provide information about themselves just to get the most out of online services. Among the most connected technology users, the expectation of privacy was lower.

    As companies rework privacy agreements, it’s interesting that Cera’s research indicates people prefer a simpler privacy policy that is easier to understand, over one that provides more comprehensive protection. In addition to simplicity, people prefer uniformity. Almost 90 percent want to see Internet and mobile service providers, social networking sites, and search engines all governed by the same laws and regulations regarding the collecting, analyzing, and sharing of online data.

    Google knows all? Google has experienced heat from lawmakers and consumers over its efforts to consolidate user privacy standards and share data among its offerings. Google announced plans to connect user data across desktop and mobile services including Google+, Gmail and YouTube. “Our new privacy policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services,” blogged Alma Whitten of Google. “In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”

    You know where I’ve been. Would consumers exchange transparency into whereabouts and driving behavior for a cheaper insurance premium?  TomTom is providing the technology behind a new insurance product, which bases premiums on driving behavior. TomTom has teamed up with insurance broker Motaquote for the launch of Fair Pay Insurance, a product that rewards “good” drivers with lower premiums. Drivers who sign up for Fair Pay receive a TomTom navigation device. They will also have a LINK tracking unit fitted in their vehicles, allowing driver behavior and habits to be monitored by the insurer. This information can also be viewed by the policy-holder in their driver dashboard.

    A kick without GPS. Mobile location-based advertising, dependent on geo-locating shoppers, hasn’t ramped up as fast as the industry diviners predicted, but shopkick, a location-based shopping app has gotten traction. The company asserts that it helped drive $110 million of in-store revenue to its retail partners in 2011.  shopkick rewards shoppers for walking into stores and interacting with products.  The solution is not GPS based, as indoor signals remain problematic. Instead, the shopkick phone app detects its presence in a particular store by “hearing” a signal that is emitted from a store-based device. The store is able to send the shopper a reward that can be redeemed for loot.

    Pressure mounts for LightSquared. Sprint has given LightSquared until mid-March to obtain FCC clearance for its LTE network.  Recent government tests showed that LightSquared interfered with GPS, even under a new deployment plan that the company promoted as a fix to the issue.  Lightsquared’s assertion that GPS receivers are “not entitled to any interference protection whatsoever” is open for public comment at the FCC until March 13. Harbinger Capital, the hedge fund that backs LightSquared, reported a 47% decline in its biggest fund.

    Love on the Road. Valentine’s Day was yesterday, and love is in bloom. TomTom undertook a mission to find love on the asphalt by seeking roads in the U.S. that are considered romantically named.  Texas was a stand out with 102 miles of romantically named roads.  Who would’ve thought that the lone star state was such a softie? The most common romantic road names are Rose Road, Lover’s Lane, Valentine Road, Darling Road and Love Street.  TomTom counted roads throughout the U.S. containing the words: Couples, Cupid, Darling, Forget-Me-Not, Kiss, Love, Lover, Romance, Rose, Smooch, Sweetheart, Valentine. Smooch Street?