A cockpit platform from Qualcomm Technologies will power the navigation and infotainment system in the new Scorpio-N SUV from Mahindra Auto of India. The navigation system includes the option to use what3words.
Photo: Mahindra
The Scorpio-N features a 17.78-cm color driver information display and 20.32 -m infotainment system with navigation. Leveraging the third-generation Snapdragon Cockpit Platform, the Scorpio-N enables the latest in personalization and natural interaction between a vehicle and its driver. It provides virtual assistance and ultra-high-definition, as well as immersive audio and visual experiences.
The platform helps monitor driving and detect objects for the security of passengers and vehicular data. It features an advanced suite of wireless technologies to support multi-mode cellular connectivity, Wi-Fi 6, and enhanced Bluetooth technologies.
Continuous accurate navigation in all environments with sensor-based spoofing detection
Photo: U-blox
U-blox is introducing a series of automotive-grade positioning modules that are operational up to 105° C (221° F). The NEO-M9L modules and the M9140-KA-DR chip are built on the robust u-blox M9 GNSS platform and use dead-reckoning techniques to provide accurate position data when satellite signals are compromised or unavailable.
The u-blox NEO-M9L-20A and NEO-M9L-01A modules, as well as the M9140-KA-DR chip, are specially designed for first-mount automotive solutions. The modules and the chip are all automotive-grade, with the NEO-M9L-01A variant offering an extended operational temperature range up to 105 °C, making it suitable for integration on the roof, behind the windscreen, or inside hot electronics control units.
Applications include integrated navigation systems such as in-vehicle infotainment (IVI) and head units, integrated telematics control units and V2X.
The modules include new-generation 6-axis inertial measurement units (IMUs) that deliver low-latency 100-Hz RAW data output. The modules offer a low-latency 50-Hz position update rate, making it suitable for use in real-time applications. The automotive dead-reckoning (ADR) output combines the GNSS fix with IMU data to deliver accurate positioning output for various scenarios.
Additional GNSS-only output enables seamless integration into a variety of third-party applications. The receiver also supports wake-on-motion, which enables smart features such as theft protection and power-efficient designs.
The modules offer innovative sensor-based spoofing detection for advanced security and robustness. The chip offers protection against possible GNSS signal spoofing, which can cause navigation systems to report faulty position data or time.
“The u-blox M9 sensor-fusion products address the latest automotive market demands for quality, reliability and robustness. Availability and trustworthiness of position output are increased by using concurrent reception of four GNSS constellations,” said Aravinthan Athmanathan, product manager, Product Center Positioning at u-blox. “In addition, the spoofing-detection feature is brought to a new level compared to the predecessor. Paired with low-latency position output, attitude, and sensor data, the u-blox NEO-M9L is ready to meet current and future challenges facing the automotive market.”
All the module variants are compliant with AEC-Q104, the latest standard for ensuring the reliability of modules used in automotive applications. Engineering samples and evaluation kits will be available by the end of September.
New hardware-in-the-loop application programming interface (API) for GNSS simulators enables greater accuracy, integrity and control for growing sensor fusion testing needs
Spirent Communications plc has released SimHIL, an integrated hardware-in-the-loop (HIL) testing software API for Spirent GNSS simulators.
SimHIL brings high-fidelity GNSS signal simulation with low latency to automotive industry HIL testbeds, the company said.
Image: Spirent
Spirent’s SimHIL software has been developed to meet the automotive industry’s growing need for realistic positioning, navigation and timing (PNT) testing for sensor fusion. As customers apply increasing pressure on car manufacturers for more advanced driver-assistance system (ADAS) features and advanced infotainment systems, test labs need to be able to combine Wi-Fi, camera, lidar, radar, inertial and GNSS data that power these advanced automotive systems.
SimHIL helps test engineers bring accurate, controlled and coherent data from GNSS and inertial sensors to their sensor-fusion algorithms within HIL test environments. Facilitating the ultra-low latency, complete control, enhanced realism, and ease of use and setup of Spirent GSS7000 and GSS9000 GNSS simulators, SimHIL is suitable for OEMs and tier-one suppliers developing ADAS, V2X and sensor-fusion engines.
The new SimHIL API enables:
external motion input – real-time direct motion and trajectory data input from simulators
sensor fusion – introducing GNSS signals into sensor-fusion engines
V2X testing – validation and performance benchmarking of V2X applications
infotainment system testing – real-time scenario feedback to system and driver responses
vehicle-in-the-loop (VIL) – final production form product testing
accurate testing – reliable results supported by ultra-low latency simulation. Criticality of ADAS features, such as lane assist and automatic braking, mean that 3+ metres of uncertainty introduced by higher latency systems is not sufficient.
“With our SimHIL software and GNSS simulators, test engineers can bring realistic, controlled GNSS simulation to their HIL testing environments – a vital requirement in a world where ADAS features are relying more heavily and critically on accurate positioning,” said Martin Foulger, general manager of Spirent’s PNT business.
Spirent has worked with leading suppliers to ensure SimHIL is compatible with their HIL platforms, and because of its open API, there’s broad scope for additional custom third-party integrations.
“When used with our GSS7000, SimHIL latency is less than 40 ms from motion command to RF output and supports all GNSS and SBAS signals,” said Ricardo Verdeguer Moreno, product manager for Connected and Autonomous Vehicles at Spirent. “SimHIL is also compatible with all the options and features available in Spirent’s GNSS simulators, including ionospheric and tropospheric modeling, antenna patterns, date and time settings, and obscuration and multipath effects via Sim3D.”
Users can easily configure and control both the GNSS scenarios, and signal generation and vehicle motion from within the HIL simulator graphical user interface — saving time and the possibility of error.
Spirent is also offering three service packages alongside SimHIL to help customers mitigate project risk and reduce the time from delivery to useful deployment.
For more information about Spirent’s SimHIL integrated testing for Spirent GNSS simulators, visit the SimHIL information page.
Qualcomm Technologies’ Snapdragon automotive platforms were selected to power the next-generation of infotainment systems in the Geely Auto Group vehicles.
According to Qualcomm, these systems include the world’s first-announced infotainment offering with an integrated 4G LTE modem using the Snapdragon 820Am automotive platform.
Geely also expects to use Snapdragon automotive platforms on upcoming generations of its iNTEC technology package, which includes G-Netlink, a system that allows drivers to interface with their vehicles in a number of ways, as well as G-Pilot, an intelligent drive technology designed to support a high degree of driving comfort, assistance and autonomy.
“China is emerging as a source of automotive innovation, not only benefiting Chinese customers but also the rest of the world, by quickly adopting and commercializing leading-edge car attechnology,” said Patrick Little, senior vice president and general manager for automotive at Qualcomm Technologies. “We are pleased to work with Geely and the Chinese automotive ecosystem to help define the future of connected car experiences and use our industry-leading technologies to accelerate its realization.”
According to the company, select Geely models are expected to use the Snapdragon 820Am variant of the platform with an integrated X12 LTE modem, supporting up to 600 Mbps downlink and 150 Mbps uplink speeds.
In addition, Geely vehicles featuring Snapdragon automotive platforms are expected to be available from 2020 onward, the company reported. Geely’s connected cars featuring telematics applications are already available using Snapdragon LTE modems.
Averna has entered a strategic partnership with M3 Systems to distribute M3’s StellaNGC GNSS Simulator on National Instruments’ VST platforms for the infotainment segment of the automotive market.
M3 Systems’ GNSS simulator, based on National Instruments’ Vector Signal Transceiver (NI VST), will now be available as part of Averna’s AST-1000 platform, extending its capability to navigation and GNSS testing.
Launched in July 2016, the AST-1000 is an RF solution designed for radio, navigation, video and connectivity testing. Also based on the NI VST, the software-defined AST-1000 supports all common infotainment RF signals, including AM/FM, DAB, RDS, HD Radio and Sirius/XMas, as well as GNSS navigation.
The combination provides a comprehensive solution and enables unprecedented applications for the testing of infotainment systems.
M3 Systems’ GNSS simulator is a good fit to extend the capability of the AST-1000 for navigation testing because both instruments are based on the NI VST, the companies said.
Averna is aiming for an all-in-one platform for the complete validation of infotainment systems, including radio, navigation, audio/video and connectivity testing.
The Averna AST-1000 is available to customers worldwide.
Garmin International Inc. has expanded its partnership with Honda Motors to provide the infotainment systems in new-model Hondas with Garmin’s navigation system. The latest vehicle platform to launch with Garmin and its navigation solution is the all-new Honda Pilot.
“We are delighted to expand our esteemed partnership with Honda across multiple new vehicle platforms, bringing our navigation expertise to their customers via an integrated system that is feature-packed and easy to use,” said Matt Munn, Garmin managing director of automotive OEM. “This growing partnership is a testament to the reliability and quality of our navigation solutions and we are honored by Honda’s continued confidence in Garmin.”
The Garmin system integrates seamlessly into Honda infotainment consoles. Preloaded maps allow users to navigate through areas that lack cell reception, while millions of points of interest make it easy to find existing or new locations, Garmin said.
Spoken turn-by-turn directions are enhanced with advanced guidance features to navigate drivers through challenging and rigorous circumstances. Lane guidance indicates the proper lane for a driver to make a turn, and photoReal junction view provides photo-realistic images of junctions and exits. The system also includes real-time traffic avoidance, speed limit display, 3D buildings, terrain views and more.
This year’s Mobile World Congress in Barcelona was the biggest ever, with 95,000 attendees and thousands of booths, conferences and people with sore feet walking a cavernous exhibition hall. While the Geneva Auto Show ran close to the same dates, connected vehicle companies and technology were prominently featured. What was interesting, however, was the rise of indoor positioning companies and mobile advertising agencies with interest in location.
BARCELONA — Joining the 95,000 or so Mobile World Congress attendees were about three dozen companies who are offering indoor location and location advertising services. These companies have exhibited at previous conferences, but not in the numbers this year.
At the huge Fira convention center where MWC was held March 2-5, Los Altos, Calif.-based Pole Star installed more than 600 beacons for indoor location. Visitors were able to be guided to booths and other areas through an interactive map. “Business was good in 2014, we sold 10,000 beacons. We are making money,” said Christian Carle, Pole Star CEO.
One analyst said that the big change at MWC wasn’t the number of indoor positioning companies and demos, but the maturity and breadth of the technology. “Intel announced indoor positioning capabilities in their Wi-Fi chip, and had a demo that was very impressive. Many smaller companies that in past years were showing raw technology were showing polished solutions this year, such as Quuppa, MTI and Sensewhere, said Bruce Krulwich, Grizzly Analytics president, who has authored a report identifying 150 indoor positioning companies. “I definitely see a shake-out coming up, but it won’t be one technology prevailing over another. Different technologies meet different needs in the industry, and different technologies fit different sites. There are technologies that deliver universal indoor positioning, without any infrastructure or preparation, such as Wi-Fi multilateration and sensor fusion.”
Krulwich said that there is a shake-out that’s already started because there are too many companies working on similar technologies. “Start-ups in the area that don’t have differentiating innovation, don’t have integration into retail or other back-end systems, and don’t have market penetration, are already finding themselves in a challenge. But companies with clear innovations and commercial deployments will do fine,” he said.
United Kingdom-based Sensewhere is using crowdsourcing in its indoor positioning software. The software uses radios to scan for Wi-Fi and Bluetooth to allow an IP location to reference the sources and form a location database.
“It’s what we call the universal indoor positioning versus venue specific indoor positioning, which can work anywhere — we just need a crowd of people. Our target partners are handset manufacturers, network operators, social media, social network providers, and also chipset guys as well,” said Rob Palfreyman, Sensewhere CEO. “So, there are obviously a lot of companies like Google looking at venues; there is Micello and TomTom looking at add-ins in the indoor location, which is great news, but it just needs to have a technology that can drive the blue dot on their map, and we feel that Sensewhere is the right place to provide that blue dot because of the crowdsourcing global nature of our approach.”
One company, which has developed a popular mobile game, is using its network to attract advertisers for its location-based ad platform. “We already have the infrastructure in place because of our mobile game. With our platform, we can allow advertisers to launch campaigns using our beacon signals and geofencing,” said Pedro Jahara, CEO of Brazil-based RevMob.
New location technology like the ability to track SIM cards was rolled out at MWC. W-Locate, which is partnering with Morpho in Thailand, is tracking SIM cards with its XimLoc product, which the company said is more accurate indoors than other technology.
Even such companies as Geotab, which is a strong player in the fleet market, are leveraging MWC to continue a foothold in the European market. The company displayed its IOX-CAN system that can send data from a mobile device to the MyGeotab system, which can be viewed an analyzed by fleet managers, said Maria Sotra, Geotab marketing manager.
Geotab also partnered with Telefonica in November 2014 to focus efforts in Spain, Germany and the United Kingdom, Sotra said.
At MWC, location-based advertising market is gaining traction as advertisers are seeing the benefit of locating and attracting customers. New York-based xAd said it has doubled its revenue for the second year. “We have billions of mobile ads processed and billions of ad impressions. The company is profitable,” said Dipanshu Sharma, xAd founder and CEO.
He said the company has expanded into France and Germany and added China to its global ad network.
Another company that is using location technology as a differentiator is Airpush, which had another big presence at MWC. The company’s Abstract Banners was a big draw to attendees. Location, particularly geofenced areas, have created a call to action for consumers, which is attractive to advertisers, said Cameron Peeples, Airpush vice president of marketing.
Connected Car Still Big Opportunity at MWC
Although the Geneva Auto Show was starting as the MWC was ending, there were still several big announcements by connected car companies in Barcelona. Even the well-publicized Samsung S6 and S6 Edge and HTC One M9 handset rollouts included Mirrorlink, the connected vehicle standard from the Connected Car Consortium.
In another big announcement, Audi and AT&T said that all 2016 model vehicles equipped with Audi connect will come with the carrier’s 4G LTE or 3G coverage. This increase in services is big because the auto giant just rolled out 4G AT&T service in Audi A3s last year.
AT&T selected Airbiquity to provide end-user registration and device management connected vehicle services for select customer programs. “Airbiquity will deliver these services to AT&T using our Choreo cloud-based connected vehicle services delivery platform and project management, engineering, and operations teams,” said David Jumpa, Airbiquity chief revenue officer. “This is a ‘white label’ agreement whereby AT&T will integrate Airbiquity’s service delivery capability into AT&T’s connected vehicle customer solutions.”
Another location company is making huge inroads in connected vehicle markets with its Glympse for Autos product. Glympse will be installed in select Volkswagen and Peugeot models through MirrorLink, said Bryan Trussel, company co-founder and CEO.
The app allows users to share location from their vehicle by setting the recipient and timer, and hitting send. The company has a similar app for Gogo inflight aviation networks to allow a person on the ground to know where an airplane is for picking up passengers.
In other connected car news, Accenture is providing Fiat Chrysler Automobiles the capability of in-car, Internet-based services. Starting with the new Fiat 500X, Uconnect Live services, which was co-developed by Accenture, will power an infotainment system that offers music and news services, social network access, the ability to monitor driving style and a range of diagnostic services.
Accenture also partnered with Visa for an IoT-based connected car commerce test. At MWC, the company tested a scenario where drivers could order food from the car using cellular, Bluetooth and beacon connectivity. Accenture deployed a similar system with BMW’s ConnectedDrive, which allows customers to choose services in real time for a vehicle.
Health Market Even Has Location Potential
Niche location applications are growing as Internet of Things, or IoT, markets start to grow. One company taking advantage of the mobile market is Annapolis, Md.-based TCS, which featured its VirtuMedix platform in its MWC booth.
The platform is tailored to emergency physicians as part of the growing market for video telemedicine products and mobile health, said Jay Whitehurst, TCS commercial software group president. “It’s already saving lives,” he said of the platform, which combines encryption, navigation, mapping and messaging.
While the product, now being rolled out in a North Carolina emergency medicine group, provides patients with an alternative to urgent care centers and emergency rooms, it also can be used for longer term cases such as assisted living and rehab centers, the company said.
Whitehurst said TCS has made several company acquisitions that have played a part in new product rollouts, which include the company’s Trusted Location. The application allows financial firms, online gaming companies and others to identify and prevent credit-card fraud. The application identifies and validates a device’s location worldwide.
In other Mobile World Congress news:
Spirent said its simulators have the capability to evaluate Wi-Fi Offload and Wi-Fi performance of mobile devices on its test framework. The new product allows companies to test multiple devices on a single unit to cover Wi-Fi/LTE mobility and interoperability. The testing is important in light of wireless carriers’ strategy to extend VoLTE in areas where cell coverage is limited, said Saul Einbinder, Spirent vice president, venture development.
Google Waze said its Google Mobile Service (GMS) will be available as a preinstall option on mobile devices. OEMs and carriers can preinstall the app on their handsets so consumers can use the service immediately, the company said.
Trimble’s ALK said its ALK Maps and route visualization software is now available in Europe. ALK Maps, launched in the United States in 2012, allows users to overlay routing, geocoding points, weather and other features, the company said.
Editor’s note: Dennehy is GPS World’s editor for location-based services, writing a monthly column for the LBS Insider newsletter. The views expressed are his own. He will be covering the Mobile World Congress in Barcelona for GPS World. Contact him at [email protected] with your news.
Sen. Ed Markey’s new car technology report, released earlier this month, basically says that connected vehicles can be hacked, causing danger to drivers and presenting major privacy concerns. While some critics believe Markey’s report was meant to drive media hysteria, others say it raises serious issues that the industry needs to address. In other location news, I’ll be covering the Mobile World Congress in Barcelona for GPS World. What will be the showcased location technology? Wearables? Connected vehicles? Or something new?
Kevin Dennehy
By Kevin Dennehy
A report released by Sen. Edward Markey (D-Mass.) earlier this month says that even though drivers have come to rely on new connected technologies, automakers haven’t done their part to protect them from cyber attacks or privacy invasions
First reported by CBS News’ 60 Minutes, Markey’s report, Tracking & Hacking: Security & Privacy Gaps Put American Drivers at Risk, includes information from 16 automobile manufacturers who were given questions about security and privacy. However, few of the carmakers’ answers included how vehicles may be vulnerable to hackers — and what driver information is collected.
Location industry veteran Kim Fennell, deCarta CEO, said the report should be a real concern to the industry. “But it’s more of an issue for autonomous driving and the security of the car’s electronic control system. Even today, the OnStar service, which was a pioneer in the connected car space, can remotely slow your vehicle down in the event of a theft,” he said. “This feature, if hacked, could definitely create massive problems if the proper security technologies are not implemented.”
Markey’s report raised additional concerns about the use of navigation and other features that record and send location or driving history information.
Fennell said there should be a distinction between the infotainment systems in the vehicle and the on-board control systems of the car.
“We believe that there should be a strict firewall between these systems so that nothing malicious can happen that is initiated from the connected infotainment system. Any data should flow one way — from the control system of the car to the infotainment system,” he said. “This is not to say that the connected infotainment system shouldn’t be secure, it should be. In working with our OEM and Tier One partners, we have implemented strict security protocols between our servers and their apps.”
Markey’s report found that “[automakers] use personal vehicle data in various ways, often vaguely to ‘improve the customer experience’ and usually involving third parties, and retention policies — how long they store information about drivers — vary considerably among manufacturers.”
In addition, the report found that customers are often not made aware of data collection and, when they are, they often cannot opt out without disabling features, such as navigation.
Percentage of Vehicles that can record driving history
Overall, Fennell hopes that the most malicious thing that could happen in the event of a hack of an infotainment system is that a “Pandora station is changed to play nothing but Justin Bieber songs, the traffic information for your route is projected to be ridiculously long or the Yelp rating of the restaurant that you are going to is lowered down to one star.”
Ultimately though, the driver should be in control of the car and nothing in the infotainment system should affect the behavior of the vehicle, Fennell said.
In terms of driver safety, in a recent survey, deCarta found that more than two-thirds of respondents considered dashboard screens that display videos and other Internet content to be the most dangerous types of onboard information systems. Approximately 79 percent of those polled preferred “voice-activated mapping systems that allow drivers to keep their eyes on the road” as an essential safety-enhancing feature.
“There are two things that infotainment systems could do better to prevent driver distraction. First, instead of replicating the stove-piped app store environment of the smartphone, in-car infotainment services could be better integrated,” Fennell said. “If I find a destination on Yelp, I’d like to send that to my navigation system instead of typing in the address. Second, with today’s better automated speech-recognition technology and text-to-speech engines, it’s now possible to make requests of your infotainment system using natural language commands. Voicebox is doing some great things in this area.”
Fennell said that most existing systems are not connected. “But those that are, aren’t predictive enough. Your navigation/infotainment system should almost work as a concierge,” he said. “It should recognize what time it is and realize you are most likely leaving for work and offer up the best route based on traffic conditions. It should recognize that you are going to a destination in an urban area and offer the most convenient parking to your destination.”
Company Rolls out Indoor Positioning Product that Doesn’t Require Retailer Involvement
After testing and demoing the product in San Francisco last year, IndoorAtlas is rolling out a consumer app called GPSindoor, which uses smartphones to locate shoppers inside a mall. The product features product proximity advertising to allow shoppers to see where they are relative to a product for promotion marketing.
The product includes a crowdsourcing function to allow user-generated data to build indoor maps, wayfinding and other options for shopping promotions, said Wibe Wagemans, IndoorAtlas president.
“We don’t need any retailers per se. We need only the shopper and [their] smartphone,” he said. “There is no brand or retailer involvement if you use our app. Unlike Wi-Fi and Bluetooth beacons, since GPSindoor relies on a community of shoppers, it allows for higher accuracy than static maps. That gives us the confidence to take on the giants like Apple Beacons and Google Indoor Maps head on — we are completely independent of retailers and not dependent on them for our success in becoming the GPS of indoors.”
In other location news:
HERE released a new version of its mapping system for Android, saying it made significant improvements. According to the company’s blog, after more than 3 million downloads, it is shedding the “beta” label with this version. In the beta version, when users asked for a route, the app gave them three car routes. If a user wanted public transit or pedestrian routes, they had to switch to the appropriate tab. This process was slow and inconvenient for people who don’t use a car all the time, HERE said.
In its recent financial statements, Garmin indicated a growing, and profitable, segment is its wearables/fitness band product line. Mio is also expanding its wearable offerings. This should be a big topic at next months’ Mobile World Congress.
I’ll be covering the Mobile World Congress in Barcelona for GPS World. Contact me at [email protected] with your news.
Macy’s added Shopkick indoor location beacons in preparation for holiday shopping. (Photo by Nicholas Eckhart is licensed under CC BY 2.0.)
This year was filled with hope and some success for the location industry. In what was probably the biggest deal, Qualcomm bought United Kingdom-based CSR for $2.5 billion — at the same time, spinning off its own location beacon company, Gimbal. While the connected car continued to get a lot of press at the biggest trade shows, indoor location technology matured to a point that many retailers are believing it’s a way to get consumers back into the stores — and away from their computers.
As we come to the end of 2014, many industry observers view indoor technology and markets to be like where outdoor location was in the early 1990s: many technologies and providers all pushing different solutions. However, the gap between the beneficiaries of the market, the retailers and brands, and the indoor location technology providers is narrowing as tests become more prevalent.
Such retailers as Walgreens, Home Depot, Lowe’s, Macy’s and CVS have rolled out, or planning to launch, tests that include indoor mapping and a product locator.
“iBeacons and other beacons proved to be the fastest location-proximity technologies that are being deployed full scale by Macy’s, CVS and other retailers for a first quarter 2015 rollout,” said Kris Kolodziej, an indoor location-based services advisor. “I see more acquisitions like the one of Groupon acquiring Swarm Mobile, a beacon platform for smaller tier-two retailers and businesses. In addition, we will see more partnerships like the one between Gimbal and Urban Airship to provide a holistic outdoor-indoor solution for geofencing and engagement platforms.”
Location companies paid attention to mobile carriers’ focus on launching and advancing their LTE services in 2014, said Keith Bhatia, TeleCommunication Systems vice president, business development.
“2014 has been the year of transitioning location-based services from 2G to 3G to complete 2G-3G-4G platforms,” he said. “The other significant location market event for TCS during 2014 has been growth of user plane services by (over-the-top) apps. The operators who have chosen to compete with OTT players have seen location requests exponentially expand.”
TCS believes that the location market, in the next five years, will evolve to a machine-to-machine and Internet of Things (IoT) concepts that will expand into consumers’ everyday lives, Bhatia said. “From the connected car to telemedicine, health devices, connected home and smart cities, all mobile connected devices will benefit from location-based services,” he said. “We believe that location services will continue its rapid growth for years to come.”
Selling retails on the promise of indoor positioning and proximity marketing has been tough in the past few years — and some providers have focused on the wrong message, Bhatia said. “As mobile device adoption continues to surge, indoor positioning and proximity marketing will become an important tool for many retailers. A significant barrier so far has been too much focus on coupon delivery,” he said. “We believe the retailers will find real benefits in terms of understanding layout, traffic and congregation of users. Combining this location information with their retail data will provide early insights into trends and early indications of potential challenges.”
Dave Hutingford, CSR director of product line for location, believes the big selling point for retailers is striking the balance between what benefits they obtain from the app versus what benefits the consumer gets — what he calls the equity balance.
“Too many irrelevant notifications while walking around the shop will result in people not wanting to run the app, and can potentially harm consumer acceptance of retail applications. The interest is already there from the retailers’ side as the benefits are somewhat obvious, but the question is what do you give back to an increasingly technology-smart consumer?” he said.
Overall, the indoor location market is attracting major interest from retailers — which is refreshing to many industry observers after seeing online sales cut into brick-and-mortar stores’ profits.
“Removing the need for dedicated infrastructure to run indoor location was a big hurdle removed from the ecosystem. Certainly we expect to see good pick-up of the solution over the next few months for a wide variety of location services, and being handset-agnostic is a big benefit for any developer,” Hutingford said. “However, if you are looking for accuracy down in the meter range, you will need to add infrastructure to supplement the location calculation, which can come in many forms.”
Connected-Car Market Made Headlines in 2014
If an industry executive attended any of the bigger trade shows this year — CES, CTIA in Las Vegas, or the Mobile World Congress in Spain, it was the same thing — connected vehicles are the big story. Adoption by automotive manufacturers, as a number of analysts have pointed out this year, was the most important news story for the connected-car industry in 2014, said John Horn, Kore Telematics executive vice president and chief strategy officer.
“Essentially every vehicle that rolls off the assembly line in 2015 will have an element of connectivity built into it. To keep up with the level of demand, we are starting to see scale and scope really start to matter to the companies that power this type of connectivity,” he said. “2015 will prove to be another huge year for industry consolidation, which will be necessary to keep up with the global demand for connected-car technologies.”
The biggest trend in 2014 connected-car technology was the emergence of infotainment content for connected cars, said Scott Frank, Airbiquity vice president, marketing. “Before 2014, the most an average consumer would expect out of a high-end vehicle head unit were features like navigation, basic cell-phone connectivity, and hands-free calling,” he said. “Today, drivers are able to get a wide-variety of apps in their vehicles to do things like stream music and keep up with their social media channels. User experience advancements were also made to provide a seamless transition for digitally oriented drivers as they moved from office, to car, to home, and back again. For example, with the NissanConnect Mobile Apps system, someone listening to a streaming music app like Pandora on their PC in the office can put it on hold, get into their car for the drive home, and pick up the song right where they left off — as well as see their favorite playlists, album selections, and cover art.”
However, as with any industry that experiences quick growth, there will be growing pains, Horn said. “The automotive world has already started to experience some of those pains as connected technologies continue to advance at a rapid pace. We saw how the analog shutdown left many OnStar customers stranded with obsolete hardware,” he said. “We’ll likely see similarities as 2G, 3G, and 4G networks are eventually turned down in favor of more advanced technologies. I’ve been saying this for years, but now is really the time for the removable module. Connected technologies will turn over much faster than cars, and the only way I can see to future-proof against this is through the removable module.”
Airbiquity’s Frank said that there are definitely consumer acceptance and technology barriers for the automotive industry going forward related to connected car as we know it today and autonomous car as its being forecast going forward.
Like waves of technology that have come before, functional consumer awareness and adoption will follow the technology adoption curve, Frank said. “Certain generations and user types will be early adopters and more likely to accept new and evolving connected-car technology and features — and the user experiences and value that come with it — the minute it’s made available,” he said. “While others will be either blissfully unaware of the technology built into their car — and the value it could bring them — or are simply satisfied with traditional technology like basic AM-FM and satellite radio. One thing for sure is there’s a correlation between early adopters of technology like smartphones and early adopters of connected-car technology and related features.”
Frank quoted a recent Parks Associates study that found 48 percent of vehicle owners that own smartphones are very interested in the ability to view maps — or receive directions in their cars. This compares to 37 percent of vehicle owners that own/don’t own smartphones. “Like flip-phone users that transitioned to smartphones after understanding the end benefits, consumers will increasingly become aware of and use their connected-car systems,” he said. “We’re seeing evidence of the connected-car adoption curve in the increasing activation rates and time of usage for our customer’s connected-car programs.”
Horn, who headed RacoWireless, which was acquired by Kore for an undisclosed amount this year, said in 2015 industry will start to see the connected car become much more easily monetized. “We’ve seen this first hand, as we have just rolled out some new features with AT&T and Audi. Now, your Audi Connect subscription can be part of your AT&T Mobile Share plan and treated just like another line,” he said. “It is going to be easier than ever to consume in-vehicle connectivity and the business model will advance to the point that makes it appealing for both the consumer and the solution provider.”
In 2015, driving-centric apps and services will begin to appear and eventually become as important as infotainment content in the consumer purchasing process, Frank said. “The current automotive manufacturers’ focus on providing infotainment delivery reflects their desire to meet the expectations of digital lifestyle consumers who are heavy users of smartphones and want to use their favorite apps and services inside their cars,” he said. “This is a logical first step, but these savvy consumers will increasingly value apps that are truly useful and relative to the driving experience. An example is an app that proactively and dynamically recommends modifications to a driver’s high-frequency routes to help them optimize fuel consumption, lower CO2 emissions, minimize engine wear, and avoid road hazards. As a result, apps that don’t add to the consumer experience relative to driving will eventually die off from lack of use, and automotive manufacturers will replace them with more and more driving-centric apps to satisfy their customers and differentiate themselves from competitors.”
The rise of autonomous vehicles, a derivative from connected-car technology, will keep automakers, carriers, suppliers and government agencies busy for decades.
“When it comes to autonomous vehicles, we expect the adoption curve to be more extended than what we’ll see for the connected car, given the increased consumer concerns about safety and adapting to the new fangled idea of riding in a car without a human driver,” Frank said. “Consumers will not only want to know what this fancy new technology is and how it works, they will also need to feel confident that it will run perfectly and not put themselves, their passengers, or other people and property in harm’s way. Consumers will also have concerns about who will be legally and financially liable if an accident occurs.”
In other location news:
Two Trimble companies, PeopleNet and ALK, recently provided real-time tracking of the 2014 Capitol Christmas Tree’s cross-country journey from the Chippewa National Forest in Minnesota to the front lawn of the U.S. Capitol Building in Washington. The companies used enterprise products for routing, mileage, mapping and visualization to track the tree.
LBS Insider’s Kevin Dennehy will be attending the 2015 Consumer Electronics Show in Las Vegas next month. Please contact him at [email protected] with your story ideas.
Qualcomm Technologies, Inc., has added the Qualcomm Gobi 9×30 platform with extended lifecycle support to Snapdragon Automotive Solutions, enabling advanced telematics and infotainment features for next-generation systems.
The announcement was made at Mobile World Congress, being held this week in Barcelona, Spain.
Based on Qualcomm Technologies’ fourth-generation LTE platform, the Gobi 9×30 supports LTE Advanced Category 6 with up to 300 Mbps downlink data rates, enabling broadband vehicle connectivity for enhanced navigation, Wi-Fi hotspot, infotainment content and telematics services.
Gobi 9×30 builds upon Qualcomm Technologies’ LTE modem technology for automotive, the Gobi 9×15, and promises to enable a superior next-generation GNSS engine and fast 3G and 4G LTE connections worldwide, while supporting broad multi-region coverage in a single SKU with the Qualcomm RF360 front-end solution. The Gobi 9×30 is based on the 20-nm technology node with support for global carrier aggregation deployments up to 40 MHz in both LTE FDD and TDD modes. The Gobi 9×30 features broad multi-mode capability with support for all other major cellular technologies, including LTE TDD networks in China.
In addition to 3G/LTE connectivity, the new platform is pre-integrated with QCA6574, a dual-stream 802.11ac Wi-Fi and Bluetooth 4.1 chipset designed to simultaneously support in-car Wi-Fi hotspot functions and Bluetooth profiles. The QCA6574 also supports DSRC (dedicated short-range communications), a technology required to comply with future regulation recently announced by the National Highway Traffic Safety Administration (NHTSA) to increase safety through vehicle-to-vehicle (V2V) communication. The Gobi 9×30 and QCA6574 will also be pre-integrated with Qualcomm Technologies’ recently-announced automotive-grade Snapdragon 602A processor.
“The need for high-speed connectivity in the automobile is driving ever-increasing data rates as well as greater integration of features and technologies,” said Kanwalinder Singh, senior vice president of business development for Qualcomm Technologies, Inc. “Adding Gobi 9×30 to our technology leading LTE lineup offers to our module, Tier-1 and automaker customers the flexibility of a global SKU with next-generation LTE features including data rates up to 300 Mbps and carrier aggregation. The Gobi 9×30 sets a new bar for features and integration: 20 nm technology node; support for both LTE FDD and TDD modes; built-in next-generation GNSS engine; pre-integration with Snapdragon 602A; and pre-integration with QCA 6574, supporting 802.11ac, BT 4.1, and DSRC.”
The new Mazda3 infotainment system, which appears in Mazda3’s Active Driving Display, is now running on NNG’s iGO navigation engine, and includes TTS, voice recognition and full 3D navigation.
This solution, supported by Mazda’s MZD Connect, is also reportedly the first on the market to offer an embedded connected-service package with Internet connection provided through the driver’s smartphone. Drivers will be able to access dynamic local search, fuel prices, real-time traffic and weather information free of charge in the first 60 days, and benefit from three years of free map updates.
“Mazda’s new design, KODO, has really inspired us to develop an integrated infotainment system, with knowledge and refined features matching the look and performance of the car,” said Péter Balogh, NNG. “We succeeded in offering cutting-edge solutions in the head unit, enhanced safety, usability and comfort to the driver.”
Hyundai Motor America has selected Verizon Enterprise Solutions to provide a range of connected services including safety, security, diagnostics and infotainment to Hyundai vehicles starting in 2014.
“We selected Verizon to provide the wireless network service for ‘Next-generation Blue Link’ because both customer opinion and various data sources indicate that Verizon provides the best solution to our customers for both coverage and quality,” said Woo-Young Kwak of Hyundai Motor Group.
Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. According to Forrester Research, the number of vehicles shipped worldwide with embedded connectivity is expected to grow from 5.4 million in 2012 to 36 million in 2018.
“Our agreement with Hyundai expands our long-standing collaboration with a wide range of auto manufacturers throughout the industry to support network engineering, security, cloud solutions, telematics platform, and program management for millions of vehicles in the U.S. and around the world,” said Mark Bartolomeo of Verizon Enterprise Solutions. “We are thrilled to be working with Hyundai to help enhance the driving experience for their customers. It’s the breadth of our expertise combined with the depth of our technology that allows our clients to launch new services and initiatives faster.”
