Sponsored by: CSR Broadcast date: Thursday, December 4, 2014 On-Demand Available Until: Friday, December 4, 2015 Speakers: Dave Huntingford, Director of Product Management for Location, CSR; Dimitri Rubin, Senior Director of Emerging Technologies, CSR; Murray Jarvis, Consultant, CSR Summary: Indoor location has become a hot topic, carrying the promise of ubiquitous location and user context. Set to take social networking, analytics, content targeting and enterprise efficiency applications to a new level, the technology hails from a high pedestal. SiRFusion TM from CSR is a new, innovative and technically disruptive solution, combining multiple sources of information to create high quality and accurate indoor positioning, without the need for new infrastructure or site surveys. Join CSR’s experts in Indoor Location, Dave Huntingford and the CSR SiRFusion team, to learn how this innovative indoor location technology can create new revenue streams for you through accurate understanding of your customers’ location indoors. Webinar topics:
Commercial applications for indoor location
SiRFusion – solving the indoor challenge via fusion of multiple technologies, including WiFi, BT Smart, GNSS & MEMS
Challenges and solutions for Pedestrian Dead Reckoning & BT Smart beaconing
SiRFusion performance results in real world situations
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Qualcomm Technologies, Tencent and Zerotech announced and demonstrated at CES 2016 a commercial drone based on the Qualcomm Snapdragon Flight platform. The Consumer Electronics Show is being held this week in Las Vegas.
Tencent, China’s largest Internet service portal, and drone maker Zerotech have co-designed Ying, a small, lightweight drone that can be easily controlled right from a smartphone, leveraging the companies’ advanced software, and the computational power of the Qualcomm Snapdragon 801 processor, making it easy to capture video that can be streamed directly to your friends using QQ and Wexin.
The Ying drone uses the Snapdragon 4K capture to “supersample” the video image, providing a stabilized, corrected video and picture recording at 1080P as well as first person view at 720p that can be directly streamed or uploaded to Tencent’s drone social community platforms Weixin and QQ. Weixin (“we chat”) is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011.
“We continue to bring a range of new research and development products to meet the needs and demands of our customers across various industries,” said Jianjun Yang, founder of Zerotech. “We’re excited to work with two companies who are technology leaders in their space — Qualcomm Technologies who has brought their mobile expertise to the consumer drone industry, and Tencent with its popular social networks, to bring a lightweight, highly integrated consumer drone that enables users to share their photos and videos instantly with their friends.”
“The consumer drone market is expected to soar in the next few years, and Ying is a good example that shows how Tencent is working closely with the fast growing drone market by enriching use cases of our core and leading social communication services,” said Roland Cai, vice president, IEG, Tencent. “Zerotech’s expertise in UAV manufacturing and, Qualcomm Technologies’ highly integrated drone development board coupled with our social networking platforms allows us to provide our hundreds of millions of active users with a competitive price on a high quality drone such as Ying that can share their experiences in real time.”
Snapdragon Flight is a highly optimized 58 x 40 millimeter board targeted specifically for consumer drones and robotics applications. Snapdragon Flight is based on the Snapdragon 801 processor, with GPS, 4K video capture and robust connectivity, along with advanced drone software and development tools, bringing cutting-edge mobile technologies to create a new class of consumer drones.
“Consumer drones are becoming the ultimate selfie camera but with advanced capabilities such as 4K capture and high performance computing and connectivity,” said Raj Talluri, senior vice president, Qualcomm Technologies. “We are tapping into our proven mobile technologies for the exciting drone opportunity and teaming up with Zerotech and Tencent enables us to support smaller, smarter drones that deliver real-time content to China’s largest social media network.”
CES attendees can check out the Ying and other drones and robotics at the Qualcomm Technologies Booth #25824 in South Hall. Attendees can also attend the official launch event for the Ying at Zerotech’s Booth #26035 in South Hall on Jan. 7 at 11 a.m. PT.
The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.
Simultaneously, the MMA is forming a Location Leadership Council that will be an industry “think tank” comprised of a merging together of thought leaders from the MMA’s Location and Privacy committees and experts in the various areas of location — marketing, technology, data and policy. Stemming from the council will be a number of working groups, the first of which is the Mobile Location Data Accuracy Group.
The working group will expand on the previously launched Location Terminology Guide, in which the MMA Location Committee identified eight types of location data and signals, and ranked each according to the reach and accuracy of the data. The data and signals to be examined by the working group include (from most accurate to least):
Indoor positioning system
Bluetooth
GPS
Wi-Fi hotspots
Wi-Fi triangulation
Cell tower triangulation
IP address
User reported location
Specifically the Mobile Location Data Accuracy Group will:
Dig deeper into each of these data types and elaborate further on their appropriate uses and limitations.
Develop and issue an RFI (Request for Information) to all location data vendors and validators that will establish criteria with which vendors can be aligned with the data types they use.
Establish strict, standardized definitions with the MRC that vendors will be held accountable to and audited against.
According to an April 2014 BIA/Kelsey study on local media spending, location targeted mobile advertising accounted for 40% of the $7.22 billion mobile ad spend in 2013, and is expected to grow to 52% of the $30.3 billion forecasted for 2018.
“In order to scale mobile marketing specifically driven by location data, it is critical for the industry to come together to develop a common set of definitions of the types of location data available and how they are best used,” said Greg Stuart, CEO, MMA. “By agreeing to and abiding by a common set of best practices and guidelines, MMA members will be instrumental in driving the growth in the industry while assuring brand marketers of the measurable value derived from their mobile efforts.”
With tighter definitions of location data, and the viable uses of such data, measuring results will be more consistent and reliable, the MMA said. These benchmarks will allow buyers to have a much clearer understanding of the data being used, and how it will impact their location-driven mobile advertising campaigns.
Initial members of the group will include:
xAd – Monica Ho, SVP Marketing (co-chair)
Joule – Michael Lieberman, CEO (co-chair)
Factual – Vikas Gupta, Director of Marketing
ThinkNear – Brett Kohn, Director of Marketing
Mobiquity – James Meckley, CMO
Nielsen – Tom Eaton, VP, Client Services
MEC – Bav Panchal, Mobile
OpenX – Rob Kramer, GM, Mobile
Ubimo – Ran Ben-Yair, CEO
Verve – James Smith, CRO
“Having this type of transparency into location data is a huge step forward that will allow us, as buyers, to invest in mobile with increased confidence,” said Michael Lieberman, CEO, Joule North America. “This program will, in large part, allow mobile marketing to truly scale and deliver measurable results for our clients around the world.”
“We are committed to improving clarity and defining auditable standards for location data and ultimately all of location-based services. This will remove the barriers for brands and agencies to leverage the power of this unique mobile value proposition and improve their confidence in how and what to use,” said Monica Ho, SVP Marketing, xAd. “We are excited to work with the MMA and the industry in achieving standards that we believe will be critical for scaling the mobile marketing industry.”
The Mobile Location Data Accuracy Group will be gathering the industry leaders to share initial definitions and use cases at the Location Data Accuracy Panel Session August 26 at the Crowne Plaza Times Square, New York, 6:30-9 p.m. The session will provide an opportunity for brands, agencies and key partners in the location advertising arena to meet and discuss opportunities ahead.
Facebook Nearby Friends feature helps people get together.
Facebook has started rolling out a feature called Nearby Friends. Users can turn on the feature to help them discover which friends are nearby or on the go. When notified that a friend is nearby, the user can then get in touch or meet up.
“For example, when you’re headed to the movies, Nearby Friends will let you know if friends are nearby so you can see the movie together or meet up afterward,” wrote Andrea Vaccari, Facebook Product Manager, in an article on the website.
Nearby Friends is an optional feature. Users can choose who can see whether they are nearby (such as friends, close friends, or a specific friends list) and it can turned on and off at any time. Both the user and the friend needs to have the feature turned on and choose to share that information before notifications are sent.
Users can also choose to share a precise location with particular friends for a set period of time, such as the next hour. The friend will see exactly the user’s location on a map, to help them meet up.
Nearby Friends will be available on Android and iPhone in the U.S. over the coming weeks.
Pitney Bowes Inc. has entered into a multi-year partnership with INRIX, Inc., provider of traffic information and driver services, to deliver advanced location intelligence solutions through the company’s traffic intelligence platform.
By integrating location capabilities with traffic analysis, INRIX and Pitney Bowes will enhance the driving experience of today’s connected drivers, the companies said. By delivering this information through INRIX’s mobile app, users are empowered to make better location-based decisions in real-time.
“Pitney Bowes’ location intelligence solutions can add compelling new capabilities to the existing products of mobile-oriented companies such as INRIX,” said James Buckley, Senior Vice President and General Manager, Location Intelligence, Pitney Bowes. “Our products help unearth non-obvious relationships between specific locations to improve the customer experience and drive loyalty.”
INRIX has designed a leading traffic intelligence platform that uses smart data and advanced analytics to solve transportation issues worldwide. The company uses a unique approach called “smart crowd-sourcing” that analyzes real-time traffic speed and incident data from a wide variety of public and private traffic sources ranging from road sensors and up-to-the-minute traffic speeds and community reports crowd-sourced from millions of vehicles and mobile devices throughout the day. Whether through an in-car or smartphone navigation application, a local newscast or the company’s INRIX Traffic app, INRIX offers up-to-the-minute traffic information and other driver services to help more than 150 million drivers save time, fuel and money.
Pitney Bowes Location Intelligence solutions merge organizational data with location data to provide users with the capability to make more informed decisions. For INRIX, this technology compiles and correlates addresses with coordinates from a mobile device to establish real-time location or a desired destination. Combining that with other data such as specific traffic flow, demographics and behavior patterns, users can uncover key points of interest by accessing Pitney Bowes advanced location search. For example, if a consumer is planning to visit a popular department store in a specific region, the technology makes it possible to suggest a relevant restaurant recommendation for lunch, based on the data that is collected about user preferences, convenience, proximity and projected traffic patterns.
“INRIX had a number of compelling reasons to partner with Pitney Bowes,” said Scott Sedlik, Vice President, Product Planning and Market Development for INRIX. “Our customers are looking to make real-time decisions using location data, and Pitney Bowes has the most comprehensive suite of offerings to fulfill that need. Other key reasons for teaming include a strong customer focus and alignment with our own strategic goals and approach.”
The Israeli startup KitLocate, developer of energy-efficient cloud location technology for mobile devices, is joining the Yandex mobile search team.
KitLocate’s technology, packed into a developer-friendly SDK, provides location capabilities, including geo-fencing, motion detection and social location, for location-based apps on the user’s iOS or Android smartphone. While doing that, it lowers battery power consumption to less than 1% per hour. KitLocate’s algorithms allow location-based apps to request the device’s geographic coordinates less frequently without losing precision, which considerably extends the phone’s life between charges.
The Israeli team’s technology has already been successfully implemented in a mobile app, which helps drivers to find available parking spaces in their immediate vicinity. Popular in Israel financial service, Isracard uses KitLocate’s technology to deliver its offerings to users’ phones based on their current location.
Yandex’s mobile products that don’t need continuous GPS synching, such as its location-based search, will be augmented by KitLocate’s smart solution. With KitLocate’s technology, Yandex will be able to deliver search results, as well as product or service offers, on the user’s mobile phone or tablet, relevant not only to a specific user, but also to their current location. The cloud solution looks especially promising for location-based recommendation apps, Yandex said.
Yandex’s previous experience working with a startup from Israel was investment in a facial recognition technology developer, Face.com, which was later acquired by Facebook. After joining Yandex, KitLocate’s team, based in Tel Aviv, will continue to be available for implementation in other location-based apps that don’t require continuous geo-tracking.
DigitalGlobe, Inc., has launched a crowdsourcing campaign that will allow anyone to help look for the missing Malaysia Airlines flight MH370 by combing through satellite images for clues of its whereabouts.
The search drew so many participants on its first day March 17, that it crashed the company’s website, with 500,000 visitors wanting to help find the missing Boeing 777. Anyone can begin searching the satellite images, tagging anything that looks suspicious. Each pixel on a computer screen represents half a meter on the ocean’s surface.
The Longmont, Colorado, company said two of its commercial satellites have already collected images comprising roughly 1,988 square miles at the confluence of the Gulf of Thailand and the South China Sea, where the Beijing-bound aircraft mysteriously went missing on Saturday. The company is continuing to update the images to reflect new information about the search area provided by the Malaysian government.
To help, go to DigitalGlobe’s crowdsourcing website, Tomnod.com.
Three additional companies — Qualcomm, Red Bend and QuickPlay — have signed on to work with the connected car industry at the AT&T Drive Studio, a connected car center for innovation and research in Atlanta, Georgia.
“This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto manufacturers and their drivers,” said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. “That’s the essence of the AT&T Drive Studio, to bring together the best players in the auto industry ecosystem to collaborate and create the future faster.”
The AT&T Drive Studio will now include support from the following companies:
Qualcomm Technologies, Inc., intends to showcase its newly announced Qualcomm Snapdragon Automotive Solutions for infotainment and telematics at the AT&T Drive Studio. Qualcomm Technologies plans to integrate these solutions with AT&T’s Drive portfolio, including AT&T’s global SIM, bifurcated billing, voice recognition, and the nation’s most reliable 4G LTE network.
AT&T has selected Red Bend Software to be a solution provider to remotely manage automotive software in the new AT&T Drive Studio. Hosted in the AT&T cloud, the Red Bend Software Management Center is an OMA-DM standard-based platform designed for car manufacturers to manage in-vehicle software and applications over the air with reliability and efficiency. Red Bend’s comprehensive software management platform significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and ECUs.
AT&T has selected QuickPlay Media to develop an in-vehicle video service. The offering will be powered by QuickPlay’s OpenVideo platform and will deliver Live Linear TV and streaming video on demand services to automotive manufacturers collaborating in the AT&T Drive Studio. QuickPlay’s solution will enable AT&T to provide in-car “infotainment” by delivering secure streaming of hundreds of live linear TV channels and hours of premium VoD content. The solution includes a configurable, customizable client application, support for adaptive streaming, complete content protection with DRM solutions like Microsoft PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.
Opened in January 2014, the AT&T Drive Studio is a dedicated facility for connected car innovation and research. Located in Atlanta, the more than 5,000-square foot AT&T Drive Studio features working garage bays, a speech lab, and a full showroom to exhibit the latest innovations. The AT&T Drive Studio integrates AT&T solutions across multiple companies and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
Not so long ago, paper maps were a necessity in many walks of life. Today, they are increasingly a nostalgic novelty, to coin a term.
It’s not difficult to understand why digital maps replaced their paper brethren. Digital maps are more accurate, more adaptable, and most importantly, in an increasingly real-time environment, much faster at making the appropriate updates and amends.
Now, however, digital mapping finds itself at a crossroads. Crowdsourced navigation platforms like OpenStreetMap — affectionately referred to as the “Wikipedia of maps” — are forcing digital maps and the map-building process to evolve significantly. As a result, the future of mapping is now in the hands of location enthusiasts and everyday map users. These people are redefining what a map is, how data is sourced and utilized, and how much it can cost to harness that information both efficiently and effectively. Those of us who have been in this space for years can see the writing on the wall.
Some, however, are eager to write off crowdsourced mapping. Corporate digital map providers, for instance, often refer dismissively to these mapping platforms as “hobby maps.” Nevertheless, they recognize the potential for change such innovation brings and are vulnerable to it.
What potential? Consider the benefits attainable through a crowdsourced approach, in the following sections.
Scalability
As with any process, cost is critical. It is particularly core to building a digital map. Truth be told, the fewer dollars ultimately spent on a map’s construction, the more its long-term operational preservation and, through that, scalability can be ensured. Despite massive innovation in our field, collecting data and creating a usable international digital map is far from cost-effective or efficient today. Candidly, it is one of the clunkier processes in technology, perhaps because it appears compulsory.
Look no further than Google, which spends billions of dollars a year to maintain its platform, yet we marvel at the huge scope of its operation. In truth, it is an effort in dire need of real streamlining. Google, via its recent acquisition of Waze, along with Navteq, TeleAtlas, and the like, leverage laser-enabled cars and high-tech backpacks that are astoundingly inefficient from a pricing standpoint, costing hundreds of thousands of dollars. Nokia’s Map Mobiles, for example, are each outfitted with more than $25,000 of computing equipment.
To think this is sustainable in the long term, on an international level, is wrong. It will inevitably cripple a map’s quality and viability, with corporate providers choosing to limit global detail and upkeep to balance costs.
For crowdsourced map platforms, this problem does not exist. They can and are scaling rapidly, without the exorbitant costs corporate players are used to — and tired of. These costs secondarily manifest in mapping service usage fees for third parties, as well as subscription costs for consumer navigaton products. For either use case (business-to-business or business-to-consumer) crowdsourcing delivers cost benefits traditional players cannot match. Again, this leads directly to scalability, with crowdsourcing the most enduring maps option.
Same time, same place — different look. Crowdsourced OpenStreetMap (left) and Nokia map (right) of central Berlin, Germany. Photo: Oliver Kühn
Detail
Crowdsourced mapping services and platforms like OpenStreetMap are more than just cost-efficienct tools to coax scale. As a crowdsourced dataset built using more than a million dedicated mappers, OpenStreetMap inherently delivers benefits above and beyond those obtained from corporate map providers like TeleAtlas and Navteq.
The most visible benefit is the unrivaled map quality. With an army of contributors, the data dynamically and constantly evolves — just as places do. Locations are rarely fixed or stable. They change and progress over time. No other service or platform can immediately provide developers with the real-time, on-the-ground granularity of a crowdsourced map. Google and the others are trying, but the costs they incur will ultimately be too taxing to maintain detail.
Firsthand influence carries equal weight. Mappers who edit an open-source map have often had personal interactions with a place or locale. They know places intimately, and this makes their contributions detailed, rich, and hyperlocal. More companies and developers are looking to OpenStreetMap for this reason: they want to future-proof their services and products, making sure that they always have the best and most up-to-date data. Only a platform like OpenStreetMap can do this. Corporate map providers are painfully aware of it, too.
Flexibility
Google owns Google Maps, and TeleAtlas owns its TomTom platform. Not surprisingly, this affects what a third party, whether an automotive company or a travel brand, can and cannot do with the service. It is essentially a copyrighted product like an MP3, an audio digital file. So, Google can limit the way you visually render and showcase its platform. Needless to say, this can be suffocating for those interested in building their own unique services. This is what makes crowdsourced mapping such a significant development for those interested in integrating additional data with a digital map. Do with OpenStreetMap what you will, visually or design-wise; there are absolutely no limitations. Every map can be made unique and rendered differently. This also speaks to the flexibility of crowdsourcing more generally.
Beyond design, crowdsourced maps can harness the data to build completely new maps that cater to a specific concept, creating thematic maps for different uses, such as walking, hiking, bicycling, routes for those with disabilities, and more. More traditional digital maps lack this flexibility; it affords possibilities to source non-traditional location data to build even more accurate maps.
The Future — Through Cars
Despite the fact that crowdsourced maps are forcing digital mapping to adopt a more scalable, cost-efficient, detailed, flexible andaltogether long-term approach, digital mapping definitely has room to grow.
One of the most exciting opportunities for crowdsourced maps specifically, and digital maps generally, lies in car user data, which is just coming into its own. Cars are obviously one of the largest travel tools utilized by individuals on a daily basis, and, with the advent of the connected car, the data that they collect via internal/external sensors has grown more nuanced, granular, and specific over the years.
Cars are simply getting smarter, with sensors capable of providing everything from weather conditions to speed-zone information.
Making this information available in the cloud and combining it with data available via crowdsourced mapping platforms produces remarkable possibilities for innovation.
Imagine adding road-condition data, as just one example, to crowdsourced mapping services. By marrying a crowdsourced map with crowdsourced car-sensor data, the map’s overall utility multiplies immeasurably.
To avoid missteps that have positioned companies like Google to spend billions on building a digital mapping service — unsustainable long-term figures — we must always look to embrace that which is cutting-edge. We find that today in crowdsourced mapping platforms, as they enable us to maintain, update, and enrich maps as never before. We must also consider the limitations of the cutting edge and understand how to improve the latest innovation (car-sensor data, and more) before the once cutting edge becomes the next paper map, so to speak. This is key to evolving maps for the better and for the future.
Oliver Kühn has an MBA from the University of Cologne, Germany. He has 10 years of location-based service experience and was Head of Product Management Special Projects at navigation systems specialist Navigon AG (acquired by Garmin). In late 2008, he co-founded skobbler GmbH, being responsible for business development and legal matters. He is also a board member of the OpenStreetMap Foundation.
GreenRoad, a driver performance management company, has announced new features including RFID-based driver identification; real-time email alerts; and an enhanced interface for GreenRoad Smartphone Edition.
GreenRoad’s new RFID feature automates driver association with trips by detecting when a driver boards a vehicle, eliminating the need for drivers to log on with a Dallas key.
One customer, Big Bus Tours, operator of open-top sightseeing tours, has starting using RFID in its fleet of open top tour buses in London, Washington, D.C., and San Francisco, with Dubai and Abu Dhabi soon to follow. Gerry Price, group commercial director, said, “GreenRoad has enhanced driver performance and cut risk in our bus fleet across the world, as well as improving the customer experience for thousands of sightseers. Now with RFID it is even easier for our drivers to use GreenRoad.”
GreenRoad Smartphone Edition has been enhanced with Facebook integration that allows drivers to share their achievements with friends. GreenRoad Smartphone Edition, code named “Asimov,” uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics device in the vehicle.
A new version of GreenRoad Central, the software at the heart of the GreenRoad service, includes real-time alerts for exception events, including high-risk events in all driver behavior categories as well as speed violations. In addition to receiving email alerts in real-time, managers can view their alerts on a To Do list through GreenRoad Central.
The company won one of six categories at the festival’s fifth annual SXSW Accelerator program, which has previously recognized companies such as Twitter and Foursquare. Unlike Google Maps and Apple’s default maps app, which allow people to search for a place on a map and look up directions, Plotter’s mobile maps app offers the ability to plot multiple locations at once. Users can also create maps of their favorite locations and share them with friends.
The app was released earlier this month on the Apple iTunes Store.
The operator of the Path social networking app has agreed to settle Federal Trade Commission charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.
“Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”
Path operates a social networking service that allows users to keep journals about moments in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written thoughts, the user’s location, and the names of songs to which the user is listening.
In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.” However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.
The FTC also alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.
The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written thoughts, their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.
The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.
The FTC charged that Path violated the COPPA Rule by:
not spelling out its collection, use and disclosure policy for children’s personal information;
not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
not obtaining verifiable parental consent before collecting children’s personal information.
In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.
The FTC has also introduced Mobile App Developers: Start with Security, a business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.
The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.
