Skyhook Wireless, a provider of location positioning, announced a partnership to integrate Skyhook’s hybrid location platform into Comodo’s Anti-Theft app for Android devices.
Comodo’s Anti-Theft for Android is a new service that enables customers to remotely locate, lock and recover a lost or stolen Android smartphone or tablet. The app can remotely capture and upload photos of whoever is operating the missing device to aid authorities in their recovery efforts and also in identifying the thief. The product is designed to address the security, monitoring, and management needs of users with limited time and IT support.
“Comodo selected Skyhook’s leading hybrid location service because of its precision, speed, and power efficiency, all of which are critical to Comodo in our mission to locate, track, and recover lost or stolen devices,” said Melih Abdulhayoglu of Comodo.
Comodo Anti-Theft for Android is free and available at the Android Play Store. Skyhook provides an SDK for developers across most platforms.
FairSearch.org has filed a complaint with the European Commission laying out what it sees as Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile.
The complaint says Google uses deceptive conduct to lockout competition in mobile. Google’s Android is the dominant smartphone operating system, running in 70 percent of units shipped at the end of 2012, according to Strategy Analytics. Google also dominates mobile search advertising with 96 percent of the market, according to eMarketer.
“Google is using its Android mobile operating system as a Trojan Horse to deceive partners, monopolize the mobile marketplace, and control consumer data,” said Thomas Vinje, counsel to the FairSearch coalition. “We are asking the commission to move quickly and decisively to protect competition and innovation in this critical market. Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google’s Android operating system.”
FairSearch is an international coalition of 17 specialized search and technology companies whose members include Expedia, Microsoft, Nokia, Oracle, and TripAdvisor.
Google achieved its dominance in the smartphone operating system market by giving Android to device-makers for “free.” Android phone makers who want to include must-have Google apps such as Maps, YouTube, or Play are required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone, the complaint says. This disadvantages other providers, charges FairSearch, and puts Google’s Android in control of consumer data on a majority of smartphones shipped today.
The FairSearch complaint comes at a time when users are increasingly switching from desktop to mobile platforms. Mobile Internet usage is expected to overtake desktop usage as soon as 2014, according to MindCommerce.
The European Commission is already considering how to remedy concerns that Google may be abusing its dominance in desktop search advertising, in particular Google’s search bias that favors its own services in search results.
Meanwhile, in April, six European data protection authorities began coordinating efforts to force Google to comply with European Union privacy laws they say Google violated by consolidating its privacy policies. Google paid a record fine to the U.S. Federal Trade Commission in August 2012 to settle charges it gave misleading privacy promises to Safari Internet browser users.
“European consumers deserve a rigorous investigation of Google’s mobile practices, and real protections against further abuses by Google,” said Vinje. “Given Google’s track record of ignoring the law, mobile Internet users should be very concerned.”
It’s a streak. The Connected Car was yet again the most exciting emerging technology in the room, this time at the Mobile World Congress (MWC). The connected car service includes navigation, infotainment and location offerings. The big news in this sphere has come from General Motors, but more about that later. Do you remember the death of cellular digital packet data (CDPD)? Now it’s 2G’s turn. The 2G network used by many asset M2M tracking devices is going away. And Amazon is getting in Google’s face with a giant, well-oiled mobile ad network.
Beginning with 2015 car models, AT&T will replace Verizon Wireless as GM’s communications partner. Next year, GM plans to install AT&T LTE modems into many of its vehicles and Verizon will be the network behind GM’s OnStar service. The new modems will enable richer, faster content, including streaming video and radio.
The Connected Car squabbles. Should in-vehicle connectivity be controlled by a smartphone or by an embedded device? There are arguments on both sides. Ford’s forward-thinking connectivity choices have helped elevate what was a dowdy brand. “The last thing we want to do is take this [smartphone] thing that updates every 12-18 months and embed it into a car that has a lifecycle of at least 10 years,” asserted Doug VanDagens of Ford Motor Company. “Users are already paying for the data connection on their phone, and so they shouldn’t be assessed another fee for their car to access a network.” On the flip side, Glenn Lurie of AT&T raised concerns about software updates in a smartphone tethered scenario, in which a user might have to pay for data charges incurred by software updates that auto makers push to vehicles.
Vast market. No matter the approach, the connected car is a huge market opportunity. By 2020, Machina Research predicts that 90 percent of new passenger cars will have some sort of a connectivity platform and the market will reach $600 billion. There are concerns that in-vehicle service offerings may be too complex and could delay uptake. Drivers will want to pay one vendor for in-vehicle services and have pricing and billing options that are not complex.
Prepare for the death of 2G. AT&T plans to shut down its 2G networks by 2017. Verizon is planning to shut down its 2G and 3G EV-DO by 2021. The majority of small enterprises that track assets use 2G GPS modems. Many larger enterprises have been transitioning to 3G (HSPA) in this space. Companies that are considering M2M solutions may want devices that will work long into the future, and as the cutoff date approaches, customers will be increasingly reluctant to make purchases of 2G devices. LTE modems are currently about three times as expensive as 2G modems, which will put a dent in ROI calculations.
Amazon is joining the game. Amazon is rolling out a mobile ad network juggernaut. The mobile ads API, now in beta, enables third-party developers to integrate advertising into Android games and applications. Ad targeting options include GPS coordinates, gender and product floor prices. Android developers have struggled to make money through Google’s own storefront. The Amazon App store for Android has proven lucrative. For every $1 generated by Apple’s App Store for iOS, Amazon generates an average of $.89 per user and Google Play generates just $.23 per user, reports Flurry. Apple has been laying the golden egg, but Amazon knows how to sell and just may surpass Apple.
It’s smartphones. It has finally happened. This year, worldwide shipments of smartphones will squeak by feature phones shipments, predicts analyst firms IHS iSuppli and IDC. Falling smartphone prices and the rise of LTE networks have contributed to the growth in smartphone adoption.
Who were we talking about?Lissted analyzed more than 7,000 tweets about the Mobile World Congress sent by 619 journalists and bloggers and 419 media outlets. Nokia was tweeted about more than any other company, followed by Samsung and Android. Who will lead the hashtag race at CTIA?
Developers and consumers are divided over where responsibility lies around in-app purchases for mobile games by children. Apple’s settlement of a class-action lawsuit over the use of in-app purchases (IAPs) by children for $100 million sparked considerable disagreement across social media.
According to the terms put forth by Apple, anyone whose children purchased currency, medals, weapons or other virtual goods in an iOS app will be given a $5 iTunes store credit. The parents need to prove they didn’t give their children their iTunes account password, and that the IAPs were made by a minor. If consumers can prove their child spent more than $30, they will be entitled to a full refund rather than an iTunes credit, Apple said.
While some consumers applauded Apple’s decision, there seems to be concern among some developers that the company gave into undue pressure from those involved in the class action suit.
But Google and Facebook Signal Their Intent to Capture Users’ Location
The biggest international mobile-phone show ever, Mobile World Congress 2013, took place early this month in Barcelona, Spain. It came at an interesting time. Attendees learned it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens — TV, phone, desktop computer and tablet — to accomplish tasks.
Google, wanting to more fully exploit ad opportunities across all devices, has revamped its AdWords program to be one platform that advertisers will use to control ads on all types of devices. In the past, advertisers could choose to advertise on desktops and no other devices. The new rule requires mobile advertising. Although it is an integrated platform, advertisers can use parameters like the device’s location or type to send specially crafted messaging.
The GPS-based fitness watch market looks like it is on a steep curve upwards, and feasible smartphone GPS watches are available.
Rumor says Facebook is going to start tracking users’ locations at all times, to be able to cull more ad revenue from individuals’ preferences and geo life.
Finally, and most importantly in the long run for all location-enabled users, the Federal Trade Commission took a stand on location privacy.
Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.
Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.
Will Apple Grab Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular-connected GPS fitness watches like the I’m Watch may further speed this market.
“There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS Watch category have joined the action including Leikr, Pebble, Basis and others.
Facebook Is Watching. Is it possible for the relationship between Facebook and Google to get tenser? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background, even when the Facebook app or the phone isn’t open or in use.
The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.
Location privacy Is Covered. Privacy concerns with Facebook location tracking would undoubtedly be raised. Currently Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”
Also-Rans. Will Windows and BlackBerry smartphones succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year end.
Location Standards for Next Generation LBS. The Open Geospatial Consortium (OGC) held a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees learned the latest in open standards development.
Path Social Network Charged on Privacy Infringement. The operator of the Path social networking app has agreed to settle Federal Trade Commission (FTC) charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.
The settlement with Path is part of the FTC’s ongoing effort to make sure companies live up to the privacy promises they make to consumers, and that kids’ personal information isn’t collected or shared online without their parents’ consent.
“Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”
Path operates a social networking service that allows users to keep journals about “moments” in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written “thoughts,” the user’s location, and the names of songs to which the user is listening.
In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.”
However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.
The FTC alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.
The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written “thoughts,” their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.
The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.
The FTC charged that Path violated the COPPA Rule by:
not spelling out its collection, use and disclosure policy for children’s personal information;
not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
not obtaining verifiable parental consent before collecting children’s personal information.
In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.
The FTC also introduces “Mobile App Developers: Start with Security,” a new business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.
The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.
Janice Partyka is contributing editor for wireless at GPS World. Subscribe free to her monthly e-newsletter, Wireless Pulse, at www.gpsworldcom/subscribe.
The biggest mobile show, the Mobile World Congress, starts next week in Barcelona, Spain. It comes at an interesting time. Attendees will find it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens (TV, phone, desktop computer and tablet) to accomplish tasks.
Google, wanting to more fully exploit ad opportunities on all devices, has revamped AdWords to require that all ad campaigns include mobile. The GPS-based fitness watch market looks like it is on a steep curve upward, and feasible smartphone GPS watches are available. Rumor says Facebook is going to start tracking users’ locations at all times to be able to cull more ad revenue from individual’s preferences and geo life.
Analytics firm Flurry tracked mobile app usage during the Super Bowl and found that overall app usage declined by less than 5 percent during the Super Bowl, compared to same time period on the prior Sunday. A large amount of consumers’ attention was spent in apps, even as they sat in front of their TVs on the biggest football day of the year. Surprisingly, app usage did not greatly differ between commercials and game play. Mobile app usage peaked during the game’s power outage and declined during Beyonce’s apparently riveting half-time show.
Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.
Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1 p.m. on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8 p.m. on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.
Will Apple Take Control of Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular connected GPS fitness watches like the I’m Watch may further speed this market. “There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS watch category have joined the action including Leikr, Pebble, Basis and others.
Facebook Is Watching. Is it possible that the relationship between Facebook and Google can get even more tense? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background even when the Facebook app or the phone isn’t open or in use. The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.
Privacy concerns with Facebook location tracking will undoubtedly be raised. Currently, Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location-sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”
Will Windows and BlackBerry Smartphones Succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough, and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year-end.
Open Geospatial Consortium Location Standards for Next-Generation LBS. The Open Geospatial Consortium (OGC) is having a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees will learn the latest in open standards development. The event is being held on February 27, 2013 in Barcelona. Register for free.
The operator of the Path social networking app has agreed to settle Federal Trade Commission charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.
“Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”
Path operates a social networking service that allows users to keep journals about moments in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written thoughts, the user’s location, and the names of songs to which the user is listening.
In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.” However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.
The FTC also alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.
The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written thoughts, their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.
The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.
The FTC charged that Path violated the COPPA Rule by:
not spelling out its collection, use and disclosure policy for children’s personal information;
not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
not obtaining verifiable parental consent before collecting children’s personal information.
In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.
The FTC has also introduced Mobile App Developers: Start with Security, a business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.
The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.
Navman Wireless, a provider of fleet and asset management technology, announced its acquisition by Danaher Corporation, a Fortune 250 science and technology company. Navman Wireless’ technology currently monitors more than 175,000 vehicles and assets owned by over 14,000 organizations worldwide.
The OnlineAVL2 system, delivered under the Software-as-a-Service (SaaS) model, enables fleet and asset managers to track all vehicle and asset locations in real time as well as control fuel, labor and vehicle/asset operating costs.
Navman Wireless reports it has had five successive years of revenue and installed base growth during which the company entered new vertical sectors including local services, transportation, construction, cold chain, mining, and oil and gas, and opened new geographic markets including Mexico, Italy, China and Taiwan.
“Danaher has the resources, global footprint and commitment to support the continued growth of the Navman Wireless platform and business, along with a strong track record of building brands within its highly diversified portfolio,” said TJ Chung of Navman Wireless. “All of these factors will help us continue to enhance our technology platform, expand into new vertical and geographic markets, and bring the benefits of fleet and asset management to vehicles and assets around the world that are not yet taking advantage of the technology.”
Navman Wireless is Danaher’s first acquisition in the fleet/asset management space, joining Danaher’s portfolio spanning test and measurement, life sciences and diagnostics, dental, environmental and industrial technologies. Financial details of the transaction were not disclosed.
National Geographic Mapshas joined with Avenza Systems to offer a new channel to access its map content. The alliance enhances Avenza’s digital map database by adding more than 500 maps from National Geographic and furthers National Geographic Maps’ established reach with mobile consumers.
The Avenza PDF Maps app takes advantage of geospatial technology and allows users to view, acquire and interact with maps on their mobile devices, including iPhone and iPad, without needing a mobile data connection or being accessed international roaming charges. PDF Maps offers an in-app store to facilitate the transaction and delivery of the maps, consolidating, in a digital format, consumers’ access to hundreds of maps from multiple publishers.
“In the last decade, advances in technology have shifted how consumers receive and use information, and we have responded by making our rich map content available on a variety of platforms,” said Charles Regan of National Geographic Maps. “Avenza’s PDF Maps app provides a unique way for consumers to access our content with an easy-to-use in-app map store and a set of robust features that will enhance the map user’s experience.”
Hundreds of maps from National Geographic Maps’ extensive library are now available in Avenza’s PDF Maps system, including travel and destination titles covering five continents, historical and thematic maps, and educational and reference titles. The app provides constant access to geographic information and points of interest, with additional interactive tools such as measuring, place marking and location tagging. PDF Maps operates without the risk of lost reception, due to cell tower proximity, and does not rely on an Internet connection.
Consumer Electronics Show 2013 (CES) was all about the hot pursuit of the in-vehicle dashboard by mobile advertising, content, and electronic providers. In the race to distinguish their models by adding more apps and connectivity, automakers are making it easier for apps to talk to cars. Automakers also showcased autonomous vehicles, including a self-driving car; and Inrix has made finding parking spaces easier. But CES isn’t the only place making news. The mapping battles, of course, continue, and the European Parliament is considering privacy measures that would make it difficult for digital content and service providers to subsist on ad revenue.
CES wasn’t about the wireless carriers or the handset makers. Not wanting to be left in the dust of the Google driverless car, Audi jumped on the bandwagon and is focusing on piloted driving and parking technology. Audi introduced self-driving car technology that it claims will enable a car to seek out a parking space in a garage and park, all without a driver. Audi received the second license from the State of Nevada to test autonomous vehicles on the state’s public roads. Google was the first company to obtain a license, and Audi has acquired the first license by a car maker. Toyota is taking a different tack and is focused on providing intelligent pre-collision systems, and not a car that drives itself, but may eventually do so.
Park your car?INRIX, known for traffic data, announced a parking service that provides real-time information on the number of available spaces at off-street parking locations, as well as current parking fees. The parking database includes more than 18,000 parking facilities in North America and 42,000 in Europe (36 countries). The data are sourced from ParkMe (formerly Parking in Motion) and Parkopedia. Kenwood will include INRIX parking in new in-dash DVD entertainment receivers, along with INRIX real-time traffic information, fuel and weather services.
Have you programmed a Ford Lately? Ford continues to lead in-vehicle mobile connectivity. The company has further opened up APIs to make it easier for developers to access in-car controls and the vehicle display. Those that want to share from the road are in luck. Ford has also added a location-sharing app from Glympse. With the Glympse smartphone app and Ford SYNC AppLInk, drivers can share their whereabouts or estimated time of arrival via a real-time dynamic map. Glympse also has a partnership with Mercedes Benz.
Bump in the road for contextual advertising? Companies that depend on mobile and online advertising in the European Union (EU) may be in for a tailspin. EU Europeans may have the strongest control of their online identities if a bill is passed by the European Parliament to overhaul data protection laws. Web tracking and profiling would not be allowed without consumer consent. With app and content providers depending on personalized advertising to provide revenue, alternate means of revenue would be needed as many consumers will be reticent. We’d see a return to a more subscription-based world and a smaller industry. The proposal, if approved, would create a European Union agency charged with enforcing a full series of privacy measures to give Internet users greater control of online information. The agency would be empowered to levy fines of up to two percent of a company’s revenue.
Update on the patent wars. Industry is falling over itself in pursuit of intellectual property. Although it is about the quality and not size, patent numbers are revealing. IBM was granted more patents in 2012 than any other company, the 20th year the company has taken first place. Archenemies Google and Apple posted the biggest increases in 2012, but were trounced by another rival, Samsung, who was second to IBM with more than 5,000 patents granted last year. Apple was awarded 1,236 patents in 2012, 68 percent more than the preceding year. Google posted a 170 percent jump in patents granted in 2012, with 1,151 patents. Google and Apple will continue to rocket fuel their intellectual property collection with acquisitions.
Turn at which Starbucks? Garmin unveiled a range of new personal navigation devices (PNDs). The new products include Natural Guidance from Navteq, re-branded as “Real Directions.” Directions include recognized landmarks, buildings, traffic lights and stop signs. On some models, traffic information and alternate routes are provided by voice.
Mapping skirmish. Google has been reportedly blocking Windows phones from using Google Maps from Microsoft’s Internet Explorer (IE) browser in a ploy to convert IE users to Google Chrome. Microsoft cried foul and Google provided a flimsy excuse of compatibility issues and reversed course.
Intersec, which provides software for mobile and integrated operators, has signed a global partnership agreement with Alcatel-Lucent for the creation of a geo-marketing service that will enable mobile operators to connect brands and retailers to consumers via mobile devices, based on their permission, preferences and location, to drive in-store traffic.
Intersec’s IGLOO collects and aggregates “anonymised” network data (circuit switch, packet switch, Wi-Fi, indoor location) in real time to provide proximity detection of all opt-in subscribers at a defined moment of the day. Alcatel-Lucent’s Optism then gathers and analyzes the location data to provide customers with relevant offers to drive in-store traffic. The companies say the cross-operator solution will enable multiple brands and retailers in several countries to deliver walk-in rewards, location-based targeted coupons and deals and post shopping surveys. Optism is deployed in 10 markets.
“In order to expand to geo-based offers and coupons, we were looking for a device-agnostic solution that was able to aggregate all of the location data that the network was seeing, both passive and active sources, both for in-store as outdoor proximity campaigns,” said Thomas Labarthe of Alcatel-Lucent. “By integrating Intersec IGLOO into Optism, brands and retailers can leverage all the existing Optism tools to define their campaigns including location as qualification criteria.”
Magellan has announced the Magellan SmartGPS, a GPS device based on navigation integrated with social, local and mobile content, including Yelp and Foursquare, through Magellan’s cloud-enabled Smart Ecosystem. The Magellan SmartGPS navigation device wirelessly syncs the user’s navigation data, such as favorite places and contacts, with a smartphone or personal computer. The device intelligently delivers stored and dynamic location-based information to the GPS display that is personalized to the driver’s locale.
“Magellan pioneered the GPS navigation industry, and in today’s socially driven world, we recognize that consumers want and need a much more comprehensive navigation solution that surpasses what traditional GPS devices and smartphones can offer,” said Peggy Fong of MiTAC Digital Corporation. “We engineered our cloud-based Smart Ecosystem and SmartGPS device from the ground up to deliver an innovative SoLoMo experience to consumers who desire discovery, relevance and local awareness combined with navigation. Additionally, the Smart Ecosystem is architected to integrate with automotive infotainment and mobile network service platforms.”
The Magellan SmartGPS communicates with Magellan’s custom-built Smart Ecosystem, a cloud platform for a database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a unique driving experience, the company said.
Magellan SmartGPS users can simultaneously view maps, navigate, and see reviews, tips and offers from Yelp and Foursquare for nearby restaurants, stores and services, plus navigate to those locations without needing to use an additional device or application. As a vehicle progresses on its route, the SmartGPS accesses the cloud-based Smart Ecosystem to deliver a variety of location-relevant information “squares” that are displayed on the SmartGPS screen and graphically flip between service establishments in the vicinity. When the user taps on a square, detailed profile information is displayed including the address, phone and any available special offers or consumer reviews, plus an icon to navigate to their selected destination. In addition, the SmartGPS delivers current gas prices in the vicinity, weather, traffic events and speed camera warnings.
