GPS World

Author: Kevin Dennehy

  • Commercial Systems Touted for Indoor Emergency Services

    Commercial Systems Touted for Indoor Emergency Services

    TCS' Matt Vincent poses with public safety gear that includes Taoglas Storm Antenna at APCO.
    TCS’ Matt Vincent poses with public safety gear that includes Taoglas Storm Antenna at APCO.

    It is refreshing to see nascent technology such as indoor location being used to enable accurate emergency services response. That’s what’s going on right now as beacons, Wi-Fi and other technology that works inside, where GPS doesn’t work, is being tested nationwide by companies hoping for government adoption. With new FCC regulations that are finally trying to keep up with commercial location products, it may be a reality soon. What really drove location into wireless handsets was the 1990s FCC regulations — will they now drive indoor positioning?

    GSI Labs' John Martin holds indoor beacon at APCO.
    GSI Labs’ John Martin holds indoor beacon at APCO.

    WASHINGTON — The same technology that allows consumers to find products indoors will allow emergency personnel to locate people in trouble in the coming years, said officials at the Association of Public-Safety Communications Officials (APCO) annual meeting here, held Aug. 16-19.

    Companies are using existing commercial technologies, also used by retailers to determine customer preferences, to provide indoor location in combination with the National Emergency Address Database. This provides public-safety answering points, or PSAPs, accurate addresses and positions to dispatch emergency services to allow first responders to find people on specific floors and in rooms, not huge areas.

    Beacons and Wi-Fi seem to be the lead technologies in use for emergency indoor location. Longmont, Colo.-based Intrado installed 65 Apple iBeacons at the Washington Convention Center to showcase its developing indoor positioning technology.

    “Old 9-1-1 technology was just a dot on the map. Now people are saying, ‘how can Starbucks can find me, but 9-1-1 can’t?’” said John Snapp, Intrado senior technical officer.

    Another company, TeleCommunication Systems, is getting into the indoor public safety market with its LocatE9-1-1 product that leverages the company’s indoor location engine, or ILE. The ILE connects to multiple databases that can be used during a 9-1-1 call to determine what location information is available for the wireless device.

    “Deep inside buildings, location technology often fails us. Sometimes emergency workers have to rely on verbal information [from people at the scene],” said Tim Lorello, TCS senior vice president and chief marketing officer. “We are a location aggregator. However, we do know location won’t be deployed everywhere, but there are multiple technologies tied to Wi-Fi hotspots, barometric pressure and Bluetooth.”

    In addition to government agencies, wireless carriers are taking notice of the indoor positioning capabilities for public safety. At APCO, GSI Labs, a 20-year-old business, was in the AT&T booth displaying its codeBlue-911 beacon system. “We think that for bigger venues such as warehouses and stores, this is a great public safety tool. The [Bluetooth Low Energy] beacons have about 20-to-50-foot accuracy, depending on the battery,” said GSI Labs’ John Martin. “A security company is looking at using the beacons to monitor employees during the night.”

    OnStar booth features wrecked car to portray emergency messaging capabilities at APCO.
    OnStar booth features wrecked car to portray emergency messaging capabilities at APCO.

    FCC Still at Forefront of Location Accuracy Requirements

    In an address at the conference, FCC Chairman Tom Wheeler said that the agency has taken steps to increase the reliability of the nation’s 9-1-1 system. “Uber can pinpoint [a potential customer]. We won’t tolerate 9-1-1 failures,” said Wheeler, who also called for a national maps database.

    Some people newer to the location industry don’t remember it was the enhanced 9-1-1 FCC rules that drove the installation of GPS into cell phones in the mid-1990s. In several presentations at APCO, it was noted that more than 80 percent of all emergency calls are made with a wireless device, not landline.

    The FCC announced new rules this year that require wireless operators to provide dispatchable location within 50 meters with these new deadlines and conditions: 40 percent of all wireless 9-1-1 calls within 2 years; 50 percent within 3 years; 70 percent within 5 years; and 80 percent within 6 years.

    If anyone doesn’t think the FCC is the 800-pound regulatory gorilla for location, then they have missed the LightSquared GPS signal interference saga. According to published reports, LightSquared has hired Reed Hundt, former FCC chairman, as an attorney representing the company.

    LightSquared, which is trying to emerge from bankruptcy, has been seeking FCC approval to transfer its spectrum licenses to its new entity. The company is trying to see if the GPS interference issues can be resolved.

    In other APCO news, Time Machines rolled out its TM 2000A timing device that costs $499.95. The big deal about the timing device is the price — which has many of the same features that competitors offer for more than $5,000, said Doug Ehlers, Mindshare by CSS president, a sister company of Time Machines, who also said the company is expanding its distribution in Europe.

    Gimbal Partners with Do It Outdoors Media

    While emergency networks are getting big, the commercial networks are continuing to make inroads with advertising agencies and partners. Location and proximity-based marketing company Gimbal recently partnered with Do It Outdoors Media in a deal that will use Gimbal’s beacon technology.

    Gimbal said that Do It Outdoors Media, which is the largest national mobile billboard and field marketing company, will create a smartphone campaign that provides proximity-based consumer offers to opt-in users.

    Beacons will be placed in Do It Outdoors Media’s mobile billboard units, which are owned and operated by the company. In addition, there will be product placement on Segways, jet packs, brand ambassador teams and other marketing sites.

    Gimbal says that when a consumer enters into a beacon zone, which is effective from 50 meters away, content will be delivered through a push notification within an advertiser’s or a third-party mobile app.

    In other location news:

    • While a small trade show for a focused group of government communication professionals, APCO drew 5,700 attendees, with 282 exhibitors. Conference organizers said it was the highest attended show in seven years.
    • An updated version of the former GPS-Wireless conference will take place Dec. 2-3 at the Crowne Plaza San Francisco Airport Hotel. The conference, Location IoT, will focus on new markets for M2M and the Internet of Things. Topics will include indoor location markets, connected vehicles and many others. Two hosted networking receptions are included. Contact me, Kevin Dennehy, at kdennehy @g psworld.com for more information.

  • German Auto Consortium Set to Buy Nokia Map Unit

    Kevin Dennehy
    Kevin Dennehy

    The value of accurate maps is not lost on the automotive industry as it transitions from connected cars to automated vehicles. Three German automakers are rumored to be making a multibillion-dollar investment in Nokia’s HERE mapping division. If the deal goes through as expected by late July, Nokia, which purchased HERE (then called Navteq) for $8 billion in 2007, will have spurned several deep-pocket suitors.

    Although not officially confirmed, Nokia’s HERE digital mapping service is set to be purchased by a German auto consortium of Daimler, BMW and Volkswagen’s Audi unit, according to published sources.

    Estimates of the deal place it in the $2.7 billion to more than $3 billion range. The potential sale puts to rest industry concern that Google or another giant non-automotive entity would make the winning bid for a company with increasing importance to connected and autonomous vehicles.

    Either way, it’s too early to analyze what exactly are the consequences if the German consortium closes the deal with Nokia, said Thilo Koslowski, Gartner vice president and analyst. “In order to justify the purchase price of the acquisition, it will be in the interest of any acquiring party to keep Nokia HERE’s future role as neutral as possible in order not to alienate other clients,” he said. “I could imagine that contractually the acquiring party might be tied to serving these other clients for a least a certain time. If that doesn’t happen, and the deal would be ‘exclusive,’ then it would certainly boost the appeal of other map data providers and encourage new players to emerge.”

    If the deal goes through, the German consortium plans to invite such other automotive companies as Fiat Chrysler, Ford, Renault, Toyota and General Motors, according to the Wall Street Journal.

    Another take on the potential agreement could be whether car companies have to weigh the pluses and minuses of to join the consortium — or map competitor TomTom needs to consider whether it has more to gain from remaining independent or creating its own consortium, said Roger Lanctot, strategy analytics associate director, global automotive practice.

    Industry old-timers may remember the bitter rivalry between Navteq (formerly Navigation Technologies) and Tele Atlas (formerly Etak). This rivalry has remained, even though the names have changed and the location industry has evolved dramatically since 2007, when both Navteq and Tele Atlas were bought by Nokia and TomTom, respectively, in multibillion-dollar deals.

    The bidding war for HERE began in April, when Nokia purchased Alcatel Lucent to transition from the location industry. In addition to the German auto consortium, Uber and Chinese technology provider Baidu, Google and Apple were said to be potential buyers. However, Google’s purchase of HERE would have been disruptive to the auto industry, Lanctot wrote in a LinkedIn column. “Google buying HERE would drive the entire industry into the arms of TomTom while removing the leverage-ability of a map duopoly. Google buying both TomTom and HERE would annihilate billions of dollars in research and development activity by car makers seeking to create a truly driver-oriented browsing experience intended to enhance safety,” he wrote.

    Mike Dobson, TeleMapics president, who writes about digital maps at www.telemapics.com, recently said that Uber was playing with fire by bidding on HERE because they were clearly concerned about autonomous vehicles. “Within 10 years, Uber will be producing its own fleet of [autonomous vehicles]. While owning a map company might be beneficial to them, they might be better off licensing map databases,” he said.

    Uber, which bought mapping company deCarta and Microsoft’s Bing Maps, ultimately withdrew from the bidding war for Here.

    City Built for Autonomous Testing Unveiled in Michigan

    mcity-autonomous-car-testbedA 32-acre simulated city recently opened to test how self-diving cars will perform in the future. The $10 million facility, called Mcity and located on the north campus of the University of Michigan, was created by the school’s Mobility Transformation Center and the Transportation Research Institute.

    With all the bells and whistles — a bridge, a tunnel, traffic circle, etc. — the facility will rival anything existing, if it hasn’t already surpassed it, in Silicon Valley or Pittsburgh, which seem to be the centers of gravity for the nascent autonomous vehicle industry.

    Mcity, which was a government-industry partnership, plans to “lay the foundations for a commercially viable ecosystem of connected and automated mobility,” said a university press release. [Editor’s note: It is refreshing to see the “commercially viable” thrown in there by an academic institution.]

    Another key goal is to implement a connected and automated mobility system on the streets of southeastern Michigan by 2021. The MTC is developing deployments of more than 20,000 cars, trucks and buses across southeastern Michigan, serving as testbeds for evaluating consumer behavior and exploring market opportunities, the university said.

    At the same time as the Mcity announcement, also in Ann Arbor, the Automated Vehicle Symposium, which is the largest autonomous vehicle conference, was being held at a local hotel. While the conference had such keynote speakers as Google’s Chris Urmson, and sponsors that included Denso and Uber, it still has the feel of this government/academic/technical conference — not unlike TRB or ITS America.

    In fact, like many government meetings, the afternoon “breakout sessions” were closed off to the press. This leads to the question, with so many new, and expensive, autonomous vehicle conferences springing up, why isn’t there a single panel on the future worldwide market opportunity?

    In other location news:

    • IndoorAtlas signed a $3 million deal with South Korea’s SK Planet, a subsidiary of SK Telecom, to target the e-commerce market. IndoorAtlas’ investors include ST Planet and Chinese technology provider Baidu, which made a $10 million investment in the company.
    • Nokia’s HERE mapping and location services business is developing a new global standard for contactless transport ticketing payments using Near Field Communications-enabled mobile phones. HERE announced the formation of the Open Mobile Ticketing Alliance, or OMTA, to help consumers purchase public transit ticket using a mobile app.
    • HERE competitor TomTom continues to be a major force in vehicle monitoring and location, recently announcing its telematics division broke 500,000 subscribers. Overall, the company serve 36,000 customers, primarily in the European fleet market.

  • Autonomous Vehicles Face Privacy, Security and Liability Issues

    Chris Urmson, Google, speaks at ITS America on the future of the self-driving car.
    Chris Urmson, Google, speaks at ITS America on the future of the self-driving car.

    Plus: Resurgence in indoor location-based marketing, ITS America annual meeting report

    Autonomous vehicle technology has made industry-smart people pause and think what the consequences will be if cars and other platforms drive themselves. Will there be a huge increase in traffic when everyone decides to call their cars to grab a loaf of bread at a store? Many of these topics were discussed at the ITS America annual meeting held in Pittsburgh May 31-June 3. In other location news, there seems to be a resurgence in location-based marketing and indoor positioning conferences, leading one to believe that large retailers are finally taking notice.

    By Kevin Dennehy

    Kevin Dennehy
    Kevin Dennehy

    PITTSBURGH — Chris Urmson, Google’s self-driving cars director, told autonomous vehicle proponents what they wanted to hear during his keynote presentation at the recent Intelligent Transportation Society of America’s annual meeting here. He told them that self-driving vehicles will cut down on the 33,000 U.S. traffic deaths each year (“the equivalent of a 737 falling out of the sky five days a week,” he said) and save time and productivity wasted.

    Urmson also said his goal, and his team’s goal, at Google was to ensure son doesn’t have to get a driver’s license, a trend that has become popular with urbanized youth.

    The message was upbeat and timely for the crowd of government and university transportation attendees. However, liability issues continue to surround autonomous vehicle development.

    “In the end, you are always going to have that guy with the ’57 Chevy in his garage. How do you make the autonomous vehicle work with it? It’s akin to the horse and car,” said Ken Leonard, U.S. Transportation Department ITS Joint Program Office director.

    Urmson said he has had “long conversations with insurance companies.” He said that insurance companies are trying to accurately assess risk, and while the model may change, money will still flow, just through a different path.

    One ITS America panel discussed security and privacy issues surrounding connected and autonomous vehicles. One panelist said that while privacy may be dead, security is the real big deal with recent reports indicating that cars’ electronics can be compromised.

    Others believe it’s going to take more time than Google’s assertion that autonomous vehicles will be on the road in five years. “Lessons from the past temper our optimism. While air bags were patented in 1953, and were introduced on luxury models in the 1970s, it wasn’t until the 1990s before there were big penetrations,” said James Anderson, Rand Corp. senior behavioral scientist. “Key takeaways are automaker opposition about the liability [of new technology] and lack of consumer support.”

    The ITS America show floor before the crowds arrive.
    The ITS America show floor before the crowds arrive.

    Anderson said that yes, the lives saved will be a big driver of autonomous vehicles, but congestion will increase, making way for super commuting. “Public transit will also go through big changes. An economic disruption will occur — do you know how much New York City makes from parking alone?” he said. “Safety doesn’t sell in the early stages, as many benefits don’t go directly to the user.”

    Steve Bayless, ITS America vice president of technology, said the solution is not to kill all the lawyers, as there will be continued liability surrounding new in-car technology. “Embedded devices were developed at a time when they were not connected, but the environment has shifted around systems,” he said. “The systems are usually vulnerable because there are poor requirements. Companies have no explicit security policy, or it is poorly specified, or specified too late after design and development.”

    Uber Gets Into Autonomous Game

    The ITS America’s closing keynote speaker was Uber’s head of global public policy, Corey Owens, who said that one of the best cases for autonomous vehicles was the lack of use by consumers of their cars. “In some areas, owning a car is non-negotiable. But how little these cars are used — as many as 95 percent stand idle,” he said.

    Uber announced that Google former head of mapping, Brian McClendon, is joining the company as it develops its own navigation, mapping and transportation systems.

    It’s no secret that Uber is targeting continued autonomous vehicle interest, as it created an Advanced Technologies Center in Pittsburgh. It was also rumored that it was a bidder, with Baidu, to buy Nokia’s HERE digital mapping company. (See more on Baidu in Janice Partyka’s June blog.)

    One major company trying to find its way into connected vehicles, Xerox, exhibited at ITS America in the show’s Entrepreneurial Village. Xerox has installed its smart parking products in such systems as LA Express Park, ParkyIndy and others.

    Xerox has partnered with the University of Michigan Transportation Research Institute in Ann Arbor for testing connected and autonomous vehicles. The company is working with automotive OEMs on electronic tolls, parking, mobile payment and other projects, said David Cummins, Xerox senior vice president and managing director of parking and mobility solutions.

    The U.S. Department of Transportation booth at ITS America focused on the connected car.
    The U.S. Department of Transportation booth at ITS America focused on the connected car.

    Cummins moderated a panel where small companies talked about new technologies and applications like cities without bus stops where a bus is continually moving to the riders on demand.

    In terms of autonomous vehicle use, Cummins envisions an increase in ride-sharing over the next 5-10 years in urban areas. “Initially, there will be a spike in congestion [from autonomous vehicles]. But ultimately, there will be less car ownership,” he said.

    Thoughts on ITS America’s Annual Meeting

    ITS America celebrated its 25th annual meeting in Pittsburgh to an enthusiastic crowd of 2,000 attendees and 125 exhibitors. However, I am not sure if this conference has grown at all, despite claims it had the largest attendance last year (co-located with the larger, and more private-company-friendly, ITS World Congress in Detroit).

    Despite two decades of rhetoric that it is a private-public partnership, the meeting has the feel of a government and university gathering with a few private companies thrown in who want to do business with them. This is a sad thing, as ITS America has embraced the future of autonomous vehicles with excellent speakers.

    Having the meeting in the Bay Area next summer will be a good start to altering the perception that ITS America’s annual meeting is just a government show to “show-the-flag” for private companies.

    Mid-Year Report on Indoor Location

    Earlier this month, executives attended the Place Conference in New York to get an update on indoor location markets and technology for store chains, large department stores and malls. It was also a chance for technology vendors to show new capabilities that have recently reached the market, said Bruce Krulwich, Grizzly Analytics president, who has authored a report on 150 indoor positioning companies.

    Krulwich said, as the year reaches it’s the halfway point, new and more accurate systems are hitting the market. “This includes LED lighting-based systems from Acuity and GE Lighting, and proprietary radio technologies from companies like Quuppa, all of which deliver accuracy of around 10 centimeters with very fast response,” he said. “Some companies, including New York-based Spreo, are improving the quality using standard approaches, like beacons and motion sensing. They are achieving strong accuracy and responsiveness through software improvements. At the same time, hardware-based indoor location technologies, such as Ireland-based DecaWave’s chip and other UWB systems, are coming to market inside highly innovative consumer devices.”

    Going forward, the biggest challenge is moving from the lab to the real world, Krulwich said. “Deployments such as Game Stop stores and Taubman malls are great moves in this direction,” he said.

    In other location industry news:

    • Note to meeting organizers: Do your due diligence to ensure conference dates don’t overlap. Having two major transportation conferences on the same week was challenging to attend: ITS America Annual Meeting and Telematics-Detroit.
    • The brass at Nokia continue to court a consortium of German car makers to buy its HERE navigation business, according to Bloomberg. The consortium, which consists of Audi, BMW and Daimler, is hung up on the price tag of $4.5 billion — and the deadline for bidders has passed, according to the story.
  • Autonomous Vehicle Ambitions Behind HERE Suitors?

    Autonomous Vehicle Ambitions Behind HERE Suitors?

    Kevin Dennehy
    Kevin Dennehy

    A number of large companies are making bids to acquire Nokia’s HERE digital mapping company. At least one analyst believes the interest is fueled by future autonomous ambitions. In other location industry news, a new location-based analytics product hits the market.

    Signaling the need to control a major location industry segment, Nokia’s HERE digital mapping company is attracting big-name suitors for as much as $3 billion. According to published reports, the bidders include Uber, Audi, BMW, Mercedes, Chinese search engine giant Baidu — and even Facebook.

    However, at least one industry insider believes the hoopla for HERE, which is found in a majority of in-dash navigation units worldwide, is being driven by the continued interest in autonomous vehicles.

    “Google has been openly working on the concepts required to support AVs for several years and Apple has a skunkworks where they are working on prototypes for an Apple AV. The German luxury car makers realize the bind they could find themselves in — as do all vehicle manufacturers — if Google is able to produce a popular AV-oriented OS that is preferred by owners of AVs over an OS produced by the vehicle manufacturers,” said Mike Dobson, TeleMapics principal, who writes about the topic at www.telemapics.com. “I suspect that Google is really focused on an operating system for autonomous vehicles that can help promote Google’s interest in advertising, but will produce a prototype car to show how the system should work, although avoiding large-scale production. Apple, on the other hand, may be considering producing a vehicle that runs on their OS. So while Google is regarded as a more immediate concern for the automobile industry, the company may also become the vehicle manufacturers’ best friend and trusted supplier, if Apple enters the autonomous vehicle market as a vehicle manufacturer.”

    While Dobson believes Uber, which bought mapping company deCarta in March, is playing with fire by bidding for HERE, he says they are clearly concerned what the world of autonomous vehicles might mean for their business. “Within 10 years, Uber will be producing its own fleet of AVs. While owning a map company might be beneficial to them, they might be better off licensing map databases,” he said.

    Facebook Not a Good Match

    Dobson said that while Facebook, rumored to also be a bidder, can afford the billions to buy HERE, there does not appear to be a significant strategic advantage for them in doing so. “While (Facebook) is experimenting with geographical databases, it is unclear to me that they would significantly benefit from owning a spatial database, as opposed to licensing the data, although their concern may be driven by a fear that the data might not be freely licensed after the company is acquired, say, by a competitor,” he said.

    The problem with the automotive consortium and Uber that have surfaced in the quest for HERE, the company once called Navteq — and acquired by Nokia for more than $8 billion in 2007 — is that none are data companies — with the background and nuances of creating spatial databases,” Dobson said.

    “From my perspective, that means none of the current bidders are ideal candidates to manage the company. Like Nokia, these companies may not actually know what to do when they win the auction,” he said. “During the eight years that Nokia has owned HERE, the mapping asset has been devalued and improperly positioned for growth. I do not know how much more mismanagement the team at HERE can take before the company and its navigation databases becomes non-competitive.”

    Dobson says that Uber, Facebook, Baidu, and the German car manufacturers do not yet understand the expense of upgrading and maintaining HERE’s mapping database for the demands of the autonomous vehicle market. “Buying HERE for ‘internal’ use only would be a significant mistake, so any potential buyer is going to need to continue to sell data to all channels, even those owned by potential competitors. This simple reality will cause any of the buyers who have surfaced so far a lot of heartburn in the future,” he said.

    Dobson says the clear winner for the future of HERE is the German automotive consortium of Audi, BMW and Mercedes, with its reported alliance with Baidu. “I do not regard this combo as an optimal owner, but the mix of interest may help keep HERE at the forefront of producing high-accuracy navigation databases — although the extent of map coverage may be a casualty of this ownership team,” he said.

    New Location Analytics Product Hits the Market

    A new location analytics product is hitting the market in a more and more crowded indoor-positioning field. The differentiator, says Cloud4Wi about its new Fogsense product, is that the unit constitutes the location industry’s smallest Internet of Things Wi-Fi device that is tailored to retail outlets, coffee shops, restaurant chains and shopping malls with presence analytics and location-based services.

    The device, which contains Broadcom’s WICED chip, will feature Bluetooth low-power technology in the new version in (the fourth quarter), said Elena Briola, Cloud4Wi’s chief marketing officer. The new BLE version will enable Apple iBeacon and location-aware mobile applications.

    “We not only track the position of visitors and customers in the venue, we aggregate this data in valuable analytics and we provide applications to deliver targeted localized services based on these analytics,” she said.

    The device is also USB-powered, allowing businesses to scale its integration with both single and small venues, where Fogsense receives power from laptops and point-of-sale (POS) devices, the company said.

    “Customers increasingly expect Wi-Fi to be available wherever they go. Businesses can collect valuable data about their customers, better understand their behavior and deliver more personalized marketing initiatives,” Briola said.

    Like many location analytics companies, Cloud4Wi believes the new product will enable businesses to design push-targeted, localized marketing and advertising messages based on an assessment of the customer’s behavior at the venue.

    The company evokes the much-quoted ABI Research statistics that more than 1 million location retail deployments will occur by 2020.

     

  • Drones Take Off for Location Companies

    Drones Take Off for Location Companies

    3D Robotics Solo Drone with GPS embedded.
    3D Robotics Solo Drone with GPS embedded.

    The National Association of Broadcasters meeting in Las Vegas draws 100,000 attendees annually, making it one of the largest trade shows in the country. However, besides timing and some very niche markets, it has not been a big show for location companies. That is, until now, when NAB welcomed drone manufacturers, all of which embed GPS in their flying aircraft.

    Kevin Dennehy
    Kevin Dennehy

    LAS VEGAS — Commercial drones, a growing market for location companies, was one of the most popular topics at the National Association of Broadcasters Show, held here April 13-16.

    The market for drones has grown nearly five times in the last few years, said Eric Cheng of DJI, which uses GPS in its virtual positioning system that monitors and controls the aircraft. The company markets what they call “flying cameras” that look suspiciously like drones. “The market was initially hobbyists, but now some major broadcast players are buying the cameras,” Cheng said at the Showstoppers trade event the day before NAB.

    Most of the drones offer GPS-based automatic flight stabilization technology. Some even offer a long-range wireless signal and low-latency video transmission.

    Many of the drones are programmed so they don’t go higher than mandated FAA rules or go into restricted, no-fly aviation zones — and all use GPS to do this. Some of the drones even return to the user automatically when their batteries run low.

    DJI drone with embedded GPS.
    DJI drone with embedded GPS.

    DJI offers three cameras for the drones. The high-end Phantom 3 Advanced offers 1080P HD video at 60 frames per second. The 1080P version costs $995.

    In terms of privacy and government regulation, U.S. regulators are way behind Europe, Cheng said. “Other countries are way ahead of the [United States] in terms of working with drone companies,” he said. “In terms of privacy, the step ladder was the first tool for the invasion of privacy. They haven’t outlawed step ladders.”

    The slow U.S. regulatory process has forced some manufacturers to go to other countries to test their drones, said Roger Sollenberger, 3D Robotics’ editorial director. “[U.S. regulations] have moved slowly here — despite the government knowing about worldwide drone rollouts. In Japan, they have been using drones to crop dust for 20 years,” he said.

    Furuno's Don Hanham with GNSS modules at NAB.
    Furuno’s Don Hanham with GNSS modules at NAB.

    To signal increased interest in the commercial drone market, 3D Robotics raised $70 million dollars in funding, led by investor Qualcomm, Sollenberger said. The company, which partnered with action camera giant Go Pro, says its Solo drones can be used not only by broadcast companies, but for railroad track and building inspections.

    As GPS World reported, Furuno Electric Co.’s latest multi-GNSS receiver module, GN-87, has been adopted for the new quadcopter Bebop Drone. The broadcast market has been a good one for company’s timing products, drone integration and even weather prediction, said Don Hanham, a Furuno sales and marketing consultant.

    Furuno is marketing its Doppler Weather Radar System for broadcast. The system allows weather predictors to follow the development of short, localized rainstorms and extreme weather conditions.

    Booz Allen Hamilton Releases Report on 2015 Automaker Priorities

    The era of automotive connectivity, and subsequent heavy competition, is the focus of Booz Allen Hamilton’s new report, “Getting the Customer Experience Right: Auto Industry Priorities in 2015.”

    The company says that automakers should consider six key priorities this year: deliver innovation in months, not model years; differentiate with new partnerships to catch customers’ attention; secure connectivity to reinforce a relationship of trust with customers; address the “so what” of connected cars; personalize the customer experience via the tremendous potential buried in data; and find and build the market for alternative fuel vehicles.

    In terms of big connected vehicle technologies this year, Jon Allen, a principal with Booz, cites 4G pipe in GM and Audi vehicles and over-the-air updates by Ford and BMW, among others. “New parental controls in the Chevy Malibu report average speed and near misses while also preventing drivers from turning on the stereo until seatbelts are fastened. It’s easy to imagine this across vehicles, with parents receiving text messages in real time,” he said.

    Allen said, in terms of vehicle connectivity, automakers must answer the “so what” to set themselves apart from the competition. “We have yet to see the seminal, game-changing connectivity plays. Most companies are still in the ‘features’ mindset, offering new à la carte enhancements,” he said. “They’re not yet articulating a top-down strategy for re-envisioning the customer experience with connectivity.”

    One of the company’s six priorities concerns connected security, which has been a big industry issue since the recent release of the Markey Report, which focused on how vehicles can be hacked. “We have clients who get it.  They’ve identified a senior leader to champion vehicle cyber security and backed them up with a cross-functional team that works closely with counterparts across the organization — in product engineering, supply chain, safety, privacy and IT,” Allen said.  “Other OEMs are still formulating their approach. That said, there are pockets of cyber security across every organization, focused on implementing security controls on individual parts. The challenge is taking the next step —moving from this segmented, ‘assembly line approach’ to a more unified program that focuses on securing the complete vehicle ecosystem.”

    Allen said the company has to speak honestly to customers and regulators about how to manage vehicle cyber security risk. “Industry leaders must prioritize their security approach to ensure that higher risk scenarios are addressed first, rather than try to take on all elements of the challenge at once,” he said.

    Another priority addresses the long lead times, by automakers, to develop and roll out new features, which is a challenge, Allen said. “Consumer electronics, telecommunications and software companies are redefining the traditional industry boundaries that once distinguished them from OEMs. These companies focus on connectivity and services from the start of their product design process,” he said. “The key for automakers going forward is to continue learning from these new competitors, particularly around rethinking the vehicle lifecycle, connected product design, and managing vehicle software updates after purchase. In the near future, automakers will need different approaches to building and enhancing infotainment systems that can keep pace with customer demands.”

    The marriage of autonomy and connectivity is a game-changer, Allen said. “It isn’t just about plugging vehicles in to the Internet of Things. Autonomy transforms transportation,” he said. “When a car drives you, it becomes a retail outlet, a personal assistant, even a trusted chaperone — that all depends on getting both autonomy and connectivity right.”

    The rise of autonomous vehicles gets to the fundamental need for industry leaders to be willing to reimagine their product, Allen said. “Autonomous capabilities are not just about engineering a safer, more efficient, and more appealing mode of transportation. That’s important, but it’s really about a distinctly different product, one that creates a sustained, services-based relationship with the customer,” he said. “It will focus on the driving experience not just behind the wheel, but sitting comfortably inside of a self-driving vehicle. The connected, autonomous vehicle will change automotive for the better — and forever.”

    Allen said his company is seeing OEMs look beyond their individual vehicles to see the emerging connected society that includes ride sharing, multi-modal transportation and connected cities. “The way we go from point A to point B will look and feel drastically different 25 years from now; many OEMs are beginning to accept the change and embrace the challenge,” he said.

  • Mobile World Congress Sees Rise in Indoor Location Companies

    Kevin Dennehy
    Kevin Dennehy

    This year’s Mobile World Congress in Barcelona was the biggest ever, with 95,000 attendees and thousands of booths, conferences and people with sore feet walking a cavernous exhibition hall. While the Geneva Auto Show ran close to the same dates, connected vehicle companies and technology were prominently featured. What was interesting, however, was the rise of indoor positioning companies and mobile advertising agencies with interest in location.

    BARCELONA — Joining the 95,000 or so Mobile World Congress attendees were about three dozen companies who are offering indoor location and location advertising services. These companies have exhibited at previous conferences, but not in the numbers this year.

    At the huge Fira convention center where MWC was held March 2-5, Los Altos, Calif.-based Pole Star installed more than 600 beacons for indoor location. Visitors were able to be guided to booths and other areas through an interactive map. “Business was good in 2014, we sold 10,000 beacons. We are making money,” said Christian Carle, Pole Star CEO.

    One analyst said that the big change at MWC wasn’t the number of indoor positioning companies and demos, but the maturity and breadth of the technology. “Intel announced indoor positioning capabilities in their Wi-Fi chip, and had a demo that was very impressive. Many smaller companies that in past years were showing raw technology were showing polished solutions this year, such as Quuppa, MTI and Sensewhere, said Bruce Krulwich, Grizzly Analytics president, who has authored a report identifying 150 indoor positioning companies. “I definitely see a shake-out coming up, but it won’t be one technology prevailing over another. Different technologies meet different needs in the industry, and different technologies fit different sites. There are technologies that deliver universal indoor positioning, without any infrastructure or preparation, such as Wi-Fi multilateration and sensor fusion.”

    Krulwich said that there is a shake-out that’s already started because there are too many companies working on similar technologies. “Start-ups in the area that don’t have differentiating innovation, don’t have integration into retail or other back-end systems, and don’t have market penetration, are already finding themselves in a challenge. But companies with clear innovations and commercial deployments will do fine,” he said.

    United Kingdom-based Sensewhere is using crowdsourcing in its indoor positioning software. The software uses radios to scan for Wi-Fi and Bluetooth to allow an IP location to reference the sources and form a location database.

    “It’s what we call the universal indoor positioning versus venue specific indoor positioning, which can work anywhere — we just need a crowd of people. Our target partners are handset manufacturers, network operators, social media, social network providers, and also chipset guys as well,” said Rob Palfreyman, Sensewhere CEO. “So, there are obviously a lot of companies like Google looking at venues; there is Micello and TomTom looking at add-ins in the indoor location, which is great news, but it just needs to have a technology that can drive the blue dot on their map, and we feel that Sensewhere is the right place to provide that blue dot because of the crowdsourcing global nature of our approach.”

    One company, which has developed a popular mobile game, is using its network to attract advertisers for its location-based ad platform. “We already have the infrastructure in place because of our mobile game. With our platform, we can allow advertisers to launch campaigns using our beacon signals and geofencing,” said Pedro Jahara, CEO of Brazil-based RevMob.

    New location technology like the ability to track SIM cards was rolled out at MWC. W-Locate, which is partnering with Morpho in Thailand, is tracking SIM cards with its XimLoc product, which the company said is more accurate indoors than other technology.

    Even such companies as Geotab, which is a strong player in the fleet market, are leveraging MWC to continue a foothold in the European market. The company displayed its IOX-CAN system that can send data from a mobile device to the MyGeotab system, which can be viewed an analyzed by fleet managers, said Maria Sotra, Geotab marketing manager.

    Geotab also partnered with Telefonica in November 2014 to focus efforts in Spain, Germany and the United Kingdom, Sotra said.

    At MWC, location-based advertising market is gaining traction as advertisers are seeing the benefit of locating and attracting customers. New York-based xAd said it has doubled its revenue for the second year. “We have billions of mobile ads processed and billions of ad impressions. The company is profitable,” said Dipanshu Sharma, xAd founder and CEO.

    He said the company has expanded into France and Germany and added China to its global ad network.

    Another company that is using location technology as a differentiator is Airpush, which had another big presence at MWC. The company’s Abstract Banners was a big draw to attendees. Location, particularly geofenced areas, have created a call to action for consumers, which is attractive to advertisers, said Cameron Peeples, Airpush vice president of marketing.

    Connected Car Still Big Opportunity at MWC

    Although the Geneva Auto Show was starting as the MWC was ending, there were still several big announcements by connected car companies in Barcelona. Even the well-publicized Samsung S6 and S6 Edge and HTC One M9 handset rollouts included Mirrorlink, the connected vehicle standard from the Connected Car Consortium.

    In another big announcement, Audi and AT&T said that all 2016 model vehicles equipped with Audi connect will come with the carrier’s 4G LTE or 3G coverage. This increase in services is big because the auto giant just rolled out 4G AT&T service in Audi A3s last year.

    AT&T selected Airbiquity to provide end-user registration and device management connected vehicle services for select customer programs. “Airbiquity will deliver these services to AT&T using our Choreo cloud-based connected vehicle services delivery platform and project management, engineering, and operations teams,” said David Jumpa, Airbiquity chief revenue officer. “This is a ‘white label’ agreement whereby AT&T will integrate Airbiquity’s service delivery capability into AT&T’s connected vehicle customer solutions.”

    Another location company is making huge inroads in connected vehicle markets with its Glympse for Autos product. Glympse will be installed in select Volkswagen and Peugeot models through MirrorLink, said Bryan Trussel, company co-founder and CEO.

    The app allows users to share location from their vehicle by setting the recipient and timer, and hitting send. The company has a similar app for Gogo inflight aviation networks to allow a person on the ground to know where an airplane is for picking up passengers.

    In other connected car news, Accenture is providing Fiat Chrysler Automobiles the capability of in-car, Internet-based services. Starting with the new Fiat 500X, Uconnect Live services, which was co-developed by Accenture, will power an infotainment system that offers music and news services, social network access, the ability to monitor driving style and a range of diagnostic services.

    Accenture also partnered with Visa for an IoT-based connected car commerce test. At MWC, the company tested a scenario where drivers could order food from the car using cellular, Bluetooth and beacon connectivity. Accenture deployed a similar system with BMW’s ConnectedDrive, which allows customers to choose services in real time for a vehicle.

    Health Market Even Has Location Potential

    Niche location applications are growing as Internet of Things, or IoT, markets start to grow. One company taking advantage of the mobile market is Annapolis, Md.-based TCS, which featured its VirtuMedix platform in its MWC booth.

    The platform is tailored to emergency physicians as part of the growing market for video telemedicine products and mobile health, said Jay Whitehurst, TCS commercial software group president. “It’s already saving lives,” he said of the platform, which combines encryption, navigation, mapping and messaging.

    While the product, now being rolled out in a North Carolina emergency medicine group, provides patients with an alternative to urgent care centers and emergency rooms, it also can be used for longer term cases such as assisted living and rehab centers, the company said.

    Whitehurst said TCS has made several company acquisitions that have played a part in new product rollouts, which include the company’s Trusted Location. The application allows financial firms, online gaming companies and others to identify and prevent credit-card fraud. The application identifies and validates a device’s location worldwide.

    In other Mobile World Congress news:

    • Spirent said its simulators have the capability to evaluate Wi-Fi Offload and Wi-Fi performance of mobile devices on its test framework. The new product allows companies to test multiple devices on a single unit to cover Wi-Fi/LTE mobility and interoperability. The testing is important in light of wireless carriers’ strategy to extend VoLTE in areas where cell coverage is limited, said Saul Einbinder, Spirent vice president, venture development.
    • Google Waze said its Google Mobile Service (GMS) will be available as a preinstall option on mobile devices. OEMs and carriers can preinstall the app on their handsets so consumers can use the service immediately, the company said.
    • Trimble’s ALK said its ALK Maps and route visualization software is now available in Europe. ALK Maps, launched in the United States in 2012, allows users to overlay routing, geocoding points, weather and other features, the company said.

  • Markey Report Concerns Connected Vehicle Industry

    Editor’s note: Dennehy is GPS World’s editor for location-based services, writing a monthly column for the LBS Insider newsletter. The views expressed are his own. He will be covering the Mobile World Congress in Barcelona for GPS World. Contact him at [email protected] with your news. 

    Markey-report

    Sen. Ed Markey’s new car technology report, released earlier this month, basically says that connected vehicles can be hacked, causing danger to drivers and presenting major privacy concerns. While some critics believe Markey’s report was meant to drive media hysteria, others say it raises serious issues that the industry needs to address. In other location news, I’ll be covering the Mobile World Congress in Barcelona for GPS World. What will be the showcased location technology? Wearables? Connected vehicles? Or something new? 

    Kevin Dennehy
    Kevin Dennehy

    By Kevin Dennehy

    A report released by Sen. Edward Markey (D-Mass.) earlier this month says that even though drivers have come to rely on new connected technologies, automakers haven’t done their part to protect them from cyber attacks or privacy invasions

    First reported by CBS News’ 60 Minutes, Markey’s report, Tracking & Hacking: Security & Privacy Gaps Put American Drivers at Risk, includes information from 16 automobile manufacturers who were given questions about security and privacy. However, few of the carmakers’ answers included how vehicles may be vulnerable to hackers — and what driver information is collected.

    Location industry veteran Kim Fennell, deCarta CEO, said the report should be a real concern to the industry. “But it’s more of an issue for autonomous driving and the security of the car’s electronic control system. Even today, the OnStar service, which was a pioneer in the connected car space, can remotely slow your vehicle down in the event of a theft,” he said. “This feature, if hacked, could definitely create massive problems if the proper security technologies are not implemented.”

    Markey’s report raised additional concerns about the use of navigation and other features that record and send location or driving history information.

    Markey-telematicsFennell said there should be a distinction between the infotainment systems in the vehicle and the on-board control systems of the car.

    “We believe that there should be a strict firewall between these systems so that nothing malicious can happen that is initiated from the connected infotainment system. Any data should flow one way — from the control system of the car to the infotainment system,” he said. “This is not to say that the connected infotainment system shouldn’t be secure, it should be. In working with our OEM and Tier One partners, we have implemented strict security protocols between our servers and their apps.”

    Markey’s report found that “[automakers] use personal vehicle data in various ways, often vaguely to ‘improve the customer experience’ and usually involving third parties, and retention policies — how long they store information about drivers — vary considerably among manufacturers.”

    In addition, the report found that customers are often not made aware of data collection and, when they are, they often cannot opt out without disabling features, such as navigation.

    Source: Kenvin Dennehy
    Percentage of Vehicles that can record driving history

    Overall, Fennell hopes that the most malicious thing that could happen in the event of a hack of an infotainment system is that a “Pandora station is changed to play nothing but Justin Bieber songs, the traffic information for your route is projected to be ridiculously long or the Yelp rating of the restaurant that you are going to is lowered down to one star.”

    Ultimately though, the driver should be in control of the car and nothing in the infotainment system should affect the behavior of the vehicle, Fennell said.

    In terms of driver safety, in a recent survey, deCarta found that more than two-thirds of respondents considered dashboard screens that display videos and other Internet content to be the most dangerous types of onboard information systems. Approximately 79 percent of those polled preferred “voice-activated mapping systems that allow drivers to keep their eyes on the road” as an essential safety-enhancing feature.

    “There are two things that infotainment systems could do better to prevent driver distraction. First, instead of replicating the stove-piped app store environment of the smartphone, in-car infotainment services could be better integrated,” Fennell said. “If I find a destination on Yelp, I’d like to send that to my navigation system instead of typing in the address. Second, with today’s better automated speech-recognition technology and text-to-speech engines, it’s now possible to make requests of your infotainment system using natural language commands. Voicebox is doing some great things in this area.”

    Fennell said that most existing systems are not connected. “But those that are, aren’t predictive enough. Your navigation/infotainment system should almost work as a concierge,” he said. “It should recognize what time it is and realize you are most likely leaving for work and offer up the best route based on traffic conditions. It should recognize that you are going to a destination in an urban area and offer the most convenient parking to your destination.”

    Company Rolls out Indoor Positioning Product that Doesn’t Require Retailer Involvement

    After testing and demoing the product in San Francisco last year, IndoorAtlas is rolling out a consumer app called GPSindoor, which uses smartphones to locate shoppers inside a mall. The product features product proximity advertising to allow shoppers to see where they are relative to a product for promotion marketing.

    The product includes a crowdsourcing function to allow user-generated data to build indoor maps, wayfinding and other options for shopping promotions, said Wibe Wagemans, IndoorAtlas president.

    “We don’t need any retailers per se. We need only the shopper and [their] smartphone,” he said. “There is no brand or retailer involvement if you use our app. Unlike Wi-Fi and Bluetooth beacons, since GPSindoor relies on a community of shoppers, it allows for higher accuracy than static maps. That gives us the confidence to take on the giants like Apple Beacons and Google Indoor Maps head on — we are completely independent of retailers and not dependent on them for our success in becoming the GPS of indoors.”

    In other location news:

    • HERE released a new version of its mapping system for Android, saying it made significant improvements. According to the company’s blog, after more than 3 million downloads, it is shedding the “beta” label with this version. In the beta version, when users asked for a route, the app gave them three car routes. If a user wanted public transit or pedestrian routes, they had to switch to the appropriate tab. This process was slow and inconvenient for people who don’t use a car all the time, HERE said.
    • In its recent financial statements, Garmin indicated a growing, and profitable, segment is its wearables/fitness band product line. Mio is also expanding its wearable offerings. This should be a big topic at next months’ Mobile World Congress.

    I’ll be covering the Mobile World Congress in Barcelona for GPS World. Contact me at [email protected] with your news.

  • Self-Driving Cars Find Their Way at CES

    This year’s CES featured the usual big TV screens, loudspeakers, wearables, 3D printers, drones and connected vehicles surrounded by 150,000 attendees over several Las Vegas meeting venues. What was interesting was the continued rise of autonomous, or self-driving, vehicles and platforms. Lost in all of the noise was a small, but important, location-based services enclave that consisted of GPS-enabled wearables and indoor positioning.

    LAS VEGAS—A big chunk of the estimated 30 billion worldwide connected devices will be those linked to vehicles, say industry experts at the International Consumer Electronics Show here. Nearly all automakers had a presence at CES — all with a long-term connected vehicle strategy.

    No matter how big and exhausting CES is, with long taxi lines and 150,000 attendees, there is good reason to come a day before the giant conference, as the Consumer Telematics Show and AT&T Developer’s Conference feature many industry executives and new developments. At the Consumer Telematics Show, speakers explained how and why connected vehicles are transitioning to autonomous capability.

    The connected car industry has matured to the point where technology and market points are coming together, said Thilo Koslowski, Gartner vice president and practice leader, automotive vehicle ICT mobility, at CTS. “The opportunity of connected vehicles are becoming the center of mobile and [Internet of Things] innovations. It has come from, in 1997, a pure telematics safety and security device to vehicle integration, digital lifestyle convergence and Internet of cars,” he said. “At the end of the year, there will be 25 million connected vehicles in the world, but most in mature markets. That might not look like a lot, but only in five more years, I think that number is going to 150 million vehicles.”

    In some cases, the newer outfitted vehicles will have only safety and security features, Koslowski said, but most will have two-way data communication, part of the 30 billion devices connected by 2020. He predicted last year that most automakers would have shifted general mobile applications to vehicle and customer-specific services.

    Koslowski says the top connected car features that consumers have asked for include automated map updates, real-time weather and news, parking spot finder and driving assessment and coaching. “Consumers don’t want application downloads directly into the car. In addition, in-vehicle media purchases are not there yet, as are in-vehicle social networking updates,” he said. “I predicted in 2013 that 25 percent of the automakers would monetize mobile commerce transactions in their connected vehicle offerings such as parking, buying gas, etc.,” he said.

    Self-Aware Vehicle Emergence

    Imagine sleeping, or reading, in your car during the morning commute. It may be a reality, but major technical, cultural and legal issues need to be resolved before fully autonomous vehicles hit the road. “There is going to be trouble if [automakers] don’t get consumers involved early on. Or allow governments and insurance companies telling people when to hit the button (to drive),” Koslowski said. “You press the [drive yourself] button and you pay 30 percent more in insurance. About 39 percent of those we surveyed are interested in some sort of self-driving car — that doesn’t mean fully autonomous vehicles. But 61 percent say they are not ready.”

    Koslowski says there is a lot of education that includes basic acceptance of the technology and trust that it really works. “There usually is a 30-second rule. The first 30 seconds is ‘holy moly, this thing drives itself’,” he said. “The second 30 seconds is ‘is this beneficial?’ There are real benefits such as reducing the cost of accidents, which amount to $900 per U.S. citizen.”

    In terms of cyber security and privacy, Koslowski said it’s a big deal for autonomous vehicles. “A couple of breaches will be a big deal. Still, consumers are not that paranoid. They are willing to share information, especially if there is a monetary or societal function,” he said.

    Cost is still big factor that will drive the adoption of autonomous vehicles. Koslowski says that consumers polled will only pay an additional $1,404 for autonomous capability. The cost of a test vehicle, right now, is about $85,000. “The good news is that number is coming down. It is shrinking to less than $6,595,” he said.

    At the Transportation Research Board meeting a week after CES in Washington, Chris Urmson, who heads Google’s self-driving vehicle program, said the Kentucky Fried Chicken bucket-looking gizmo on top of their car cost $70,000 alone.

    Cost aside, by 2016, three automakers will have concrete plans for upcoming autonomous vehicle launches, Koslowski said. “This is happening a lot faster from a technology standpoint than experts thought it would,” he said.

    Overall, Koslowski said that big IT companies need to step up to make autonomous vehicles work. “Governments are a little behind. The slowness of automotive companies also make them vulnerable to technology companies to step in and take over the industry,” he said.

    Indoor Positioning and Other Location Markets at CES

    Such companies as CSR were at CES and said the show was good for indoor location providers. “CES was good for us. We had good interest in our live demo of indoor location where customers were free to walk around testing the performance of our (solution). We also saw a lot of interest from the automotive market for an indoor/outdoor navigation (product), such as being able to find your way back to the car in a complex shopping mall and the best place to park for access to your indoor destination,” said Dave Huntingford, CSR’s director of product line for location.

    In 2015, the company believes that one of the key drivers for indoor location will be the ubiquity of maps for public locations, Huntingford said. “The availability of indoor maps for malls, airports and retail chains will help drive indoor location awareness with consumers for both utility value (not getting lost) and retail marketing applications,” he said. “We also expect to see a variety of social networking applications supporting indoor location, reflecting the fact that we spend the vast majority of time indoors.”

    Huntingford believes a key limitation of many indoor technologies is the requirement to have dedicated, or upgraded, infrastructure such as BT Smart beacons or updated Wi-Fi access points with new location capabilities, and a dedicated manual survey of the building to measure indoor Wi-Fi signatures.

    At CES, Magellan rolled out its line of 5-inch RoadMate Auto GPS Devices with 3D buildings and landmarks. “The units retail from $169 to $229. “We are surprised at the interest our PNDs are having in the market, particularly with back-up video,” said William Strand, Magellan associate director, product marketing. “The dash camera is a small market, but catching on to block insurance fraud.”

    In other CES news:

    • Audi pulled off a coup when it invited journalists to drive with its autonomous vehicle from San Francisco to Las Vegas.
    • Most location companies have wearables product lines that are making retail chains take notice.

    Transportation Research Board Meeting Becoming Big Autonomous Show

    WASHINGTON—The Transportation Research Board Annual Meeting here has grown to be one of the bigger autonomous vehicle meetings, with 12,000 mainly government execs and academics meeting.

    About 300 people showed up for a panel headlined by Chris Urmson, who heads up Google’s autonomous vehicle program. All was well and good hearing about Google’s self-driving vehicle technology except TRB had 100 chairs for 300 attendees…a lot of people left. But that is the level of interest autonomous vehicle is having in the government and academic community.

    “We are planning to find out how our car does with red lights flashing in front of it. The software will figure out, along with GPS and insertional and high-resolution maps,” Urmson said. “The world isn’t empty. Our vehicle has to know about the pick-up making a lane change, the bicyclist pedaling next to it.”

    Urmson said there are no sensors on the market that power the car — Google makes them in-house.

    In other TRB news, TomTom announced it is partnering with the I-95 Corridor Coalition. The company is using one of three main real-time traffic products in its portfolio, said Nick Cohn, TomTom senior business developer. “It is all about our TomTom Traffic Flow product, which provides speed information for individual road segments every minute, based on our mix of probe data sources,” he said. “This is one of three main real-time traffic products we have. TomTom Traffic provides one-minute updates of locations and delays of traffic jams and other traffic incidents. The third product is a set of APIs for providing, for example, travel times that can be displayed on variable message signs along roadways to inform drivers about delays.”

    The government market is a steady business for TomTom, which has seen traffic management success mainly in European cities such as Berlin, Rome and London, Cohn said.

     

  • 2014: Big Move to Retail Indoor Location Market

    Macy's plans to add Shopkick indoor location beacons in preparation for holiday shopping. (Photo by Nicholas Eckhart is licensed under CC BY 2.0.)
    Macy’s added Shopkick indoor location beacons in preparation for holiday shopping. (Photo by Nicholas Eckhart is licensed under CC BY 2.0.)

    This year was filled with hope and some success for the location industry. In what was probably the biggest deal, Qualcomm bought United Kingdom-based CSR for $2.5 billion — at the same time, spinning off its own location beacon company, Gimbal. While the connected car continued to get a lot of press at the biggest trade shows, indoor location technology matured to a point that many retailers are believing it’s a way to get consumers back into the stores — and away from their computers.

    As we come to the end of 2014, many industry observers view indoor technology and markets to be like where outdoor location was in the early 1990s: many technologies and providers all pushing different solutions. However, the gap between the beneficiaries of the market, the retailers and brands, and the indoor location technology providers is narrowing as tests become more prevalent.

    Such retailers as Walgreens, Home Depot, Lowe’s, Macy’s and CVS have rolled out, or planning to launch, tests that include indoor mapping and a product locator.

    “iBeacons and other beacons proved to be the fastest location-proximity technologies that are being deployed full scale by Macy’s, CVS and other retailers for a first quarter 2015 rollout,” said Kris Kolodziej, an indoor location-based services advisor. “I see more acquisitions like the one of Groupon acquiring Swarm Mobile, a beacon platform for smaller tier-two retailers and businesses. In addition, we will see more partnerships like the one between Gimbal and Urban Airship to provide a holistic outdoor-indoor solution for geofencing and engagement platforms.”

    Location companies paid attention to mobile carriers’ focus on launching and advancing their LTE services in 2014, said Keith Bhatia, TeleCommunication Systems vice president, business development.

    “2014 has been the year of transitioning location-based services from 2G to 3G to complete 2G-3G-4G platforms,” he said. “The other significant location market event for TCS during 2014 has been growth of user plane services by (over-the-top) apps. The operators who have chosen to compete with OTT players have seen location requests exponentially expand.”

    TCS believes that the location market, in the next five years, will evolve to a machine-to-machine and Internet of Things (IoT) concepts that will expand into consumers’ everyday lives, Bhatia said. “From the connected car to telemedicine, health devices, connected home and smart cities, all mobile connected devices will benefit from location-based services,” he said. “We believe that location services will continue its rapid growth for years to come.”

    Selling retails on the promise of indoor positioning and proximity marketing has been tough in the past few years — and some providers have focused on the wrong message, Bhatia said. “As mobile device adoption continues to surge, indoor positioning and proximity marketing will become an important tool for many retailers. A significant barrier so far has been too much focus on coupon delivery,” he said. “We believe the retailers will find real benefits in terms of understanding layout, traffic and congregation of users. Combining this location information with their retail data will provide early insights into trends and early indications of potential challenges.”

    Dave Hutingford, CSR director of product line for location, believes the big selling point for retailers is striking the balance between what benefits they obtain from the app versus what benefits the consumer gets — what he calls the equity balance.

    “Too many irrelevant notifications while walking around the shop will result in people not wanting to run the app, and can potentially harm consumer acceptance of retail applications. The interest is already there from the retailers’ side as the benefits are somewhat obvious, but the question is what do you give back to an increasingly technology-smart consumer?” he said.

    Overall, the indoor location market is attracting major interest from retailers — which is refreshing to many industry observers after seeing online sales cut into brick-and-mortar stores’ profits.

    “Removing the need for dedicated infrastructure to run indoor location was a big hurdle removed from the ecosystem. Certainly we expect to see good pick-up of the solution over the next few months for a wide variety of location services, and being handset-agnostic is a big benefit for any developer,” Hutingford said. “However, if you are looking for accuracy down in the meter range, you will need to add infrastructure to supplement the location calculation, which can come in many forms.”

    Connected-Car Market Made Headlines in 2014

    If an industry executive attended any of the bigger trade shows this year — CES, CTIA in Las Vegas, or the Mobile World Congress in Spain, it was the same thing — connected vehicles are the big story. Adoption by automotive manufacturers, as a number of analysts have pointed out this year, was the most important news story for the connected-car industry in 2014, said John Horn, Kore Telematics executive vice president and chief strategy officer.

    “Essentially every vehicle that rolls off the assembly line in 2015 will have an element of connectivity built into it. To keep up with the level of demand, we are starting to see scale and scope really start to matter to the companies that power this type of connectivity,” he said. “2015 will prove to be another huge year for industry consolidation, which will be necessary to keep up with the global demand for connected-car technologies.”

    The biggest trend in 2014 connected-car technology was the emergence of infotainment content for connected cars, said Scott Frank, Airbiquity vice president, marketing. “Before 2014, the most an average consumer would expect out of a high-end vehicle head unit were features like navigation, basic cell-phone connectivity, and hands-free calling,” he said. “Today, drivers are able to get a wide-variety of apps in their vehicles to do things like stream music and keep up with their social media channels. User experience advancements were also made to provide a seamless transition for digitally oriented drivers as they moved from office, to car, to home, and back again. For example, with the NissanConnect Mobile Apps system, someone listening to a streaming music app like Pandora on their PC in the office can put it on hold, get into their car for the drive home, and pick up the song right where they left off — as well as see their favorite playlists, album selections, and cover art.”

    However, as with any industry that experiences quick growth, there will be growing pains, Horn said. “The automotive world has already started to experience some of those pains as connected technologies continue to advance at a rapid pace. We saw how the analog shutdown left many OnStar customers stranded with obsolete hardware,” he said. “We’ll likely see similarities as 2G, 3G, and 4G networks are eventually turned down in favor of more advanced technologies. I’ve been saying this for years, but now is really the time for the removable module. Connected technologies will turn over much faster than cars, and the only way I can see to future-proof against this is through the removable module.”

    Airbiquity’s Frank said that there are definitely consumer acceptance and technology barriers for the automotive industry going forward related to connected car as we know it today and autonomous car as its being forecast going forward.

    Like waves of technology that have come before, functional consumer awareness and adoption will follow the technology adoption curve, Frank said. “Certain generations and user types will be early adopters and more likely to accept new and evolving connected-car technology and features — and the user experiences and value that come with it — the minute it’s made available,” he said. “While others will be either blissfully unaware of the technology built into their car — and the value it could bring them — or are simply satisfied with traditional technology like basic AM-FM and satellite radio. One thing for sure is there’s a correlation between early adopters of technology like smartphones and early adopters of connected-car technology and related features.”

    Frank quoted a recent Parks Associates study that found 48 percent of vehicle owners that own smartphones are very interested in the ability to view maps — or receive directions in their cars. This compares to 37 percent of vehicle owners that own/don’t own smartphones. “Like flip-phone users that transitioned to smartphones after understanding the end benefits, consumers will increasingly become aware of and use their connected-car systems,” he said. “We’re seeing evidence of the connected-car adoption curve in the increasing activation rates and time of usage for our customer’s connected-car programs.”

    Horn, who headed RacoWireless, which was acquired by Kore for an undisclosed amount this year, said in 2015 industry will start to see the connected car become much more easily monetized. “We’ve seen this first hand, as we have just rolled out some new features with AT&T and Audi. Now, your Audi Connect subscription can be part of your AT&T Mobile Share plan and treated just like another line,” he said. “It is going to be easier than ever to consume in-vehicle connectivity and the business model will advance to the point that makes it appealing for both the consumer and the solution provider.”

    In 2015, driving-centric apps and services will begin to appear and eventually become as important as infotainment content in the consumer purchasing process, Frank said. “The current automotive manufacturers’ focus on providing infotainment delivery reflects their desire to meet the expectations of digital lifestyle consumers who are heavy users of smartphones and want to use their favorite apps and services inside their cars,” he said. “This is a logical first step, but these savvy consumers will increasingly value apps that are truly useful and relative to the driving experience. An example is an app that proactively and dynamically recommends modifications to a driver’s high-frequency routes to help them optimize fuel consumption, lower CO2 emissions, minimize engine wear, and avoid road hazards. As a result, apps that don’t add to the consumer experience relative to driving will eventually die off from lack of use, and automotive manufacturers will replace them with more and more driving-centric apps to satisfy their customers and differentiate themselves from competitors.”

    The rise of autonomous vehicles, a derivative from connected-car technology, will keep automakers, carriers, suppliers and government agencies busy for decades.

    “When it comes to autonomous vehicles, we expect the adoption curve to be more extended than what we’ll see for the connected car, given the increased consumer concerns about safety and adapting to the new fangled idea of riding in a car without a human driver,” Frank said. “Consumers will not only want to know what this fancy new technology is and how it works, they will also need to feel confident that it will run perfectly and not put themselves, their passengers, or other people and property in harm’s way. Consumers will also have concerns about who will be legally and financially liable if an accident occurs.”

    In other location news:

    • Two Trimble companies, PeopleNet and ALK, recently provided real-time tracking of the 2014 Capitol Christmas Tree’s cross-country journey from the Chippewa National Forest in Minnesota to the front lawn of the U.S. Capitol Building in Washington. The companies used enterprise products for routing, mileage, mapping and visualization to track the tree.
    • LBS Insider’s Kevin Dennehy will be attending the 2015 Consumer Electronics Show in Las Vegas next month. Please contact him at [email protected] with your story ideas.
  • CSR Preparing for Large Indoor Location Market

    CSR Preparing for Large Indoor Location Market

    SiRFusion SDK brings plug-and-play simplicity to Android app developers.
    SiRFusion SDK brings plug-and-play simplicity to Android app developers.

    With location industry consolidation, several companies are looking at established players to grow niche markets. United Kingdom-based CSR is leveraging several technologies to grow the nascent indoor location market into a powerhouse.

    As GPS World recently reported, Qualcomm agreed to buy CSR, based in the United Kingdom, for $2.5 billion to boost its automotive infotainment and Internet of Things (IoT) offerings.  The deal makes Qualcomm, which spun off its Gimbal location beacon technology into an independent company, a major competitor to chipmaker Broadcom.

    Long term, CSR believes that multiple technologies, ranging from satellite- and cellular-based to local beaconing, will allow consumers to expect higher quality location services, said Dave Huntingford, CSR’s director of the location product line. “As part of improving accuracy, we also expect to see the emergence of dual-frequency operation of GNSS in consumer automotive — and, as part of improving security, better spoofing protection,” he said.

    CSR recently launched its SiRFusion software development kit, SDK, for Android app developers. The company says the software will enable indoor positioning for developers who want to add such new capabilities as indoor location tagging and analytics for social networking.

    “We expect to see good pick-up of the solution over the next few months for a wide variety of location services, and being handset-agnostic is a big benefit for any developer. However, if you are looking for accuracy down in the meter range, you will need to add infrastructure to supplement the location calculation, which can come in many forms,” Huntingford said.

    Hutingford believes the big selling point for retailers is striking the balance between benefits they obtain from the app vs. benefits the consumer gets — what he calls the equity balance.

    “Too many irrelevant notifications while walking around the shop will result in people not wanting to run the app, and can potentially harm consumer acceptance of retail applications. The interest is already there from the retailer side as the benefits are somewhat obvious, but the question is, what do you give back to an increasingly technology-smart consumer?” he said.

    Overall, the indoor location market is attracting major interest in retailers — which is refreshing to many industry observers after seeing online sales cut into brick-and-mortar stores’ profits.

    “iBeacons and other beacons proved to be the fastest location-proximity technologies that are being deployed full scale by Macy’s, CVS, and other retailers for a first quarter 2015 rollout,” said Kris Kolodziej, an indoor location-based services advisor.  “I see more acquisitions like the one of Groupon acquiring Swarm Mobile, a beacon platform for smaller tier-two retailers and businesses. In addition, we will see more partnerships like the one between Gimbal and Urban Airship to provide a holistic outdoor-indoor solution for geofencing and engagement platforms.”

  • Autonomous Vehicles Are Coming…But When?

    IAV_OMD_3760 Photo: Denso
    IAV Automotive Engineering test vehicle. Photo: Denso

    The autonomous, or driverless, vehicle market seems to be a big side topic at connected car conferences. Location technology will continue to play a role in the development of autonomous vehicle markets. However, many view a fully autonomous vehicle to be more than 10 years away — these are usually folks from the auto industry or academia. Others, those who lurk around Silicon Valley, believe that driverless cars will be on the road in half that time…and once again, if Detroit doesn’t move on it, they will.

     

    Just as GPS was once thought of as science fiction — something that naysayers said would not be fully operational for decades — autonomous vehicles are now thought of as an extension of the connected vehicle market. However, technology and legal issues will make the implementation of an autonomous, or driverless car, a tenuous road in the next few years.

    One executive from Verizon Telematics, which is a major player in connected car technology, said it is going to take time, perhaps between the years 2025-2030, to grow the autonomous vehicle market.

    “You just can’t flip a switch and have autonomous vehicles [on the road]. You have to take baby steps to develop a network, build an infrastructure and condition the marketplace,” said Kevin Link, Verizon Telematics senior vice president. “The collaboration is going to have to be more than one player, including the government. It was a while before desktop computers evolved into laptops.”

    While the technology hurdles will be significant for autonomous vehicles, there are features today that will help shape the market, Link said. “Mercedes cars remind people to steer and turn around corners, when to stop at a safe distance and to change lanes,” he said. “These are not taking you from point A to point B autonomously, but real-time connected car features will feed into the autonomous car.”

    The evolution of autonomous vehicles will not be derailed at this point, given the intensive research and investment focus from both the private and public sector, said Tim Johnson, NextEnergy director of transportation initiatives. “However, cars that ‘drive themselves’ will not be in mass production in the next five years. Ten years, maybe. Five, no,” he said. “This is not a technology-limited premise. The technologies are rapidly approaching realistic use in limited applications, but the regulatory, liability and infrastructure aspects are far from being fully implemented in the next five years.”

    Technology Hurdles Await Early Autonomous Vehicles — More Regulation than Technology?

    Some of the technology hurdles center around the speed, capacity and logic of the vehicle and infrastructure systems to manage the significant amount of information required for self-driving vehicles, Johnson said. “If it was possible to wave a magic wand and have all vehicles made simultaneously capable of these communications and logic decisions, it would be much more viable to create a mass, public environment for self-driving cars,” he said. “In reality, there will be an extensive transition period, possibly 15 to 20 years, where capable vehicles will need to deal with incapable vehicles. Once again, this is not so much a technology issue as it is policy, regulation and liability.”

    Autonomous Products Already Out There…

    Autonomous vehicles will only continue their current momentum as the technology for assisted driving is already well underway with features like self-parking, lane departure warning, predictive collision warning, back-up collision intervention and blind spot prevention, said Scott Frank, Airbiquity vice president of marketing.

    An example is the Infiniti Q50, which uses Airbiquity technology for Infiniti InTouch Apps. “What we’re going to see from here is a shift from driver assistance to zero driver involvement — the ultimate expression of autonomous vehicle — where the car does all the driving and there isn’t even a steering wheel or brake pedal,” Frank said. “We won’t see fully autonomous vehicles becoming commonplace in five years’ time due to the massive amount of technology, infrastructure development and integration that needs to happen to ensure the requisite amount of safety.”

    NextEnergy’s Johnson said that cars that drive themselves are already in use in restricted access sites, such as military bases, restricted commercial and university locations, national lab campuses and more. “These are the first real-world applications of both the vehicle and infrastructure technologies to test the practical limits of semi-autonomous driver-still-behind-the-wheel cars,” he said. “Much like the FAA use of limited test sites for the development of regulatory aspects of drone flight, these sites are providing the information and insight to move the potential of cars that drive themselves closer to everyday use.”

    Denso-W Photo: Denso
    A Denso autonomous test vehicle drives the track while a plastic friend looks on. Photo: Denso

    Will Public Transit Be the First Proving Ground?

    Most companies have different opinions when asked whether the public transit area will be the first major market, and serve as the catalyst, for autonomous vehicle growth. “Although we don’t know for sure, it could be that automated public transit programs, will operate in controlled environments with known routes [meaning low speed operation with pedestrians/bicycles operating on the same thoroughfare, but the automated transit system does not have rails or guide ways — the route planning is easily changeable with no impact to the transportation infrastructure],” said Roger Berg, Denso North American Research and Development office vice president.

    Denso believes the autonomous vehicle market will encourage additional functionality within the premium car model lines, but gradually these advanced driver assist systems will become more and more common and eventually spread through even the economy car segment, Berg said. “First systems deploy warnings or simple lateral and longitudinal vehicle control. But then functionality for what most people refer to as ‘driverless cars’ or ‘automated driving’ would only be usable under fairly benign driving and traffic conditions, such as some level of automated highway driving,” he said.

    Public transit as an “early adopter” business model is viewed to be less probable in the near term as many of the technical challenges facing autonomous operation require significant research and development and capital investment, said Chris Hennessy, IAV Automotive vice president, engineering. “Most of this capital is centered on markets where the return on the investment can be substantial. At the moment, the most likely scenario for a reasonable ROI is in the premium-brand automotive market, where consumers are willing to pay a premium for new technology,” he said. “This market and the technology growth that will occur from this early-adopter market will provide a foundation for cost-effective proliferation of this technology to other markets, where either the operational boundary conditions are narrower or the available capital is lower, which is typically where public transit would fall. Exceptions to this condition could be analogous to the light-rail market, where the interaction to the general public can be controlled and managed with isolated tracks or lanes of travel, but this would require significant planning and capital investment in infrastructure.”

    Airbiquity believes that public transit will not be a first adopter. “No, the first adopters will be private parties in urban areas providing a value proposition to people struggling with congested cities, long commutes, and high parking costs. You’re going to see small and innovative companies offering car services with autonomous vehicles operating on city grids at lower speeds,” Frank said. “They will source the autonomous vehicles from non-traditional automotive makers that move faster than traditional automotive makers. Local government will also be involved, since they own the majority of the infrastructure and need to ensure safety standards are established and met.”

    In other location news:

    • Kore Telematics, fueled by a large investment in it by ABRY Partners, bought RacoWireless in an all-cash deal, according to published reports. The transaction will give the companies a combined 3 million M2M subscribers.

  • Fleet Remains Strong Worldwide Location Market

    Photo by born1945 is licensed under CC BY 2.0
    Photo by born1945 is licensed under CC BY 2.0.

    Because of nonstop government regulation, which can help and hinder the trucking industry, the mobile resource management market will continue to be one of the strongest location segments. In other news this month, while it doesn’t get much bigger a deal in the location industry than a $2.5 billion purchase, as in the case of Qualcomm buying CSR, one smaller deal that should not be overlooked is ST Telecom’s acquisition of Shopkick, a growing indoor location provider.

    SAN DIEGO — The global trucking market for fleet management products has always been strong — and one of the first location segments to have prospered over the last 15 years. This market growth will continue because of new technology and government requirements, say attendees at the American Trucking Association annual management conference here.

    An American Transport Research Institute report offered at ATA, “Critical Issues in the Trucking Industry – 2014,” outlines 10 issues, mainly driven by government regulation, that concern fleet owners.

    One of the big issues is hours of service (HOS). Rules adopted by the feds require 11 hours of driving — and a 34-hour break before restart. This includes a 30-minute break before driving again after eight hours. ATRI believes these rules cost carriers $1.6 billion to $3.9 billion annually in driver pay impacts.

    An electronic device (ELD) mandate requires all drivers to keep records of duty status via a logging device. A mandate could come in 2016 that outlines hardware specs.

    Another big issue is truck parking — and could be an opportunity for mapping and location companies. Because HOS regulations require drivers to take many breaks, shortage of parking is a big and dangerous concern because drivers are operating beyond allowable rules to find areas to park. ATRI wants closed public rest areas to reopen. They want real-time truck parking information availability and trucking parking reservation systems.

    Driver distraction in the form of texting and driving is a growing concern. ATRI wants the feds to ban hand-held cell-phone use/texting for all motorists, encourage harsher penalties and more aggressive enforcement, and to continue to research to understand the size of the distracted-driving problem.

    Other issues include driver shortage, health and retention; compliance, safety, Accountability (CSA); and congestion funding.

    “My takeaway from [ATA’s] luncheon panel was that the trucking sector is in pretty good shape overall, except for the driver shortage. In regard to mobile resource management (MRM), I would estimate overall growth in in-cab and trailer monitoring at less than 10 percent per year,” said Clem Driscoll, president, CJ Driscoll Associates. “The Truckload sector is heavily penetrated with in-cab solutions. Most large carriers have a system. CSA is motivating some sales to mid-size fleets, but many small fleets are waiting for the ELD regulations. So, the delays with ELD regulations have probably been slowing market growth.”

    Such companies as AT&T are trying to address the growing trucking requirements with new and existing products. For example, Saia LTL Freight, a trucking and logistics company, is managing its fleet of trucks with several AT&T products. Saia drivers are using handheld computers to connect with dispatch managers and monitor fuel consumption, safety, and location using AT&T’s wireless network.

    “[SAIA] is a trucking company that is using all our capabilities. We partnered with them from an early stage, starting with the [Electronic Device Mandate] requirements,” said John Moscatelli, AT&T advance resource management solutions director. “Then we helped them with rugged handhelds and voice where necessary.”

    Overall, Moscatelli sees a few fleet trends emerging. “There have been a lot of mergers and acquisitions in this industry. I also see that trucking companies are very aware of forced hours of service regulations for every company [mandated by the government],” he said. “It will not necessarily be the first adopter of technology that will be needing units. We have looked at the demographics, and even small and medium fleets are going to need affordable connected systems. The other trend is the growth of government sales — local, state and federal — very strong.”

    Targeting a large worldwide market, Trimble has acquired several companies in the fleet space in recent years. One of them is Minneapolis-based PeopleNet, which is gearing up for the ELD mandate with an “Internet of Transportation Things” strategy that includes multiple devices talking to each other, said Randy Boyles, company senior vice president, tailored solutions.

    The company rolled out its Wi-Fi-enabled in-cab scanning feature at ATA that allows drivers to scan and transmit transportation documents.

    PeopleNet, along with ALK, GEOTrac, Vusion and TMW Sysems, are part of Trimble’s Transportation and Logistics division. Trimble has allowed their purchased companies to operate autonomously.

    “About 95 percent of our management team is still intact. TMW still works with Omnitracs and others, but you will see a convergence with [other Trimble companies],” said Boyles, who believes that oil and gas pipeline monitoring/mapping is a growing niche.

    The fleet and enterprise market is a growing space for Magellan, said Mark Perini, company associate vice president. The company has been offering its Magellan RoadMate 9496T-LMB Android unit for the fleet market.

    “The unit enables bulk updates using our smart GPS technology. The Android operating system has been a growing technology for fleets,” Perini said. “The HOS regulations require reporting of how many hours truckers are off duty. With our management system, operators can implement a full set of protocols [to achieve HOS compliance]. It’s on a server, so the driver can’t change anything.”

    Telogis Partners with Ford

    Telogis has grown from a small company to a major player in the fleet market. The company recently announced it will be the “technology provider” for the Ford Crew Chief in North America, which is an expansion of its European partnership with the automaker.

    In Europe, Ford’s telematics products will be offered to customers as a dealer-installed option and will feature vehicle location, diagnostics and performance.

    The company has also been a major player in the U.S. market, integrating into Volvo Link, said Kevin Moore, Telogis vice president of OEM sales at ATA.

    “While the trucking business is huge, the aftermarket is also growing,” he said. “While location information is central to what we do, we are constantly growing the platform. We are looking to be the only product that provides crowdsourcing for the commercial market.”

    Even though the U.S. fleet market is growing, other world markets are growing by double digits each year. Driscoll, in his China Commercial Telematics Market Study, says the Chinese markets are growing at 20 percent, or more, each year. “China is manufacturing over 600,000 commercial trucks per year for internal use, so the addressable market is growing at a very fast rate,” he said. “China has a very inefficient logistics system and spends far more on logistics than the U.S. or Europe as a percentage of GDP. The government is very aware of the problem and is mandating the use of satellite tracking solutions in a number of sectors. Systems being sold in China today typically support both GPS and BeiDou (Compass).”

    In other ATA news:

    • Orbcomm rolled out its GT 1100 chassis tracking solution to allow trucking companies to monitor where their rigs are located. It also allows operators to see if a trailer is mounted.
    • 10-4 Systems is offering real-time data products NonStop, NonStop Mobile and NonStop premium. The company has a track/trace asset management capability for operators.

    Qualcomm to Buy CSR for $2.5 Billion

    The recent announcement by Qualcomm saying it would buy United Kingdom-based CSR for $2.5 billion signals continued inroads into the connected car and Internet of Things markets for the San Diego company.

    In 2009, CSR, which stands for Cambridge Silicon Radio, purchased SiRF Technology, a GPS pioneer that was making huge strides in indoor location technologies. CSR, mainly known for its wireless Bluetooth technology, has chips in such products as audio speakers and Apple-owned Beats headphones.

    The connected car market will be a big one for Qualcomm in the future. The connect car market, a dominant topic at most wireless trade shows, is expected to grow to $20 billion by 2018, according to Juniper Research. Another research company, SBD, has even higher expectations for the technology, saying the connected car market will grow to $54 billion by 2018.

    Macy's plans to add Shopkick indoor location beacons in preparation for holiday shopping. (Photo by Nicholas Eckhart is licensed under CC BY 2.0.)
    Macy’s plans to add Shopkick indoor location beacons in preparation for holiday shopping. (Photo by Nicholas Eckhart is licensed under CC BY 2.0.)

    Shopkicking It at Macy’s

    In another big industry acquisition, SK Planet, part of South Korean mobile carrier SK Telecom, bought indoor location provider Shopkick for $200 million. The sale indicates how valuable the worldwide indoor location market is becoming.

    Macy’s announced it was installing 4,000 Shopkick beacons prior to the holiday shopping season, according to published reports. The company has nearly 8 million active users and relationships with 20 retailers

    In other location news:

    • General Motors OnStar is arguing for less restrictive open Internet rules for wireless carriers, according to published reports. OnStar argues that future connected services (Wi-Fi hotspots, wireless collision avoidance systems, streaming video and audio) that are going into cars make the net neutrality issue vital for the auto industry. The auto giant, which works with such carriers as AT&T Mobility, is siding with the wireless carriers in their battle with the FCC over net neutrality.
    • A number of location companies, and companies using the technology, are seeing major investments. Most notably, INRIX received a $55 million investment from Porsche. XAd, which develops mobile advertising products, received $50 million in funding from a number of partners. Geofeedia, an LBS social media monitoring company, raised $3.5 million. The company gathers social data from such sources as Twitter, Instagram, YouTube, Flickr, Facebook and others.
    • Nokia’s HERE mapping platform is now available on Samsung’s Galaxy smartphones. The HERE app, available in Samsung’s Galaxy App Store, will run on devices operating Android 4.1. Currently, Google Maps is the default mapping service on Android phones. However, the HERE platform gives consumers another Android option.
    • TomTom said it has “extended [its] location-based services product portfolio with an online turn-by-turn navigation service” with support from deCarta. While TomTom has many customers, including Apple, it has never offered an off-board, server-based navigation service. Industry sources say that this announcement will allow TomTom to better compete in the Internet of Things/connected car market.