GPS World

Tag: Wireless LBS Insider

  • Mid-Year Report on Location Market: Privacy, Google, and AT&T

    Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer awareness. In other news in a busy month, Google bought Skybox Imaging for $500 million in cash.

    As the mid-point of 2014 arrives, with a few big location industry deals already consummated, there is a chance for industry executives to study what is going to be a strong niche market in the months ahead.

    One analyst believes a big location niche is indoor analytics and proximity marketing, which is defined as nearby a store or within a business. “The latter would include ads and coupons. We’ve estimated that roughly $3.5 billion of potentially $14 billion, or so, in 2014 U.S. mobile ad revenue, will be location-based [broadly defined],” said Greg Sterling, founder of Sterling Market Research. “Of that, about $1.4 billion will be ‘geofenced’ or nearby.”

    Sterling believes that the in-store component is still in an embryonic stage. “There are billions of dollars of coupons distributed every year, but most of that is still print. Some of that is in-store distribution and redemption,” he said. “A portion of that over time will migrate to mobile in or near stores.”

    Sterling said there are billions of dollars available from proximity marketing, but it will take time. He cites “Mapping the Indoor Marketing Opportunity,” a report he authored for Opus Research, that says the market for indoor location and place-based marketing/advertising will surpass $10 billion by 2018. (See a preview of the report here.)

    In a published report, Sterling admitted that he was nervous about the $10 billion number, but it may turn out that the figure could be conservative because of the software licensing from indoor markets.

    Sterling says that while indoor positioning has been important to the older location business, it is still in its early stages. The big deal is mobile, which has brought new attention and interest to location, he said. “Indoor location will feed mobile and online marketing with data and analytics as well as targeting opportunities,” he said.

    Many executives and analysts in the location industry have marginalized privacy issues; some even say it is dead with opt-in approval by consumers. However, privacy issues will continue to hamper the location industry, Sterling said.

    “Privacy is far from dead. Indeed, it’s on the rise, and a major issue that everyone in the location and mobile segments needs to tackle head on,” Sterling said. “Denial, delay and obfuscation will result in regulatory intervention and/or consumer fear/rejection.”

    In a blog, Sterling said that the San Francisco-based Philz Coffee chain no longer will be tracking customers after a local ABC affiliate revealed they were using Euclid retail analytics. Sterling said the ABC report acted as if it had uncovered a big government or corporate conspiracy.

    Sterling will be giving the keynote address at the Place Conference in New York on July 22 at the W Hotel. Topics include proximity marketing, indoor positioning markets, privacy and other location topics.

    Google Continues Location Industry Dominance with Acquisition

    Skybox-Google-logoGoogle enhanced its online mapping service by acquiring Mountain View, California-based Skybox Imaging for $500 million in cash. Sources say both Google and Facebook are purchasing satellite and drone companies in an attempt to expand into other market areas.

    One of the ways Google will be leveraging Skybox is in disaster relief and to improve Internet access in remote areas, something the company has been strongly pursuing.

    On its website, the five-year-old Skybox said that it plans also to share in the development of the burgeoning autonomous vehicle market and continue to design its own satellites.

    A Skybox satellite image of Tampa, Florida.
    A Skybox satellite image of Tampa, Florida.

    AT&T Expands Location Information Services

    AT&T’s new Location Information Services, which includes a security function and LBS, is expanding into more than 150 countries this summer in a pilot project. The Location Information Services are enabled through an API that can notify companies when their customers, who opt-in for the service, arrive in a new country.

    Some application examples, provided by AT&T, include credit card companies confirming customers have traveled to a new country as soon as a device is turned on; allowing the credit card company to either decline or approve purchases overseas; companies using the service to track the movement of equipment to prevent stolen property; and the ability for hospitality entities to offer restaurant and other suggestions to consumers based on their location.

    In other LBS news:

    • The new Amazon Fire Phone has GPS and location functions plus a new feature, Dynamic Perspective, which can be used for such built-in apps as maps and games. The phone is available on July 25, but Amazon is taking pre-orders. In the meantime, competitor Apple has a new iOS 8 feature that allows shoppers to enter their payment details on an m-commerce site by scanning their credit card with the camera on their mobile device, according to published reports. The operating system will use sensors to provide apps with indoor positioning data.
    • HERE acquired the mobile predictive analytics firm, Seattle-based Medio, earlier this month. The company plans to integrate Medio’s predictive analytics, in conjunction with its map platform, to customize LBS “prediction experiences” for consumers, according to published reports. These experiences (full disclosure, I hate it when companies use the word, “experience”) may include delivering restaurant or other information at a relevant time, such as around lunch. While no financial details were released, the deal is expected to close at the end of July.
    • Hundreds of businesses in Brixton, near London, will be integrating Apple’s iBeacon as part of the first networks for mobile payments, according to published reports. Businesses in Brixton are switching from currency payments to mobile payments by text. Previously, iBeacons have been used for proximity offers, advertisements and product information when a user is in a retail area. The mobile payment application allows users to quickly check out, reports say.

  • Regulating Navigation and Mapping Apps?

    Steven Spriggs was pulled over by a motorcycle cop for using his iPhone while driving. He immediately held it up to show the officer that he was using Apple Maps, and not talking or texting. More about Mr. Spriggs later. With approval of the pending transportation bill in Congress, smartphone maps and navigation will be regulated. The National Highway Traffic Safety Administration (NHTSA) would receive the power to regulate apps like Google Maps or Apple Maps. NHTSA’s job would be to review navigation apps and order changes to decrease driver distractibility.

    Guess who is in favor of this new regulation for smartphone apps? Automakers. Embedded navigation systems, those found in the dashboard of vehicles, are already regulated by NHTSA. Smartphone navigation apps are a much cheaper option than the systems offered by automakers, who are looking for a more level playing field and a way to slow down the smartphone navigation juggernaut.

    The downside to this regulation is big. If it was just Apple and Google mapping, oversight would be simpler, but Apple App Store and Google Play Store are filled with hundreds of mapping and navigation apps. Logistically it doesn’t seem possible for the NHTSA to review all of the apps efficiently without causing interference in the market. NHTSA doesn’t currently have the budget, infrastructure or staffing to be successful.

    The forum of the radio show “Car Talk” is alive with discussion on NHTSA’s desire to control navigation. The vast majority of posters point out the distraction from using a paper map or being lost. “Personally, I prefer a full-sized road atlas on the seat beside me for all my navigation needs. Taking occasional readings with a sextant helps, but is difficult while eating my Big Mac and holding the wheel with my knee,” Paul Carney writes with sarcasm. On the other side, Victor Cooper responds, “YES! It is long overdue. And I think it is about time we treat texting while driving the same as we do drunk driving…criminal penalties and all.”

    I think regulation on mapping and navigation may help make the apps simpler to use and less distracting. Before passing a regulatory law, I’d like NHTSA to successfully demonstrate a review system that doesn’t impede innovation, significantly delay new products, or make it overwhelming difficult for small start-ups.

    So what happened to Steven Spriggs? The police officer went ahead and wrote a $165 ticket for using a cell phone while driving, despite Spriggs argument that the law didn’t apply to navigation apps. Spriggs challenged his ticket in California’s state appeal court and won. The $165 went back into Spriggs’ pocket and map users everywhere sighed with relief,

  • European Court Rules on Privacy — Is Location Next?

    European Court Rules on Privacy — Is Location Next?

    google-afterThe highest court in the European Union has granted the right to be forgotten by a search engine. Will location privacy be next on the docket? We are seeing the beginnings of the in-car smartphone-type apps market and are watching for approaching hockey-stick style growth that is a year or two away. Google has added rich, engaging features to maps. And we take a look at results from indoor location advertising. Read more.

    The European Court (EU) of Justice, made a curious and powerful ruling on privacy. The court stated that upon request, Google is obliged to remove reputation-hurting information that is generated by searching a person’s name. Like Mr. González, who brought this case to court, many of us have things in our distant past that we don’t want to be aired each time we are Googled. Perhaps it is an old bankruptcy or a youthful prank gone bad. The continuous re-airing of this information can make it hard for people to move forward in their lives. But while the court rule serves a purpose, it is poorly conceived and vague. The administrative complexity for search engines to comply is staggeringly onerous. And the information that it seeks to shield will still reside in websites.

    How does this relate to location privacy? The EU Court of Justice is in the mood for privacy restrictions, and the use and handling of location data may be in their scopes. Also, sensitive location information can turn up in Google searches. A person in the EU will be able to request to have it shielded. Location information can be revealing. There may be records of check-ins from the café outside a rehab center or other treatment center, for instance.

    Market, Fast Approaching. Companies are falling over each other for a piece of a new market about to burst open — software apps within vehicles. Analysts at IHS Automotive expect there will be 370 million smartphone apps for cars in use by 2020, a hefty growth from the 6.9 million units projected by the end of this year. Aha Radio is in Honda cars. General Motors is embedding Pandora, the music streaming app. 4G Internet connectivity will be in some GM and Audi models next year. BMW is opening app stores, this year in Europe and next year in the U.S.

    The Players. Google and Apple (Google Projected Mode and Apple CarPlay) are poised to together dominate the market for auto apps integration, but other companies are in pursuit as well, including MirrorLink, Aha by Harman, and Ford Sync AppLink. North America is ahead of the global rush. Let’s hope some money flows into Detroit.

    Google v. Apple. Information about Googles’ Projected Mode is scarce. Daimler posted an ad for a software engineer to help implement Google’s new in-car system, referred to as “Google Projected Mode.” The employment ad described Project Mode as a way to “seamlessly integrate” Android smartphones into a dashboard’s head unit. There is no mystery about Apple’s CarPlay, an extension of IOS. CarPlay simplifies the in-car experience by offering the same look and feel as an iPhone.

    GM Pulls Ahead. Ford was the early automotive leader to offer smartphone-type apps with its Sync system, but more recent versions of the offering have had issues. They weren’t alone. Other car makers have had confusing interfaces that often contained annoying bugs. IHS now predicts that vehicle OEM adoption and integration will be led by General Motors. “Apps for autos are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said Egil Juliussen of IHS Automotive. “Auto apps will influence the competitive landscape among auto manufacturers and will even change the brand market share between them. OEMs will have to keep up to remain competitive.”

    Better Google Maps. Google’s navigation system will now offer less congested or otherwise quicker routes during navigation, a byproduct of Google’s purchase of Waze. In addition, the navigation system will now advise on the best traffic lane, replacing less precise directions such as “keep left at the fork.” Google has partnered with cab provider Uber to show how long it would take to get home via cab when searching for public transit or walking directions. Google maps also now enable users to save entire cities for offline use.

    Indoor Location Pays? In order for retailers to adopt indoor location technology, there needs to be clear returns. “A body of information is now gathering that verifies the effectiveness of these technologies,” reports Dominque Bonte of ABI Research. “We can see how limited trials are showing increases of advertising local search click-through rates from 0.1 to 3.5 percent, indoor location applications increasing basket sizes 10 percent, and how smartphones are significantly changing the cross channel shopping habits of users.”

  • Association Says Indoor Location Technology Not Ready

    Association Says Indoor Location Technology Not Ready

    Kevin Dennehy
    Kevin Dennehy

    Not everyone is talking up the accuracy of indoor positioning. Arlington, Virginia-based Telecommunications Industry Association says the technology, which is seen as the one way location-based services providers will be able to capture consumer interest, is not ready. In other LBS news, AT&T has come out with data pricing for its connected vehicle initiatives.

    In a recent FCC filing, the Telecommunications Industry Association said that indoor positioning technology is not sufficiently developed to support ongoing wireless E-911 location accuracy requirements.

    While TIA supports the FCC’s goal to improve location accuracy, “Imposing location accuracy mandates at this time would be premature, given the nascent stage of the technology that will be needed to accomplish the Commission’s objectives, and should neither favor nor disfavor specific technologies,” said the association in its filing.

    The NPRM proposes a requirement to achieve “rough” indoor location information, TIA said. It proposes to require providers to provide horizontal information for wireless 911 calls that originate indoors, specifically a caller’s location within 50 meters.

    TIA also disagrees with an FCC proposal to require mobile operators to provide z-axis, which is vertical location within 3 meters of a caller’s location, for 67 percent and 80 percent of indoor wireless 911 calls — ranging from three to five years after adoption. Again, TIA says that the technology is not fully developed.

    TIA quoted AT&T’s filing: “[The] time [is] right to begin discussing Indoor Location Accuracy for E-911” but the “FCC should be careful to ensure that any proposed rules on location accuracy are aligned with proven capabilities of the current state of technology and they should set realistic accuracy benchmarks that the industry and public safety can embrace.”

    The location industry has been counting on indoor positioning, with its beacons and Wi-Fi enhancements, to jump-start a location-based services market that always seems to have tremendous potential, but the numbers don’t back it up. Some big-time analysts have said that while the promise of indoor positioning is huge, it just isn’t there technically yet.

    In fact, one analyst said that the biggest technological breakthrough last year was indoor mapping. Such major retailers as Home Depot and Lowes launched indoor maps with product search locators. These same analysts say that indoor Wi-Fi positioning is not accurate enough for macro location.

    The big deal coming up is how FCC positioning accuracy regulations will affect beacons or Bluetooth low energy for micro location and proximity services.

    TIA said it supports initial FCC location accuracy requirements back to 2007. However, don’t ask TIA for more location regulation. “To date, the development of 911 and E911 location accuracy technologies and applications has been fostered by a voluntary and consensus-based standards process. This process has proven quite successful to date, and the Commission should refrain from imposing regulations that could slow additional development,” the association said.

    AT&T Announces Connected Car Pricing

    AT&T Mobility said standalone pricing for new LTE-enabled OnStar service will be $5 or $10 per month, depending on whether the driver is an OnStar subscriber. The company said it will allow customers, with a GM LTE-capable vehicle, to add the car as another device for $10 — which is the same price as a tablet.

    OnStar subscribers will get coverage ranging from $5 for 200 MB of data per month to $50 for 5 GB. GM is also allowing customers to buy one-time data packages.

    At this year’s CES, General Motors announced its first LTE-enabled vehicles — in which AT&T Mobility is powering the LTE network for GM’s OnStar service. The first LTE-enabled vehicles, which will be available this summer, are Impala, Spark, Volt, Orlando, Spark RV, Silverado, Silverado HD, Malibu, Equinox and Corvette Stingray. GM plans to have 30 Chevrolet, Buick, GMC and Cadillac vehicles LTE-equipped by the end of the year.

    AT&T also made recent deals to provide connectivity for Ericsson Connected Vehicle Cloud which connects to the AT&T Drive platform for automakers.

    CEA Hosts CES on the Hill

    Members of Congress and their staff had the opportunity to observe location technology during the Consumer Electronics Association’s recent CES on the Hill event in Washington. Exhibiting companies include Origo Safe, distracted driving; AT&T Drive; DashIt; Qualcomm, which showed off a geofencing product around schools; and RideScout.

    Washington-based Ridescout is a cool, and free, mobile app that allows a user to find the nearest subway, bus, taxi, bikeshare, sedan service, carshare, pedi-cab or carpool. A user can choose from a list of options by proximity, cost or arrival time.

    “We launched in November in Washington, D.C. We are in Austin, San Francisco, Boston, Chicago and planning several new markets,” said Steve Carroll, Ridescout vice president of operations.

    The app, which is on the iOS and Android platforms, generates revenue by sharing with the ride providers, large organizations and universities and the public transport network, Carroll said.

    Some of Ridescout’s partners include Mozio, RidePost, Metro of Washington, Bandwagon, Sidecar, Car2Go, Arlington Transit, Capital Bikeshare, Yellow Cab, DC Circulator and Dash.

    RideScout, founded by two Army veterans, was hatched when founder and CEO Joseph Kopser wanted an application to show him the best way to get to work in the Washington area. He could not find one and started the company with Craig Cummings. The company initially launched an alpha product at South by Southwest in 2013.

    Though it was the first to combine all modes of transportation in a single application, the company has some competition. Of course this competition is from the 800-pound location gorilla, Google.

    Google, with its Google Maps platform, shows the directions to the nearest transportation mode. Now it is incorporating Uber, which is an on-demand transportation provider.

    This is not the first time Google has launched a product in an effort to dominate a market place or niche. When it launched Google Maps in 2009, it put the hurt on many companies in the location industry, which underwent a three-year period of consolidation, company closings and layoffs.

  • Facebook Rolls out LBS Friend Finder

    Facebook Rolls out LBS Friend Finder

    Facebook Nearby Friends feature helps people get together.
    Facebook Nearby Friends feature helps people get together.

    While Facebook has made big news buying companies for billions of dollars, it hasn’t been making many location-based services headlines. The recent announcement that it is rolling out a friend finder is interesting news, not only for social applications, but the potential indoor positioning markets. The news is also interesting because as many as half of Facebook users access the social media network through mobile devices.

    Signaling that it does have a location strategy, as GPS World reported earlier this week, Facebook announced that it was launching an LBS offering called Nearby Friends. The opt-in service allows users to find out what friends are nearby or mobile.

    Nearby Friends will be available on Android and iPhones in the U.S. market this month. In Facebook’s press announcement, apparently privacy is a big issue as the company insists it is an opt-in function.

    Once users agree to use the service, they will be notified when friends are in close proximity. Users can select the friends who can see their location — and can turn the service on or off at any time.

    At first glance, Nearby Friends could be a valuable tool for users looking to find friends and make plans, but the real potential could be for retailers who wish to drive in-store traffic. Users can not only invite friends to a specific business on a map, but tag other traffic.

    The area or business to where the friends are traveling will be displayed on their profile. This allows the friends who opt in to recommend shops, restaurants and other things to do in the specified area.

    How retailers get their message out to Nearby Friends users remains to be seen. Research company Berg Insight still says advertising will constitute the main revenues for social networking and local search market segments. However, in several published reports, users have tired of the increased Facebook advertisements.

    Berg says that social networking and entertainment has now overtaken mapping and navigation as the largest location market. The company says that those services include general social networking, messaging apps, friend finders such as Nearby Friends, and games.

    While Facebook could use the Location History in Nearby Friends to make money selling ads, the company says it isn’t right now. But it has to be the future — and one that, privacy issues aside, could be very lucrative for the company. It could target opt-in users with ads that are only a few feet away or in the area they will meet friends.

    The Wall Street Journal reported that Facebook will leverage its user base, estimated at one billion users, to improve ad targeting, expand marketing reach, and to make more money. The company earned $1.24 billion in revenue through mobile ads for the last three months of 2013, according to published reports.

    After the announcement that Facebook was launching Nearby Friends, a number of tech business articles sprung up about potential, real and imagined, privacy issues. With the predictable privacy issues comes opportunities for location startups. A new location app is touting itself as the “anti-social networking” tool. Called Cloak, and available in Apple’s App Store, it allows a user to avoid friends they want to avoid by revealing the location of contacts — while keeping the user’s position hidden.

    The app, which already has been downloaded more than 100,000 times, uses Instagram and Foursquare data, and published reports say Facebook compatibility is coming soon.

    Rumors about Acquisition Prove False?

    Earlier this month, several tech business industry publications wrote that Israel-based indoor navigation startup ShopCloud was in talks with Samsung to sell the company for as much as $90 million. Samsung has denied the rumors.

    In articles like these, red flags always include terms like “several sources familiar with the details”. The price seemed high for a young company that hasn’t launched a product, though according to published reports, it has an app called Inside.

    One analyst says that the Israel tech business media frequently pumps up local companies and even creates buzz for startups — and often these reports are picked up by local journalists.

    Autonomous Vehicles Will Happen, but When?

    In January’s Transportation Research Board (TRB) meeting in Washington, D.C., attendees agreed that self-driving vehicles are the future. The bottom line is when is the future? “We have seen the business case for autonomous vehicles — it will be a reality. When you look at the number of lives it will save, efficiency of the network, it is very compelling,” said Kevin Link, Verizon senior vice president and general manager, China. “We have to begin a slow migration of educating consumers — one of those ways is through the connected vehicle. I don’t think consumers are there yet.”

    Link talked about autonomous vehicles at the Consumer Telematics Conference, also in January, but those at TRB are mainly academics and government officials, not business executives. Most believe it will take decades, Google car aside, to have a fully autonomous vehicle on the road. Others believe that if Detroit does not take notice, they can read about Google dominating this vehicle market, not being a player in it.

    In other location news:

    • Place, the Business of Location conference will be July 22 in New York. Executives from SK Telecom, Thinknear, Sonic Notify, Aisle411, and Factual will join Google, retailer Alex and Ani, and agency MEC North America (WPP), among others. The conference will include case studies and explore how mobile, offline tracking and indoor location will change the future of digital marketing and brand advertising. Many location conferences have died in the last two years, so it is refreshing to see a conference with a strong agenda back on the scene.
    • Finland-based IndoorAtlas rolled out an indoor mapping application for iOS. While iOS supports Apple’s iBeacon micro-fencing solution for indoor positioning, IndoorAtlas uses the compass chip built into smartphones and does not require external hardware such as Bluetooth beacons or Wi-Fi to determine location, the company said.
    • The U.S. Patent and Trademark Office awarded Apple a patent that could drive technology on the next generation iPhones. The patent describes a system that combines GPS, Wi-Fi access points, and on-board location databases to provide mobile devices positioning data in all types of environments, particularly indoor location.

  • Why Data from Automated Vehicles Needs Serious Protection

    Concerns about data privacy aren’t going away and, in fact, are growing. Many retailers that have adopted in-store tracking technology to enhance shopping experiences and gather information on customer behavior have met with backlash. Increasingly, people are turning to a new crop of apps to safeguard how personal information is used in other apps. We have apps to guard other apps. The world is getting more confused and scary. The Heartbleed bug and other threats have heightened concern about an even more threatening vulnerability of our connected world. So how will drivers feel about increasingly automated vehicles that generate huge masses of data of an exceedingly personal nature? What happens when it is hacked?

    Automated vehicles require multiple types of sensors to obtain information about the vehicle, its movement, and the surrounding environment, which includes the roadway, other vehicles, obstacles and infrastructure. All sorts of ambient information may be captured. Perhaps activity outside of your house, or your kids on their way to school, or the licenses of cars in your driveway will be caught on camera.

    The massive amount of data collected needs to be crunched, and only some of it will be processed within the vehicle. Other captured data will be sent off-board to the cloud for handling, with results then returned to the vehicle. The amount of data that will be created by automated vehicles is uncertain, but I’ve seen estimates of 1 GB per second. Whatever it is, it will be immense.

    What’s collecting data in a driverless vehicle? Lidar, a laser technology that uses reflected light, is identifying everything around the vehicle with great precision. Cameras are taking pictures to detect phases of traffic lights, identify stop signs, and map road lane markings. GPS is tracking the location of the vehicles and helping with navigation. Sonar is detecting objects and measuring their distance, speed and direction. And each vehicle is exchanging positioning, braking, heading and speed data with other vehicles on the road to prevent collisions.

    The data generated is both of a critical and personal nature. And data that is moving in and out of the vehicle to be processed elsewhere or to communicate with other vehicles is particularly vulnerable. The consequences are far greater than a violation of privacy or a stolen identity. The operation of vehicles is at risk to be maliciously disrupted to disastrous outcome. This isn’t an issue we can put off until driverless vehicles are closer in reach. Vehicles today are increasingly equipped with safety and entertainment features that capture critical or sensitive data, any of which could present a threat in the wrong hands.

     

     

  • Missing Plane, New Mapping Abilities, and GPS Jamming

    As the tragedy of Malaysia Airlines Flight 370 riveted our attention, many sprang into action. More than two million volunteers scoured online satellite images for signs of the plane via Tomnod, a crowdsourcing project of DigitalGlobe.

    Volunteers like Robert Wilkinson are asked to view satellite photos and tag any signs of wreckage, rafts, oil spills and other objects that may be of interest. “It took me the first hour to understand that I was looking at waves or tidal pools rather than debris or anything useful to the search,” said Wilkinson. “After that, I might have seen one or two things that I couldn’t explain, but I tagged them appropriately.”

    All images that are tagged are reviewed by special algorithms before being viewed by experts. Tomnod reported that more than 650,000 objects had been tagged, and the maps had been viewed more than 98 million times.

    Calls on Flight 370. This month, the Internet was full of questions about mobile communications and the missing Malaysia airplane. People didn’t understand why passengers on board the flight hadn’t made mobile emergency calls. On September 11, 2001, it was widely recalled, some passengers were able to make phone calls from the hijacked planes. Flight 370 was likely too high or going too fast to enable phones to register with cell towers. Experts say that planes flying above 5-10,000 feet would have difficulty making connections. Radar analysis estimated that the plane may have been flying as low as 12,000 feet or as high as 45,000 feet. On 9/11, passengers made calls when the plane was low or used satellite air phones available in business class.

    GPS and Football. Security at places where large crowds congregate is always a concern. At last month’s Super Bowl, GPS devices tracked and monitored the team vehicles. To protect the GPS, a product from Exelis was used to detect and locate GPS interference sources to protect critical GPS signal-dependent infrastructure. Eight sensors were positioned in an array pattern to detect and locate any jamming sources.

    Lost in Space. Google’s Project Tango is showcasing a prototype phone brimming with software and sensors that creates a 3D map of the environment. A select group of developers has been given the device and are expected to create innovative applications, including navigation by sight. We do know that one of these devices will be heading to the International Space Station and will be part of a project to enable robots to explore the inside and outside of the craft. The terrestrial uses of the device will include being able to map the interior of a house (the sofa goes where?), navigate through complicated buildings, provide accessibility for those with impaired vision, and emergency response. Project Tango may find interesting uses with 3D printing, which is riding a wave of interest.

    GPS and LED Lights. Philips has been demonstrating an indoor location-based shopping service based on location positioning from LED lighting infrastructure. The system works by using lighting fixtures that form a dense network that not only provides light, but also acts as a positioning grid. Each fixture is identifiable and able to communicate its position to an app on a shopper’s smart device. ByteLight is another company with LED indoor location technology. Wi-Fi and Bluetooth low-energy (BLE) beacons are more established for indoor positioning.

    Truck Market on the Move. Market demand remains strong for mobile resource management (MRM) devices, particularly among local fleets, reports C.J. Driscoll & Associates. “Manufacturers of light and heavy commercial vehicles are becoming increasing involved with telematics,” says Clem Driscoll. “Heavy truck manufacturers are primarily focused on enabling remote vehicle diagnostics.” Many of the large MRM companies are establishing added offices around the world.

    Awkward Timing. INRIX is launching Russia’s first comprehensive traffic information and driver services platform. Russia has many challenges including difficult traffic conditions. The service, available on Audi cars, was developed through an exclusive partnership with Russia’s navigation services provider cdcom. INRIX XD Traffic in Russia provides real-time traffic and incident information covering more than 236,000 kilometers of roadways across 55 cities.

  • Location-Based Advertising Getting Higher Visibility

    Location-Based Advertising Getting Higher Visibility

    Airpush-MWC
    Airpush

    When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity information so folks can use it to make purchases. Another concern could be the expense of rolling out indoor beacons.

    BARCELONA—Major consumer privacy concerns aside, companies are starting to see growth in location-based advertising, with new markets emerging in Europe. While the numbers of mobile advertising companies has decreased at the Mobile World Congress, held here in February, from just two years ago, the remaining players are seeing a more mature market.

    Mobile advertisers are beginning to realize that location is the Holy Grail for growth, said Cameron Peeples, Airpush vice president of marketing. “People going into New York from Newark during rush hour can receive a different call to action because of a created geo-fence. Advertisers can determine whether the traveler is there on business or looking for a hotel and other travel deals,” he said.

    Before Mobile World Congress, Los Angeles-based Airpush partnered with AirX, a large mobile ad exchange company. The majority of the AirX inventory, about 120,000 Android applications, includes highly-sought-after GPS location data, the company said.

    There are large differences between the North American and European markets for mobile advertising, Peeples said. “The mobile advertising market [in Europe] is definitely evolving. The European market is key for us, dramatically higher than other markets,” he said. “[The European] market seems to have people connected to a lot of things — they are more mobile, use public transportation more, and always have a phone that is more centric to who they are.”

    Making location-based advertising relevant to the consumer is still a major challenge. “Our focus next year is on native advertising. Native advertising combines not only the right message, but the right delivery vehicle,” Peeples said. “No one bicycling enthusiast wants ads tailored for someone who wants flowers.”

    Peeples said the privacy issues are a big deal, but his company’s services are opt-in. “A lot of it is loyalty advertising. It’s all opt-in,” he said.

    xAd Partners with Waze, Sees UK Growth

    Another mobile advertising company, New York-based xAd, is also making inroads in Europe. “We are in the UK right now, which is really WiFi-focused. A lot of our early [location-based] advertising efforts are in education — to educate consumers and the advertising agencies about the power of location and mobile,” said Monica Ho, xAd vice president of marketing. “Not all location is created equal. The real value of [location-based advertising] is the proximity target to market to.”

    Right before Mobile World Congress, Waze selected xAd as its third-party provider of search and display mobile ads in the United States. Waze, which was bought by Google in a deal worth more than $1 billion, is a top three map and navigation app in the iTunes store — a ranking that was probably helped by the Apple Maps debacle in 2012.

    The companies say the deal will place xAd’s mobile ad targeting technologies into Waze’s location-based advertising platform.

    Ho said there are still two areas of concern for location-based advertising: relevancy to the consumer and privacy issues. “There was privacy backlash from Nordstrom collecting consumer information from their Wi-Fi system,” she said, referring to the controversy last year when the retailer was accused of capturing consumer information during an indoor positioning test.

    Apple to Roll out Upgraded Maps on iPhone 6

    Speaking about Apple Maps, many industry analysts says the company has come a long way since the very public embarrassment nearly two years ago over map inaccuracies and flaws. The company recently released iOS 7.1, but is expected to rollout iOS 8 when the iPhone 6 debuts later this year.

    With the debut of the iPhone 6, an updated version of Apple Maps will also be released, according to published reports.

    Last year, Apple bought two companies, HopStop and Locationary, to allow the company to entrench itself once more in the location business. How firmly those roots prove to be, and how well they serve the company against archrival Google, remain to be seen.

    Apple has been stockpiling companies and mapping software since its introduction of Apple Maps on iOS devices, which had a rough start. GPS World’s LBS Insider reported extensively on the problems Apple encountered with its mapping software. Some of these problems included sending drivers to a wrong location and direction.

    After the mapping software problems were made public, Apple CEO Tim Cook apologized for the mapping software’s problems and even suggested that users go to such competitors as Waze, MapQuest, and Microsoft’s Bing.

    In other location news:

    • A Wall Street Journal reporter basically said there was nothing much new at Mobile World Congress — and that the excitement and action was at the outlying conferences at Fira Montjuic. One of these more interesting conferences, Four Years From Now, or 4YFN, featured start-up companies making pitches and displaying their new products, some of which included location capability.
    • The Mobile World Congress final stats. Organizers said MWC had more than 85,000 attendees from 200 countries — an increase of 13,000 from the previous year. It’s now being touted as the biggest and best wireless show.
    • In February, GPS World reported that TruePosition had purchased Skyhook for an undisclosed price. Skyhook provided location services to a number of companies including Apple and Samsung. The interesting issue is Skyhook’s lawsuit with Google, which alleged that the Internet giant influenced smartphone manufacturers to abandon the Boston-based company. According to published reports, the legal action still is going forward.
    • AT&T Mobility is shuttering its location-based Alerts marketing program. The company said it would release an updated version later this year. AT&T Mobility launched Alerts in late 2012. It featured free opt-in, location-based text message alert service. Participating retailers included Stapes, Gap, Zales, Neiman Marcus, and others.
    • I didn’t go to South by Southwest. Is my cool-guy card revoked? One of the reasons I didn’t is because, outside of meetings that were not part of the conference, there was not one location industry announcement made there. Maybe something will change my mind next year, but call me an old fogey — I just didn’t see the need to go to Austin this year.

     

  • Mobile World Congress Features Connected Cars, Indoor Positioning

    Mobile World Congress Features Connected Cars, Indoor Positioning

    Mobile World Congress 2014.
    Mobile World Congress 2014.

    The Mobile World Congress in Barcelona has turned into a mini Consumer Electronics Show. The term “Internet of Things” is the new hot buzz word this year. The show had an estimated 75,000 attendees spread across two sites and eight football-field-sized exhibit halls. While the connected car continued to have high visibility, other technology such as location-enabled advertising and indoor positioning received buzz.

    BARCELONA — Fueled by connected car popularity, automakers and vendors converged on the Mobile World Congress here to assess the market in a continent that has not fared well economically. Some say the European market for location products is slower than that of North America — others say it is doing fine.

    In this climate, a few automobile analysts have indicated they were worried that a large player such as Google or Apple will swoop in and take control of the connected car market — and tell automakers what to put in a vehicle. Last month, Google even formed its own group, the Open Automobile Alliance, with GM, Honda, Audi, Hyundai and chipmaker Nvidia.

    Jorg Brakensiek, Car Connectivity Consortium chair of technical work group and Nokia principal architect, smart devices, doesn’t believe that Google will tell automakers what to do when it comes to connected vehicles. “Android is a consumer electronic device. Completely different than what we do,” he said. “Certainly, there are complimentary applications. We are not dominated by a single partner.”

    At MWC, the Car Connectivity Consortium, or CCC, rolled out MirrorLink Developer Fast Track to allow developers to gain MirrorLink certification, an industry standard for car-smartphone interoperability, for their connected car applications. “We believe in standardization of the technology.  But also do not put restrictions on business models and feel we allow a very open ecosystem [for members],” Brakensiek said.

    Several industry analysts have said that the connected car market will eventually drive the autonomous vehicle movement, also championed by Google. Brakensiek said people still have to make the decisions — driverless cars initially will not be fully autonomous. “People have to make the judgment whether to hit the kid, or drive into a car next to them. Will that decision be made entirely by a car? I hope not,” he said.

    CCC said that Coyote, Glympse and Parkopedia are the first developers admitted to the program. CCC said developers will have access to technical support, social media and press inclusion, promotion of the application among members and other benefits.

    At an MWC developer’s conference, CCC said that Peugeot Citroen will roll out two MirrorLink-enabled vehicles, the C1 and 108, at the Geneva International Motor Show.

    One company, Cincinnati-based RacoWireless, has been working with a number of overseas wireless carriers as well as automakers to power connected vehicles. The company recently signed a deal with AT&T Mobility to connect the Audi A3 line to LTE. As GPS World reported, AT&T had announced its LTE commitment to Audi at CES.

    “We want to have our customers get the connectivity they need.  We have signed dozens of carriers [worldwide], but now we are looking at more strategic partnerships,” said John Horn, RacoWireless president, who also says the Latin America is a growing market, working with its carrier partner, Telefonica, there.

    At MWC, RacoWireless said it would integrate Inmarsat’s M2M service into its Omega Management Suite. The OMS is a cloud-based dashboard that helps to enable RacoWireless’ network of more than 1,000 providers. The deal could be significant as satellite connectivity services, required in remote areas, are growing in the M2M market.

    Magellan Boss Outlines Strategic Vision

    One of the companies trying to establish deep roots in the connected vehicle market is Magellan. Peggy Fong, Magellan president, said the company’s strategic focus is now in two areas: Wearables and connected vehicles.

    “We have set a clear direction for the company in next few years.  Our focus will be the cloud connected car, which is not traditional navigation,” she said. “Our other focus will be wearables. We saw that market coming when we identified that [portable navigation device] sales were declining five years ago.”

    Magellan’s first foray into the wearable/smartwatch market wasn’t a success. The new product, Echo, was launched at CES, works with a smartphone. “The first product built a foundation. We are focusing on the sports watch market, which is different than the fitness market,” Fong said.

    In addition to Magellan’s rollout, Garmin teamed up with Sony at MWC to offer navigation on a smartwatch.  The app has speed warnings, traffic tracking, social media capability. The unit, launching later this spring, has a monthly service charge.

    Fong believes that navigation on a watch won’t catch on because consumers are already carrying a smartphone with that capability. “We don’t believe navigation is the best use for a watch,” said Fong, who indicated that the company was working on other applications for its own wearable product.

    Garmin also is offered its Navigon, Streetpilot navigation units for iPhones, iPad, Android and Windows phones at MWC.  Its Head-Up Display Plus was getting a lot of buzz at the Showstoppers event the day before the conference.

    Established Location Companies Exhibit at MWC

    Telecommunication Systems’ two location entities — one based in California and the other in Washington state — displayed location-based services and navigation systems at MWC.

    TCS rolled out its DopplerNav embedded weather overlays at the show. The company is also trying to establish a foothold with European wireless carriers with its Gokivo 2.0 location-based technologies for both Android and iPhone smartphones.

    “Users can see real-time weather and be able to adjust routes around it. The released version of the product is scheduled for April, but we are rolling it out in Europe,” said Michael Loo, TCS senior marketing manager, of the new DopplerNav unit.

    The company’s Seattle unit, which was made up of former Autodesk employees, is seeing inroads in Latin American markets.  Europe, however, has been a tough nut to crack as carriers haven’t signed up for its white label locater product.

    “Our Family Locater and Workforce Locator products are doing well in Latin America. We are trying to gain a foothold here in Europe,” said Javier Ferraez, TCS senior product manager, location applications.

    Overall, TCS was one of the companies that had been hurt by Google’s free maps and navigation, but is now seeing growth in niche LBS and navigation areas.

    Also at MWC, Nokia’s Here unit had a few product announcements such as a mapping product with CNN; Here maps and turn-by-turn navigation integration into the parent company’s first Android-based phone, Nokia X (which doesn’t incorporate Google maps and navigation); Here Auto Cloud that powers Volvo navigation; and even location-based games.

    Where’s Indoor Positioning? 

    Some of the usual industry players had displays on indoor positioning, but there were no big announcements. Such companies as SK Telecom displayed beacons with centimeter-level accuracy that leverage Bluetooth, Wi-Fi and UWB technology.

    “We have indoor and outdoor beacons. The outdoor beacons can last three years without a battery change,” said John Kwon, Idolink CEO, who was displaying a system that is not on the market to assess European carriers’ interest.

    SK Telecom displayed its augmented reality platform, also not yet on the market, which allows users to point a camera at an object, have it identified, mapped/located and described. The company says it will allow the development of many business-to-business and business-to-consumer augmented reality services and content by third-party developers. This may open the door to several markets such as advertising agencies, education and publishing companies.

    In other Mobile World Congress news:

    • ALK Technologies showed off its free CoPilot GPS app, which has turn-by-turn navigation. The app has a new feature called CommuteMe, which learns a driver’s daily commute routing, tracking streets and freeways they frequently use.  ALK was another company that focused on enterprise markets, particularly when Google invaded the market with free maps and navigation.
    • Is the Mobile World Congress outgrowing Barcelona? Seems as if it is almost as hard to get a hotel room, flight and other travel as it is to the Consumer Electronics Show in Las Vegas. One attendee said he found great lodging near the conference, but obtained it in October. Others in the industry believed that the enormous trade show is getting too expensive — and too far away — to realistically attend and market products and services.
    • There were many more meeting rooms this year than at previous MWCs.  Many companies are opting in on these private venues to talk with customers and potential customers.
    • Mark Zuckerberg came out in his trademark short sleeved T-shirt and jeans. He promoted Internet.org, an effort to get the web into underdeveloped countries. Of course, he was talking to a room of wireless executives and others who would have to build/pay for that capability. He also said he was done acquiring companies for now — does that mean there will be no $19 billion Whatsapp pay day for a location company?
  • FCC Ready for Indoor Location Rules for 911 Calls

    FCC Ready for Indoor Location Rules for 911 Calls

    Janice Partyka
    Janice Partyka

    Last week, the FCC proposed to update 911 regulations to require carriers to be able to locate 911 calls that are made indoors. The current rules were made in 1996 and only required carriers to locate outdoor calls. Then, the outdoor-only rule made sense. We used wireline indoors, and complex indoor technology wasn’t in sight. That is no longer the case. Nearly 73 percent of 911 calls in California are made from wireless phones. The FCC wants to start small; in the near term, wireless carriers would need to identify the building, as well as the floor, from where the call is being made. I’ll get to the proposed long-term rules in a bit.

    How do I think this will play out? Dialing back in time to the turn of the century, you will recall that the carriers were stomping their feet in outrage over FCC rules that required carriers to send the location of an outdoor 911 call to dispatch centers. The word onerous was used generously by the carriers. K Street filled its pockets lobbying the FCC to water down location accuracy requirements and reporting. There were certainly some challenges complying with the FCC rules, but they were greatly overstated.

    Back then, I served two terms on the board of the E911 Institute, which supported a caucus in Congress devoted to promoting emergency response. The board included wireless carriers, vendors and public safety professionals. While, on the face of it the carriers were providing support for E911, at the same time, they were working hard to take teeth out of the implementation. We will see how the carriers respond this time.

    So let’s look at the FCC’s proposed rules for the long-term. The commission is proposing more detailed indoor location accuracy standards that would require identification of the specific room, office or apartment where a wireless 911 call is made. Imagine a call being placed from a college dorm or arena and the value is clear. And with regard to the technology, my retailer in the mall can trace my location throughout the mall, before and after I enter their store. As usual, the commercial arena has showed us what’s possible. Let’s see what the carriers say this time about stricter rules on location.

  • Eight Inches or Less: On the Road to High Accuracy for Automated Driving

    Eight Inches or Less: On the Road to High Accuracy for Automated Driving

    Janice Partyka
    Janice Partyka

    From CES to the Detroit Auto Show, it has been a big month for in-car connectivity that enables vehicle diagnostics, streaming entertainment, telematics and navigation. Ford, GM, Google and Audi unveiled new connected vehicle platforms and features, and AT&T stole the carrier limelight with LTE Connected Services.

    Plus, two industry giants announced that they are working to enable vehicles to continuously record road position at accuracies of eight inches or less. Shoppers are becoming more open to sharing their personal location with retailers. And the U.S. GAO issued a report on location privacy related to vehicle technology and applications. It has been a busy month.

    The first mass-marketed connected vehicle system was Ford Sync, which now boasts one million users and seems poised to grow rapidly with the release of an updated version. The Mustang will be the first of the company’s models with the new Ford Sync, which lets drivers use voice to activate iPhone and Android apps. New voice activated apps include Parkmobile, a parking space finder, and the Domino app, which lets me command my car to order a pizza, just the way I like it. GM announced its first LTE-enabled vehicles for about 10 of its models. Fast connectivity in vehicles will transform in-car experiences and hopefully not kill us.

    Carrier Ringmaster. AT&T wrangled itself into the center ring of car connectivity announcements. The carrier has won a multi-year exclusive agreement to enable Telsa with high speed connectivity. Despite Audi’s collaborative relationship with T-Mobile, AT&T was able to steal some work away from T-Mobile by getting a deal to supply connectivity for some Audi models. AT&T has also teamed up with Ericsson, Amdocs, Jasper Wireless and others to create AT&T Drive, a mobile platform for developing LTE connected vehicle services.

    Pathway to a Jetson Car. Two industry biggies, Continental and Here, are working together to create an end-to-end connected high-precision mapping and vehicle system offering for OEMs. The system will serve as the basis of highly automated driving functionality with the first objective of continuously determining road position to within three to eight inches. That’s quite a task. The maps will include road information that will feed vehicles with information to allow them to react to changing road conditions or speed limit changes, automatically. Continental was the first automotive supplier to be granted a test license for automated driving on public roads in Nevada.

    See Me Now. The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent, according to a new IBM study of more than 300,000 global consumers. The study distinguished four distinct groups of consumers, differentiated by their interest in and use of social, location and mobile technologies while shopping. The largest group, 40 percent of shoppers, use social, location and mobile technologies, but don’t utilize them for buying products. The second largest group, almost 30 percent of shoppers, will use these technologies for making purchases. The rest of the shoppers sit on either pole of being tech laggards or hyper technology users.

    In-Car Privacy under the Microscope.  The U.S. Government Accountability Office (GAO) has looked into privacy issues for in-car location-based services. The GAO examined how 10 companies are using location data and if they share it, and how the policies and practices of these companies align with industry recommended privacy practices. Each of the companies stated that they do not share personally identifiable location data with marketing companies or data brokers. The GAO found that not all of the companies were following industry recommended privacy policies. The report was prepared for the Senate Subcommittee on Privacy, Technology and the Law of the Judiciary Committee. The companies that the GAO chose to examine included TeleNav (ScoutGPS Navigation), Google Maps (Navigation), TomTom (LIVE Services), Garmin Traffic, Ford Sync, Chrysler UConnect, Honda AcuraLink, GM OnStar, Toyota (Lexus Enform and Toyota Entune), and Nissan Infiniti Connection and CARWINGS.

    Retailers are Getting Closer. Qualcomm has made its Gimbal proximity beacons commercially available, which are reportedly accurate to one foot and work indoors and outdoors. Gimbal is a proximity platform for brands to engage customers’ mobile devices with contextual communication, using a combination of physical location, activity, time and personal interests. The intent is to increase the relevance of content delivered to end users’ devices to allow retailers, content providers and developers to send personalized high-value content to mobile devices.

  • Record Number of Automakers at International CES

    It’s a daunting task — trying to find the big location story in a maze of 150,000 attendees and thousands of exhibitors at the International Consumer Electronics Show in Las Vegas. Aside from every automaker touting their connected vehicle efforts, the big deal this year at CES is wearable technology (last year it was 3D printing? Yawn). Despite sore feet from walking football-field lengths of booths, CES is still a cool show, blaring stereos, walls of TV screens, robots…and connected cars. 

    LAS VEGAS — Although the largest number of worldwide auto manufacturers attended this year’s International CES here, many industry experts believe that technology giants Google and Apple will swoop in and grab not only the market, but will control what will go into the connected automobile in the future.

    “Leading IT, consumer electronics and Internet companies will marginalize specialist vendors. I’m worried that Internet companies will take over the [connected car] market — away from the auto manufacturers,” said Thilo Koslowski, Gartner vice president at the Consumer Telematics Show, held the day before CES

    Koslowski’s fears have been partially validated as Google launched a partnership, called the Open Automotive Alliance, with automakers to bring the Android operating system into cars. The Google move comes after a similar announcement by Apple, which was launched to get its iOS platform into connected cars.

    Initial Open Automotive Alliance members include Audi, General Motors, Honda, Hyundai and Nvidia. Apple, in its group, has Jaguar Land Rover, Volvo, Mercedes-Benz, Honda, Ferrari, Nissan, Chevrolet, Infinity, Kia, Hyundai, Opel and Acura.

    “We think [Google] is a strong content partner — the deal gives [you] perspective on where we as a company are heading. Same on the Apple side,” said Charles Koch, Honda manager, new business development, at the Consumer Telematics Show.

    Despite standing room-only crowds at CES during most of the connected and automated car session, Koslowski said companies need to keep the right focus on the future. “[Connected vehicles] still are not a definite market, but we will see if it is in the next 3-4 years,” he said. “HMI and user interface will be biggest differentiators. Personalization will be important, but it will also be an expected feature.”

    Koslowski said the Holy Grail for connected vehicles in the future is the transition to autonomous capability. “It’s progressing very quickly. Automakers have to avoid the gold rush mentality as it may not be the treasure trove,” he said.  “They have to meet expectations [about the the technology] and avoid the creepiness factor that you know too much about the consumer.”

    Regardless of the future, Koslowski believes the connected vehicle is a disruptive opportunity.  “I can see carriers offering a car for free in exchange for lifetime data. Less dramatic would be with an eight-year data plan,” he said. “This would probably be a smaller, less expensive vehicle than a Ferrari or Audi.”

    Overall, the telematics market has gone through several market changes in the past 10 years, said Kevin Link, senior vice president and general manager, China, for Verizon Telematics.  Link said that Telematics 1.0 included door unlock, navigation, automatic collision notification, call centers and navigation. “It all began with GM and Mercedes becoming springboards for the industry. Initially, there was low consumer awareness; now, it is something like 88 percent in the United States,” he said.

    Outside the U.S., however, the consumer awareness for telematics drops into the single digits. “The business model, especially in the U.S., is a burden on the consumer. In China, it’s a business-to-business play, which is not a burden on the consumer, which also explains the high usage rate,” Link said.

    At CES, a record nine automakers attended and exhibited:  Audi, BMW, Chrysler, Ford, General Motors, Kia, Mazda, Mercedes and Toyota.

    AT&T Mobility Makes Big Announcements at CES

    In a pre-CES press conference, General Motors announced its first LTE-enabled vehicles — in which AT&T Mobility is powering the LTE network for GM’s OnStar service. The first LTE-enabled vehicles, which will be available this summer, are Impala, Spark, Volt, Orlando, Spark RV, Silverado, Silverado HD, Malibu, Equinox and Corvette Stingray.

    AT&T also announced it will provide connectivity for Ericsson Connected Vehicle Cloud which connects to the AT&T Drive platform for automakers

    “We expect about 50 million cars to be connected by 2020. The car will be another device in your life,” said Glenn Lurie, AT&T president, emerging enterprises and partnerships. “LTE in a car will get another set of application developers involved — how will they differentiate the car?  It’s a global opportunity.”

    Magellan and Navigation Solutions’ Nav System Features Proximity Capability

    Navigation Solutions, owned by Hertz, said it is working with Magellan to offer the NeverLost 6 navigation device that features connected services — many of which offer a consumer choices based on businesses and attractions near their current location.

    A number of new systems, including Magellan’s new models and Pioneer’s five NEX models, which consist of four navigation and an A/V receiver, feature connected services that allow access to navigation — even when the phone isn’t connected to a data source. This has been a sore subject for users of the free Google Maps on a phone — no Internet, no navigation.

    Magellan also announced a new line of RoadMate Personal Navigation Device (PND) units featuring Easy Touch screens and an underlying Android OS to improve navigation capabilities and features.

    In other CES news:

    • Broadcom continues to make strides in indoor and Wi-Fi position with several new product rollouts. The company also is rolling out its BCM47531 GNSS chip that can grab signals from five satellite constellations at the same time (GPS, GLONASS, QZSS, SBAS and BeiDou), said Mohamed Awad, Broadcom director, product marketing.
    • Alpine rolled out the aftermarket’s first 9-inch navigation system, which will cost $2,600 and be available in June.  The company is targeting used trucks and other vehicles as they are staying on the road longer, said Melvin Diaz, Alpine product planning manager.
    • In its press conference at CES, Kenwood said its navigation units are selling well.  Its flagship, a $1,500, 7-inch system, features INRIX traffic and Garmin navigation.
    • In the LBS Insider February blog, several industry experts will be interviewed about the future of the autonomous vehicle.