Mapping turned up the heat in June, becoming a hot topic across the board. Apple ended negotiations to buy Waze, a provider of crowd sourced mapping and traffic, reportedly because the company did not want to relocate from Israel. Google quickly took Apple’s place as Waze’s buyer. With almost 50 million drivers using Waze, many via Apple Maps, Google would get another leg up in the race to own mapping. The connected car industry, gathered in Detroit last week, discussed the need for intelligibility in the market, particularly more organized categories of offerings. Also of interest this month is the backpack-mounted Google Trekker used to map the world where cars don’t go, as well as the LocationTech working group.
Surprisingly, reaction to Google’s sweeping design of new personalized maps, now in limited release, has been muted. The maps show landmarks, restaurants, and other details tailored to the user’s plans, habits, and interests that will become increasingly individualized with usage. One person’s map may include bars and public pools, another’s may include book stores and playgrounds. Google also introduced other map features like blending of Google’s place images, 360 degree views within retail shops, and 3-D satellite images of earth without a plug-in or download needed.
Connected Car Gathering. At Telematics Detroit last week, the connected car industry tried to reach much-needed clarity on the state of the connected car, with attention to standardization, consolidation, increased collaboration, and partnership. Many are trying to build a smartphone experience in the car but, “compared to a mobile phone, you’re always going to lose,” said Robert Acker of Harman. “The car is another device on the ‘Internet of Things,’ and we need to optimize that thing for consuming content while driving. Don’t make it a bigger smartphone device. That’s all Google or Apple can do. Rather, completely change the paradigm. Make it totally seamless; introduce gesture, head-up displays, steering controls. Make it truly revolutionized for the customer.”
Auto OEMs Are Changing Really. Smartphone-like capability in the vehicle is revitalizing the staid OEM industry and has encouraged car manufacturers to take more risk and speed up development time. It used to be de rigueur that a car maker would first pick a supplier like Denso to build a component, like a radio. “Now the automotive companies are first choosing a platform and layering on companies to build the solution. Tech companies are specialists,” says David Jumpa of Airbiquity. “We stand in the middle of the platform that makes it all work together.” Jumpa expects connected car services to get bundled and consumers to pay a subscription fee.
Freedom to Choose. To the unhappiness of wireless carriers, the automotive industry is planning on building cars with embedded subscriber identity module (SIM). Unlike current SIM cards that are carrier-specific, these are universal SIM cards that would enable customers to pick their vehicle’s wireless carrier and then change it at will. For OEMs, embedding SIM cards creates great efficiency. SIM cards can’t be easily replaced, as they must be soldered into vehicles because of vibration and shock. With OEMs shipping vehicles to multiple countries that have different carriers, a universal SIM card provides great flexibility and cost savings. Apple once tried to pursue an embedded SIM card and the carriers rose against it, but let’s see how the OEMs fare.
Mapping the World on Your Back. You’ve probably seen cars loaded with GPS and cameras for mapping streets. It is less likely you’ve seen mapping trikes, carts, or new photo-mapping backpack. Google uses the Trekker, a 42-pound backpack equipped with GPS and 15 cameras. Every 2.5 seconds it takes a picture as a person lugs it along trails, narrow streets, alleys, and mountains. Photos are stitched together to create panoramic images for StreetView.
Location Collaboration. A new initiative, LocationTech, has arrived on the location scene and is dedicated to individual and company collaboration on open-source software with an emphasis on location. The non-profit Eclipse Foundation, has created the working group LocationTech, led by Oracle, IBM, OpenGeo, and Actuate. LocationTech will allow companies to jointly develop and deploy components that bring location awareness to enterprise IT. “No single vendor can address the range of issues our LocationTech working group members are going to solve,” said Mike Milinkovich of Eclipse. “By creating a multi-vendor, open platform for location technologies, we intend to spur even broader adoption of location aware products, devices and services.” LocationTech might sound similar to the Open Geospatial Consortium (OGC) and the Open Source Geospatial Foundation (OSGeo); however, LocationTech offers full-service support and staffing for open-source location-aware technologies.
It’s a trifecta. The most interesting news at CES, Mobile World Congress, and now CTIA was the connected vehicle. Last week at CTIA, the biggest mobile conference in the U.S., GM and OnStar demonstrated ideas of what we can expect in vehicles once AT&T’s LTE network makes its way into vehicles. We heard about many of their concepts in February at Mobile World, but with the infotainment possibilities being shown at CTIA, it is clear the endeavor is evolving quickly. Providers of navigation, mapping, traffic, middleware, search, points of interest and mobile advertising have key roles. We’ll check in ahead with some of these companies.
GM and OnStar envision an in-vehicle curated app ecosystem with downloadable apps and remote vehicle management. Developers will have access to APIs that can access the vehicle’s speed, performance, GPS, fuel economy and other information, but are kept out of areas that could cause safety issues. GM, as well as other OEMs, is not ready to let the app marketplace take money out of its pocket. The automaker is pushing to get apps built specially for its vehicles. Mary Chan of GM said that the business model hasn’t been decided, but the apps may be free, bundled into a service that GM charges for, or paid out to the developers. Another possibility is an app subscription paid for on a smartphone could be applied to a separate app in the car. We have to wait until model year 2015 to see it come off the assembly line.
Snippets heard at CTIA:
“The biggest challenge of indoor location is having a good enough return on investment by the venue.” Derek Peterson, Boingo
“We hear many pitches from companies that want to supply us with indoor location technology, but so many of them are just unscalable.” David Hildebrandt, ATT
“Relevant, connected car data trumps free.” Mary Chan, General Motors
“The future killer mobile apps are banking, retail, medical (records, diagnosis) and government (voting, administrative).” Michael Saylor, MircoStrategy
“The ownership of data in connected cars will be a huge issue. And what happens to data in a vehicle when you transfer ownership?” Mary Chan, General Motors
Traffic Information Is Getting Better. Traffic information is getting more granular, hence more useful. INRIX and others are collecting traffic data in road segments about 250 meters long, a significant improvement from the past. Not too long ago, traffic data was provided solely by sensors, cameras and helicopters, which covered only highways and some arterial roads. The use of crowd-sourced traffic data now provides a leap in the amount of traffic data collected, enabling more current traffic conditions, as well more roads, to be monitored. “We can collect traffic data for these small road segments from all sources, crunch it and turn it around in under a minute,” says Bill Schwebel of INRIX.
How Fast? In a few years, Schwebel says we will see an expansion of navigation that goes beyond driving from point A to point B. This would include accurate estimates of the entire length of your trip, for instance, driving from your home to arriving at your airport gate. “We will be getting more feeds from parking lots with electronic counters, but we can also see the dwell time in a parking lot, or cars that exit without parking, all from crowdsourcing,” adds Schwebel. Waits at TSA lines or rental car counters can be devised using historical and near real-time data. When schedules of events in the area and school calendars are added, the predictions get better.
Navigation Changes Ahead. Turn-by-turn navigation will take a step forward to becoming more interactive when it becomes a two-way broadcast. Niall Berkery of Telenav, predicts that two-way connected navigation will appear in 2014-2016. “We are now focused on reducing the complexity of navigation and making it more personalized,” says Berkery. The entire industry, hindered by the perspective that navigation is free, is focusing on adding value. Telenav acquired ThinkNear to add hyperlocal marketing to its offering.
Embedded Navigation and the Delivery Man. Berkery estimates that 30% of navigation systems are embedded in the vehicle, which can makes updating or servicing the devices challenging. Some years ago an interesting solution was developed in China. When an embedded navigation system needed servicing, it was handled by a package delivery service, similar to FedEx. The delivery person manually removed the navigation hard drive from a consumer’s vehicle and sent it off to be fixed or replaced. When the drive came back from the factory, the package delivery person reinstalled it. That’s pretty special service.
If you missed last week’s CTIA show, held May 21-23 in Las Vegas, you will have to wait a year and a half for its next appearance. With CES and the Mobile World Congress positioned on the calendar prior to CTIA, the other shows drew the lion’s share of product announcements and crowds. CTIA will reposition itself in front of these competing shows. CTIA’s new “Super Mobility Week” will be more international and take the place of the current fall and spring CTIA shows. Super Mobility Week will be held Sept 9-11, 2014 in Las Vegas and will include MobileCON and other major partnerships to create a bigger show experience.
Since the recent CTIA conference wasn’t the buffet of location news, one potential deal could really set the industry on fire going into the summer months. Google and Facebook both are rumored to be in talks to purchase Waze. Some say this would mean Facebook would transform into a mobile advertising company, with local ads, if it were the winning bidder. Google’s rumored interest would block the social media giant’s momentum in that marketplace.
by Kevin Dennehy
In what could be one of biggest deals in the location industry, both Google and Facebook have been rumored to be interested in buying Israel-based mapping and navigation company Waze. Published reports indicate the deal could be worth $1 billion.
Some industry analysts are skeptical that a deal could be valued that high, which would place it in the same realm as Facebook’s $1 billion purchase of photo-sharing service Instagram.
“We really do not know if Facebook is willing to spend a billion dollars on Waze, but if the deal happens, (Facebook) must have considered its options. How could this be? First, I suspect that Facebook is certain it will grow beyond its current boundaries to become the world’s most valuable company,” said Mike Dobson, Telemapics president. “Operating under this mindset, a billion dollars is peanuts, and they will not care if everyone else thinks they overpaid. In other words, Facebook might not be basing its calculation on the same ‘time-value of money’ that the rest of us are using. Second, if the economics do not really matter to Facebook, the more important question is ‘What advantages would Facebook accrue by acquiring Waze?’”
Dobson believes that Waze map databases are not competitive with Google or such commercial providers as Nokia or TomTom. “In essence, Waze does not offer competitive map coverage, competitive data quality, competitive data attributing, or a useful source of POI data. More importantly, I suspect that the Waze database will be a major league headache if Facebook plans to use it as the basis for its mapping activities supporting local search,” he said. “Further, I doubt that Waze understands enough about local advertising to help Facebook realize its most important goal of becoming a powerhouse ad agency capable of creating its own captive local search market, comparable or exceeding that enjoyed by Google.”
Another industry insider, Marc Prioleau of Prioleau Advisors, said that quality and coverage of the maps would make the deal successful — if it really is going to happen. “The rumor mill on Waze seems to be quite active so it is hard to know if there is substance there. Waze has built a very innovative traffic application, and they use the user data to build a digital map data set,” he said. “The value of the company would be tied largely to the quality and coverage of that data set and the perceived ability of a big platform like Facebook to build that out into a truly serviceable worldwide map.”
Waze is a mapping company built through crowdsourcing map and traffic data over mobile phones, which is the “magic” Dobson believes Facebook finds beguiling about the company. While Waze claims 45 million users, its active base is more likely around 10-15 million, Dobson said. “Conversely, if you stop to consider the amount of data you could generate if all of Facebook’s mobile users were gathering mapping data through an app built on Waze, then the company might be willing to gamble on the acquisition,” he said. “Providing analytics on the behavior and location of its mobile users to advertisers and other interested parties could be a huge opportunity. On the other hand, there are numerous paths to this endpoint, not just Waze.”
Dobson said if he were to advise Facebook on the acquisition, a suggested course of action would be that the company write their own crowdsourcing application and build a good quality map database through licensing and direct and indirect map compilation techniques. “My off-the-cuff estimate is that this could be done for less than the cost of the Waze acquisition. Beating Waze into a quality map database is going to be an expensive — well beyond the acquisition cost — and time consuming effort. Perhaps the most glaring lack in the potential Waze acquisition is the absence of a suitable POI database, which, in my opinion, is the most critical need that Facebook will have in local search.”
Dobson said he suspects that Facebook’s competitors are not concerned about the company’s potential acquisition of Waze. “Those who already in the mapping business — Google and Apple — will anticipate that it is likely that Waze could become a significant distraction for Facebook and delay the company effectively competing in the local search market. As far as the competitors are concerned, the longer it takes Facebook to mobilize its efforts in local search, the better,” he said. “In business, as in life, strange choices are made. Perhaps Facebook sees a future in Waze that depends on strategies being implemented by the company that we know nothing about. I hope so, as a good dose of innovation is just what the local search market needs.”
Distinguishing itself is another reason Facebook may be interested in Waze. Providing mapping and traffic capabilities may bring more consumers to its mobile users.
The company is also is redesigning its mobile pages platform to enable local merchant information, according to published reports. These new improvements may even challenge Foursquare and Yelp.
There were questions whether the deal with Facebook will go through as published reports indicated that Waze’s research and development activities would remain in Israel rather than go to California, where Facebook’s headquarters are based.
Google Interested in Waze to Cut off Facebook at the Location Pass?
The rumor mill is heating up as Internet giant Google and Apple are said to also be interested in Waze. “I saw a report indicating that Google was interested. If so, it would seem that this would be a move to deny Facebook access to Waze,” Dobson said. “Google already derives a significant amount of information from passive crowdsourcing — recording the GPS traces of the devices of their users — and I am not sure that the acquisition would provide them any opportunities that they are not already exploiting. Of course, we might remember that Garmin, who had no intention of buying TeleAtlas, made a bid and significantly raised the price that TomTom paid for the mapping company.”
Other analysts say while there have been several news articles on why Google should buy Waze, it all could be poorly informed speculation. Others say that the Israel tech press is quick to spread rumors. One analyst said, “I hear that the talks are legit, but my guess is that the deal in discussion is not $1 billion.”
It isn’t the same old news that the portable or personal navigation device, PND, has lost a lot of ground to mobile applications found on smartphones. The reason it isn’t old news is that the drop in sales is being measured by the millions — from a high of 33 million in 2011 — to a little more than half of that amount. While consumers’ tastes are shifting, often to automobiles equipped with connected features, a smartphone is still the device of choice for quick navigation, location-based services and other features.
While stand-alone portable navigation systems seem to be a fading market driver, connected units seem to be the rage at trade shows and other venues. One example is the recent partnership of Audi of America and T-Mobile USA, who announced a data plan that includes real-time news, weather and fuel prices, Google Earth access and Google Voice Local Search.
The marriage of usually two distinct industries the past three or so years has generated new interest in telematics, which has always been a catch-all term for an automobile’s mobile information features.
While not exactly an eye-opening finding, Berg Insight says sales of PNDs are set to significantly decrease in coming years as consumers choose alternatives. The company says that PND sales will fall to 17 million units, down from the more than 28 million sold last year — and 33 million in 2011.
Berg says PNDs will face stiff competition from lower-cost embedded systems. The company says 150 million people use smartphone navigation apps, compared to 105 million in 2011.
Such companies as Dutch PND manufacturer TomTom said it posted a 13 percent fall, to $262 million, in first-quarter sales. The company is diversifying its product line to counter the loss of revenue from falling PND sales.
To diversify, TomTom rolled out a GPS watch recently to compete with rival Garmin, which has similar products on the market. According to published reports, the company said it is competing with mobile phones for the navigation market.
To echo the Berg findings, TomTom said about 2.1 million navigation units were sold in Europe last year, but in the United States, the drop was even more significant. The company’s PND products fell from 1.5 million units in 2012 to 1.1 million in 2011.
The competition to PNDs is coming from a number of areas. In the recent Audi and T-Mobile deal, users can retrieve information over Wi-Fi for $15 a month (the company says new and existing owners can receive full data services for 30 months for $30 a month). Through the Audi Connect system, users can get connectivity for as many as eight devices.
Audi Connect, which first went on the market in 2011, allows users to gain access to real-time localized weather, news and fuel prices.
Apple Buys Indoor Navigation Company WiFiSLAM
Say what you want about the recent surge in interest of indoor navigation. Some call it an over-hyped fad — or not technically ready for market. The bottom line is that Apple thinks enough of the market to have spent $20 million for Silicon Valley start-up WiFiSLAM in late March.
According to published reports, WiFiSLAM can pinpoint a user’s indoor location to within 8 feet, using Wi-Fi.
Apple has made several inroads to enhance its location portfolio since its Apple Maps debacle in 2012 when users complained about inaccurate directions.
The problems were so acute for Apple Maps that its CEO told potential customers to buy navigation from its rivals, including Waze.
Apple rival Google already has been in the indoor positioning and navigation market, mapping shopping malls, airports and sports venues in several countries.
DeCarta Launches Local Search Engine
DeCarta has launched the L2 Local Search Engine. L2 offers companies the ability to index their own data and make it searchable via a sophisticated single-line search, said Kim Fennell, deCarta president and CEO. Those companies might include local search, vertical search (hotels, restaurants), classifieds, newspapers, Internet yellow pages and others.
“Single-line search is the standard for most web search and for the big mapping portals, but is oddly missing from most local search sites,” Fennell said. “They still use a two-line entry, first specifying what you want and then where you want it. The main reason for that disconnect is that the technology to do good single-line geo-search requires a pretty deep understanding of geospatial data and technology, and is hard to do well. L2 solves that problem. We provide a fully featured local search engine with baseline map and POI data,” he said.
“The local site can clean and index their proprietary data using our tools and then host the search engine in the cloud,” Fennell said. “They get the control of the data and the user interface that the big map portals use.”
Some examples of a deCarta Local Search Engine point of interest entry may be, “coffee near XYZ company,” “restaurants on Main Street,” and “parking near AMC Theater.”
In other LBS news:
Telenav introduced its embedded product for the Scout for Cars product line. The embedded product features in-dash navigation with mobile and cloud services for real-time, personalized information, the company said. Marketed to automakers, the company said installers can connect Scout for Phones service in their cars for real-time services and personalization. The company said the unit comes with flexible branding so OEMs can offer embedded navigation in their vehicles through their own brands.
Audiovox’ $169.99 Car Connection kit tracks vehicles and monitors the driver with a built-in GPS unit and a two-way cellular data connection, without a smartphone, the company said. Once an account is established, and the unit is recognized by the Car Connection service, owners can track their cars’ movements and receive e-mail or text alerts in the event the car is stolen or used without permission. An interesting feature is a free app that allows users to find the car via a smartphone. Car Connection costs $10 a month, or $90 per year, and has a $20 activation fee.
Send your LBS news and announcements to Kevin Dennehy at [email protected].
The long awaited results from the independent field trial of indoor wireless location technologies are here. TheFCC-chartered Communications Security, Reliability and Interoperability Council (CSRIC) tested NextNav, Qualcomm and Polaris. NextNav bested the others.
Speakers from NextNav and Polaris, as well as test adminstrator Technocom, will take part in a GPS World webinar on April 18. Registration is free.
Also, there is a guessing game in town and stakes are high. Who will President Obama nominate to replace FCC Chief Julius Genachowski? Tom Wheeler, popular in the telecom community, has been a front runner, but the tide may be turning against him with some charging that he is too snug with our industry.
Developers will be even more enticed to utilize indoor location now that Apple has signaled its market intents with the purchase of indoor-GPS company WifiSLAM. Safety and security mandates around the world are spurring a wave of telematics offerings by automotive OEMs. For more, read on.
Who Will Be the New FCC Chief? A coalition of public interest groups sent a letter to Obama warning that Wheeler is too close to the industry that he would be regulating. “You can’t have an objective chairman of the FCC that’s got 20 years of his life invested in being the head lobbyist for industry,” Sascha Meinrath of the New America Foundation said in an interview. In his past life, Wheeler was an industry lobbyist and also served as head of both CTIA and the National Cable and Telecommunications Association.
Adding to Wheeler’s woes, 37 Democratic senators have signed a letter supporting FCC Commissioner Jessica Rosenworcel. Since she already sits on the commission, Rosenworcel would not need Senate confirmation to ascend to the chairmanship. That could be appealing to Obama, who has faced GOP opposition to many of his second-term nominees.
However, it could also put Obama in a sticky spot, as he would have to jump over the FCC senior Democrat, Commissioner Mignon Clyburn, the daughter of Rep. James Clyburn, a member of the House Democratic leadership who has strong African-American support. Obama has been criticized for low minority leadership appointments in his second term.
Genachowski’s term was a disappointment to people on many sides of the fence, but not the all-out disaster of his predecessor, Kevin Martin. Genachowski will be remember for the introduction of the National Broadband Plan, as well as plans for a complete overhaul of the Universal Service Fund. During his time as chairman, Genachowski took the lead on killing AT&T’s proposed $39 billion acquisition of T-Mobile. The next FCC chair will need to navigate hefty issues including media ownership, Internet rules, universal and affordable broadband, and locking of phones.
How Good Is It Indoors? The FCC chartered CSRIC to test the indoor performance of location systems across urban, suburban and rural areas in the San Francisco Bay Area. TechnoCom, an independent agent, conducted the trial with more than 13,000 test calls placed from different technologies in 75 unique indoor locations. Three vendors submitted technologies for evaluation: Qualcomm, NextNav and Polaris. They were scored for horizontal and vertical accuracy, speed of location, and reliability and consistency of results. NextNav stood out for its performance on height and horizontal accuracy. The full report is available from the FCC.
To hear from the experts involved, tune in to GPS World’s webinar, “Indoor Positioning & Navigation: Results of the FCC’s CSRIC Bay Area Trials,” on Thursday, April 18. Speakers include Khaled Dessouky (Technocom); Ganesh Pattabiraman (NextNav); Norm Shaw (Polaris Wireless); and Greg Turetzky (CSR). Registration is free.
Apple Goes Inside. Apple has acquired indoor-GPS company WifiSLAM, a sign that the indoor mobile location market will be heating up. Apple’s involvement is a significant move that will ignite the developer community to rush to create more innovative apps and solutions based on indoor location. WiFiSlam is a two-year-old start-up that detects a phone user’s indoor location by analyzing the strengths and IDs of Wi-Fi signals in its vicinity. WiFiSlam has been offering the technology to developers for indoor mapping and new types of retail and social networking apps. Retail has been the first adopter of indoor technology.
Interactive Voice Ads Leverage Location. Nuance Communications unveiled Voice Ads, a new mobile ad format that enables consumers to interact directly with ad campaigns by speaking (or perhaps, yelling) into their smartphones. Voice Ads expands on voice and natural language technologies and leverages capabilities like location to deliver ads that prompt the user to ask questions. In a YouTube video, Mike McSherry of Nuance demonstrates a virtual Magic 8-Ball campaign that answers users’ verbal queries to promote a fictional deodorant brand. “Mobile has a monetization challenge,” McSherry told AllThingsD. “By introducing voice you can transcend the small screen size.”
Telematics Boom. The telematics market is about to ride a wave of growth. Vehicle OEMS are rolling out safety telematics in advance of safety and security mandates throughout the world including Europe (eCall, 2015), Russia (ERA GLONASS, 2013) and Brazil (Contran, 2013). ABI predicts that the OEM and aftermarket safety/security telematics vendors will see the number of users rise from 72 million at year-end to more than 300 million in 2018.
GPS Ankle Monitors Not Working. In 2012 the state of California started conducting tests on the GPS ankle devices that monitor more than 4,000 high-risk sex offenders and gang members. Officials discovered that the batteries died early and reported locations were off by as much as three miles. Tampering alerts failed and offenders could cover the devices with foil or use GPS jammers to go undetected. Many of California’s ankle monitors were replaced with devices from a different vendor, but test results of the new system were not made public.
This year’s Mobile World Congress, held late last month in Barcelona, featured the world’s largest mobility conference. While there was not a lot of strictly location-based services news, connected vehicles seemed to be the big deal. Ford and GM both made important announcements, sending a signal that wireless information and connectivity is here to stay in a vehicle — and location will be a big part of the growth. On the downside, MWC is becoming a mini Consumer Electronics Show with hotels gouging attendees, long cab lines, heavy traffic, expensive meals and long commutes to the show for those wanting to pay less than $400 a night for a room. Sounds like Las Vegas in January.
By Kevin Dennehy
The recent Mobile World Congress, held at Barcelona’s Fira Gran Via conference center, featured big connected vehicle announcements from Ford and GM. Ford announced a slew of deals, one partnering with Spotify to make Spotify Premium available through its Sync AppLink. GM’s big announcement is that its OnStar safety, security and navigation service will use AT&T Mobility’s network for LTE modules in 2014.
Ford’s partnership with Spotify gives drivers access to millions of tunes on the road.
Industry observers believe that GM’s announcement indicates the new AT&T deal could give the connected vehicle market a big boost as the units will go into most cars, including entry-level vehicles. Wireless carriers have indicated that transportation remains one of the key vertical markets they are aggressively getting in to.
AT&T pulled a big coup as GM uses Verizon Wireless for its OnStar service. However, published reports indicate that the company has been disconnecting subscribers who are not currently using the service. Verizon said it had lost 490,000 connections in late 2011 — and said the losses were due to decline in telematics customers.
There is no word on whether 2012’s $617 million purchase of Hughes Telematics had any effect on the Verizon-GM relationship.
Overall, OnStar, which costs $18.95 per month, has more than 6 million customers worldwide.
A concern with connected vehicles, and this is an issue that has been around for the past few years, is that automobile manufacturers do not believe the vehicle isn’t the new mobile phone — though some carriers believe it will be. Another concern is the form factor itself — what is better? What will the winner be? An embedded system or a system that integrates with a user’s smartphone?
Not to be outdone by GM, Ford also said its 2104 Ford Ecosport will feature AppLink capabilities. The company also said it would be offering, in Europe, applications from Kaliki, Glympse and Aha. Ford says it now has 2,500 folks registered in its developer program — doubling the numbers from last month.
Ultimately, many analysts say that two major market issues will need to be resolved for the connected vehicle segment to take off. One is what will consumers want? The other is standardization — will every vehicle have the same system in use? Already Ford and GM seem to have differing technology and business models for this market.
Is Mobile World Congress Getting Too Big to be Useful?
With more than 72,000 attendees this year, which is a little more than half the size of the gigantic Las Vegas-based Consumer Electronics Show, is MWC becoming too big and less focused for wireless application developers, LBS companies looking to partner and other location company entities?
Does this sound like a mini CES? The Fira Grand Via had 1 million square feet of exhibit space, 1,700 exhibitors and 72,000 attendees from 200 countries. All of this is puzzling for a conference that had no Google (the company had a big exhibit last year) or Microsoft.
In addition, there were no huge announcements — even the connected vehicle news would be mid-level news at CES. Does it say something strange about a big wireless show when your main news is connected vehicles?
Deciding not to get lost in the hugeness of a big trade show, most of the wireless companies and handset manufacturers choose to make their own product and deal announcements at their own branded shows or independent press conferences. Outside of a handset having LBS capability rolled out, and companies saying they are rolling out capability in European nations, there wasn’t much location-specific news.
With no big indoor position news at MWC, does that spell a struggle for the new technology and potential gigantic market? Many publications, including this one, has touted indoor positioning as one of the technologies that will spur LBS’ market growth.
A few smaller companies did display indoor positioning products at MWC. Rx Networks rolled out its Xybrid Synchro that allows a device to self-located without an active data network connection. The company also rolled out a cloud-based GNSS systems that allows users to determine a location even when weak location signals are available, the company said.
Another indoor positioning company, Insiteo, showed off its products that work on iOS and Android devices to allow users to find booths at MWC. The company says product finding, location-based marketing and data mining are all applications for the platform.
In other Mobile World Congress news:
Telit launched m2mLOCATE, a feature that adds Cell-ID location for a range of its cellular connectivity modules. The company uses RX Networks’ XYBRID RT service, a database that encompasses 40 million cell-IDs.
CSR demonstrated its Location Services Platform, which features context detection and user self-learning to deliver indoor and outdoor location for the consumer and enterprise markets. The company says the platform has an indoor accuracy of less than 10 meters.
TeleCommunication Systems shopped its LBS suite of services at MWC to both enterprise and consumer companies. TCS recently deployed four new mobile operators on its hosted cloud LBS product. The company says it offers revenue-producing branded and private-labeled applications for navigation, hyper-local search, enterprise and family locators.
ALK Technologies, now owned by Trimble Navigation, said its CoPilot GPS navigation apps for smartphones and tablets will be available for Windows Phone 8 and Windows 8. The company said it’s always been high on Microsoft’s mobile products, as CoPilot was originally developed for Microsoft’s Pocket PC. CoPilot features voice-guided GPS navigation, turn-by-turn guidance, trip planning and automotive-grade street maps, the company said. The unit’s live services include Yelp, ActiveTraffic, Wikipedia and Google Search.
It’s a streak. The Connected Car was yet again the most exciting emerging technology in the room, this time at the Mobile World Congress (MWC). The connected car service includes navigation, infotainment and location offerings. The big news in this sphere has come from General Motors, but more about that later. Do you remember the death of cellular digital packet data (CDPD)? Now it’s 2G’s turn. The 2G network used by many asset M2M tracking devices is going away. And Amazon is getting in Google’s face with a giant, well-oiled mobile ad network.
Beginning with 2015 car models, AT&T will replace Verizon Wireless as GM’s communications partner. Next year, GM plans to install AT&T LTE modems into many of its vehicles and Verizon will be the network behind GM’s OnStar service. The new modems will enable richer, faster content, including streaming video and radio.
The Connected Car squabbles. Should in-vehicle connectivity be controlled by a smartphone or by an embedded device? There are arguments on both sides. Ford’s forward-thinking connectivity choices have helped elevate what was a dowdy brand. “The last thing we want to do is take this [smartphone] thing that updates every 12-18 months and embed it into a car that has a lifecycle of at least 10 years,” asserted Doug VanDagens of Ford Motor Company. “Users are already paying for the data connection on their phone, and so they shouldn’t be assessed another fee for their car to access a network.” On the flip side, Glenn Lurie of AT&T raised concerns about software updates in a smartphone tethered scenario, in which a user might have to pay for data charges incurred by software updates that auto makers push to vehicles.
Vast market. No matter the approach, the connected car is a huge market opportunity. By 2020, Machina Research predicts that 90 percent of new passenger cars will have some sort of a connectivity platform and the market will reach $600 billion. There are concerns that in-vehicle service offerings may be too complex and could delay uptake. Drivers will want to pay one vendor for in-vehicle services and have pricing and billing options that are not complex.
Prepare for the death of 2G. AT&T plans to shut down its 2G networks by 2017. Verizon is planning to shut down its 2G and 3G EV-DO by 2021. The majority of small enterprises that track assets use 2G GPS modems. Many larger enterprises have been transitioning to 3G (HSPA) in this space. Companies that are considering M2M solutions may want devices that will work long into the future, and as the cutoff date approaches, customers will be increasingly reluctant to make purchases of 2G devices. LTE modems are currently about three times as expensive as 2G modems, which will put a dent in ROI calculations.
Amazon is joining the game. Amazon is rolling out a mobile ad network juggernaut. The mobile ads API, now in beta, enables third-party developers to integrate advertising into Android games and applications. Ad targeting options include GPS coordinates, gender and product floor prices. Android developers have struggled to make money through Google’s own storefront. The Amazon App store for Android has proven lucrative. For every $1 generated by Apple’s App Store for iOS, Amazon generates an average of $.89 per user and Google Play generates just $.23 per user, reports Flurry. Apple has been laying the golden egg, but Amazon knows how to sell and just may surpass Apple.
It’s smartphones. It has finally happened. This year, worldwide shipments of smartphones will squeak by feature phones shipments, predicts analyst firms IHS iSuppli and IDC. Falling smartphone prices and the rise of LTE networks have contributed to the growth in smartphone adoption.
Who were we talking about?Lissted analyzed more than 7,000 tweets about the Mobile World Congress sent by 619 journalists and bloggers and 419 media outlets. Nokia was tweeted about more than any other company, followed by Samsung and Android. Who will lead the hashtag race at CTIA?
But Google and Facebook Signal Their Intent to Capture Users’ Location
The biggest international mobile-phone show ever, Mobile World Congress 2013, took place early this month in Barcelona, Spain. It came at an interesting time. Attendees learned it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens — TV, phone, desktop computer and tablet — to accomplish tasks.
Google, wanting to more fully exploit ad opportunities across all devices, has revamped its AdWords program to be one platform that advertisers will use to control ads on all types of devices. In the past, advertisers could choose to advertise on desktops and no other devices. The new rule requires mobile advertising. Although it is an integrated platform, advertisers can use parameters like the device’s location or type to send specially crafted messaging.
The GPS-based fitness watch market looks like it is on a steep curve upwards, and feasible smartphone GPS watches are available.
Rumor says Facebook is going to start tracking users’ locations at all times, to be able to cull more ad revenue from individuals’ preferences and geo life.
Finally, and most importantly in the long run for all location-enabled users, the Federal Trade Commission took a stand on location privacy.
Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.
Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.
Will Apple Grab Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular-connected GPS fitness watches like the I’m Watch may further speed this market.
“There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS Watch category have joined the action including Leikr, Pebble, Basis and others.
Facebook Is Watching. Is it possible for the relationship between Facebook and Google to get tenser? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background, even when the Facebook app or the phone isn’t open or in use.
The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.
Location privacy Is Covered. Privacy concerns with Facebook location tracking would undoubtedly be raised. Currently Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”
Also-Rans. Will Windows and BlackBerry smartphones succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year end.
Location Standards for Next Generation LBS. The Open Geospatial Consortium (OGC) held a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees learned the latest in open standards development.
Path Social Network Charged on Privacy Infringement. The operator of the Path social networking app has agreed to settle Federal Trade Commission (FTC) charges that it deceived users by collecting personal information from their mobile device address books without their knowledge and consent. The settlement requires Path, Inc. to establish a comprehensive privacy program and to obtain independent privacy assessments every other year for the next 20 years. The company also will pay $800,000 to settle charges that it illegally collected personal information from children without their parents’ consent.
The settlement with Path is part of the FTC’s ongoing effort to make sure companies live up to the privacy promises they make to consumers, and that kids’ personal information isn’t collected or shared online without their parents’ consent.
“Over the years the FTC has been vigilant in responding to a long list of threats to consumer privacy, whether it is mortgage applications thrown into open trash dumpsters, kids information culled by music fan websites, or unencrypted credit card information left vulnerable to hackers,” said FTC Chairman Jon Leibowitz. “This settlement with Path shows that no matter what new technologies emerge, the agency will continue to safeguard the privacy of Americans.”
Path operates a social networking service that allows users to keep journals about “moments” in their life and to share that journal with a network of up to 150 friends. Through the Path app, users can upload, store, and share photos, written “thoughts,” the user’s location, and the names of songs to which the user is listening.
In its complaint, the FTC charged that the user interface in Path’s iOS app was misleading and provided consumers no meaningful choice regarding the collection of their personal information. In version 2.0 of its app for iOS, Path offered an “Add Friends” feature to help users add new connections to their networks. The feature provided users with three options: “Find friends from your contacts;” “Find friends from Facebook;” or “Invite friends to join Path by email or SMS.”
However, Path automatically collected and stored personal information from the user’s mobile device address book even if the user had not selected the “Find friends from your contacts” option. For each contact in the user’s mobile device address book, Path automatically collected and stored any available first and last names, addresses, phone numbers, email addresses, Facebook and Twitter usernames, and dates of birth.
The FTC alleged that Path’s privacy policy deceived consumers by claiming that it automatically collected only certain user information such as IP address, operating system, browser type, address of referring site, and site activity information. In fact, version 2.0 of the Path app for iOS automatically collected and stored personal information from the user’s mobile device address book when the user first launched version 2.0 of the app and each time the user signed back into the account.
The agency also charged that Path, which collects birth date information during user registration, violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from approximately 3,000 children under the age of 13 without first getting parents’ consent. Through its apps for both iOS and Android, as well as its website, Path enabled children to create personal journals and upload, store and share photos, written “thoughts,” their precise location, and the names of songs to which the child was listening. Path version 2.0 also collected personal information from a child’s address book, including full names, addresses, phone numbers, email addresses, dates of birth and other information, where available.
The COPPA Rule requires that operators of online sites or services directed to children, or operators that have actual knowledge of child users on their sites or services, notify parents and obtain their consent before they collect, use, or disclose personal information from children under 13. Operators covered by the Rule also have to post a privacy policy that is clear, understandable, and complete.
The FTC charged that Path violated the COPPA Rule by:
not spelling out its collection, use and disclosure policy for children’s personal information;
not providing parents with direct notice of its collection, use and disclosure policy for children’s personal information; and
not obtaining verifiable parental consent before collecting children’s personal information.
In addition to the $800,000 civil penalty, Path is prohibited from making any misrepresentations about the extent to which it maintains the privacy and confidentiality of consumers’ personal information. The proposed settlement also requires Path to delete information collected from children under age 13 and bars future violations of COPPA. Path has already deleted the address book information that it collected during the time period its deceptive practices were in place.
The FTC also introduces “Mobile App Developers: Start with Security,” a new business guide that encourages developers to aim for reasonable data security, evaluate the app ecosystem before development, and includes tips such as making someone responsible for data security and taking stock of the data collected and maintained.
The commission vote to authorize the staff to refer the complaint to the Department of Justice and to approve the proposed consent decree was 5-0. The DOJ filed the complaint on behalf of the Commission in U.S. District Court for the Northern District of California on January 31, 2013. The proposed consent decree will be filed with the same U.S. District Court today and is subject to court approval.
Janice Partyka is contributing editor for wireless at GPS World. Subscribe free to her monthly e-newsletter, Wireless Pulse, at www.gpsworldcom/subscribe.
The biggest mobile show, the Mobile World Congress, starts next week in Barcelona, Spain. It comes at an interesting time. Attendees will find it no longer makes sense to think about which device, or screen, is of primary importance to users. Google reports findings that 90 percent of users move sequentially between several screens (TV, phone, desktop computer and tablet) to accomplish tasks.
Google, wanting to more fully exploit ad opportunities on all devices, has revamped AdWords to require that all ad campaigns include mobile. The GPS-based fitness watch market looks like it is on a steep curve upward, and feasible smartphone GPS watches are available. Rumor says Facebook is going to start tracking users’ locations at all times to be able to cull more ad revenue from individual’s preferences and geo life.
Analytics firm Flurry tracked mobile app usage during the Super Bowl and found that overall app usage declined by less than 5 percent during the Super Bowl, compared to same time period on the prior Sunday. A large amount of consumers’ attention was spent in apps, even as they sat in front of their TVs on the biggest football day of the year. Surprisingly, app usage did not greatly differ between commercials and game play. Mobile app usage peaked during the game’s power outage and declined during Beyonce’s apparently riveting half-time show.
Google Requires Mobile Advertising. Citing concerns that the shift from desktop to smartphones and tablets is damaging its bottom line, Google is revamping its AdWords advertising platform to integrate ad campaigns across all device screens. In fact, Google indicated that it will require all advertisers to pay for mobile ads even if they only wish to reach consumers on desktops. The revamp will allow customers to use contextual factors like location, time of day and device type to control integrated campaigns.
Google provides an example of how a user’s location and device type could change the advertising message. “For example, a pizza restaurant probably wants to show one ad to someone searching for ‘pizza’ at 1 p.m. on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for ‘pizza’ at 8 p.m. on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator),” reads Google’s blog.
Will Apple Take Control of Your Wrist? Rumors continue that Apple will release a GPS-based fitness watch in 2013. Whether Apple enters the market or not, the GPS fitness market is huge and growing. The GPS fitness watch market is set to reach $1.07 billion in 2013, predicts ABI Research. Cellular connected GPS fitness watches like the I’m Watch may further speed this market. “There have already been unfounded rumors around Apple in 2013, so let’s wait and see. If an Apple watch did feature integrated GPS, it would no doubt significantly boost shipment forecasts in 2013,” asserts Dominique Bonte of ABI. Some start-ups in the GPS watch category have joined the action including Leikr, Pebble, Basis and others.
Facebook Is Watching. Is it possible that the relationship between Facebook and Google can get even more tense? According to a Bloomberg article, Facebook is developing a smartphone application that will track the location of its users. The app is said to be scheduled for release by mid-March, and would run on handsets in the background even when the Facebook app or the phone isn’t open or in use. The location data would help Facebook capture more advertising revenue as ads can be more targeted with information about a user’s location and habits. The project is said to be headed by an ex-Googler and talent from Glancee and Gowalla, both of whom were purchased by Google.
Privacy concerns with Facebook location tracking will undoubtedly be raised. Currently, Facebook records the GPS coordinates of users when they post status updates or photos from their phones, or check into a venue. Tracking users 24/7 is another thing. Facebook’s current location-sharing policy seems to cover them carte blanche. It allows the use of data “to serve you ads that might be more relevant,” and “to tell you and your friends about people or events nearby, or offer deals to you that you might be interested in.”
Will Windows and BlackBerry Smartphones Succeed? Will there be a crack, even a tiny one, in the duopoly of iOS and Android? The biggest worry for Microsoft and BlackBerry is if initial sales of their smartphones are too small to excite developer interest. Without abundant applications, consumers won’t continue to buy these phones. ABI Research is predicting that the demand will be strong enough, and is forecasting a BlackBerry installed base of 20 million and Windows smartphone base of 45 million by year-end.
Open Geospatial Consortium Location Standards for Next-Generation LBS. The Open Geospatial Consortium (OGC) is having a free session and reception at the Mobile World Congress for mobile developers, location data providers, network operators and LBS service users. Attendees will learn the latest in open standards development. The event is being held on February 27, 2013 in Barcelona. Register for free.
There always is a lull in news between the Consumer Electronics Show and the Mobile World Congress, which is later this month in Barcelona. However, published reports that Facebook plans to launch a location application is big news. The social network giant, with more than 1 billion mobile users worldwide, could conceivably generate huge advertising revenue through the location-based friend-finder app. Facebook has a number of competitors, but with the sheer number of worldwide users, it has to make the industry take strong notice.
Facebook to Roll Out Location Application for Mobile Users
Facebook is attempting to grab a big piece of the mobile location market with a new app that will track users to perhaps boost mobile advertising sales. The news, first reported by Bloomberg, indicates that Facebook is adding location features to perhaps take a chunk of profit from 1 billion mobile users who use the social network.
The new feature, expected to be launched in March, will work with smartphones, even when the user is not using the application, according to the Bloomberg article. This may raise some privacy hackles, as competing services have opt-in functions. In addition, some handset manufacturers and carriers require user opt-in as part of privacy agreements.
Facebook already purchased two location companies in Glancee and Gowalla. Glancee is a location-tracking startup Facebook bought in May 2012. Gowalla, a location-based social network, was purchased in December 2011.
Facebook Has Competitors in Location Market
The new Facebook location app will be an answer to Google Latitude, which was launched in early 2009. Latitude, a feature for Google Maps, is an opt-in mobile app that allows users to see the location of friends and family, who also allow the service to track them. Google’s premise, four years ago when it launched Latitude, was that many users wonder where their friends and family are — and what they are doing.
Because it is an opt-in service, Google said users could find out where a spouse was stuck in traffic on the way home from work, knowing when a loved one’s flight landed safely, or if a buddy was in town. Although it has been around for more than four years, Latitude was innovative with the concept that not only can you see friends on a map, but you can get in touch with them via SMS, Google Talk, gmail and updating a status message.
“While Google quietly improved its databases, tools and location services, most other players in the location industry were slipping further behind, apparently involved in a frenzy of disorganization prompted by a lack of skills in strategic planning,” said Mike Dobson, Telemapics president, in a recent interview.
Another similar service, Find My Friends from Apple, runs on the iOS 5 operating system. It is another location share service that attempts to allow users to find friends in real time, according to published reports.
Apple needs to hit a home run in the location and mapping market. Last year, the controversy surrounding Apple Maps caused a shake up at the company and industry because of faulty map data. The incident made manufacturers realize that digital maps are a very important feature for smartphones. It also made many of these giant companies, who believe that location isn’t that big of a deal, sober up to the fact it is hard to make quality maps.
A number of other companies are offering friend and family finder apps, namely Location Labs, Life360 and Loopt.
Still, while such companies as Facebook, Apple and Google give away maps and navigation for free, which destroyed smaller companies and caused a huge consolidation of the industry starting in 2008, some believe that maps are too hard to produce for free. Some analysts, Dobson included, think that “free” maps and navigation services may not stay that way as consumers and enterprise customers demand better accuracy.
Tablet Owners Spend More than Smartphone Buyers
In advance of the Consumer Electronics Show, analysts were saying not only that flatscreen TVs sales were dropping, but the champion of the previous shows, the tablet, also was to see a downward trend. Not so, says ABI Research, which estimates nearly 200 million tablets shipped worldwide since 2009, with an additional 1 billion tablets forecast to ship over the next 5 years.
What’s interesting, or not, depending on your location company’s strategy, is that ABI says 22 percent of users spend $50 or more per month and 9 percent spend $100 or more on purchases ordered from their tablets. That’s higher amounts than from even smartphones, the company says.
As we reported last fall, the next edition of Amazon’s Kindle Fire tablet introduced mapping services in partnership with Nokia, which snubbed technology from Google, which is funny because its mobile operating system powers the platform. But it was an indicator of how much promise companies are still seeing in adding location-based services capability to tablets.
In other LBS news:
Sense Networks released the results of a location-based mobile advertising campaign for Denver-based fast food chain Quiznos. The campaign, conducted in Portland, Oregon, placed ads on mobile devices of people 18-34, who eat at competing, and similar, restaurants such as Subway. The company said Quiznos had a 20 percent gain in coupon redemptions.
TeleCommunication Systems, Inc. (TCS) is providing map, local search, location services and navigation applications for the new BlackBerry 10 smartphone. The TCS-based mapping application will ship with the new smartphones, which are scheduled to roll out in mid-March. TCS’ APIs are also available for Blackberry 10 developers. This leads many in the industry to believe that if this smartphone is a much-needed home run for Research in Motion, the TCS partnership could be a big deal.
Locaid plans to provide GTECH with secure mobile location, IP location and other LBS to include geofencing and location authentication. What’s cool about this deal is GTECH designs and sells lottery technology. Its service includes a geo-complaince engine that ensures a mobile or Internet-connected device is within state lines.
If you have news, or tips, or gossip, please contact me at [email protected]. The Mobile World Congress in Barcelona is coming up this month, so get me your story ideas and product news.
CES is big, loud and happens every year. For the past three or so years, the largest tradeshow in the United States has become a showcase for automobile manufacturers’ product rollouts…which is a far cry from the traditional car stereos and mega-huge flat-screen TVs you see walking the several football field-sized show floors. CES may not be everyone’s idea of a good time — hotels are expensive, you can’t get a cab as lines are a quarter-mile long, and much of the action for location may not even be in the show itself anymore. But it would be hard to say it’s a boring week.
The Consumer Electronics Show in Las Vegas had lot of everything: 150,000 people, nearly 3,300 exhibitors and almost 2 million square feet of exhibit space. What it didn’t have was a ton of location-based services news.
Most of that action came at off-site meetings such as the AT&T Developer’s Summit and other venues. Still, a lot of auto manufacturers, partnered with the wireless carriers, use the nation’s largest trade show as a launching pad for infotainment units that feature two-way connectivity.
This connectivity will be important for hybrid navigation, both automotive and fleet management users and service providers who want the best of both worlds, said Kim Fennell, deCarta president and CEO. “[This means] off-board search and navigation to get real-time content, traffic, search along a route for current information such as parking spaces near a theater, as well as proper on-board capabilities when no wireless connection is available,” he said. “Companies ‘talk’ a good story, but the ability to do real hybrid is difficult technologically and so this conversation will gain prominence [this year].”
Ford and GM both touted their developer programs at CES. Ford’s developer program allows users to work with SYNC and AppLink application programming interface. GM plans to offer developers an SDK.
At CES, not a lot of new handsets were launched, as many manufacturers use their own events or other trade shows for launch. One of the biggest trends of 2013, Fennell believes, is the movement by handset manufacturers to launch their own LBS apps and services. “Of course, Apple made a mess of it — and the result is that companies now recognize that geospatial is hard to do…well,” he said. “This will get some companies to back off doing their own, while it will get others to continue, but with more care and attention to what it takes to do it right.”
CES always announces what companies think is going to be the next big thing. Unfortunately, consumers sometimes don’t always agree. A year ago, the big deal was Ultrabook computers, which were supposed to be the one-up to tablets and smartphones, but lackluster sales have diminished that fledgling market.
Two years ago, the big thing was 3D TV, which turned out to be expensive and lacked content. “3D is overblown. Not at scale yet,” Fennell said.
Maybe the PND Isn’t Dead Yet
The lag in portable navigation sales and the rise of the smartphone as the navigation platform of choice signaled that maybe the end was near for PNDs. In fact, many companies said consumers would rather pay the extra money for manufacturer-installed infotainment products with two-way connectivity than a PND.
This means that PNDs couldn’t traditionally receive current traffic, weather or new driving information on roads, restaurants and other services.
To start competing with the auto manufacturers, at CES such companies as Magellan rolled out PND models with Bluetooth that connects to a customer’s smartphone. The $249 SmartGPS uses a consumer’s cell phone data connection to receive social and LBS. It will soon offer Foursquare alerts and Yelp restaurant reviews.
Another PND giant, TomTom, partnered with Telenav at CES to provide its Live Traffic service to Telenav, which makes Scout, an application for iPhone, Android and Windows mobile devices.
In other CES news:
Garmin rolled out the K2 platform, a customizable unit that offers digital displays, voice control, infrared buttons, and smartphone integration. The unit features navigation, vehicle diagnostics, music and real-time information.
Subaru introduced Starlink, a new in-car connectivity product. The unit includes Aha by HARMAN integration that allows drivers to access tens of thousands of stations of Web-based content, from radio stations, podcasts, and weather sites to social media feeds.
Chrysler upgraded its Uconnect infotainment system with dealer-activated navigation, which allows Chrysler Group dealers to activate the navigation functions in vehicles equipped with certain systems.
One question mark at CES was the absence of Microsoft, which didn’t exhibit for the first time in years. In years past, reporters would stand in line to listen to Bill Gates, who usually opened the conference with a speech or product roll-out the day before.
End of an Era
One of the pioneer companies to integrate GPS into wireless devices, as well as take a big chunk of the enterprise market has been sold. As GPS World reported, Princeton, N.J.-based ALK Technologies was purchased by Trimble for an undisclosed figure.
ALK’s transportation, logistics and mobile workforce products are going to Trimble’s Transportation and Logistics division. No word about what is happening to ALK’s consumer products.
ALK’s two flagship products, CoPilot and PC Miler were sold in North American and overseas. Approximately 64 percent of North American for-hire motor carriers use ALK products, the company said.
ALK Technologies founder and long-time industry veteran, Alain Kornhauser, said last year that location markets had been good for the company. The company’s CoPilot Live had been seeing good sales in Europe, he said.
Kornhauser was a dynamic speaker at the GPS-Wireless conference for 13 years, informing and enraging attendees alike with his great quotes. One favorite: “Telematics is a Stalinist term.”
Barry Glick, former MapQuest executive who was hired in 2011 as CEO, ran the company’s day-to-day operations. In December 2012, ALK established a new group, Enterprise Solutions, which combined its PC Miler, CoPilot Truck and CoPilot Live Professional Product lines plus supporting map data, software tools and professional services.
Consumer Electronics Show 2013 (CES) was all about the hot pursuit of the in-vehicle dashboard by mobile advertising, content, and electronic providers. In the race to distinguish their models by adding more apps and connectivity, automakers are making it easier for apps to talk to cars. Automakers also showcased autonomous vehicles, including a self-driving car; and Inrix has made finding parking spaces easier. But CES isn’t the only place making news. The mapping battles, of course, continue, and the European Parliament is considering privacy measures that would make it difficult for digital content and service providers to subsist on ad revenue.
CES wasn’t about the wireless carriers or the handset makers. Not wanting to be left in the dust of the Google driverless car, Audi jumped on the bandwagon and is focusing on piloted driving and parking technology. Audi introduced self-driving car technology that it claims will enable a car to seek out a parking space in a garage and park, all without a driver. Audi received the second license from the State of Nevada to test autonomous vehicles on the state’s public roads. Google was the first company to obtain a license, and Audi has acquired the first license by a car maker. Toyota is taking a different tack and is focused on providing intelligent pre-collision systems, and not a car that drives itself, but may eventually do so.
Park your car?INRIX, known for traffic data, announced a parking service that provides real-time information on the number of available spaces at off-street parking locations, as well as current parking fees. The parking database includes more than 18,000 parking facilities in North America and 42,000 in Europe (36 countries). The data are sourced from ParkMe (formerly Parking in Motion) and Parkopedia. Kenwood will include INRIX parking in new in-dash DVD entertainment receivers, along with INRIX real-time traffic information, fuel and weather services.
Have you programmed a Ford Lately? Ford continues to lead in-vehicle mobile connectivity. The company has further opened up APIs to make it easier for developers to access in-car controls and the vehicle display. Those that want to share from the road are in luck. Ford has also added a location-sharing app from Glympse. With the Glympse smartphone app and Ford SYNC AppLInk, drivers can share their whereabouts or estimated time of arrival via a real-time dynamic map. Glympse also has a partnership with Mercedes Benz.
Bump in the road for contextual advertising? Companies that depend on mobile and online advertising in the European Union (EU) may be in for a tailspin. EU Europeans may have the strongest control of their online identities if a bill is passed by the European Parliament to overhaul data protection laws. Web tracking and profiling would not be allowed without consumer consent. With app and content providers depending on personalized advertising to provide revenue, alternate means of revenue would be needed as many consumers will be reticent. We’d see a return to a more subscription-based world and a smaller industry. The proposal, if approved, would create a European Union agency charged with enforcing a full series of privacy measures to give Internet users greater control of online information. The agency would be empowered to levy fines of up to two percent of a company’s revenue.
Update on the patent wars. Industry is falling over itself in pursuit of intellectual property. Although it is about the quality and not size, patent numbers are revealing. IBM was granted more patents in 2012 than any other company, the 20th year the company has taken first place. Archenemies Google and Apple posted the biggest increases in 2012, but were trounced by another rival, Samsung, who was second to IBM with more than 5,000 patents granted last year. Apple was awarded 1,236 patents in 2012, 68 percent more than the preceding year. Google posted a 170 percent jump in patents granted in 2012, with 1,151 patents. Google and Apple will continue to rocket fuel their intellectual property collection with acquisitions.
Turn at which Starbucks? Garmin unveiled a range of new personal navigation devices (PNDs). The new products include Natural Guidance from Navteq, re-branded as “Real Directions.” Directions include recognized landmarks, buildings, traffic lights and stop signs. On some models, traffic information and alternate routes are provided by voice.
Mapping skirmish. Google has been reportedly blocking Windows phones from using Google Maps from Microsoft’s Internet Explorer (IE) browser in a ploy to convert IE users to Google Chrome. Microsoft cried foul and Google provided a flimsy excuse of compatibility issues and reversed course.
