Navman Wireless today announced the availability of two professional services packages designed to expedite, optimize and provide problem resolution for 100+-vehicle implementations of its OnlineAVL2 fleet management platform. Going beyond basic customer support, the new services can reduce rollout and configuration time by up to 80 percent, produce a 50 percent faster return on investment, and help corporate and construction fleet managers derive maximum value from the system by doubling the number of features used.
“Most fleet tracking vendors say they provide support services, but usually those services are limited to basic phone assistance and coordination of system installation with a third-party vendor. Through our work with customers who track hundreds of on- and/or off-road vehicles, we recognized that large installations need substantially more assistance for timely deployment as well as to take full advantage of system capabilities to reduce costs and streamline operations,” said Nels Erickson, field services manager at Navman Wireless. “We launched our professional services packages specifically to meet these needs.”
Both the Standard and Turnkey professional services bundles entitle customers to a dedicated project and account team, including a field services engineer serving as a single point of contact and project manager, plus the use of a dedicated phone line staffed with support specialists assigned exclusively to handle larger accounts.
The Standard package includes installation support, basic OnlineAVL2 configuration, a training website and weekly group training webinars, priority issue escalation, and a yearly account review to evaluate the customer’s use of the system and identify opportunities to realize greater benefits from the deployment.
The Turnkey package includes all Standard features plus 80 hours of project management time for on-site project planning and user training as well as weekly update calls and advanced OnlineAVL2 configuration for features such as geofences, maintenance module setup, report scheduling, and email and text alerts. This premium package also includes ongoing best practice guidance, regular on-site business reviews, API-based integration into backend systems, and guaranteed 45-day implementation with appropriate advanced notice and asset availability.
Optional add-on services include custom training and documentation, installation and training at additional depots or terminals, and advanced project management for complex implementations.
Looking back at 2012, and this is our last column of the year, a number of stories in the location industry spring to the front. The rise of indoor positioning as a potential lucrative market is one. Another is perhaps Samsung’s purchase of CSR to give a major consumer electronics manufacturer even more location capability. Or the continued story of Google as the 800-pound gorilla in the location room. But, resoundingly, the top story probably has to be the controversy surrounding Apple Maps, which caused a shake-up at the company and industry. The incident made manufacturers realize that digital maps are a very important feature for smartphones. It also made many of these giant companies, who believe that location isn’t that big of a deal, sober up to the fact it is hard to make quality maps.
The top location industry story of 2012 may be a cautionary one for the industry. The big story was the release of Apple Maps in September, which was criticized by consumers for inaccurate driving directions, among other problems.
Apple had replaced Google Maps on its iPhone 5. But the criticism for the phone’s maps forced Apple CEO Tim Cook to apologize and even tell consumers to use such competitor’s maps as Waze, MapQuest or Microsoft’s Bing.
The controversy plagued Apple Maps app.
Since the last LBS Insider column, Apple fired Richard Williamson, who oversaw the company’s Maps team, according to Bloomberg. The initial report indicated that Eddy Cue, Apple senior vice president, is looking for a new management team to replace Williamson. The company is putting pressure on Apple partner TomTom to update mapping data and consulting with third-party mapping experts.
Marc Prioleau, managing director of Prioleau Advisors, said there are two basically two key points surrounding Apple Maps: “Maps are really hard to do. Maps were deemed to be an important asset for a major platform to own versus rent from Google.”
So what does that mean for Facebook, Amazon, Twitter and others dabbling in the location industry? “Can they get [quality] by using a potential competitors maps/local search or do they have to build their own? And if they build their own, how do they avoid the problems Apple has had?” Prioleau said.
The Apple Maps fiasco proved how important maps and navigation are to users of mobile phones, said Mike Dobson, TeleMapics president and author of an industry blog, which received huge readership during the incident. “In doing so, the company generated more ill will than I thought was possible when dealing with maps and navigation,” he said.
Industry Expert Looks Back on 2012
There were two significant trends in LBS in 2012, Dobson said. “The first was that the industry has transformed from a domain of specialists who seemed to be working underground to an industry that has caught the world’s eye as one of the most important technology families now in existence. It is a rare year when The Economist magazine writes an analysis that is focused on location as it did in its 2012 Technology and Geography Special Report,” he said.
Economist’s Annual Innovation Awards were dominated by people in the location industry, Dobson said. Computing and Telecommunications awards went to Jack Dangermond (ESRI) and John Hanke (Google), while Gary Burrell and Min Kao (both from Garmin) won awards for Consumer Products, he said.
“The second biggest trend in 2012 was the inexorable rise of Google to the top of the location chain. While Google quietly improved its databases, tools and location services, most other players in the location industry were slipping further behind, apparently involved in a frenzy of disorganization prompted by a lack of skills in strategic planning,” Dobson said. “What this torpor has led to is an apparent inability to produce market-leading products, as Apple has shown with Apple Maps and Nokia has shown with its negatively received mapping service. I suppose the rumor that the company is considering renaming the service ‘Here?’ is untrue.”
Through hard work related to early disappointments with the accuracy of its mapping products, Google has managed to learn a number of important lessons related to map compilation and data quality, Dobson said. “Perhaps the greatest lesson it had to learn was that algorithms used in mapping and navigation often need the intervention of an operator who understands geography, mapping and navigation. In addition, map compilation systems often need the assistance of a human with local knowledge to prioritize data solutions. Put simply, Google has confronted map accuracy issues and is rounding the curve on improved product quality.” To most everyone else, the main exception being ESRI, Dobson said he awards a hearty “shame on you.”
A final 2012 trend is that numerous capable leaders who led the “Location Revolution” are now on the sidelines or out of the industry completely, Dobson said. “For example, the majority of the ‘brain trust’ from Navteq, those contributors who understood the nature of mapping and navigation, are no longer with Nokia, a company that appears rudderless in the location marketplace. Just as it shows that most of the people who understood mapping and navigation at Tele Atlas are no longer with TomTom,” he said. “Other acquisitions produced similar results, as they always do. However, the crucial issue here is that losing history often means losing perspective and I am concerned that LBS is on this destructive path. While we always would like to think that as an industry we have institutionalized or memorialized personal contributions, problem-solving methods and other individually oriented contribution to products, this is never really true.
“While each new management team should have the right to rearrange the pebbles on the beach and say that the new organization of pebbles solves the problems of the previous organization, this is rarely the case. Innovation, not reorganization, are what makes a difference in all industry segments. As 2012 closes, I am tempted to ask, “Where are these market-making innovations in LBS?”
2013 and Beyond
While it was a big part of the LBS landscape in 2012, Dobson believes the current emphasis on indoor location is both overblown and being overhyped, but it will remain the focus of the industry in 2013. “This is yet another example of smaller players in the location world trying to find something new that they feel might help to get them acquired, while the larger players are hoping it is something that might provide a sustainable competitive advantage over Google,” he said. “I suspect that Nokia and Apple might now know what Microsoft knows — that in order to catch Google in location, you need to have a search engine that can successfully perform local queries that is tied to a source of revenue such as mobile advertising. My belief is that Google will continue forward integrating location as part of its effort to dominate advertising globally and locally. Until the other players catch on to this differentiator and field a powerful advertising-based competitor, they cannot be considered in the same league as Google.”
As a final shot, Dobson said he brought a lump of coal for those who enjoy “free” maps and navigation services. “My belief is that within the next decade mapping and navigation services will be fee-based. The addition of all the bells and whistles to online mapping services, in addition to other negative factors, are making the game too expensive to continue to give the product away for free,” he said. “Consider this bit of history. In the United States, before the Arab oil embargo of the 1970s, paper maps were given away free at gas stations. Also forgotten by many is the fact that someone pumped the gas, cleaned the car’s windows, checked the engine oil level and inflated tires to their proper pressure.
“After the oil embargo, price increases helped to beat the profit out of the system, as well as all of the other services it once offered such as free maps. Issues of net neutrality, telecom’s desire to recover infrastructure costs related to providing Internet services, indoor location infrastructure, and the decline of competition in the world of map and navigation data will inexorably lead to maps and navigation services that we will be required to pay for with real money, at least if we want the premium blend with all the bells and whistles.”
2013 Will Be a Big Year for Indoor Positioning
Because “outdoor” map solutions may be done because solutions only tell consumers how to get from Point A to Point B, indoor positioning is the future for LBS, said Kris Kolodziej, aisle411 vice president of location services. “Google already has about 10,000 maps worldwide. Aisle411 has 10,000 in the United States alone. It shows that retailers/indoor venues are using LBS and maps to engage the consumers and fight off the likes of Amazon,” he said. “Finding things indoors, inside stores and malls like products and offers. Retailers will need to get even more engaged and relevant if they want the consumer to shop at their store versus Amazon.”
Indoor positioning will be the big deal in 2013, said Mike Flom, LBS/Wireless App Consulting managing director. “Given its incorporation by major OS/smartphone manufacturers in their maps products and at least some progress on indoor location precision and quality, the usage growth and indoor map quality and coverage improvements should be exponential by year end,” he said. “A runner up to indoor positioning is built-in rich wireless maps and navigation for automobiles. There’s probably a higher expectation from consumers due to smartphones than delivery by automakers, but since when has the auto industry operated at consumer electronics speed?”
Smartphone Market Still Going to Drive LBS
The biggest trend of 2012 was the adoption of wireless GPS maps and navigation as a standard and differentiated feature on smartphone operating systems, said Flom, who believes that Apple’s introduction of their own free maps and navigation on iOS was the biggest event of 2012, along with Microsoft’s use of Bing Maps/Nokia Maps on Windows Phone 8.
“Why is this important? Approximately 85 percent to 90 percent of the U.S. smartphone OS market now has access to exceptionally rich, free wireless voice navigation. Penetration is similar in developed and growing fast in many developing countries,” Flom said. “The enormous penetration of smartphones means wireless voice navigation has gone from a crude novelty in 2002 to a sophisticated service with widespread penetration in under 10 years. The implication is all tablets, an extraordinarily fast growing product, now has rich, location-based map support. While only a small percentage currently have precision location functionality, such as a GPS chip or bluetooth GPS receiver, this is destined to change over time. Now that the basics are in place, more sophisticated features and content have a huge path to an enormous market,” Flom said.
Flom does not believe that the industry has been overhyped. “Given the extraordinary expense Google, Apple and Microsoft have gone to generate their own maps and voice navigation features, and the high rates of adoption, the hype was if anything too low. Each OS manufacturer could have simply let third parties continue to offer an app in their store,” he said. “The decision not to give third parties including Google the traffic indicates the importance of location and maps. The Apple Maps quality debacle, which eclipsed almost every controversy in the smartphone world, including patent wars and Siri limitations, showed that great maps are difficult and expensive. Apple’s adoption of their own map product cemented Google’s introduction of wireless GPS navigation as an essential and differentiated standard feature of smartphones.”
Mobile Advertising Still Looking for Market Share
Mobile advertising still is searching for a successful business formula, Prioleau said. “Every year it gets better but there is no sense that that has been cracked, at least if you look at advertising spend on mobile. The mismatch between time spent on mobile and ad spend on mobile has been well documented, but the gap isn’t closing fast,” he said.
In terms of location context, many companies don’t get it, but some do, Prioleau said. “It’s not just about where you are, and what’s nearby, but what does your location tell you about why you’re there, what you’re doing, and what or who you might be interested in,” he said. “Many companies are working on using location, along with other signals, to define context and from that pushing interesting information to the user — Highlight, PlaceIQ, Niantic, etc. It is early and it isn’t clear that anyone has got it right, but this will be an area of evolution going forward.”
In other LBS news:
Sprint Nextel rolled out its in-vehicle platform, Velocity, which allows auto manufacturers to offer buyers navigation, security, remote diagnostics, emergency services and infotainment. The unit, which was rolled out at the 2012 Los Angeles Auto Show, will be available worldwide to allow network providers to add connectivity, the company said. Sprint has been getting into the auto arena in a big way this year with its partnership with Chrysler Group’s Uconnect voice-activated vehicle communications system.
Mobile application storefronts had collectively distributed a cumulative total of 81 billion smartphone and tablet apps as of the end of September 2012, according to a recent market study from ABI Research. Of these, 89 percent were downloaded from native storefronts that come with the device’s operating system.
“The current status quo is based on storefronts that the operating system vendors provide as part of the OS experience, and there is no evidence that this would change in the future,” said ABI Research senior analyst Aapo Markkanen. “A year ago it still looked like that, for example, mobile operators could find a viable business case in the curation of Android apps, but that opportunity evaporated once Google got its storefront act together. Today, it makes sense for operators to distribute apps only under special circumstances, such as the ones that we’re seeing in China.”
Similarly, it’s unlikely that the universal, catch-all nature of app distribution would start breaking up into smaller niche storefronts. There is a certain demand for specialist stores, but even then the niche players should position themselves as recommendation channels driving traffic to native storefronts and not actual distributors. Markkanen explains, “Running a user-friendly app distribution channel is expensive. Besides the adequate hosting and billing systems it takes quite a lot of human labor, since successful app discovery requires some form of editorial approach. The opportunity for smaller storefronts built around selected categories is therefore limited.”
Practically the only exceptions are B2B apps and the consumer categories that the universal storefronts don’t want to be associated with — most notably adult content. Mikandi is a real-life storefront example that has built a business out of the distribution of such outcast apps and content.
These findings are from ABI Research’s Mobile Application Markets Research Service which focuses on the distribution and the economics of mobile apps, providing data-driven insights on areas such as download volumes, revenues and business models, plus trends within different applications categories.
Trimble introduced today Trimble Outdoors Elite, a comprehensive membership program for outdoor enthusiasts. The Elite membership provides access to more than 2,500 best-in-class topo map bundles that can be stored on smartphones and tablets. In addition, Elite members can view public land boundaries in 46 states, see real-time weather and scout trips with a new online mapping tool.
“From trip planning to offline digital maps and printed maps, Trimble Outdoors Elite provides a one-stop solution for modern-day outdoor enthusiasts such as hikers, backpackers and off-roaders,” said Rich Rudow, general manager of Trimble Outdoors. “The Elite program brings more powerful map content and tools directly into our mobile apps in the Apple App Store, Google Play and Amazon Appstore.”
Offline Maps: With the new Digital Map Bundles, Elite members can download topo map bundles by state, county or park — more than 2,500 areas across the U.S. These map files are dragged-and-dropped onto a SD memory card or into an iTunes account then transferred to the phone or tablet.
Public Lands: Elite members can view public land boundaries for several land areas, including U.S. Forest Service, Bureau of Land Management, U.S. National Parks, and state lands. Public land coverage includes all states except Arkansas, Delaware, Rhode Island, and South Carolina. These color-coded land boundaries can be viewed in Trimble Outdoors apps and at trimbleoutdoors.com.
Weather Maps: Interactive weather maps allow users to zoom into the exact areas they plan to explore at TrimbleOutdoors.com and in any Trimble Outdoors app to see real-time weather overlays, including Doppler radar, satellite images, wind speed, and temperature.
Printed Maps: Search-and-rescue experts advise outdoor enthusiasts not to depend solely on electronics in the field. Now, Elite members can print trip maps on a home printer or receive 20 percent discount on any custom printed map order from MyTopo.com.
Trip Planner: With the new Trip Planner tool, Elite members can view outdoor maps, draw routes and mark waypoints at TrimbleOutdoors.com. Trips planned online can be quickly and wirelessly transferred to any Trimble Outdoors app.
Trimble Outdoors Elite is available as a monthly ($2.99) or yearly ($29.99) subscription. For more information, visit www.trimbleoutdoors.com/elite.
Vehicle-Tracking.com has been redesigned. Vehicle-Tracking.com is the official online e-commerce site of LandAirSea Systems, a provider of consumer and business-to-business GPS tracking devices since 1994.
Vehicle-Tracking.com provides passive and real-time GPS tracking devices and systems designed for a wide-range of applications, including fleet management, law enforcement surveillance, asset monitoring and personal vehicle tracking. Vehicle-Tracking also offers the full-line of accessories, replacement parts, services and software for all of LandAirSea’s tracking systems.
With more than 15 years of experience in the field of GPS tracking, LandAirSea’s support staff is available 24 hours a day, seven days a week, to assess and assist with any questions or purchases made from Vehicle-Tracking.com.
SINA Corporation, an online media company serving China and the global Chinese communities, and AutoNavi Holdings Limited, provider of digital map content and navigation and location-based solutions in China, have jointly announced a strategic partnership to integrate and enhance each other’s social, location and mobile offerings.
As a result of this partnership, AMAP, AutoNavi’s mobile map application, users will be able to sign on using Weibo Connect and access content directly from SINA Weibo. SINA Weibo users will also have access to the content and functionality of AMAP. The companies expect such content and product integration will enhance the social networking and navigational aspects of each other’s mobile offerings.
“Over 70% of SINA Weibo users access the social media platform at least partially via mobile devices,” said Gaofei Wang, vice president and general manager of SINA Mobile. “LBS (location-based services) and mapping services will play a key role in Weibo’s mobile strategy, and we are excited to be partnering with AutoNavi to leverage their expertise in these areas.”
“In teaming up with Sina, we are proud to provide our mapping and location-based services to more than 400 million Sina Weibo users, while at the same time integrating Sina Weibo’s social content and SNS features into AMAP,” said Congwu Cheng, chief executive officer of AutoNavi. “We believe our collaboration with Sina Weibo will benefit both of our users and we look forward to future cooperation between our two companies as we continue to bring new features and functionalities to our users.”
Police in Mildura, Australia, have been warning people not to rely on Apple Maps after several people trying to find the town of 30,000 people became hopelessly lost in the bush in scorching temperatures, reported the Guardian. One man was stranded for 24 hours last week in temperatures of up to 115º Fahrenheit. Three more were rescued after following the directions given on Apple’s Maps applications. Apple Maps put Mildura in Murray-Sunset National Park, the second largest park in Australia and 70 kilometers from the town’s actual location.
The red pin shows the location Apple Maps directs drivers to. The purple pin is the location of the town.
“Police are extremely concerned as there is no water supply within the Park and temperatures can reach as high as 46 degrees (Celsius, 115º Fahrenheit), making this a potentially life threatening issue,” read a police statement. “Some of the motorists located by police have been stranded for up to 24 hours without food or water and have walked long distances through dangerous terrain to get phone reception.”
Today, the Guarian reports that Apple wasn’t completely wrong in directing Australians who searched for “Mildura” to the midst of the Murray-Sunset National Park. The Australian government’s official gazetteer includes a location called “Mildura Rural City” at the place where Mildura was previously marked on iPhone maps.
As reported by The Register, the official gazetteer contains an entry at the precise place to which Apple was directing drivers until making a correction on Monday. The gazetteer contains 36 entries for “Mildura,” including the one for Mildura Rural City, which has “official” status and is listed as a “district” (comprising an “agricultural area, county, district, local government area, parish or region”). Mildura Rural City is an area of 22,000 square kilometers in the northwestern part of Victoria state, but Geoscience Australia located it at a specific point, in this case the middle of the park rather than the town.
Apple’s mistake was to ignore another entry for Mildura, which the gazetteer records as having the class of “POPL” (population center).
CE-Traffic, a traffic data provider in Central-Eastern Europe, has extended its portfolio of traffic services in Poland, the country where over last five years the number of vehicles has grown by 50 percent. Drivers in Poland can look forward to more options in receiving real-time traffic information with the launch of the new Premium RDS-TMC service by CE-Traffic, the company said.
“We looked at TMC solution with all its limitations and asked ourselves: how we can get more out of the technology that has been around for more than a decade so that navigation systems vendors can offer to their customers an easy-to-implement and affordable traffic service of a real value? Our Premium RDS- TMC offers drivers an access to very detailed traffic information without any mobile telecommunication cost and subscription fees,” said Jiri Novobilsky, CEO of CE-Traffic.
Competitive advantage of CE-Traffic Premium RDS-TMC is based on smart use of TMC components, according to CE-Traffic. Up-to-date traffic flow data and journalistic information are smartly aggregated and regionally filtered. CE- Traffic TISA certified Location Table (LTN 6) offers the best available coverage. It includes not only all major roads and streets but also lower category roads commonly used by drivers like shortcuts or alternative routes. RDS channel with enhanced capacity allows broadcasting high number of traffic messages (over 1,000). The service is available country-wide thanks to partnership with Radio ZET – leading Polish radio station.
Tomasz Przeździęk, CE-Traffic director for Poland, added: “When looking at overall traffic offering for personal and in-car navigation systems in Poland one can see that expensive connected devices did not achieve the major market acceptance. Proven TMC standard together with high quality CE-Traffic Floating Car Data is an easy to implement alternative to provide drivers with the most accurate and up-to-date traffic information.”
A new China Navigation Map Industry Report, 2012-2014, released by Sino Market Insight, predicts that the revenue of Chinese navigation electronic map industry will reach RMB 2.1 billion in 2014.
Started in 2002, the navigation industry in China is still in the initial stage of development compared with the international market, the report says. China’s car navigation market, PND navigation market and mobile phone navigation market are in the stage of rapid development, while the markets of LBS service, real-time traffic information service and value-added electronic map application services based on mobile communication technology are still in the initial stage of development.
From 2006 to 2011, the sales volume of car navigation in China maintained high-speed growth, with CAGR hitting 47.5%. However, the penetration rate of car navigation is still low, so China’s car navigation market still embraces huge space. Meanwhile, the growth speed of GPS mobile phone market in China is amazing, the report says. The sales volume of GPS mobile phone in China approximated 100 thousand sets in 2006, and skyrocketed to more than 50 million sets in 2011. Mobile Internet is an important development direction for the navigation map industry in future.
According to the report, the global electronic navigation map market presents distinct regional and local characteristics. Major navigation application markets around the world, such as USA, Europe, Japan and South Korea, all have many regional electronic map suppliers which have competitive advantages in diversified segments and possess stable client groups.
The navigation map market in China is led by AutoNavi and NavInfo. In particular, NavInfo is the pioneer, for it got approved to do navigation map business in the early 21st century. Joining the competition after 2006, AutoNavi captured the high-end brand automobile market quickly by virtue of advanced technologies, and penetrated into the medium-end automobile market thereafter. After 2010, the two companies launched fierce competition in the emerging mobile phone navigation market. In future, the competition in China’s car navigation and mobile phone navigation market will be fiercer, and the collision among navigation map enterprises in different sectors will be more frequent.
China Navigation Map Industry Report, 2012-2014 covers the following contents:
Current status of China navigation map industry;
Development of China navigation map market;
Market status of navigation map in major regions worldwide;
Brief introduction, financial highlight, revenue structure by segment and by region, prospects and performance prediction, clients, etc. of 15 leading navigation map enterprises in China and around the globe.
In this column, I normally write about satellites, signals, and space (as in outer), and the policies or controversies pertaining to those entities. This week we are headed indoors. Inner space, where GNSS has difficulties going, but must go, somehow, to prove itself commercially and governmentally. To do so, it needs powerful friends.
The most rigorous indoor location testing to date got underway two weeks ago in the San Francisco Bay Area, in trials organized by a Federal Communication Commission’s (FCC) advisory committee, the Communications Security, Reliability and Interoperability Council (CSRIC). The tests seek to lay the groundwork for future FCC rulings on indoor location requirements, to which wireless carriers must adhere. The trials run through December 31, in dense urban, urban, suburban, and rural test blocks around the Bay.
For the sake of the GPS/GNSS industry and community, whatever technology solution emerges from these trials as the favorite, GPS/GNSS had better prove itself as a part of it, not only to gain a foothold in indoor markets and applications, but to preserve its standing in outdoor environments. Other positioning technologies have sprouted up like mushrooms, filling in vacant micro-niches. The indoor environment as a whole is just that, an environment, not a niche, and where it goes — taking the money with it — outdoor may likely follow. Wi-Fi, for example, is gaining installment base by leaps and bounds, and probably currently supplies the best unaided indoor location — where it is installed.
“Retailers are desperate for more customer data, this [indoor location data] is golden,” says Janice Partyka, GPS World’s contributing editor for wireless. “They probably won’t wait for the requirements or for the wireless carriers to push out the solution. Some venues like airports can track you now. This time around, commercial uses will precede E911.”
Although the need for accuracy is arguably greater indoors, so too are the difficulties — and the costs. At stake is getting room-level and floor-level location accuracy from a mobile 911 call to emergency responders during the Golden Hour, a term used in heart-attack, stroke, and trauma situations, but which applies equally to fires, violent crimes, and virtually by definition to any sort of emergency. Responders need to know “which side of the wall” he/she/it is on, and which floor — even before they enter the building.
In the floor-level or vertical component of the location coordinates resides one of the key challenges. The vertical or Z-coordinate in a GPS/GNSS solution has always had the lowest degree of accuracy. To be sure, the barriers imposed by steel, glass, and concrete, as well as the confusion generated by multipath in dense environments, apply just as much to the X- and Y-axes, but getting to Z (since getting from floor to floor in case a mistake is made would be most time-consuming) may constitute the largest challenge.
The FCC hosted a workshop in Washington D.C. on October 24 in preparation for the tests. The workshop introduced public-safety officials’ expectations for indoor coverage, test mechanics, the technologies under test, and more. CSRIC will draft a report for the FCC based on the test results by March 2013.
The Candidates, Please. Four companies are actively participating in the CSRIC tests, submitting their diverse indoor solutions for rigorous and repeatable performance proof: Boeing, NextNav, Polaris Wireless, and Qualcomm.
The CSRIC test bed discussions started in 2010 with seven potential technologies for Stage 1:
Polaris Wireless (RF fingerprinting)
Qualcomm (assisted-GPS/AFLT/cell ID)
NextNav (Wide-Area Positioning System (WAPS) of GPS-like terrestrial beacons, described here.)
Boeing (low-Earth orbit Iridium satellites; because much closer to Earth than GPS, hence 30-dB penetration margin; a range of Iridium solutions, some of them in combination with GPS
CSR (AGPS/WiFi/MEMS)
TruePosition (UTDOA)
CommScope (DAS proximity).
The latter three have since dropped out of the testing for reasons not stated.
Polaris Wireless is the only cellular-network-based location technology provider in the tests, as all other network-based location technology providers withdrew from participation in the CSRIC trials. The trial includes Polaris Wireless’ Wireless Location Signatures (WLS), a software-based radio-frequency (RF) pattern-matching approach that requires no changes to the wireless device or the wireless service provider’s base stations. The June issue of GPS World carried an article on this technology; see “Location by Database.”
Norman Shaw, Polaris Wireless executive director of government affairs and business development, serves as co-chairman of CSRIC’s efforts on improving indoor location technology. “RF does funny things. But there are cultural issues as well. It’s natural for us to expect technology to get us all the way to the goal line. However, we often overlook the challenges. Can we deliver Z-location? And can we do it in an actionable way for the emergency responder? That person needs to know, not that the emergency is 185 meters above the ground, but the number of the floor. For this and for other reasons, you need to marry different technologies.”
“This test is a great start,” Shaw concludes. “But this test bed will need to be maintained to continue testing and to test future technologies. Additionally, a second test bed will be needed in a denser, older city, probably East Coast; perhaps Chicago or New York. We should all be aware that once the testing concludes and the regulations appear, this is the emergency service we’re going to be living with for the next 20 years.”
Ganesh Pattabiraman, co-founder, president, and chief operating officer at NextNav, adds that in addition to providing data to drive regulation, the testing “brings awareness to the public safety operators and the FCC that here are reliable technologies that can address the problem of indoor location. As opposed to 10 years ago, or even six years ago. Not just ours, but others too.”
According to the NextNav website, “For devices equipped with NextNav’s technology, when a subscriber calls 911, the first responder won’t be left guessing about where they are. Providing a unique height capability, with vertical precision of up to 1 – 2 meters, first responders can move rapidly to the correct floor to ensure that not a second is wasted in the emergency response process. NextNav’s transmission is encrypted, secure and is available for carriers as a standalone service for E911 only. A carrier can implement the NextNav solution to enhance location performance of the E911 system separate from any decision to use NextNav capabilities as part of their commercial location-based services.”
Pattabiraman continues, “The need for accurate indoor location is greater [than for outdoor], but is the technology and the cost to the wireless carriers of implementing it up to the task? It all comes down to economics. If we or anyone can provide a solution that is incremental, reasonably priced, and commercially viable, then we can move forward.”
Particularly, he adds, “If we can build on the existing blocks of GPS at minor incremental cost, then we see the possibility of delivering the best possible accuracy for the lowest price.”
Test Administrator and Parameters. TechnoCom, a location-technology-neutral business, is conducting the Bay Area tests. TechnoCom is an active contributor to the Alliance for Telecommunications Solutions (ATIS) Emergency Services Interconnection Forum (ESIF). The ATIS conducts long-term research that serves as a basis for CSRIC findings and recommendations. The two organizations have many of the same members, although CSRIC consists of FCC-nominated members who serve one-year terms and thus doesn’t have “the consistency needed to do good science,” in one participant’s words.
The TechnoCom test parameters consist, broadly, of: a variety of locations (environments) and building types (also known as morphology), multiple test spots in each building, and each test spot to have at least 100 test calls. Researchers are looking for an indoor ground truth accuracy of 3 meters, something that would warm the hearts of public safety responders, but a level which, other experts say privately, is highly unlikely to be implemented as a requirement.
Public safety advocates would ideally want 5 meters, to the extent of “knowing which side of a wall a heart-attack victim is lying on.” Technology vendors such as those supplying solutions for test would probably settle for a 50-meter requirement, even if their solutions can do better. That’s at least in part because they are caught between the public safety folks on the one side and the wireless carriers — to whom they must sell — on the other. The wireless carriers are the most conservative of all, and may not want anything more stringent that the current outdoor requirements: 50-meter accuracy 67 percent of the time, and 150 meters 90 percent.
TechnoCom will test the following locations:
Dense urban: a four-block area north of Market Street in San Francisco’s financial district; as one participant pointed out, this is still not the densest urban environment to be found in the United States. For that, you have to look at older, Eastern cities such as New York or Chicago.
Urban: San Francisco and downtown San Jose
Suburban: Santa Clara County (malls, homes, condos and some high-rises)
Rural: Between Gilroy and Hollister, California.
All kinds of structures, about 20, typically found in the four basic environments, will serve as test spots: high-rise, mid-rise, mall, apartment building, house, warehouse, and barn. Various test points will be sited in each as appropriate, probably at 5-floor intervals in multi-storey buildings.
This is the next frontier for personal and machine navigation — and many are out there now, working diligently on it. In just one example, a new chip fuses input from several sensors, using the best combination at any given time to maximize coverage and accuracy while keeping power draw to a minimum. This produces continuous position availability in indoor environments, as demonstrated by performance measurements in real-world test environments.
The senior product manager responsible for this development joins us to talk about the inner workings and the outer manifestations of this new solution. He’ll be joined by other guest experts to be announced.
J. Blake Bullock was senior product manager responsible for CSR’s next generation of GNSS solutions. He has now transferred to Samsung System LSI Business and is responsible for GNSS and indoor positioning solutions. He holds a M.Sc. degree in geomatics engineering from the University of Calgary, an MBA from Arizona State University, and several patents in LBS and navigation.
Magellan today announced its first 5-inch RV GPS model, the Magellan RoadMate RV5365T-LMB GPS, designed for RVs with smaller dashboard spaces. Magellan will display its new RoadMate RV5365T-LMB at the RVIA Show (Booth H) this week in Louisville, Kentucky.
The ideal travel companion for drivers of Class B and Class C RVs and those who tow other recreational vehicles such as fifth-wheel trailers or boats, the Magellan RoadMate RV5365T-LMB helps when planning trips and promotes safety while on-the-road, the company said.
When preparing for their trips, the Magellan RoadMate RV5365T-LMB makes it easier for RV drivers to set up profile data about their vehicle’s dimensions, vehicle type, hazmat materials, as well as navigational preference so they can customize the best routes.
The Good Sam Campground Directory and Good Sam discount locations, pre-loaded into the RoadMate RV5365T-LMB, provide RV travel resources featuring comprehensive North America campground information and amenities to facilitate locating available facilities, RV services, pet-friendly campgrounds and parks, tent spaces, Wi-Fi and more.
During trips, the Magellan RoadMate RV5365T-LMB helps drivers navigate on its 5-inch high-definition touch screen that adjusts color and contrast for the most optimal night visibility. To help drivers keep their eyes on the road, the RoadMate RV5365T-LMB features Spoken Street Name guidance to announce street names and give turn-by-turn directions. The integrated Bluetooth wireless technology enables RV drivers to safely talk hands-free when the GPS is paired with a compatible Bluetooth phone.
In addition to free lifetime map updates and free lifetime traffic alerts, the Magellan RoadMate RV5365T-LMB GPS navigator includes many of Magellan’s latest high-end features to make navigation safer and easier.
Junction View displays a realistic image of the road and highway signs to help guide RV drivers to the correct lane that the vehicle needs to be in for safe merging and exits during their trip.
Next Turn visibility prepares drivers with valuable information about which lane to stay in or enter when approaching the next turning location.
Landmark Guidance gives RV drivers an easier way to navigate to their destinations by telling them to turn at familiar landmarks such as gas stations, stores or other large, easily-seen places instead of only street names that may be hard to locate and read.
The Magellan RoadMate RV5365T-LMB includes one year of free service to ‘Traffic Camera Alerts,’ powered by PhantomALERT, to warn drivers about upcoming red light and speed cameras on their route.
OneTouch, another Magellan-exclusive feature, enables drivers to bookmark and assign a button to their favorite destinations or searches for faster access.
Continuing to enhance the driver safety and peace-of-mind to see behind their RV, the Magellan RoadMate RV5365T-LMB is compatible with Magellan’s award-winning Wireless Back-up Camera ($149.99 MSRP). When the vehicle is in reverse-mode, the RoadMate RV5365T-LMB will automatically switch from navigation mode to become a rear-view monitor that allows the driver to see what is behind the vehicle including children, pets and toys, or for assistance when parking into a tight parking space.
“Driving an RV or towing any size recreational vehicle can be very challenging on today’s crowded roadways and Magellan is dedicated to giving RV drivers the best navigational tools for the safest journey,” said Stig Pedersen, Associate Vice President of Product Management for Magellan. “We are pleased to offer the RV community the most innovative navigation features plus a choice of RoadMate RV GPS devices to best fit their needs.”
Available in January through Magellan’s consumer electronics and online partners including Camping World, Canadian Tire Corp. and Amazon.com, the Magellan RoadMate RV 5365T-LMB is $299.99 (MSRP).
It’s all about knowing where people are located. The government and private companies are taking hundreds of millions of geo-coded photos of license plates creating huge databases of where you’ve been. Meanwhile, hyper local mobile ads don’t work when ad networks sometimes receive grossly inaccurate locations of targeted consumers. Xad has developed a way to evaluate and score the accuracy of location positions they get from publishers. Also, mobile ad spending may reach $2.6 billion by year’s end, and Nokia is fighting back against rivals with a new mapping solution for Apple users and automating 3D mapping collection through a purchase of Earthmine. Keep reading for details.
License Plate Snapshots. There hasn’t been much of an outcry over privacy from a huge location tracking operation that doesn’t require consent of the subject. Hundreds of millions of geo-coded photos are being taken of license plates throughout the country. These databases are being created by private companies and the government who use vehicle-mounted cameras. Records include a photo of the vehicle, license plate numbers/letters, time and location. Over two years the Riverside California police have collect two million unique license plate pictures using 49 camera-equipped vehicles. A citizen filed a California Public Record Act request and received a report containing 112 images of his cars. In some of the pictures he can identify car occupants and even the clothes they are wearing.
Private companies that started photographing license plates were initially in the business of repossessing vehicles. With a mounted license plate camera, they drive as many miles as possible through back alleys, parking lots and streets. An alert sounds when a license plate matches the repossession database. Some of these companies are evolving to focusing solely on license plate data collection and have gathered hundreds of millions of photographs. One of the companies, MVTrac , claims to have geo-coded photos of the majority of U.S. registered vehicles.
The data can be used for ill purposes. It can show who may be present at a political gathering, parked at a rehab center, or located at a cancer treatment center. In 1998 a police officer in Washington D.C. pled guilty for extorting owners of vehicles parked at a gay bar. The databases will grow. The Department of Homeland Security has provided more than $50 million in federal grants to police for more cameras.
A Drop in the Advertising Bucket. Advertisers will pay out $2.6 billion for ads on phones and tablets in 2012, predicts eMarketer. This is a small fraction of total ad revenue, less than two percent of advertisers’ overall spend. Yet, mobile ad spending is growing; it is currently triple 2010 spending. The king of mobile advertising is Google, which receives 56 percent of all mobile advertising.
Disparity among Apps. The amount of revenue from mobile advertising varies greatly among applications. Facebook reported 14 percent of its total ad revenue in the third quarter came from mobile. Almost 60 percent of Pandora’s ad revenue came from mobile in the second quarter. Twitter indicates that some days the majority of its ad revenue has come from mobile.
Problematic Location Accuracy. One of the issues of mobile advertising is the accuracy of the mobile user’s location. It is problematic to send a hyper local ad if the ad network receives a grossly inaccurate location position, perhaps a geo-code at the center of a zip code. xAd, a local mobile advertising network, has developed a technology that analyzes the multitude of location signals being passed by each publisher and scores them according to accuracy and performance. “The industry cannot take location signals at face value,” said Chi-Chao Chang of xAd. “What we have found through our SmartLocation technology is that location inputs are often inconsistent on a per ad request basis. In fact, some of these signals are just plain wrong.” As a result, ad campaigns may be running on inventory that is not suitable for granular targeting, resulting in wasted ad impressions and overall lackluster performance.
Automated 3D Mapping. Nokia, fighting to get back to the top of the heap, is acquiring 3D map-technology maker Earthmine and revamping Nokia’s mapping tools to win back customers from its rivals. The company announced a new mapping app for Apple mobile devices and unveiled the new brand name “Here” for its location services and website. Earthmine will provide Nokia with a complete solution for collecting, processing, managing, and hosting 3D street-level imagery. “This will add competitive advantages and increased differentiation to HERE‘s Location Content and Location Platform, sustaining competitiveness in B2B (e.g., data for in-car navigation systems) and drive highly engaging user experiences,” reads a blog on the Nokia website. The company believes that the Earthmine data collection vehicles are massively scalable and expect to be using them in 31 countries next year.
