Tag: Apple

  • skobbler Updates GPS Navigation App for iOS 7

    skobbler has launched a new version of GPS Navigation optimized for iOS 7. The app now includes a travel guide, hyperlocal search, and mapping technology provided by skobbler’s NGx map engine.

    Powered by data from the OpenStreetMap — a free and editable map of the world built by over 1 million voluntary contributors and map enthusiasts — GPS Navigation delivers true “hybrid” functionality, allowing users to switch between online or optional offline access through in-app purchases of downloadable maps, regardless of location or cellular connection, skobbler said.

    Offline functionality allows for fast and reliable results using only a device’s GPS receiver rather than a network connection, meaning turn-by-turn navigation, alternate routing and various search capabilities are provided in full without a data connection.

    GPS Navigation now features a comprehensive in-app travel guide and hyperlocal search via Wikitravel — which provides users with more than 90,000 pages of worldwide travel information in the English language alone — and TripAdvisor integrations.

    Much like GPS Navigation’s online-offline mapping functionality, users can also access travel guide information with or without Internet connectivity, allowing access to the app’s travel features without roaming charges by opting for offline usage.

    GPS Navigation is available for a one-time purchase of $0.99 via the iTunes App Store.

  • Public Geolocation Vault on the Horizon?

    Imagine a vault of highly accurate geolocation data that provides look-up service for any device, in any country, based on publicly sent signal data. It is an appealing idea. Mozilla, best known for its popular Firefox browser, is a nonprofit organization dedicated to openness on the web. No one is better positioned to create the very first public geolocation database. Mozilla wants to build the data service with the end goals of enabling innovation and improving location data privacy. The group makes the point that improving the privacy of user data is counter incentivizing for-profit companies that collect this data. Privacy continues to be a major industry issue that has gotten more than one company in trouble with regulators and customers.

    Mozilla is starting out with a pilot project, named “Mozilla Location Service,” to assess how it would build and operate a location service to provide geolocation look-up for devices. The data will be based on publicly observed cell tower, Wi-Fi or IP address information. Mozilla is enlisting its loyal community to collect the data via a special app for Android-based phones.

    Admitting Wrongness. Those of us who skewered Apple for its map troubles continue to eat crow. The Apple maps have improved and are popular, or at least good enough, with most iPhone and iPad users in the U.S. As you may recall, Google maps were expelled from the iPhone when Google refused to give Apple access to its turn-by-turn navigation. Google, who had delighted in Apple’s map debacle, has now been badly humbled. The company has lost almost 23 million mobile users in the U.S. as a result of its banishment. iOS users can still assess Google Maps, but data from market research firm ComScore suggests that few actually take the trouble to download Google Maps. When iOS 6 began to roll out and introduced Apple’s maps as the default, the number using Google Maps dropped precipitously, even as the number of iPhones and Android phones began rising.

    Big Money from Mapping. The value of being a map provider cannot be underestimated. Both Apple and Google cull anonymous data for traffic reporting and improving their network. More importantly, they have created a gold mine by using the data to glean for behavioral information about users. The data is fed to advertisers who create contextual ads that are more likely to get us to buy. Google also uses the data to improve search results.

    Good news for the Enterprise Industry. A survey of 500 fleet operators conducted by C.J. Driscoll and Associates shows high satisfaction and strong intent to purchase GPS fleet management systems. From an enterprise customer’s standpoint, GPS-enabled solutions are measured by how quickly the company can recoup its outlay. An impressive two thirds of the fleets surveyed reported that they have recouped their investment in their GPS fleet solutions. Of the fleets that haven’t deployed a GPS fleet management system, 16 percent indicated that they expect to do so within the next 18 months. The fleet survey is contained in the C.J. Driscoll 2013-14 Survey of Fleet Operator Interest in MRM Systems and Services report.

    The Final Frontier: Indoor Location. Applications are increasingly hungry for ubiquitous, well-performing location for all devices. Sensor fusion, or the intelligent combination of data from multiple sensors, will become a standard feature to help make this happen in indoor locales. “Sensor fusion will surpass Wi-Fi and Bluetooth low energy (BLE) as the most important handset-based indoor location technology by 2017,” predicts Patrick Connolly of ABI Research. “We see a significant trend towards hybridization, with Wi-Fi, BLE, and sensor fusion proving to be vital.” Companies in this market include Movea, HillCrest, indoo.rs, and Senionlab.

    Wind Blowing in New Direction. PlaceIQ, the location context company, has ventured into location-based behavior analytics. The start-up company had been focused on providing information on the context of location in small geographic areas, 100 by 100 square meter units. One of the company’s new offerings, PIQ Analytics, “can identify which competitors a brand’s audience is most likely to visit, the restaurants where they typically dine, the type of device they use, and the stores that they frequent,” reports the PlaceIQ website. The company’s other new product tracks individuals and “determines where consumers were before arriving at a brand’s physical location.” PlaceIQ is going to have to careful how it treads this ground, if it wants to avoid raising opposition from privacy watchdog groups.

    Mapping Sadness  As you may have heard, a father has discovered that Google Maps shows the body of his son, who was shot to death in 2009 beside a railroad track in Richmond, California. In a written statement, Google announced that it would accelerate the replacement of the satellite image of the map, the first time that it made such a change due to a request. Google indicated would take about eight days to make the change, as the image has continued to be visible on their maps. Perhaps a reader can explain to me why replacing this map segment would take so long, or why the image could not have been obscured by Google until the replacement is made?

    I will be moderating a session at the IEEE International Conference on Connected Vehicles and Expo on December 5 in Las Vegas. The SAE-organized panel is on Connected Infotainment. The panelist are industry experts who will share perspectives in this interactive session.

  • Geneq Introduces Sub-Meter GNSS Receiver for iPad, iPhone

    Geneq Introduces Sub-Meter GNSS Receiver for iPad, iPhone

    iSXBlueIIGNSS_ensemble_apple.jpg
    The iSXBlue II from Geneq works with the Apple iPad and iPhone.

    Geneq Inc. announces the iSXBlue II GNSS, a sub-meter GNSS receiver that is Bluetooth-compatible with Apple iPads and iPhones.

    Fully authorized and approved by Apple, the iSXBlue II GNSS implements an Apple proprietary Bluetooth authentication feature allowing the NMEA GNSS data to replace the internal GPS location of the iPad or iPhone. A free SDK (software development kit) is available from Geneq to further utilize all the features of the iSXBlue II GNSS.

    The iSXBlue II GNSS uses both GPS and GLONASS with SBAS (WAAS/EGNOS/MSAS/GAGAN) to attain 30-cm/1-foot (RMS) accuracy in real time using free SBAS corrections. In addition to Apple iPads and iPhones, it connects wirelessly to any smartphone, handheld, tablet computer or notebook computer that is Bluetooth- compliant.

    “The iSXBlue II GNSS is the first high-accuracy GNSS receiver in the world for the Apple iPad and iPhone,” said Jean-Yves Lauture, product engineer, “and by implementing both GPS and GLONASS with SBAS, it provides iPad and iPhone users real-time, sub-meter accuracy around the world.”

    The iSXBlue II GNSS builds on the success of the proven SXBlue II GNSS that was designed to optimize SBAS performance under tree canopy and in rugged terrain. With the ability to track 55 satellites (31 operational GPS, 24 operational GLONASS), the SXBlue II GNSS uses between 12 and 19 satellites in view at any time, providing superior performance when working under and around tree canopy, buildings and rugged terrain.

    The next-generation iSXBlue II GNSS is the same, small, palm-sized unit as the SXBlue II GNSS and utilizes a small 2.7” diameter GNSS antenna. The unit is waterproof (submersible), dustproof and ruggedized, with an IP-67 rating. Its Class 2 Bluetooth 2.0 has a typical range of 15 meters, and is Apple-approved. The internal, rechargeable, field replaceable Li-Ion battery has on-board LEDs let the user know how much battery life is left. The operating temperature range of the iSXBlue II GNSS is -40°C (-40°F) to 85°C (185°F).

    In addition to the built-in long-range Bluetooth transceiver, the iSXBlue II GNSS also has a standard DE-9 RS-232 port and a USB Type B port whose outputs are fully programmable up to 10-Hz standard, and a 20-Hz option. Other optional features are L1 RTK for <2-cm real-time accuracy and base-station RTCM output.

    There is no need for post-processing or other sources of differential corrections as the iSXBlue II GNSS uses WAAS (North America), EGNOS (Europe), MSAS (Japan) and GAGAN (India) satellite corrections. Users receive real-time, 30-cm/1-foot positioning all day long.

    The iSXBlue II GNSS is targeted at GPS/GIS mapping professionals in industries such as forestry, utility, agriculture, environmental and other natural resource industries in addition to local, state and federal government users.

  • Google Disappoints with Mobile Ad Revenue, Apple Shines

    Janice Partyka
    Janice Partyka

    It has been a busy month. Apple is getting help turning around its embarrassing mapping debacle with an acquisition of HopStop and Locationary. Latitude, which enables location sharing and check-ins, is being sunsetted by Google, as it adds that functionality to Google Plus. Twitter acquired Spindle to enable real-time location recommendations. Nokia, leading the charge in augmented reality, added LiveSight sight recognition into apps. And mobile advertising, the life blood of many location apps, is exceeding expectations for social media, but is disappointing with mobile search.

    In a week when Facebook’ mobile advertising revenue far exceeded analyst expectations and garnered 41 percent of the company’s revenue, Google’s advertising woes are particularly interesting. Second-quarter revenue results from Google indicate that mobile devices are depressing its online advertising prices at a rate greater than expected. Search-ad prices have been declining since late 2011, but Google’s numbers are still surprising low. The average cost-per-click rate, the price Google gets paid by advertisers, is down 6 percent from a year ago. This was double the drop expected by analysts. The decline is due in part from the lower cost-per-click on sites that are accessed from mobile devices than those seen from PCs.

    Earlier this year, I wrote about Google’s move to accelerate advertisers’ shift to mobile. The company overhauled its AdWords platform in February in an attempt to reach consumers across all device screens. This required advertisers to pay for mobile ads, even if they only wish to reach consumers via the desktop. Google saw this as a way to more revenue and insisted that an integrated platform would also benefit advertisers. The results have been disappointing and the switch to a mobile world may not be entirely good for Google.

    Whatever it Takes. Apple is hard at work overhauling its mapping. Apple has confirmed its acquisition of Locationary and HopStop. Locationary solves the problem of out-of-date points of interest and business data with a platform that collects and verifies crowd-sourced and other data. It also checks the actual physical location of businesses and other places. HopStop offers a door-to-door navigation app that includes transit, walking, biking, and taxi directions in more than 500 cities worldwide.

    Tweeting Spindle. Twitter has acquired Spindle, whose mobile search application leverages the social graph to deliver real-time local recommendations. The app harvests social media activity, including location and time of day, and identifies nearby restaurants, retail and other places in the vicinity. In March, Spindle added push notifications based on user preferences. Twitter has closed down the Spindle offering and is certain to repurpose it.

    Airport Trip Timing. Traffic is only one of the delays that can be encountered on a trip. Not knowing the expected wait time at airport security frustrates travelers. TripAdvisor has acquired GateGuru to provide security-time estimates, gate locations, and real-time flight status. The company collects information from a mix of user-generated content and data from airports. The offering also includes weather forecasts, detailed maps, and information on terminal amenities.

    Augmented Reality at Nokia. Augmented reality (AR) is a leap forward for mapping and is beginning to leave the realm of emerging technology and entering mainstream. Adding AR to maps creates an innate experience in which one can “see” a place with text or a superimposed image. Nokia, a leader in augmented reality, has added LiveSight, an integrated sight recognition technology into the Here suite of apps for some Window phones. Users can enter LiveSight mode, which will scan the surrounding area and pull up relevant information about nearby locations, like addresses, phone numbers, and ratings.Virtual signs are attached to buildings as viewed through the camera display. This can all be accessed off-line.

    Augmented Job Searching. One novel app is Nokia’s JobLens, which adds augmented reality to job hunting. Users can visually see jobs around them through the phone’s camera lens. A number of search filters help narrow down jobs, including filtering jobs that have a connection with one’s social networks. JobLens is integrated with LinkedIn, Facebook, Twitter, and Windows Live. Data is provided by partners that include LinkedIn, Indeed, Salary.com and Zillow. When a user finds a job that she wants to apply for, the application will then walk her through the application process and keep track of her progress. Will the job pay in fictitious currency?

  • Apple Maps Another Foray, Still Needs Google

    Kevin Dennehy
    Kevin Dennehy

    By Kevin Dennehy

    Trying to shake off last year’s mapping debacle, Apple recently bought two companies, HopStop and Locationary.  The purchases, whose financial details were not disclosed, get Apple rooted once more in the location business; how firmly those roots prove to be, and how well they serve the company against arch-rival Google, time will tell.

    Apple has been stockpiling companies and mapping software since last year’s introduction of Apple Maps on iOS devices, which turned out to be a big fiasco. GPS World’s LBS Insider reported extensively on the problems Apple encountered with its mapping software. Some of these problems included sending drivers to a wrong location and direction.

    After the mapping software problems were made public, Apple CEO Tim Cook apologized for the mapping software’s problems and even suggested that users go to such competitors as Waze, MapQuest and Microsoft’s Bing. The fallout from the Maps debacle was swift.  Apple fired Richard Williamson, who oversaw the company’s Maps team, according to Bloomberg.  The company put pressure on Apple partner TomTom to update mapping data and consulting with third-party mapping experts.

    The fiasco proved how important maps and navigation are to users of mobile phones.  Industry experts noted two further points:

    • Maps are extremely hard to do, and
    • Maps are really important for a major platform to own, rather than rent from Google.

    Hopping Forward. The HopStop app provides directions to users in 600 urban areas, with an emphasis on mass transit — real-time transit maps and schedules —  as well as pedestrian- and bicycle-oriented guidance.

    HopStop’s purchase may be Apple’s answer to Google’s recent purchase of Waze.  HopStop traffic data, like Waze, is based on updates from people using the application; that is, crowd-sourced data.

    Staying With It. The Locationary acquisition constitutes a further measure to keep current, going beyond the pressure Apple put on partner TomTom.  Locationary checks on and seeks to eliminate out-of-date points of interest and business data with a platform that collects and verifies crowd-sourced and other data. It also checks the actual physical location of businesses and other places.

    Coming Inside. To top off the company’s location awareness, Apple is even getting into the hotly-contested indoor positioning and navigation space, spending $20 million for Silicon Valley start-up WiFiSLAM in late March. According to published reports, WiFiSLAM can pinpoint a user’s indoor location to within 8 feet, using Wi-Fi. Apple rival Google already has been in the indoor positioning and navigation market, mapping shopping malls, airports and sports venues in several countries.

    Google Maps Now Major Apple Feature

    Speaking of the strange bedfellows, Google recently rolled out an iOS version of Google Maps for use on the iPad. For the last nine months, iPad users who wanted to use Google Maps have been required to use one designed for the iPhone, according to published reports.  Google also updated the iPhone version of Google Maps.

    Both the iPhone and iPad mapping software feature live traffic updates during turn-by-turn navigation.  The app includes live incident reports, road closure information, construction sites, accident reports and other features.  Apparently, Apple users won’t get the rerouting capability that Android folks will get, according to published reports.

    Real Power. The cool factor, and one that industry experts believe is the real power of location-based services, is an “explore” function that both Apple and Android have with Google Maps. This proximity feature allows users to find nearby restaurants, shopping areas, gasoline and other sites. Google also introduced a rating system for the iOS application that allows users to rate restaurants and other businesses.

    The Google Maps for iOS also has turn-by-turn directions for bicyclists, featuring more than 330,000 miles of bike paths and trails worldwide.

    Previous versions of Google Maps, which were designed for the iPad, were removed by Apple last September.  Apple, to replace the version, brought out the infamous mapping software that featured many errors.

     

  • Every Computer a Mobile Computer

    Every Computer a Mobile Computer

    Fleming-opener
    Photo: Lee Ann Fleming

    Precise Location Moves with the Demands of Business

    Organizations across business and public sectors, and including the military, now expect a high degree and broad range of functionality in the palms of workers’ hands, wherever those workers may go, in any kind of hazardous, chaotic, demanding environment. Requirements for location accuracy rise consistently across the board. In the future — in other words, now — developers will be asked to write mobile software applications first, and desktop applications second.

    By Lee Ann Fleming

    It seems so long ago. In 1972, Hewlett-Packard engineers developed the HP-35, a scientific calculator that many claim was the world’s first handheld computer. Today, a calculator represents only a tiny fraction of the functionality the business world expects from any one of dozens of models of powerful handheld computers that travel in the billions to job sites around the globe.

    In 1989, Frito-Lay introduced a brick-sized handheld computer for real-time inventory management on its factory floors. The initiative helped make the company the most profitable segment of its parent Pepsico’s empire. By 1999 the company was also supplying handheld computers to its sales staff and claiming a $4 million annual return-on-investment from improved billing efficiencies alone.

    So, the idea of businesses using handheld computers in the field is not new by any means.

    What is new this decade is “a massive shift in the way we use the technology,” according to David Krebs, president of VDC Research. “Six years ago, the introduction of the Apple iPhone was a defining moment for the mobile computing industry. It introduced a more intuitive user interface and a multi-touch capacitive interface that was a complete revelation.”

    Fleming-capacitive-gloves
    Capacitive or Touchscreen gloves made with conductive material enable the wearer’s natural electric capacitance to operate capacitive touchscreens without removing protective work gloves. Photo: Lee Ann Fleming

    The iPhone changed forever the level of expectation of performance and usability for such devices. Widespread consumer adoption of smartphones and tablets has led workers to expect more from their work equipment, and if they don’t find it, they bring their own devices into the mix — and dare their employers to say no. Whether they are Apple users or Android or Microsoft Windows, the original innovation introduced by Steve Jobs has so altered the landscape of what is acceptable in a handheld computer in terms of ease of use that the world will never look back.

    Today experts estimate that a full third of the global workplace is “mobile” — that’s more than a billion people daily using small handheld computers, whether tablets or notebooks or smartphones, for work.

    Data shows that the average smartphone user reaches for his or her device 150 times per day — and only 22 of those occasions are to make or take a phone call. We now rely on smartphones as multi-function devices to manage our calendars, create memos, check email, find addresses, take and share photographs, monitor children, even store electronic boarding passes for airplane flights. Tablet computers allow us to stream videos, fill in forms, write documents, and view dashboards of information. The handheld form factors’ only limitations seem to be the lack of sufficient miniaturization to fit everything in, and the delicacy of many models that can be destroyed by a single drop onto a hard surface.

    As the cost of ownership has plummeted and the quality of features and functionality has improved, mobile computing has become the inevitable rule, no longer the notable exception. Businesses need mobile computers to remain competitive, just as they needed the new telephone device 100 years ago.

    BYOD Forces Enterprise’s Hand

    The phenomenon of “bring your own device” (BYOD) finds individual workers integrating their personal handhelds, both smartphones and tablets, into their daily workflow. Businesses recognize that employees are more connected, more efficient, and more invested in their work when they are allowed to use their own equipment. Consequently, the problem of data security in an environment where workers walk around 24/7 with mobile devices containing sensitive intellectual property has grown exponentially. The trade-off of higher productivity means companies are looking for security solutions. Meanwhile, developers rush to provide new applications for business, feeding more deployment by enterprise organizations in an ever-widening circle of inevitability.

    Broadband and voice carriers likewise hasten to bundle their services in handheld form factors with 3G or better data capability, setting up whole divisions to package, upgrade, manage, and monitor enterprise mobile deployments. Third-party device management has also increased acceptance in the wider enterprise world, where IT departments have been unwilling to take on the security risks internally.

    Fleming-south-pole
    Ice Cube Project at the South Pole records the interactions of a nearly massless sub-atomic particle called the neutrino (photo courtesy University of Wisconsin).

    GPS Data Acquisition

    Some handheld configurations now include high-accuracy GPS data acquisition and other specialized functions, either as integrated features or through add-on accessories. Functionality is also being added through apps such as bar-code scanning imagery programs that can bring a crucial business process into a single device. Geotagged high-resolution photographs that formerly might have been considered out of reach because of the cost of a special device can now routinely be added to workflows via handhelds’ built-in features.

    For examples of high-accuracy GPS use in handheld computers, see “In the Field” sidebar below.

    For design considerations affecting GPS integration into rugged handheld computers, see “GPS Product Design Challenges” sidebar below.

    For an explanation of what makes a handheld rugged, see “Mobile = Vulnerable” sidebar below.

    Functionality and Accessories

    Mobile computing has barely tapped the springs of creativity when it comes to add-ons and new integrated features that will arrive over the next few years.

    Manufacturers recognize that accessories make a big difference to enterprise customers and are bringing out more ways to ease adoption:

    • Smart office docks that allow for connections to larger monitors for presentations to co-workers,
    • capacitive gloves that protect workers’ hands while still enabling manipulation of a display screen outdoors,
    • mounts and connective docks for in-vehicle use.

    These have all aided workers’ efficiency and productivity and increased the likelihood of mobile computing adoption.

    Not all is roses. For enterprise, connective office and vehicle docks provide tremendous benefit and can make the difference to successful deployment, but they can also present problems for full integration and customer service.

    The direct monitoring of environmental conditions or the condition of key components (pipes, pumps, valves and so on), often in relatively inaccessible locations, is commonplace now. Ruggedized handheld devices grant technicians access to the full repository of historical and technical information when they conduct manual inspections or perform repairs. As the workforce demographic shifts from baby-boomer employees who have years of institutional (and location) memory in their heads to younger employees who are comfortable with handheld technology providing background knowledge and tutorials in the field, ruggedized computers with large memory and Internet connectivity become more and more valuable.

    Gaps and Third-Party Enablers

    While third-party device management, along with increased availability of specialized functionality, more accessories for ease of use, and choices in operating systems are clearly moving enterprise equipment into the mobile realm, major functionality and application gaps remain. Innovative companies are studying the business-to-business marketplace looking for ways to make adoption of mobile even more business-friendly.

    Most of the large third-party organizations such as carriers do not have the intimate market knowledge of other industry verticals to ensure they provide truly best-in-class service. Often the equipment they push into their enterprise clients’ hands is an OEM partner’s that may or may not be ideal for the actual vertical.

    Meanwhile, deployments designed around a specialized software solution or by a contract system integrator might be so specific as to be non-upgradable as operating systems (OS) and equipment innovate. Enterprise still feels itself groping in the dark in many areas when it comes to outsourcing mobile computing needs.

    Operating Systems

    One of the biggest concerns in linking mobile workers to the enterprise’s universe of data and communications is today’s plethora of operating systems that allow developers and IT leadership to connect legacy and proprietary programs into their mobile deployments. The most common OS options in the handheld world are Apple iOS, Android, and Microsoft Embedded Handheld. While a few others jockey for position, most major manufacturers’ field products use at least one, and often two, of the top three. Software development kits (SDKs) and customer service are provided so internal IT departments can easily implement applications.

    Thirty years ago, the Microsoft platform owned the enterprise market and Apple was fervently embraced by so-called anti-corporate creative types. Those days might live on in some branding memory, but the reality is that Apple has entered mainstream business in the hands of its iPhone and iPad devotees. In contrast, enterprise IT and developers are justifiably upset at Microsoft’s lack of a clear mobile platform strategy. Meanwhile, rushing from behind to take top spot in mobile computing OS deployment, Google’s Android made a smart decision to employ open-source Linux-based programming as its base, giving it a decided advantage in the mobile ecosystem. The first Android cellular phone was sold in 2008; more than 750 million new Android activations were recorded by the end of 2012.

    It’s the rare end-user who will argue over which OS platform powers the software on their company-provided mobile device, except when they want to use a specific consumer-oriented app. But they do care, and care deeply, about how intuitive they find the user interface on their computer equipment, mobile or not.

    Do their applications run smoothly? They’d better, or enterprise faces the problem of expensive deployments with workers refusing to use the solution. Over the past couple of decades, so many enterprise IT investments have failed for just this reason that business is gun-shy of any product that doesn’t provide proof that its applications are bug-free and user-friendly. Because mobile computing includes the added complexity of workers being physically removed from company IT support, this issue becomes even more important.

    Today, according to VDC Research, 63 percent of software developers (enterprise and consumer) develop their mobile-oriented applications on the Android platform, while 73 percent create apps for Apple iOS. All other operating systems have significantly lower developers’ mindshare. Some observers see Android eventually winning the tussle to become the go-to OS for mission-critical enterprise deployments.

    Android still has to wrestle with the impression by enterprise that it won’t sit still long enough. Its constant upgrades for consumer devices constitute a liability for business, as enterprise developers must tweak their applications to work on the next upgrade, and the next, and the next. Enterprise would like to see a stable platform for at least a year at a time.

    Regardless of which platform dominates, in the future — in other words, now — developers will be asked to write mobile software applications first, and desktop applications second.

    Business Concerns

    Handheld computers are moving inexorably from consumer use into full-time, ubiquitous business operation. This is the opposite direction of the desktop computer, which moved from offices into homes during the 1980s. While businesses and governments at all levels accept the reality of BYOD and profit from the increased productivity of workers on mobile devices, they continue to worry about major limitations for enterprise-centric use found in the current leading platforms, including:

    • Privacy Compliance. Companies operating under Sarbanes Oxley (SOX), the Health Insurance Portability and Accountability Act (HIPAA), and other privacy regulations have a nightmare built in to the current reality of employees walking around with data that should be secure.
    • Wi-Fi and VPN. The mobile computer is built for travel, but connections are interrupted, can be unsecure, and virtual private network (VPN) firewalls can only do so much in a handheld environment.
    • Legacy Systems and Support. Small and mid-size businesses don’t have the IT support to truly connect the mobile universe with their PC networks. Also, solution providers selling mobile to enterprise are spotty at best with customer service, SDK support, and help-desk offerings. Considering the common problems of file transfers, managing OS version control, and cloud-based file sharing across a universe of different form-factor devices (tablets, smartphones, specialized handhelds for different industries), it’s no wonder IT departments feel hard-pressed.
    • Maintenance and Warranties. The mobile computing universe, with its retail consumer market-base willing to discard old versions of hardware (cell phones, PDAs, tablets) in a few short months, has not developed a quality set of warranties or maintenance plans designed to assure enterprise customers that their equipment investment will provide stability and return on investment.
    • Connectivity / I/O. Consumer handhelds are not constructed to interact with the many other machines that business mobile computers must drive: printers, monitors, desktops, and so on. Some require serial connections as well as USB.

    Lee Ann Fleming is a communications manager for Trimble Mobile Computing Solutions.

    CenturyLink in Eugene, Oregon, aided with photography for this article, using the Trimble Juno T1 and Yuma 2 rugged tablet computers.


    Fleming_Juno5_Forestry_Trimble_8885-30
    Photo: Lee Ann Fleming

    In the Field

    Mobile GPS acquisition is growing all over the map.

    Land Management. Many agencies and organizations now find wetlands management among their responsibilities. Municipalities encompassing marshlands must look at changes over time. They don’t always need survey-grade maps of these areas but they do need to know “What are the variations in these 100 points that we’re viewing?” They want map information, photographs, data on animal life, and more.

    Forestry management includes the same elements, plus it has a particular problem with fire changing the landscape. In heavily forested parts of the world, handhelds with GPS capability are tremendously helpful in lessening the “pack-in” weight and safety potential for staff assessing damage after destructive fires that may fundamentally alter hundreds, or even thousands, of acres.

    Seismic Instrumentation. Precise scientific data is logged with sensitive equipment housed in small form factors. Annual or more frequent data collection must re-find the collection boxes in overgrown, remote locations. Similar scientific work in many fields requires finding machinery placed in out-of-the-way sites, often by different people than the ones who placed them.

    Ocean Buoys. Placement and monitoring is all done with GPS now, because the buoys are always shifting, and yet their location must be exact because of sonar connectibility requirements. Rugged handhelds are best for marine work because they can withstand the salt water spray and, at sufficiently high ingress protection levels, even a dunk in salt water. Smaller boats can be used for buoy work because today’s handhelds measure accuracy to a level that 10 years ago was impossible. In large rivers this is also becoming more common, as channels requiring dredging or measuring move regularly.

    Insurance. Adjusters use GPS after such disasters as the Oklahoma tornado to determine debris fields and get claims filed. This year’s Colorado wildfire destroyed 509 homes and reduced more than 22 square miles of forested acreage to ash. Mobile GPS will play a key role in assessment, re-mapping, replanting and rebuilding.

    Evacuation Planning. When hazardous materials go airborne — as in a plant explosion ­— public safety personnel must accurately predict where the cloud will travel: height, width, direction. HazMat-suited personnel equipped with rugged handhelds monitor the plume and use their GIS solution to make accurate predictions.

    Incident Command. Software enabling interoperability, staff positioning, and navigation in volatile circumstances, and communication across departments and agencies to share floorplans, organization charts, and photographs, arrives on the scene aboard rugged handhelds that can take a pounding in uncertain conditions.Civilian police and firefighting organizations increasingly turn to military-designed solutions on handhelds to enforce security.

    Mobile Inventory Management. Companies with large fleets equip delivery trucks with handhelds, so drivers report in real time exactly where they are, what’s been delivered, and when. Changes can be made on the fly.


    Fleming_ruggend
    Photo: Lee Ann Fleming

    GPS Product Design Challenges

    Small, low-cost GPS devices have proliferated in the marketplace, and the drivers and applications that support them at a consumer level are available to make GPS acquisition seem cheap and easy. Where it starts crossing over into an area of challenge is how to put a more accurate, professional-grade GPS into a device while meeting demands to keep it less expensive, sleeker, and smaller for the user.

    According to Trimble Mobile Computing Solutions director of engineering Cary Keist, “If you want to improve performance better than 2–4 meters, not just in open sky but especially under multi-path, you have to invest in a good antenna — an antenna larger than anything that’s going to fit into a sleek, thin phone. And it will have to be pointed to the sky, and it will have to have a good ground plane. That all takes up room. There’s no way around that fact.”

    “We’re seeing competitor products that are rugged and claim GPS capability and are thin, but they only offer 10-meter capability, which isn’t good enough, or 2–4 meters in open sky, but as soon as you walk up to a building your accuracy is destroyed.”

    Alternatively, Keist explained, you end up with products that have a big snout. “Some have gone the opposite direction with a big antenna that makes it bulky. We’ve tried to split the difference. We’re introducing a Juno T41 handheld with a small extended snout for more advanced, 1–2 meter performance even in multi-path environments. Not the same accuracy as the GeoExplorer 6000, but way better than many others.”

    Tablets. The tablet form factor has a double problem in housing professional-level accuracy antennas:  an antenna has to point to the sky, in addition to being of sufficient size.

    Sky-pointing requires a tablet to be vertical, but many applications designed for the tablet require it to be flat for work. So far, this has meant that tablets have been fitted with appendages that can rise at an angle. New technologies are under investigation, but none has appeared on the market yet.

    Eventually antennas will shrink, along with every other technology that prizes miniaturization, but it comes down to physics. GPS signals are weak to begin with.

    “Given the satellite system and the current signals, the larger the area of the antenna, the more reliable your signal is going to be. There’s no easy path right now to have an antenna be very tiny and very accurate. Innovation over the next few years will try to find clever ways to put as much antenna as you can in as small a form factor as is possible,” Keist said.

    Fragility. GPS receivers and antennas are not especially delicate; they can be made to handle temperature extremes, shock, and vibration. Where it does get a difficult for the makers of rugged handhelds is that as products become larger and weigh more, greater countermeasures are required to keep them rugged. The heavier the object is, the more damage it will sustain when dropped onto concrete.

    Manufacturers add plastic casings around the handheld form to cushion the shock of the landing. That in turn adds more weight. It’s like rocket science: for every added pound of weight on the rocket you have to add a half pound of rocket fuel, then you have to add more rocket fuel to boost the half pound of rocket fuel weight that was added to push the rocket, and so on.

    In building rugged handhelds that are dropped, manufacturers calculate this in reverse.

    “GPS receivers are going to be relatively heavy in comparison to any consumer device. Antennas are large, with an awkward shape, so to have them survive the drop and vibration tests, you have to do a good job of packaging within a rugged device housing to keep it as small as you can without adding mass or building a shape that would be susceptible to breaking.” Keist said. “You have to invest in clever design and modeling and trying to keep the cost low. So it’s not technically impossible, but if you do it right, the design process is expensive and requires rigorous modeling and testing.”


    Fleming-failrate_chart
    Figure 1. Annual failure rate by form factor.

    Mobile = Vulnerable

    According to 2012 data from VDC Research, the average annual failure rate during the first year of deployment of rugged devices ranged from 4 to 7 percent, while average failure rates of non-rugged devices ranged from 10 to 23 percent. Past the first year of deployment, the fail rate for rugged devices drops while that of non-ruggeds rises, in some cases past 50 percent.

    Protective plastic casing over consumer-grade devices aids to some degree of protection against drops and a little against dust and grit; however, conditions such as temperature and altitude extremes, vibration, falls into water, or use in the rain require more than protection — they need rugged construction from the baseboard up.

    Several years ago, rugged handheld computers lagged considerably behind consumer devices in terms of processing power, memory, storage, connectivity, and other features, limiting the enterprise in what it could do with a rugged handheld. However, technology advances and more aggressive product development by rugged computer manufacturers now enable businesses to obtain cutting-edge speed, communications, and integrated features with all the protection that a rugged handheld offers.

    IP and MIL-STD-810G

    Two basic standards, Ingress Protection (IP) ratings and MIL-STD-810G, determine the ruggedness of handheld computers. The IP rating uses two numbers to describe how well the unit is protected against incursion by dust and water. The first number (1 to 6) measures dust protection; the second number (1 to 8) describes water protection.

    MIL-STD-810G consists of a series of U.S. military testing criteria that have gained acceptance in industries beyond the military for their methods of objectively determining whether a device can withstand potentially destructive elements such as drops, dust, water immersion, vibration, and altitude or temperature extremes. Initiated in 1961, MIL-STD-810 has seen seven revisions over the past 50 years.

    Semi-Rugged

    These computers can handle rougher treatment than a consumer-grade handheld, but they are not fully waterproof or dustproof, generally have a narrower temperature range, and do not meet all MIL-STD-810G specs. Most semi-rugged handhelds come with an IP rating of IP54. That means the unit is protected, though not sealed, against dust. It is resistant only to light splashing, but it cannot withstand jet sprays or immersion.

    Rugged

    These hardy warriors come with an IP65+ rating, which means they are sealed against dust. Dust cannot get inside the sealed form factor, even through the USB and serial ports. Plus, they can survive temporary immersion. They have passed a full battery of MIL-STD-810G tests, including drops, vibration, immersion, and temperature extremes. The higher the IP rating, the tougher the device. An IP68 device, for example, can survive salt-water immersion.

  • Apple Buys Indoor Location Company WiFiSLAM

    The Wall Street Journal is reporting that Apple has acquired indoor-location company WiFiSLAM. Apple reportedly paid about $20 million for the Silicon Valley-based company. Apple has confirmed the purchase to MacRumors, but offered no details on its plans for the acquisition.

    Analysts say this is a sign that the war over indoor mobile location services is heating up.

    Apple’s acquisition of WiFiSLAM illustrates how 2013 will be a breakout year for indoor location as initial trials shift to technology deployments, application development, and revenues, according to ABI Research.

    Two-year-old start-up WiFiSLAM has developed ways for mobile apps to detect a phone user’s location in a building using Wi-Fi signals, according to the Wall Street Journal. It has been offering the technology to application developers for indoor mapping and new types of retail and social networking apps. The company has only a few employees. Co-founders include former Google software engineering intern Joseph Huang.

    “The move comes as Apple continues to build its arsenal against Google in mapping,” according to Wall Street Journal blogger Jessica E. Lessin. “It debuted its own mapping service last year to poor reviews and user complaints about inaccurate data. Apple chief executive Tim Cook apologized for the quality of the product, and Apple has continued to improve it.

    “Google already offers indoor mapping in certain locations like airports, shopping centers and sports venues,” Lessin said.

    ABI Research’s latest report “Indoor Location in Retail: Where Is the Money?” provides an overview of all major technologies, revenue opportunities and competitive environment. “Analyzing across 10 retail sectors, we are seeing a lot of cross pollination as companies combine handset and infrastructure based Wi-Fi, Bluetooth, and sensor location technologies. The emergence of public venue small cells and carrier Wi-Fi will also create a new wave of opportunity,” commented Patrick Connolly, senior analyst. “As a result, we expect to see a flurry of acquisitions and partnerships in 2013, as major players start to make their moves.”

    In support of these technologies, ABI Research is also forecasting smartphone retail apps to break 1 billion downloads, while indoor maps will break 1 million buildings, over the forecast period.

  • Magellan Debuts SmartGPS Apps for Apple and Android Mobile Devices

    Magellan SmartGPS App_iPhone
    screenshot: Magellan SmartGPS App

    Magellan has announced Magellan SmartGPS Apps for iOS and Android mobile devices.

    Following the recent announcement of Magellan’s SmartGPS device, the free Magellan SmartGPS Apps for iOS and Android devices are the next key elements in Magellan’s Smart Ecosystem, a cloud platform that integrates social media and navigation content directly onto a navigation map, the company said. The SmartGPS Apps automatically deliver continually updating reviews and tips for local businesses from social media including Yelp, Foursquare, and other partners to create current, local and personalized driving and pedestrian experiences.

    The Magellan SmartGPS mobile apps display location-relevant information “squares” that graphically flip to show reviews, tips and offers from Yelp and Foursquare for nearby restaurants, stores and services. Users can then navigate to those locations directly from the SmartGPS App without needing to open an additional application or device. The cloud architecture enables new monetization of end users’ mobile search and navigation, and additional social media and content partners.

    “We architected the Smart Ecosystem to integrate with automotive infotainment and mobile network service platforms so users can enjoy a truly mobile, connected car experience now,” said Peggy Fong, president of MiTAC Digital Corporation. “SmartGPS mobile apps connect to the vehicle dash, allowing users to easily search social media and points-of-interest for destinations, and send the locations via Bluetooth or Wi-Fi to SmartGPS-enabled vehicle navigation systems.”

    Magellan’s free iOS and Android SmartGPS apps create a total-solution SmartGPS experience that is truly mobile. Magellan connects the smartphone to the vehicle dashboard, enabling location sync and sharing, hands-free operation and data connectivity. Users can pair their Magellan SmartGPS app with SmartGPS-enabled navigation systems. Using their SmartGPS App, SmartGPS enabled navigation system, or PC, users can search for a location, save the location in Magellan’s Smart Ecosystem cloud, and sync and share the location to any SmartGPS enabled device via Wi-Fi or Bluetooth.

    The free Magellan SmartGPS Apps will be available in North America this Spring, and in Europe this Summer, from iTunes and Google Play. Premium versions of both apps featuring spoken turn-by-turn navigation will also be available.

  • Report Looks at Indoor Location Positioning and Mobile Markets

    In December 2011, Grizzly Analytics released its first comprehensive report on indoor location positioning technology, predicting that indoor location services were ready to revolutionize the mobile market. The five months that followed have shown how true this was, with new initiatives announced on a regular basis and numerous demonstrations at industry conferences, Grizzly Analytics says.

    In a fully revised and updated 163-page report, Grizzly Analytics gives an up-to-date analysis and comprehensive overview of indoor location positioning R&D. Included is information on the research activity of all the major mobile companies — Google, Microsoft, Samsung, Apple, Nokia, RIM, Cisco, Qualcomm, Broadcom, STMicroElectronics, Sony Ericsson and others — and also more than 30 start-up companies that are actively bringing indoor location services to market.

    “These technologies are poised to revolutionize smartphone usage by enabling GPS-style mapping, navigation, local search, check-ins, location-sharing and other location-based services to work indoors in malls, megastores, offices, airports, casinos and other big indoor places,” according to a statement by Grizzly Analytics. “Indoor location will also transform commerce, enabling searching for items on store shelves, sending deals and promotions to nearby customers, advertisements for nearby stores in malls, and more. Location services are also entering the enterprise, with indoor asset tracking, employee search, and more.

    “In this updated technology trend report, Indoor Location Positioning: Research Pipelines, Start-ups and Predictions, Grizzly Analytics answers the questions you have about this new technology. What approaches are being researched by different companies? Which companies have mature research? What are the gaps in each company’s research that they are likely to fill by acquiring start-up companies? Which start-up companies are likely to be acquired or to emerge successful in the market? What areas of technology are not yet addressed by start-ups, and remain open to new entrepreneurs and investors?”

    A related report, Indoor Location Solutions and Services: Challenges, Opportunities and Market Outlook, is also available from Research and Markets.

  • Mapplegate Causes Apple CEO to Suggest Alternatives

    Kevin Dennehy
    Kevin Dennehy

    The uproar caused by glitches in turn-by-turn and other features from Apple’s new Maps feature has forced CEO Tim Cook to make a public apology. It also has made some in the industry wonder why Apple decided to drop Google Maps in the first place — though many say it was the smart thing to do in the long run. In the meantime, indoor positioning technology and markets seem to be shaping, if not slowly, for serious commercial success in the near future.  Some still have concerns about indoor positioning’s technical limitations, privacy concerns and consumer acceptance.

    Apple recently told its customers to try competing map services while it improves its new mapping program. A recent uproar by iPhone users, who found that Apple’s new mobile maps gave them wrong directions right after the release of iPhone 5, has been dubbed “mapplegate” by some bloggers.

    In a letter to customers, Tim Cook, Apple’s chief executive officer, said that iPhone customers try mapping services from Bing, MapQuest, Google and Waze through its apps store.

    Cook, in his letter, apologized for the frustration caused by its mapping platform. He said that more than 100 million iOS devices use the new Apple Maps.

    “We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps, including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up,” Cook said. “Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”

    TomTom, which provides the map data for the new application, has been tight-lipped about the fiasco. In addition, the move to TomTom has some questioning Apple’s move away from Google Maps.

    One thing is for sure in this whole mess: the importance of location and mapping to consumers, something pundits have downplayed in recent years. A recent New York Times article said the Maps outcry “shows how map services, which Apple treated as an afterthought when it built the first iPhone, have become critical tools for millions of people.”

    The Times article goes as far as saying that Apple executives were surprised by the popularity of the map function, but began to concern the brass there about how much iPhone behavior data was flowing back to Google.

    Between this recent glitch and its decision not to join standards consortiums for indoor positioning, one wonders if Apple, or Google for that matter, really believes in the power and promise of location technology.

    Aisle411 Says It Has 10,000 Indoor Maps

    The mainstream media is touting indoor location as the next big thing for consumers. One company, aisle411, now with 10,000 indoor maps, says the future is now.  The “so what” for consumers is the ability to easily search for products, says Kris Kolodziej, new aisle411 vice president of location services.

    “Consumers want less stress when shopping; they want to be informed, and also have fun [and] be engaged,” said Kolodziej, who most recently was associate director at Verizon Wireless.

    Aisle411’s product enables product search, indoor/store map, indoor location (around 5 meter/aisle level) and product recommendation through an ad engine. “Users can search for products. We then display the products on a store map, down to the aisle level,” Kolodziej said. “We also recommend products based on search and indoor location by displaying coupons and offers.”

    Kolodziej says, as part of its 10,000 indoor maps, all 8,000 Walgreens stores are mapped. “You can find these maps inside the Walgreens app and inside the aisle411 app. Even Google does not have this,” he said.

    Like all new technology, including GPS, standardization of maps and technology help to grow new markets. Some believe it is the Wild West for indoor positioning, which Kolodziej contends may be overblown. “Aisle411 figured out the technical issues related to scaling indoor maps and indoor location. Aisle411 generates the indoor maps and offers them in an XML format via our SDK and APIs,” he said. “Developers can access the product data and store maps via our SDK and APIs.

    Big box retailers and other chains are showing big interest in indoor positioning, but the concern is will privacy and other issues slow it? “This Walgreens deployment is helping to educate the market, and other retailers, that this technology is what consumers want. Specific to indoor location, consumers are more open to sharing their location with their store/retailer vs. Google or anyone else,” Kolodziej said. “Since the store already knows you are there to shop, users are not afraid to share their location inside the store.”

    Aisle411 recently purchased WiLocate’s technology assets — and a few patents pending as part of the deal. WiLocate’s positioning product, which allows access to mobile devices, leverages existing Wi-Fi infrastructure and sensor information, along with gyroscope and compass.

    Google continues to be a dominant player in indoor mapping. It recently said that Galeries Lafeyette and supermarket chain Carrefour in Paris are now mapped. This includes information about ATMs, escalators, restrooms, what products are in different aisles, and walking directions.

    Google has been mapping airports, museums and malls for some time. In addition to France, the company brought indoor maps to the United Kingdom and Switzerland last summer. In the United States, Google has mapped such places as Atlanta Hartsfield — Jackson International Airport; San Francisco International Airport; Mall of America, Bloomington, Minnesota; Caesars Entertainment, Bally’s Las Vegas; MGM Resorts, Monte Carlo Resort & Casino, Las Vegas; and Vallco Shopping Mall in Cupertino, California.

    Google has also mapped such big-box stores as Home Depot, IKEA, Macy’s and Bloomingdale’s — though it remains to be seen when a Wal-Mart or Target will be included.

    Analysts contend that the big indoor positioning players are Google, Microsoft, Research in Motion, Nokia and Qualcomm.

     

     

  • Companies Uniting to Expand Indoor Positioning Market…But Where Are Google and Apple?

    Kevin Dennehy
    Headshot: Kevin Dennehy

    Naysayers still exist when talking about the emerging indoor positioning market. They say that the market is still too nascent — and the technology is sub par and not there yet. However, there are just too many atmospherics, and big companies getting involved in indoor positioning development, to brush it off as another technology fad. The recent announcement that 22 companies are combining to come up with standards is a good example. Mainstream media articles touting the new market also are spearheading development and consumer interest. Still, how can you start an industry group and talk standards and markets without the two largest players?

    In a move that indicates that there is a strong market, 22 companies recently partnered to create the In-Location Alliance. The new group, which includes Nokia, Qualcomm, Samsung Electronics and Sony Mobile, aims to improve and expand indoor positioning and related services.

    Google, which has been the dominant player in location markets, was noticeably absent. Google has partnered with large retail chains and has mapped many indoor malls, airports and other facilities to help drive the market with its Google Maps for Android 6.0.

    Another company apparently not part of the alliance is Apple, which recently ended its location data partnership with Google. Apple is launching its iOS 6 operating system update, called Maps for iOS, which features 100 million business listings and Yelp recommendations.

    In a prepared statement, the group said it welcomes the addition of any new member “who is ready to further investigate business opportunities in indoor location-based services and sees value and benefits in industry collaboration.”

    The In-Location Alliance says it will go after both the consumer and enterprise location markets, even though both have technical and market limitations for indoor positioning. The group said services it will focus on include real-time navigation inside buildings, directions to personalized products and promotions inside retail stores and malls, asset and employee location, customer identification, and security solutions.

    Because the technology is widely available on smartphones, the alliance will focus its products on enhanced Bluetooth 4.0 technology and Wi-Fi to develop mobile services as a starting point.

    The allied companies say they will conduct pre-commerical pilot programs and business model verifications later this year in order to launch handset-based applications next year.

    Other members of the In-Location Alliance include Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, RapidBlue Solutions, Seolane Innovation, TamperSeal, Team Action Zone and Visioglobe.

    Nokia also has been developing indoor positioning systems that use 3D models, rather than 2D floor plans. Broadcom released a chip that supports indoor positioning through Wi-Fi, Bluetooth and even NFC.

    Mainstream publications such as the Wall Street Journal and USA Today have written articles about indoor positioning as a potential burgeoning market. The articles say such big brands as Target, Walgreens and Home Depot are implementing indoor positioning and marketing strategies. Walgreens is partnering with Aisle411, which offers an application with 9,000 store maps.

    Mapping Services Now on New Kindle Fire       

    The next model of Kindle Fire, Amazon’s tablet, will have mapping services installed as part of a deal with Nokia. What is noticeable is that it does not have location technology from Google, which is strange as it is the Android mobile operating system that powers the Kindle Fire. Published sources say Amazon will announce the agreement this month.

    As our sister publication Wireless Pulse reported, Competitor Barnes & Noble recently adopted OpenStreetMap, through Berlin-based Skobbler’s ForeverMap 2 app, to allow developers to create Nook applications with location functionality later this year, according to published sources.

    While the Nook line of products are Wi-Fi enabled, they lack pure play GPS capability. Although Nook devices don’t have 3G or 4G access of smartphones, it is a step toward developing location capability.

    A basic version is free on the Nook, and a premium version costs $4.99. The Nook units with the location capability include the Nook Color and Nook Tablets.

    Both the Kindle and Nook have one common thread — their parent companies opted not to go with Google Maps. Is the location giant taking notice?

    20 Years of Covering Location Technology

    September 2012 marks my 20th year of writing about the business of location technology. In 1992, the big GPS companies (Trimble, Garmin, Ashtech, Sony, Magellan, Rockwell) were trying to develop consumer applications that were evolving from their military technology developed for the recently concluded Gulf War.

    Most of the news back then was in the form of government contracts, and some survey agreements, or evolving policy about GPS. It turns out that the consumer side was being developed not by the GPS industry, but intelligent transportation industry providers through the digital mapping companies Etak (now TomTom) and Navigation Technologies (now Nokia).

    While the terms “telematics” and location-based services were not being used in 1992, some companies saw the potential for big dollars incorporating positioning technology into mobile phones. I wrote an article in October 1992 headlined “Rockwell Says GPS in Cellular Phones Means Big Business.” I quoted a few industry consultants at that time who said that they had doubts that it would be a big market because of the cost and size of the GPS chipset, antenna issues, and consumer acceptance. The big deal about putting GPS into cell phones was to meet an FCC enhanced 911 requirement, but that happened a few years later.

    Such companies as Motorola brought the name “telematics” to North America and attempted to jump-start the market here. At least one industry executive never liked the word telematics, saying it was a “Stalinist” word.

    While companies have come and gone, and the technology has evolved to a point that commoditization is pervasive, the promise of location technology and markets will still be strong. Companies and individuals have made fortunes and lost them in the location industry, but one thing for sure — it has never been boring covering and writing about the business and people.

  • Have Apple and Google Killed Personal Nav Devices?

    Two prominent tech magazines are tolling the death knell for portable GPS devices today, spurred in large part by Apple’s announcement of Maps, its own mapping and GPS navigation service.

    “Apple made a number of significant announcements at its Worldwide Developer Conference (WWDC) yesterday, but one of the most insidious was its widely expected move to launch Maps, the company’s homespun mapping and GPS navigation service,” reads PC World’s article “Apple Moves to Kill GPS Devices, Reduce Dependence on Google.

    “The updated app marks the first time the iPhone will have free, voice-enabled GPS navigation. It also includes real-time traffic, Yelp integration, crowd-sourced traffic data (hello Waze), Siri support, and the ability to work in the lock screen. In a move to match Google, Apple is also working on 3D modeling for buildings and terrain data, which it will acquire by flying planes over U.S. cities.

    Wired Magazine was even more dire; its article titled “Apple, Google Just Killed Portable GPS Devices,” begins, “If it wasn’t obvious before, it’s crystal clear today. The dedicated portable GPS device is dead, with Apple and Google playing pallbearer to Garmin, Magellan and TomTom’s hardware businesses.

    “Between last week’s hastily organized Google Maps event, where the search giant showed off a new interface, new features and — most importantly for Android users — offline map downloading, and Apple’s new Maps app announcement at WWDC, a dedicated device for mapping and navigation comes across as superfluous. Or even worse, incredibly low-tech.

    Meanwhile, Apple signed TomTom for mapping services over Google Maps for its new operating system. Also read LBS Insider editor Kevin Dennehy’s latest column on Google’s plans to enhance its maps on Android.