Tag: indoor positioning

  • Google Patent Seeks to Link Robots via Smartphones

    Google Patent Seeks to Link Robots via Smartphones

    The Google patent shows an example system in which robotic devices interact with the cloud and share information with other cloud computing devices.
    The Google patent shows an example system in which robotic devices interact with the cloud and share information with other cloud computing devices.

    In a patent awarded April 14, Google describes “systems and methods for allocating tasks to a plurality of robotic devices,” reports Nextgov.com.

    Google’s patent (Patent #9,008,839) outlines methods for connecting a series of robots over the cloud to complete tasks. A robotic device configured to perform a task could make use of a GPS receiver to determine its location. It might also use other sensors, such as a gyroscope or an accelerometer to measure movement. Other sensors could be encoders, infrared sensors, optical sensors, biosensors, Radio Frequency identification (RFID) systems, wireless sensors and compasses.

    The patent suggests that the robots could be controlled by a smartphone — from anywhere in the world.

    The patent could have value for Google’s self-driving car project, allowing the vehicles to communicate with each other.

    In another patent (Patent #US008996429), awarded on March 31, Google describes how a robot’s personality can be defined using sensors and the cloud. According to the patent, “methods and systems for robot and user interaction are provided to generate a personality for the robot.” One aspect includes basing the robot’s personality on identifying the user’s location.

    The personality and state may be shared with other robots so as to clone this robot within another device or devices. In this manner, a user may travel to another city, and download within a robot in that city (another “skin”) the personality and state matching the user’s “home location” robot. The robot personality thereby becomes transportable or transferable.

    Again, GPS is mentioned as a possible sensor for use either in the user’s smartphone, the robot, or both.

    So, in the future, when you leave home, you may be able to take an interactive non-human friend along. Talk about location-based services!

     

     

  • DJI Unveils Phantom 3 UAV with Indoor Positioning

    DJI Unveils Phantom 3 UAV with Indoor Positioning

    The Phantom 3 in flight at a press event.
    The Phantom 3 in flight at a press event.

    DJI has launched a new drone in its Phantom series. The Phantom 3 comes in two variations, Professional and Advanced, both of which provide greater control and creative options than the popular Phantom 2. On April 8, DJI held three simultaneous events in London, Munich, and New York to mark the release of the Phantom 3.

    Both Phantom 3 versions feature the strongest professional control features DJI has developed so far. Using DJI’s Visual Positioning system, the Phantom 3 can hold its positioning indoors without GPS and can easily take off and land with the push of a button. With Vision Positioning technology, visual and ultrasonic sensors scan the ground beneath the Phantom 3 for patterns, enabling it to identify its position and move accurately.

    DJI’s Lightbridge technology is also integrated, enabling control at up to 1.2 miles (2 km) away and a live HD video stream from the camera with almost no latency.

    “In developing the next generation Phantom, DJI remained committed to providing a top-tier flight experience in one easy-to-use platform,” said DJI CEO Frank Wang. “We pride ourselves in creating a flying camera that fits in a backpack and can be ready to take professional quality videos from the sky in less than a minute.”

    The Phantom 3 Professional is capable of shooting 4K video at up to 30 frames per second, while the Phantom 3 Advanced records at resolutions up to 1080p at 60 frames per second. These cameras are stabilized using 3-axis gimbals to keep the video smooth regardless of flight or wind conditions.

    Both models shoot 12-megapixel photos using a 94-degree FOV, distortion-free lens, and a high-quality, 1/2.3-inch sensor that is more sensitive to light than the sensor in previous Phantom 2 Vision models.

    All camera settings — including ISO, shutter speed and exposure compensation — can be set using both the DJI Pilot app and the physical controls on the remote controllers. The DJI Pilot app also features a Phantom 3 flight simulator for virtually practicing aerial maneuvers, and a Director feature, which automatically edits the best shots from flights into short videos that can be shared immediately after landing. The upgraded app also allows pilots to livestream their flights to YouTube.

    “Pilots, whether they are journalists, extreme athletes, or global travelers — will not just be able to share aerial videos of where they were, but will also be able to send a YouTube link to their friends and colleagues to show them the aerial perspectives of where they are right now,” said DJI’s San Francisco General Manager Eric Cheng. “This has tremendous potential for changing the way we share experiences with one another.”

    The Phantom 3 by DJI
    The Phantom 3 by DJI

    Photo: The Phantom 3

  • Xsens Adds Active Heading Stabilization to IMU

    In the latest update of its Motion Tracker product portfolio, Xsens has added active heading stabilization (AHS) to its core sensor fusion algorithms on the MTi 10-series and MTi 100-series. Both series are MEMS-based inertial measurement units (IMU), attitude and heading reference systems (AHRS), and vertical reference units (VRUs).

    The AHS algorithm delivers fundamentally improved heading tracking accuracy, Xsens said. The improved robustness in heading tracking is particularly evident in Xsens’ line of vertical reference units (MTi-20 and MTi-200). These products now provide actively stabilized heading tracking, delivering 20x less drift than pure gyroscope dead reckoning for most application scenarios. This means heading tracking drift as low as 1 degree after one hour for many applications, while remaining fully immune to magnetic distortions.

    Xsens said this characteristic makes the MTi line of products a highly accurate, but cost-effective solution for robotic/indoor navigation, camera stabilization, satellite communication, directional drilling, borehole/pipeline inspection and pedestrian navigation applications, Xsens said.

    “Customers are already choosing our MTis because of their accurate heading tracking capabilities, but this algorithm will bring the accuracy to a whole new level, enabling more applications and creating new markets. The 12 cm2 MTi comes with an easy-to-use library, so that integrating the solution is straight-forward,” said Marcel van Hak, Product Manager of Industrial Applications for Xsens.

    AHS is available immediately as a free firmware upgrade to all MTi customers as part of the just-released MT Software Suite 4.3.

    The following video shows a demonstration of the Active Heading Stabilization, with the Xsens MTi is mounted on a robotic vacuum cleaner.

  • Bill Supports eLoran as GPS Backup

    A bi-partisan group of legislators led by Congressman John Garamendi (D-Calif.) has introduced a bill that would require the U.S. Secretary of Defense to establish a backup for GPS within three years using eLoran.

    The National Positioning, Navigation, and Timing Resilience and Security Act of 2015H.R. 1678, was co-sponsored by Congressmen Duncan Hunter (R-Calif.), Peter DeFazio (D-Ore.), and Frank LoBiondo (R-N.J). Garamendi is the ranking member of the House Transportation and uInfrastructure Subcommittee on the Coast Guard and Maritime Transportation.

    H.R. 1678 would require the secretary of defense, in coordination with the commandant of the Coast Guard and the secretary of transportation, to establish and sustain a reliable, land-based positioning and navigation system that will complement and backup America’s GPS for military and civilian uses by using eLoran.

    eLoran is the government’s existing and underused long-range navigation system infrastructure. The backup system would step in when GPS signals are corrupted, degraded, unreliable, or otherwise unavailable. A terrestrial-based system, eLoran wouldn’t be affected by atmospheric interruptions such as solar storms, or jamming or spoofing aimed at GPS.

    The bill directs the secretary of defense to incorporate the expertise and contributions of the private sector to quickly establish  system architecture, as well as build and operate the system.

    “GPS is much more than a LCD screen on your dashboard. It’s a technology used for much of our nation’s critical infrastructure and by almost every major industry in America, as well as the military, law enforcement, and first responders,” Garamendi said in a press release. “We are increasingly reliant on the precision, navigation, and timing services that GPS provides. From land navigation on cell phones to a timing source for our national infrastructure, we need a reliable backup system to GPS.”

    Garamendi said the bill would make the nation’s geopositioning infrastructure more resilient to “threats both natural and nefarious.” “A backup system could also reach places that GPS currently cannot, such as inside many buildings. This would help first responders and law enforcement more effectively protect the public,” he added.

    Other members of Congress are expected to sign on as co-sponsors after Congress returns from its spring recess, according to Dana A. Goward, president and executive director, Resilient Navigation and Timing Foundation.

    The eLoran PNT system would use enhanced long-range signals (eLoran) from 19 towers around the country, each with approximately a 1,000-mile range providing overlapping fields from which a device can derive its location. The back-up system would use the remaining Loran infrastructure and provide a secure and reliable cybersecurity insurance policy, said the press release.

    The U.S. atomic clock, accurate to one second in 300 million years, also serves as the base timing source for this backup GPS capability. This exceeds the timing needs of modern cell phones, creating an infrastructure backbone that is prepared to handle the evolution of consumer and industry electronic communications in the years ahead, the press release said.

    The bill sets out numerous requirements for the system, saying that it shall:

    • Be wireless, terrestrial, and wide area
    • Provide a precise, high-power 100 kilohertz signal
    • Be resilient and extremely difficult to disrupt or degrade
    • Be able to penetrate underground and inside buildings
    • Take full advantage of existing, unused Loran infrastructure
    • Work in concert with and complement any other similar positioning, navigation and timing systems, including eLoran.

    Since 2004, the federal government has recognized that the absence of a reliable backup system for GPS is a glaring economic and security threat to the United States, and has reaffirmed its interest in developing an eLoran as a reliable, land-based backup for GPS signals, the press release said.

    In January, the United States Army began soliciting information for eLoran receivers for the warfighter, either stand-alone or integrated with GPS, for use in Army and other Department of Defense maritime, aviation, or vehicular platforms, and for position and timing.

    The United Kingdom began using eLoran in October 2014 to protect its shipping lanes, which carry 95 percent of UK trade, in case of GPS signal loss.

  • Mobile World Congress Sees Rise in Indoor Location Companies

    Kevin Dennehy
    Kevin Dennehy

    This year’s Mobile World Congress in Barcelona was the biggest ever, with 95,000 attendees and thousands of booths, conferences and people with sore feet walking a cavernous exhibition hall. While the Geneva Auto Show ran close to the same dates, connected vehicle companies and technology were prominently featured. What was interesting, however, was the rise of indoor positioning companies and mobile advertising agencies with interest in location.

    BARCELONA — Joining the 95,000 or so Mobile World Congress attendees were about three dozen companies who are offering indoor location and location advertising services. These companies have exhibited at previous conferences, but not in the numbers this year.

    At the huge Fira convention center where MWC was held March 2-5, Los Altos, Calif.-based Pole Star installed more than 600 beacons for indoor location. Visitors were able to be guided to booths and other areas through an interactive map. “Business was good in 2014, we sold 10,000 beacons. We are making money,” said Christian Carle, Pole Star CEO.

    One analyst said that the big change at MWC wasn’t the number of indoor positioning companies and demos, but the maturity and breadth of the technology. “Intel announced indoor positioning capabilities in their Wi-Fi chip, and had a demo that was very impressive. Many smaller companies that in past years were showing raw technology were showing polished solutions this year, such as Quuppa, MTI and Sensewhere, said Bruce Krulwich, Grizzly Analytics president, who has authored a report identifying 150 indoor positioning companies. “I definitely see a shake-out coming up, but it won’t be one technology prevailing over another. Different technologies meet different needs in the industry, and different technologies fit different sites. There are technologies that deliver universal indoor positioning, without any infrastructure or preparation, such as Wi-Fi multilateration and sensor fusion.”

    Krulwich said that there is a shake-out that’s already started because there are too many companies working on similar technologies. “Start-ups in the area that don’t have differentiating innovation, don’t have integration into retail or other back-end systems, and don’t have market penetration, are already finding themselves in a challenge. But companies with clear innovations and commercial deployments will do fine,” he said.

    United Kingdom-based Sensewhere is using crowdsourcing in its indoor positioning software. The software uses radios to scan for Wi-Fi and Bluetooth to allow an IP location to reference the sources and form a location database.

    “It’s what we call the universal indoor positioning versus venue specific indoor positioning, which can work anywhere — we just need a crowd of people. Our target partners are handset manufacturers, network operators, social media, social network providers, and also chipset guys as well,” said Rob Palfreyman, Sensewhere CEO. “So, there are obviously a lot of companies like Google looking at venues; there is Micello and TomTom looking at add-ins in the indoor location, which is great news, but it just needs to have a technology that can drive the blue dot on their map, and we feel that Sensewhere is the right place to provide that blue dot because of the crowdsourcing global nature of our approach.”

    One company, which has developed a popular mobile game, is using its network to attract advertisers for its location-based ad platform. “We already have the infrastructure in place because of our mobile game. With our platform, we can allow advertisers to launch campaigns using our beacon signals and geofencing,” said Pedro Jahara, CEO of Brazil-based RevMob.

    New location technology like the ability to track SIM cards was rolled out at MWC. W-Locate, which is partnering with Morpho in Thailand, is tracking SIM cards with its XimLoc product, which the company said is more accurate indoors than other technology.

    Even such companies as Geotab, which is a strong player in the fleet market, are leveraging MWC to continue a foothold in the European market. The company displayed its IOX-CAN system that can send data from a mobile device to the MyGeotab system, which can be viewed an analyzed by fleet managers, said Maria Sotra, Geotab marketing manager.

    Geotab also partnered with Telefonica in November 2014 to focus efforts in Spain, Germany and the United Kingdom, Sotra said.

    At MWC, location-based advertising market is gaining traction as advertisers are seeing the benefit of locating and attracting customers. New York-based xAd said it has doubled its revenue for the second year. “We have billions of mobile ads processed and billions of ad impressions. The company is profitable,” said Dipanshu Sharma, xAd founder and CEO.

    He said the company has expanded into France and Germany and added China to its global ad network.

    Another company that is using location technology as a differentiator is Airpush, which had another big presence at MWC. The company’s Abstract Banners was a big draw to attendees. Location, particularly geofenced areas, have created a call to action for consumers, which is attractive to advertisers, said Cameron Peeples, Airpush vice president of marketing.

    Connected Car Still Big Opportunity at MWC

    Although the Geneva Auto Show was starting as the MWC was ending, there were still several big announcements by connected car companies in Barcelona. Even the well-publicized Samsung S6 and S6 Edge and HTC One M9 handset rollouts included Mirrorlink, the connected vehicle standard from the Connected Car Consortium.

    In another big announcement, Audi and AT&T said that all 2016 model vehicles equipped with Audi connect will come with the carrier’s 4G LTE or 3G coverage. This increase in services is big because the auto giant just rolled out 4G AT&T service in Audi A3s last year.

    AT&T selected Airbiquity to provide end-user registration and device management connected vehicle services for select customer programs. “Airbiquity will deliver these services to AT&T using our Choreo cloud-based connected vehicle services delivery platform and project management, engineering, and operations teams,” said David Jumpa, Airbiquity chief revenue officer. “This is a ‘white label’ agreement whereby AT&T will integrate Airbiquity’s service delivery capability into AT&T’s connected vehicle customer solutions.”

    Another location company is making huge inroads in connected vehicle markets with its Glympse for Autos product. Glympse will be installed in select Volkswagen and Peugeot models through MirrorLink, said Bryan Trussel, company co-founder and CEO.

    The app allows users to share location from their vehicle by setting the recipient and timer, and hitting send. The company has a similar app for Gogo inflight aviation networks to allow a person on the ground to know where an airplane is for picking up passengers.

    In other connected car news, Accenture is providing Fiat Chrysler Automobiles the capability of in-car, Internet-based services. Starting with the new Fiat 500X, Uconnect Live services, which was co-developed by Accenture, will power an infotainment system that offers music and news services, social network access, the ability to monitor driving style and a range of diagnostic services.

    Accenture also partnered with Visa for an IoT-based connected car commerce test. At MWC, the company tested a scenario where drivers could order food from the car using cellular, Bluetooth and beacon connectivity. Accenture deployed a similar system with BMW’s ConnectedDrive, which allows customers to choose services in real time for a vehicle.

    Health Market Even Has Location Potential

    Niche location applications are growing as Internet of Things, or IoT, markets start to grow. One company taking advantage of the mobile market is Annapolis, Md.-based TCS, which featured its VirtuMedix platform in its MWC booth.

    The platform is tailored to emergency physicians as part of the growing market for video telemedicine products and mobile health, said Jay Whitehurst, TCS commercial software group president. “It’s already saving lives,” he said of the platform, which combines encryption, navigation, mapping and messaging.

    While the product, now being rolled out in a North Carolina emergency medicine group, provides patients with an alternative to urgent care centers and emergency rooms, it also can be used for longer term cases such as assisted living and rehab centers, the company said.

    Whitehurst said TCS has made several company acquisitions that have played a part in new product rollouts, which include the company’s Trusted Location. The application allows financial firms, online gaming companies and others to identify and prevent credit-card fraud. The application identifies and validates a device’s location worldwide.

    In other Mobile World Congress news:

    • Spirent said its simulators have the capability to evaluate Wi-Fi Offload and Wi-Fi performance of mobile devices on its test framework. The new product allows companies to test multiple devices on a single unit to cover Wi-Fi/LTE mobility and interoperability. The testing is important in light of wireless carriers’ strategy to extend VoLTE in areas where cell coverage is limited, said Saul Einbinder, Spirent vice president, venture development.
    • Google Waze said its Google Mobile Service (GMS) will be available as a preinstall option on mobile devices. OEMs and carriers can preinstall the app on their handsets so consumers can use the service immediately, the company said.
    • Trimble’s ALK said its ALK Maps and route visualization software is now available in Europe. ALK Maps, launched in the United States in 2012, allows users to overlay routing, geocoding points, weather and other features, the company said.
  • Microsemi GNSS Master Solves Small-Cell Synchronization Issue

    Microsemi-IGM-Solution-WMicrosemi Corporation is offering a new Integrated GNSS Master (IGM) solution for small-cell synchronization. The IGM is the company’s first solution that fully integrates a 1588v2 PTP grandmaster with a GNSS receiver and antenna in a small, fully contained package, designed to mount indoors.

    The Microsemi IGM solves the challenge of indoor synchronization, which has been a significant hurdle for cost-effective small cell indoor deployments.

    According to the Small Cell Forum, 80 percent of small cell needs are for indoor use. Microsemi expects the company’s new IGM to revolutionize indoor small cell deployments by eliminating the need for an antenna on the rooftop along with expensive power, cabling and installation costs associated with connecting the GNSS antenna to the 1588 grandmaster in a typical small-cell deployment.

    IGR reports that the cost to deploy a small cell is approximately $31,000 on average and much higher than the cost of the small cell itself. Similarly, the cost of deploying a GPS antenna on a roof is typically $15,000 to $25,000 and can go up to $60,000 in high-rise buildings, in addition to the roof rental expense on a yearly basis.

    The Microsemi IGM eliminates the need for an outdoor antenna and therefore significantly reduces the purchase, installation and maintenance deployment costs for typical GNSS antenna systems. The sensitive GNSS receiver and patented Microsemi timing algorithms result in an indoor GNSS timing solution that can be deployed in many different indoor environments.

    The IGM uses Power-over-Ethernet (PoE) to simplify installation by utilizing standard Ethernet within a facility and requires no more than 12.95 watts of power directly from the Ethernet cable. The IGM is mounted on the wall or ceiling, connected to the network via PoE, and the unit will automatically self-configure, lock to GNSS signals and provide precise frequency and phase with its 1588v2 PTP grandmaster needed for small cell operation.

    Microsemi-IGM-diagram-W

    “The IGM product introduction is a continued commitment from Microsemi to address market and customer challenges in timing and synchronization,” said Eric Colard, director of marketing and business development for Microsemi’s Frequency & Time Division. “The IGM solution complements our flagship timing products and will work with them in tandem to provide a truly end-to-end timing and synchronization solution.”

    “Deploying small cells indoor to provide better coverage and enhance capacity is becoming a priority for operators,” said Richard Webb, Analyst, Mobile Backhaul, at Infonetics, recently acquired by IHS. “The challenge of tight synchronization requirements for LTE has been difficult to solve; Microsemi’s IGM innovative solution enables mobile operators to precisely synchronize small cells indoor and lower deployment costs.”

    “The time is right for such an innovative and disruptive solution as IGM from Microsemi,” said Earl Lum, president, EJL Wireless Research. “Since Small Cells for indoor are now being readily deployed, Microsemi solves a critical cost issue and technical challenge operators are facing. The compact form factor, plug and play capability, and scalable client support of the IGM product hits the sweet spot for indoor small cell projects.”

  • Markey Report Concerns Connected Vehicle Industry

    Editor’s note: Dennehy is GPS World’s editor for location-based services, writing a monthly column for the LBS Insider newsletter. The views expressed are his own. He will be covering the Mobile World Congress in Barcelona for GPS World. Contact him at [email protected] with your news. 


    Markey-report

    Sen. Ed Markey’s new car technology report, released earlier this month, basically says that connected vehicles can be hacked, causing danger to drivers and presenting major privacy concerns. While some critics believe Markey’s report was meant to drive media hysteria, others say it raises serious issues that the industry needs to address. In other location news, I’ll be covering the Mobile World Congress in Barcelona for GPS World. What will be the showcased location technology? Wearables? Connected vehicles? Or something new? 

    Kevin Dennehy
    Kevin Dennehy

    By Kevin Dennehy

    A report released by Sen. Edward Markey (D-Mass.) earlier this month says that even though drivers have come to rely on new connected technologies, automakers haven’t done their part to protect them from cyber attacks or privacy invasions

    First reported by CBS News’ 60 Minutes, Markey’s report, Tracking & Hacking: Security & Privacy Gaps Put American Drivers at Risk, includes information from 16 automobile manufacturers who were given questions about security and privacy. However, few of the carmakers’ answers included how vehicles may be vulnerable to hackers — and what driver information is collected.

    Location industry veteran Kim Fennell, deCarta CEO, said the report should be a real concern to the industry. “But it’s more of an issue for autonomous driving and the security of the car’s electronic control system. Even today, the OnStar service, which was a pioneer in the connected car space, can remotely slow your vehicle down in the event of a theft,” he said. “This feature, if hacked, could definitely create massive problems if the proper security technologies are not implemented.”

    Markey’s report raised additional concerns about the use of navigation and other features that record and send location or driving history information.

    Markey-telematicsFennell said there should be a distinction between the infotainment systems in the vehicle and the on-board control systems of the car.

    “We believe that there should be a strict firewall between these systems so that nothing malicious can happen that is initiated from the connected infotainment system. Any data should flow one way — from the control system of the car to the infotainment system,” he said. “This is not to say that the connected infotainment system shouldn’t be secure, it should be. In working with our OEM and Tier One partners, we have implemented strict security protocols between our servers and their apps.”

    Markey’s report found that “[automakers] use personal vehicle data in various ways, often vaguely to ‘improve the customer experience’ and usually involving third parties, and retention policies — how long they store information about drivers — vary considerably among manufacturers.”

    In addition, the report found that customers are often not made aware of data collection and, when they are, they often cannot opt out without disabling features, such as navigation.

    Source: Kenvin Dennehy
    Percentage of Vehicles that can record driving history

    Overall, Fennell hopes that the most malicious thing that could happen in the event of a hack of an infotainment system is that a “Pandora station is changed to play nothing but Justin Bieber songs, the traffic information for your route is projected to be ridiculously long or the Yelp rating of the restaurant that you are going to is lowered down to one star.”

    Ultimately though, the driver should be in control of the car and nothing in the infotainment system should affect the behavior of the vehicle, Fennell said.

    In terms of driver safety, in a recent survey, deCarta found that more than two-thirds of respondents considered dashboard screens that display videos and other Internet content to be the most dangerous types of onboard information systems. Approximately 79 percent of those polled preferred “voice-activated mapping systems that allow drivers to keep their eyes on the road” as an essential safety-enhancing feature.

    “There are two things that infotainment systems could do better to prevent driver distraction. First, instead of replicating the stove-piped app store environment of the smartphone, in-car infotainment services could be better integrated,” Fennell said. “If I find a destination on Yelp, I’d like to send that to my navigation system instead of typing in the address. Second, with today’s better automated speech-recognition technology and text-to-speech engines, it’s now possible to make requests of your infotainment system using natural language commands. Voicebox is doing some great things in this area.”

    Fennell said that most existing systems are not connected. “But those that are, aren’t predictive enough. Your navigation/infotainment system should almost work as a concierge,” he said. “It should recognize what time it is and realize you are most likely leaving for work and offer up the best route based on traffic conditions. It should recognize that you are going to a destination in an urban area and offer the most convenient parking to your destination.”

    Company Rolls out Indoor Positioning Product that Doesn’t Require Retailer Involvement

    After testing and demoing the product in San Francisco last year, IndoorAtlas is rolling out a consumer app called GPSindoor, which uses smartphones to locate shoppers inside a mall. The product features product proximity advertising to allow shoppers to see where they are relative to a product for promotion marketing.

    The product includes a crowdsourcing function to allow user-generated data to build indoor maps, wayfinding and other options for shopping promotions, said Wibe Wagemans, IndoorAtlas president.

    “We don’t need any retailers per se. We need only the shopper and [their] smartphone,” he said. “There is no brand or retailer involvement if you use our app. Unlike Wi-Fi and Bluetooth beacons, since GPSindoor relies on a community of shoppers, it allows for higher accuracy than static maps. That gives us the confidence to take on the giants like Apple Beacons and Google Indoor Maps head on — we are completely independent of retailers and not dependent on them for our success in becoming the GPS of indoors.”

    In other location news:

    • HERE released a new version of its mapping system for Android, saying it made significant improvements. According to the company’s blog, after more than 3 million downloads, it is shedding the “beta” label with this version. In the beta version, when users asked for a route, the app gave them three car routes. If a user wanted public transit or pedestrian routes, they had to switch to the appropriate tab. This process was slow and inconvenient for people who don’t use a car all the time, HERE said.
    • In its recent financial statements, Garmin indicated a growing, and profitable, segment is its wearables/fitness band product line. Mio is also expanding its wearable offerings. This should be a big topic at next months’ Mobile World Congress.

    I’ll be covering the Mobile World Congress in Barcelona for GPS World. Contact me at [email protected] with your news.

  • Industry Battles Indoor Location Rules

    Janice Partyka
    Janice Partyka

    The FCC will soon make a ruling on indoor location rules for 911 calls. If you worked in the location industry in the late 1990s, you may remember when the FCC ruled that wireless carriers would have to automatically locate a mobile phone that dialed 911 from the outdoors. From a seat on the E9-1-1 Institute’s board, a non-profit organization that supported Congress on 911 public safety issues, I watched the wireless carriers fight meaningful 911 location accuracy standards and monitoring.

    With the large number of calls to 911 from the indoors today, the FCC is about to require carriers to automatically provide emergency dispatchers with indoor location information on calls. In the short term, the FCC is proposing indoor location that would provide sufficient information to identify a building, with more granular accuracy in the long term at the room or office suite level. In addition to horizontal locations, the FCC proposes adding vertical location, a critical metric for multi-storied buildings.

    The comment period for the FCC’s proposal just ended and it is now up to the agency to act. During the comment period, carriers, public safety entities and vendors fought over accuracy rules and monitoring. NENA and APCO, leading public safety organizations, negotiated a consensus agreement on indoor location rules that many other prominent public safety agencies have decried as objectionable. It is surprising that NENA and APCO would sign on to such a watered-down version of the FCC proposal.

    On a better note, indoor location for commercial applications is an industry bright spot. Hyper-location is king and is moving beyond retail to enterprise, personal asset tracking (please find my keys) and the connected home. “Over the past 12 months there has been a considerable change in deployments as companies have moved from a handful of deployments to getting into the hundreds and thousands of stores,” said Patrick Connolly of ABI Research.

    In 2015, Connolly also expects to see camera analytics companies like Shoppertrak, Irisys and Brickstream have an increasing presence as they expand their offerings into BLE, Wi-Fi and in-store analytics. LED lights for location positioning within retail outlets and large public venues are on Connolly’s list for market growth in the coming year. The lights enable communication with the cameras on customers’ smartphones to determine their locations. Retailers can send information, redemptions, maps and services to customers via their mobile device at precise locations within the store.

    I’d like to close the year with a “departure.” In Los Angeles, a proposed cemetery on the tony bluffs of Malibu would forego headstones, raised or flat, and depend on the grieved using GPS to find the burial spots of loved ones. A small disc on the plot would verify the coordinates. GPS as we didn’t imagine it.

  • CSR Preparing for Large Indoor Location Market

    CSR Preparing for Large Indoor Location Market

    SiRFusion SDK brings plug-and-play simplicity to Android app developers.
    SiRFusion SDK brings plug-and-play simplicity to Android app developers.

    With location industry consolidation, several companies are looking at established players to grow niche markets. United Kingdom-based CSR is leveraging several technologies to grow the nascent indoor location market into a powerhouse.

    As GPS World recently reported, Qualcomm agreed to buy CSR, based in the United Kingdom, for $2.5 billion to boost its automotive infotainment and Internet of Things (IoT) offerings.  The deal makes Qualcomm, which spun off its Gimbal location beacon technology into an independent company, a major competitor to chipmaker Broadcom.

    Long term, CSR believes that multiple technologies, ranging from satellite- and cellular-based to local beaconing, will allow consumers to expect higher quality location services, said Dave Huntingford, CSR’s director of the location product line. “As part of improving accuracy, we also expect to see the emergence of dual-frequency operation of GNSS in consumer automotive — and, as part of improving security, better spoofing protection,” he said.

    CSR recently launched its SiRFusion software development kit, SDK, for Android app developers. The company says the software will enable indoor positioning for developers who want to add such new capabilities as indoor location tagging and analytics for social networking.

    “We expect to see good pick-up of the solution over the next few months for a wide variety of location services, and being handset-agnostic is a big benefit for any developer. However, if you are looking for accuracy down in the meter range, you will need to add infrastructure to supplement the location calculation, which can come in many forms,” Huntingford said.

    Hutingford believes the big selling point for retailers is striking the balance between benefits they obtain from the app vs. benefits the consumer gets — what he calls the equity balance.

    “Too many irrelevant notifications while walking around the shop will result in people not wanting to run the app, and can potentially harm consumer acceptance of retail applications. The interest is already there from the retailer side as the benefits are somewhat obvious, but the question is, what do you give back to an increasingly technology-smart consumer?” he said.

    Overall, the indoor location market is attracting major interest in retailers — which is refreshing to many industry observers after seeing online sales cut into brick-and-mortar stores’ profits.

    “iBeacons and other beacons proved to be the fastest location-proximity technologies that are being deployed full scale by Macy’s, CVS, and other retailers for a first quarter 2015 rollout,” said Kris Kolodziej, an indoor location-based services advisor.  “I see more acquisitions like the one of Groupon acquiring Swarm Mobile, a beacon platform for smaller tier-two retailers and businesses. In addition, we will see more partnerships like the one between Gimbal and Urban Airship to provide a holistic outdoor-indoor solution for geofencing and engagement platforms.”

  • Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

    A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases.

    The survey also showed that American shoppers are very aware of in-store beacons, despite the fact that it is a relatively new technology; more than half (52 percent) of the cell phone/smartphone owners surveyed said they have heard of in-store beacons, and 15 percent have engaged with them.

    “Brands that embrace beacons are highly likely to see a spike in their sales in the coming shopping season and in general,” said Placecast CEO Alistair Goodman.

    Beacon technology is only one indoor location technology being pursued by retailers. Kevin Dennehy’s Wireless LBS Insider column from August, Indoor Location Has Major Growing Pains, but Big Upside, provides an overview.

    Conducted in October among more than 2,000 U.S. adults, this was the fifth survey in Placecast’s Alert Shopper series, one of the longest running research series around how consumers interact with various marketing and purchasing mechanisms. This year’s poll reveals the latest trends in mobile shopping and provides key insights for brands and technology providers on how to connect with the highly connected consumer this holiday season, when stakes are high. The poll was conducted online within the U.S. for Placecast by Harris Poll.

    According to the National Retail Federation (NRF), holiday spending will be up nearly 5 percent this year compared to last year, with the average person expected to spend about $800. The NRF reports that gift givers “plan to splurge” for holidays like Christmas, Kwanzaa, and Hanukah: “Consumers are spending more across the board on family, friends, co-workers, pets and even babysitters…Sales and discounts were listed as the most important factor.”

    “It’s not surprising that consumers are most influenced by sales and discounts; the question is, what is the best way to get these offers to them? Our survey looked at various ways brand can reach customers, and we found that reaching users on mobile while they are near stores, and using in-store technology — like beacons — are some of the best ways of reaching consumers who are looking for offers, or for more information to make a purchase,” said Goodman.

    Beacons are a small, low-cost piece of hardware installed in stores. They emit a signal (called Bluetooth low energy, or BLE) that can be targeted directly to phones. Beacons can bring the analytics and targeting capabilities of the online experience to physical stores — for example, sending a discount for perfume to a 40-year-old woman who has recently done an online search for scents.

    Because beacon technology is relatively new, the high awareness level discovered in this wave of the Alert Shopper series may seem surprising to the industry; the research team involved in data analysis for the Harris Nielsen poll explains the possible cause: “Consumers are clearly voting in favor of beacons due to stores promoting them and the value they deliver in couponing. While awareness seems high at 52 percent, this may be due to people wanting to identify with the coolness of new technologies, and certainly indicates huge promise for it. Minority Report is looking more and more like a reality than a movie,” said Kathryn Koegel, chief of Insights and Communications Steampunkt Collaborative.

    Goodman seconds this “halo effect” of new tech: “There could very well be a huge halo effect here, but nonetheless, one fact remains: we are all now assuming that there is technology in stores that can connect with our phones — whether it’s opening an app or getting a push notification. But the real art lies in delivering timely and useful ads and offers, not overwhelming the consumer, and making sure the promotions are targeted accurately.”

    The Alert Shopper V survey revealed that 15 percent of cell phone/smartphone owners had interacted with beacons. “Though this number is likely higher than the actual number of people who have interacted with in-store beacons, the fact that people are highly aware of them and think they interact with them bodes well for the technology,” said Koegel.

    The importance of in-store marketing was underscored by another data point from the Placecast survey; the top activity for Mobile Millennial females (women 18-34 who own a smartphone and plan on doing any holiday shopping this year) — when asked what they plan to use their smartphone for while holiday shopping this season — is searching for a coupon for a store they are already in, with over half (52 percent) looking to save money by checking their phones. The same percentage said they would use their smartphone to take a picture of a potential gift to text a friend or family member for their opinion (52 percent).

    The Alert Shopper Survey #5 revealed these key takeaways for brands and marketers this holiday season:

    • Phones are an integral part of the shopping process: among those who plan on doing any holiday shopping, 3 out of 4 smartphone owners plan to use their phones for some part of their gift-finding and buying experience.
    • Among all smartphone owners, searching for an item in a search engine to find a local retailer topped the list of mobile actions for holiday shopping this season, with 2 out of 5 (39 percent) saying they plan to use their smartphone for this; sending a picture of a potential gift to a friend or family member at a close second (38 percent), followed by searching for a coupon for the store they’re in (33 percent).
    • Mobile Millennials are the most active mobile shoppers this holiday season: Young men ages 18-34 (91 percent) and women ages 18-34 (85 percent) who own smartphones reported the highest percentages when asked if they plan to use their phones while shopping this holiday season; these Millennials make up about 25 percent of the United States population, outpacing Baby Boomers and Gen X (ages 28-38). Though they have not reached their peak spending potential, Millennials nonetheless control 21 percent of consumer discretionary purchases, which is estimated at over a trillion dollars in direct buying power and a huge influence on purchases by older generations (i.e., parents and grandparents).
    • Moms and dads with children under 18 in their household will be very active on mobile: 86 percent of dads plan to use their smartphones for holiday shopping this year. When asked what they will use their phones for the most popular answer among dads was “use my phone to look for an item in a search engine to find a local retailer.” Over half (54 percent) gave this answer. Three out of four (75 percent) mothers plan on using their smartphones for holiday shopping this year. While men are searching for retail locations, mobile moms selected “take pictures of potential gifts to text and get opinions from friends/family” as the top mobile activity, with nearly half (48 percent) saying they will do this.